DECLARATION

I hereby declare, that the project report on the topic, “WORKING

CAPITAL MANAGEMENT IN ICIC PRUDENTIAL” completed
and submitted under the guidance and supervision of Mrs. SABA WANI is my
original work.

The preparation of the project report is based on my personal findings, several

visits to the organization, interaction with the official, employees, customers and
consultation with the eminent scholars and secondary sources. The contents
provided are true to the best of my knowledge and belief.

ZAHID BASHIR KUMAR

 ACKNOWLEDGEMENT

“No project is ever a work of only one person and this one is no exception”

This project is the product of many hands and countless hours from many people.
My thanks go out to all those who helped, whether through their comments,
feedback or suggestions.

Firstly, I am particularly indebted to DEV BHOOMI INSTITUTION OF

TECHNOLOGY, affiliated to UTTARAKHAND TECHNICAL UNIVERSITY,
which inculcated to me utmost respect for human values & groomed me up in the
field of management sciences to take challenges of corporate world.

I am heartily thankful to ICIC BANK, Mrs, SABA WANI Anantnag for

providing me the opportunity to carry out the project tainting. I take this
opportunity to express my sincere gratitude to our Senior Mentor Dr. Manish
Mathur for being guide, a true mental and philosopher throughout M.B.A
program.

There is still a debt I owe to my parents, fiends, all well wishers who were
directly or indirectly involved in making this projects realty.

ZAHID BASHIR KUMAR

 PREFACE

Summer training is a necessary part of elementary theoretical study. It enforces a

student to be well conversant with practical aspect of management profession.
Practical summer training is significantly different from the college studies.
Training is to make us well conversant with the practical aspects of the
management profession.

Promotional strategy formulation depends upon the every aspect of related terms
and marketing research plays vital roles to connect each compartment to form a
cohesive functional unit.

The motivation behind the project was to gain clear understanding about
marketing research. Through this project I have tried to understand the
complexities involved in gathering of data for drawing inferences. The final
objective to be produced is accurate, useful and free from bias. The project has
been presented in a simple format.
 INDEX

C. No. TABLE OF CONTENTS PAGE NOS.

1 AN OVERVIEW 01 – 02

2 INTRODUCTION TO THE 03 – 12
COMPNAY

3 INTRODUCTION TO THE 13 – 27
TOPIC

4 OBJECTIVES OF THE STUDY 28 – 29

5 RESEARCH METHODOLOGY 30 – 37

6 DATA ANALYSIS & 38 – 61

INTERPRETATION

7 LIMITATIONS 62 – 63

8 CONCLUSION 64 – 66
 9 FEEDBACK 67 – 68

10 FINDINGS & SUGGESTIONS 69 – 70

11 BIBLIOGRAPHY 71 – 72

12 ANNEXURE 73 – 77

“AN
OVERVIEW”
AN OVERVIEW

The banking as it exists today is the result of the transformation that has
taken place over many centuries .Throughout the globe; banking has been in
the existence in the one form or the other. The word bank is said to be of
Germanic origin, cognate with the French word ‘banque’& the Italian word
‘banca’, both meaning bench .It seems word may have derived its meaning
from the practice of Jewish money changers of Lombardy (a district in North
Italy), who, in the middle ages, used to do business sitting on benches in the
market place.

The history of origins of banks is traceable in Asian times. The New

Testament contains a reference of the activities of the money changers in the
templates of Jerusalem. As early as 2000 BC, the temples Babylonia were
used as banks & priests acted as financial agents until the public lost
confidence as a result of this belief in religion. In ancient Greece, the famous
Delphi & Olympia served as the great depositories for the surplus funds of
the public &were the main centers of money lending business. The traces of
the credit by compensation & by the transfer orders are found in Assyria,
Phoenicia Egypt before the growth of the system in its full form in the
Greece & Rome.