Assessment Cover Page

BSBMKG502 – Determine marketing mix for specific markets

Student Declaration
To be filled out and submitted with assessment responses
◻ I declare that this task is all my own work and I have not cheated or plagiarised the
work or colluded with any other student(s).
◻ I understand that if I If I am found to have plagiarised, cheated or colluded, action
will be taken against me according to the process explained to me.
◻ I have correctly referenced all resources and reference texts throughout these
assessment tasks.
◻ I have read and understood the assessment requirements for this unit
◻ I understand the rights to re-assessment
◻ I understand the right to appeal the decisions made in the assessment

RTO Provider 91153 - Cricos Code: 02672K

greenwichcollege.edu.au
 Student name
Diego Moreno
53558
Student ID number
Diego Moreno Date
Student signature
Aug 4 2019

Task Number Task 2: Determine marketing mix

for specific markets
Task 2: Determine marketing mix for specific markets

WEBSITE
A new market would be to create a web page. They must make a site that is
an accessible place with all the necessary and current information, always
necessary a professional and original style.
The website will be a great idea because people will have easy access to their
coffee from a computer or cell phone and from there be able to download
content that they find interesting.
There are really few coffee shops that care about having their own website
and this can represent an advantage over others, since it publishes their
information, menu, promotions or even events that keep the customer
informed.
This new market will be focused on people from 18 years of age because this
age people are looking for diversities in coffee, and beneficiaries men and
women.
In this new market we will have a new online platform which will have the
objective of satisfying the needs and preferences of each client in the place
they are, accessing from any smartphone, tablet or computer.
The customer will benefit as:
• They will have access from anywhere
• The platform will be available in 3 of the most spoken languages.
• They will find many product options
• They will have a program of benefits for frequent customers
Potential coffee customers will be the workers who work in different industries
in the cosmopolitan area.
Price and pricing policy brew ha ha's coffee roasters have developed a pricing
policy that allows them to make a profit while they are competitive.
Brew ha ha social media policy, do not use digital agencies or social media
consultants, prefer to create their own media.
Privacy Policy BREW HA HA is committed to protecting your privacy.

RTO Provider 91153 - Cricos Code: 02672K

greenwichcollege.edu.au
 BREW HA HA internet policy BREW HA HA generally only collects personal
information from its website when it is provided voluntarily by you.
Communications policy Policy The purpose of this policy is to provide
guidance to employees with respect.
BREW HA HA recordkeeping and storage policy Records should be stored
securely, being careful to protect privacy, business and personal
confidentiality, and maintaining records as required by applicable laws.

RTO Provider 91153 - Cricos Code: 02672K

greenwichcollege.edu.au