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Barclays U.K. (BARC)
Cole Rajek
Benjamin Lau Chuen Yin
Yi Xuan Cheng (Eugenia)
Kayla Fisher
Table of Contents
Contents
Basic Information______________________________________________ 1
Investment Summary___________________________________________ 1
Business Description___________________________________________ 2
Industry Dynamics________________________________________ 3
Competitive Positioning____________________________________ 4
Porter’s 5 Forces_________________________________________ 5
Management & Governance______________________________________ 5
Compensation and Incentive Plans___________________________ 6
Level of Stock Ownership__________________________________ 7
Capital Management______________________________________ 7
Succession Plans________________________________________ 7
Financial Analysis_____________________________________________ 8
Investment Risk_______________________________________________ 10
Reference___________________________________________________ 12
Appendix____________________________________________________ 15
Pg. 1
Basic Information
Barclays is a bank that is headquartered in London, U.K and has operations in
50 countries throughout the Europe, Asia, Africa, and the U.S. Barclays is
primarily traded on the London Stock Exchange (LSE), and holds the ticker
symbol BARC. It operates in the financial sector, specifically in the money
centers and banks industry. Some other companies that operate in this industry
are Lloyds bank (LLOY) and Royal Bank of Scotland (RBS). Barclays currently
has a price per share of £213.70B and a market capitalization of £36.41B. This
means that the total value of Barclay’s shares outstanding is £4.245 billion.
Investment Summary
Barclays is a financial provider that services consumers globally in sectors such
as retail banking, credit card services, wholesale banking, investment banking,
corporate banking, wealth management, and investment management. As for
recent developments for Barclays there have been a few important ones that
have an effect on the company as a whole. The most recent is the plan for the
CEO of Barclay Card International to retire in July of 2017. This is a big
opportunity for Barclay and they need to make a smart decision on who fills that
new role this coming June. Recently, Barclay has had a lot of unwanted spotlight
on their past CEO’s with the LIBOR rate scandal with Robert E. Diamond Jr. and
the $450 million in penalties for doing so. Now their new CEO as of December
of 2015, James E. Staley is facing many investigations regarding a response to
a whistleblower last month. There have been many shareholder protests and
investigations regarding Mr. Staley and his recent actions. Barclay is just hoping
for stability in their executives in order to keep the shareholder content and still
interested in the company and their well-being. Staley publically apologized for
his actions toward the whistleblower and the actions he took thereafter at the
Barclays’ annual shareholders meeting in London. Barclays has expanded their
customer relations by developing voice security for their personal customers.
About 750,000 currently use this new innovation by using their voice recognition
in order to access their banking information without the use of passwords. Thus
far Barclay has received positive feedback from their customers and will continue
to update and make this innovation even better in the future. Barclays also
looked to expand their customer relations in 2016 when they launched the idea
of the “Money Worries Hub”. This is a place where people with debt problems
can go to seek help and guidance in order to repair the debt situation they are
in. Barclays is trying to make it comfortable for troubled consumers to come and
ask for help instead of hide and continue to make it worse. Barclays has also
strived to build relations with their workers with the development of an “Eagle
Pg. 2
Lab”. An Eagle Lab uses unused space in the building to make a small hub for
their employees to go and be innovative and work with new technologies within
the company.
Business Description
Barclays is a global financial services provider based in the U.K. They do
business in the retail banking, credit card, wholesale banking, investment
banking, wealth management and investment management segments. Barclay
PLC has 48 million customers in more than 50 countries around the world. Within
Barclay there are eight different businesses that make up the company as a
whole. First there is the U.K. retail and business. This entity covers current
account and savings, banded mortgages, unsecured loans, general insurance
and banking and money transmission. The U.K. banking sector is one of the
largest for Barclays and owns about 1,500 branches just in the U.K. The next
segment is the Europe retail and business which consists of retail banking, credit
cards (Spain, Italy, Portugal, France), lending to small and medium business.
Next is the Africa retail and business sector. This includes retail banking,
corporate banking, and credit card services as well. There is also a whole sector
dealing with just their credit cards which has more than 20 million credit cards
and this arm also helps with payment processing services and consumer lending.
In 1966 the first credit card was distributed to the U.K. and was issued by
Barclaycard. The Barclay Card segment also deals with international payments
to retail and business consumers. The investment bank segment covers the
corporate banking, helps government and institutional clients build a strategy
and financing and risk management needs. On the topic of first innovations
Barclay was the first financial institution to introduce the first automated teller
machine (ATM) in the world in 1967. Next is the corporate bank segment which
includes integrated banking solutions to big corporate/financial institutions and
multinationals. There is also the wealth and investment management sector that
works with the private and intermediary customers worldwide. Lastly there is the
head office within Barclay that works on the central support functions and
consolidation adjustments. To increase consumer ease of use in 2012 they
introduced mobile banking to be available on their smartphones and tablets.
