LRK
KOCH
EDUCATION
MBA: Providence College • ‘18
Marketing concentration ( final GPA 3.88)
BA IN COMMUNICATION:
Northwestern University • ‘12
Theatre major, business institutions and
dance minors (final GPA 3.77)
AWARDS
GOLD AVA DIGITAL AWARD:
Social Media Fellowship
GRAND PRIZE: The City of Chicago’s
Small Business Social Media Contest
EMPLOYEE SPOTLIGHT:
Providence College
PROFICIENCIES
Google: Google Analytics Adv. Cert., Gmail,
Google Drive, etc. • Digital Marketing: Social
Media, Email, MailChimp, Constant Contact,,
YouTube, Facebook, Instagram, Twitter,
LinkedIn, Snapchat, Pinterest, Hootsuite
Cert., Buffer, Sprout, Paid Social, etc. •
Design: Photoshop, InDesign, Canva •
WordPress • SharePoint • Slate • Microsoft:
Outlook, Word, Excel, PowerPoint, OneDrive,
etc. • Facebook for Journalists Certificate •
SQL + Relational Databases • Salesforce
OTHER TALENTS
Zumba, Spin, POUND, AFAA Fitness
Instructor (Instagram @LRKfit) • Bookworm
(Goodreads @leahbops) • Culture Counsel
Lead • Music & Travel Addict • Polymath
LEAHRKOCH@GMAIL.COM
LEAH R.
Contagiously Positive & Smart Creative
Strengths: Marketing & Community & Customer-Focus
PORTFOLIO: LEAHRKOCH.COM
MARKETING & RELATED EXPERIENCE
BUILT IN
EMAIL MARKETER & SOCIAL MEDIA COORDINATOR • 4/19 – Present
Building email newsletters for Built In’s 7 markets, with clear CTAs & reporting • Social media management for all
8 markets plus the brand (9x4=36 social accounts), connecting over 6 cross-department teams (30+ people), with
reports assessing conversions, goals and KPI’s • Paid digital advertising management with Facebook rep
CHICAGO TAP THEATRE (CTT)
MARKETING DIRECTOR • 8/19 – Present
Strategy, management and execution of all PR and marketing • Management of direct report
CHICAGO HUMAN RHYTHM PROJECT (CHRP)
MARKETING & DEVELOPMENT MANAGER • 4/19 – 10/19
Creating strategy and branding initiatives & managing marketing plan, development, and personnel
PROVIDENCE COLLEGE SCHOOL OF BUSINESS (PCSB)
ASSISTANT DIRECTOR OF MARKETING & COMMUNICATIONS • 1/18 – 2/19
Advanced initiatives to warrant a fast-track promotion to the PCSB’s first full-time marketing professional • Led and
executed all marketing and communications, including budget, brand development, and initiating cross-campus
and cross-department collaboration HIGHLIGHTS: Piloted new targeted digital ads & direct-mail campaigns •
Project management lead on 5-year strategic plan & committee member • Tripled website traffic • Exceptional
supervisor & mentor to coworkers on graduate student supervision & best practices for leadership
SOCIAL MEDIA FELLOWSHIP MANAGER & ADVISOR • 5/16 – 2/19
Hired and managed 5 direct reports • Set multi-year strategy • Oversight of day-to-day digital marketing & reports
• Coordinated visits to NYC headquarters of Facebook, Google, Edelman, & NBCUniversal • Collaborated with
former Facebook executive & Program benefactor
EXEC. ASST. TO DEAN & COMMUNICATIONS/MARKETING COOR.• 1/16 – 12/17
Supported the dean • Marketing and communications • Business Advisory Council oversight HIGHLIGHTS: Led
website re-design • Re-branding with Edelman • Developed Fellowship Program • Created campus-wide video
receiving over 37,000 organic impressions in one day
LEAH R. KOCH MARKETING
MARKETING, PR & EVENTS CONSULTANT • 3/10 – Present
Helped 20+ clients create an effective and efficient marketing presence • Independently produced annual galas •
Managed 30+ person teams at major fundraising benefits
(407) 949-7634 LINKEDIN.COM/IN/LEAH12