Barclay has a number of different sources of income but the income from their
loans and leases is the segment that creates the most revenue. The next biggest
source of revenue for Barclay is the commissions/fees as well as their principal
transactions. When looking at their expenses, their largest driver is their
compensation and benefits that are given to their employees. As for interest
expense their biggest driver used to be their long-term debt in 2012 and 2013
but as for 2015 and 2016 it switched over to their deposits.
Pg. 3
Industry Dynamics
The banking industry is a very highly regulated industry. This regulation prohibits
many new banks from entering the market. This industry is still highly competitive.
There are a lot of large banks throughout the UK that have been around for
decades, (some even centuries). With the high number of regulations, these
banks are always trying to find new ways to get an edge over their competitors.
Whether it be new incentives and rewards on credit cards or voice activated
mobile banking, each of these banks are fighting for a larger portion of the market
share.
The banking industry changed greatly after the financial crisis. Smaller banks
could not remain solvent, while larger banks were having liquidity trouble. As a
result of this, many new regulations and regulation agencies were formed. For
instance, since 2008, different agencies, such as the EBA (European Banking
Authority), the PRA (Prudential Regulation Authority), the FPC (Financial Policy
Pg. 4
Committee), and the EFSF (European Financial Stability Facility) were created
to provide new regulation against banks taking in too much credit risk, and
preserve liquidity throughout the banking industry. Of these came different
regulations, like the Financial Services Act of 2012, the Banking Act of 2009, and
the Tobin Tax. Furthermore, many key banks, such as Lloyds and RBS were
nationalized to prevent liquidity problems. Interest rates have decreased
drastically since 2008 as well, exposing the banks to higher interest rate risk.
The UK takes a principles-based approach to regulation, meaning the laws and
regulations are not black and white. There is room for interpretation based on
the situation. The power to interpret these cases lies with the regulators and
policy-makers. This is different from the U.S. rules-based approach to regulation,
which states the laws and regulations as having almost no exceptions.
Competitive Positioning
Production capacity levels and pricing- Banks are in the business of creating
money and extending lines of credit. The amount of money a bank can create is
limited by the central bank in the form of reserve ratios and inflation caps. For
every deposit a bank receives, it has to keep a certain percent of that deposit as
a stored cash amount called bank reserves. This percentage is determined by
the Fed to attempt to mitigate liquidity risk. The portion of the deposit above the
reserve requirement, is extended to customers in the form of a loan. This loan is
given on the hope that the depositor will not withdraw the full value of their
deposit. However, the depositor still has the same balance in his/her account
that he/she deposited, even though the full cash value of the deposit is not
currently held by the bank. The portion that has been loaned out by the bank has
been replaced with numbers on a computer screen. The bank has essentially
created money. Instead of just the amount of the initial deposit, the bank has
promised this amount plus the amount it loaned out, creating a form of currency
that is backed only through sheer volume of deposits, along with the hope that
depositors will not withdraw the full value of their deposits. The extent that banks
can do this is regulated by the Fed, thus creating a production cap. The UK,
however, has abandoned the reserve requirement ratio, replacing it with the
capital adequacy ratio, which is determined by risk-weighted assets. The capital
adequacy ratio is different from the reserve requirement ratio because it controls
the equity to debt ratio of a bank instead of their assets. The capital adequacy
ratio is the percent of capital in regard to the bank’s risk-weighted assets. The
UK currently requires a minimum Tier 1 capital ratio of 3% and a Pillar 1 TLAC
of 18% of risk-weighted assets. (Refer to Appendix E)
Pg. 5
Porter’s 5 Forces
Industry rivalry -- High. Lots of domestic competition as well: HSBC, Lloyds, RBS,
Santander UK.
Capital Management
BARC’s objective of capital management involve structural reform and
contingency planning for the UK’s EU referendum. Structural reform is one of the
cornerstone of the Board’s long-term operating plan for 2016. In accordance, the
Board has established a Group Service Company in pursuit of corporate
structural improvement. Due to UK’s EU referendum, the possible impact to
BARC is substantial. The Board has made a movement on investigating its legal
entities and the strategic implications in reducing the potential exposure of risk.
Succession Plan
The time allocated to succession planning encompasses 31% of the overall, a
slight behind the board and committee composition. The board nominations
committee regularly evaluates required skills, experience, and talent necessary
to inherit executive and non-executive positions to further boost and enhance
the board’s governance and effectiveness. The board’s latest successions
includes the appointment of Mary Francis as non-executive director on October
2016 and Tim Throsby as executive committee, appointed president of BARC
and CEO of the corporate and investment bank on January 2017. Mary Francis
has many experiences, with the most prominent being a senior executive in the
UK Treasury and Prime Minister’s Office. She has provided BARC with vast
knowledge of the relation between the public and private sectors. Tim Throsby
Pg. 8
Financial Analysis
Return on Equity
Return on equity, which measures overall profitability generated by the firm with
per dollar of equity, has significantly increased from -0.0819% in 2015 to
3.2063% in 2016, indicating how effective a firm’s management is at using equity
from its shareholders to finance profits for the firm. This increase in the return on
equity is also driven by the increase in net income, which increased in multiples
when total shareholder’s equity has increased in the firm, by £6bn to £71bn.
Return on Asset
Return on asset, which measures profit generated by the firm’s assets, has also
had a vast increase to 0.1715% in 2016 from 0.0044% in 2015. This exhibits the
increasing effectiveness of Barclays of managing its assets in 2016.
Investment Risk
Credit Risk
Systematic- Increased risk of UK recession determined by lower growth, higher
unemployment, and falling UK house prices = Negative impact on loans (higher
loan to value home loans, higher amount of UK unsecured lending including
cards, and commercial real estate exposures.
Firm Specific-Loans- mortgages, credit cards, personal loans, loans to small and
medium sized businesses, loans to large companies, and from derivatives
contracts).
Market Risk
Barclays has to endure market risk as well. This risk includes possible losses
incurred as a result of the effect of different macroeconomic factors, such as
interest rate changes, variation of foreign exchange rates, implied volatilities and
asset correlations. Many recent election events have contributed to market risk
as well, namely the U.S. and French elections. Unexpected occurrences, such
Pg. 11
as natural disasters may factor into the amount of market risk endured by
financial institutions as well.
Operational Risk
Barclays operational risk stems from losses incurred from failed practices and
procedures, corrupt employees, and external events that are not attributes to
credit or market risk. Some examples of these types of risk would be cyber
security risk, resilience to technology, risk of tax increases, bad accounting
practices, and outsourcing. Barclays has decreased their operational risks from
2015 to 2016.
Pg. 12
References
4-Traders. 2017. Barclays PLC. Accessed May 19, 2017.
http://www.4-traders.com/BARCLAYS-PLC-
9583556/company/.
Barclays. 2017. Barclays. Accessed May 19, 2017.
https://www.home.barclays/.
—. 2017. Barclays PLC Annual Report 2016. Accessed May 19,
2017.
https://www.home.barclays/content/dam/barclayspublic/docs/I
nvestorRelations/AnnualReports/AR2016/Barclays%20PLC%
20Annual%20Report%202016.pdf.
Bray, Chad. 2017. Barclays C.E.O. Apologizes for Handling of
Whistle-Blower Complaint. May 10. Accessed May 19, 2017.
https://www.nytimes.com/2017/05/10/business/dealbook/barcl
ays-james-staley-whistle-
blower.html?rref=collection%2Ftimestopic%2FBarclays%20P.
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D&B Hoovers. 2017. Barclays PLC Company Information.
Accessed May 19, 2017. http://www.hoovers.com/company-
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profile.Barclays_PLC.89e5133bad9b3895.html.
Directors Holdings. 2017. Barclays PLC. Accessed May 19, 2017.
http://www.directorsholdings.com/company/BARC/Barclays.
Economics Online. 2017. Banking regulation. Accessed May 19,
2017.
http://www.economicsonline.co.uk/Business_economics/Banki
ng+regulation.html.
Pg. 13
http://www.myaccountingcourse.com/financial-ratios/return-
on-assets.
—. 2017. Return on Equity Ratio. Accessed May 19, 2017.
http://www.myaccountingcourse.com/financial-ratios/return-
on-equity.
Reuters. 2017. Barclays says CEO of Barclaycard International to
retire in July. Mar 22. Accessed May 19, 2017.
http://www.reuters.com/finance/stocks/BARC.L/key-
developments/article/3552779.
Stewart, James B. 2017. Barclays’s Latest Problem: Questions on
Chief’s Judgment. May 11. Accessed May 19, 2017.
https://www.nytimes.com/2017/05/11/business/barclays-
james-staley-
judgment.html?rref=collection%2Ftimestopic%2FBarclays%2
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The Telegraph. 2015. A history of banking: from coins to pings. Jun
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https://ycharts.com/companies/BCS/shares_outstanding.
Pg. 15
Appendix
Appendix A.
Figure-1
Figure-2
Pg. 16
Appendix B.
Figure-3
Table-1
Pg. 17
Appendix C
Table-2
Ratio calculations (Values denoted in Millions) 2012 2013 2014 2015 2016
Net income -1041 540 76 -49 2080
Total assets 1490321 1312267 1357906 1120012 1213126
Return on Assets = Net Income/ Total Assets -0.0006985 0.0004115 0.000056 0.0000437 0.00171458
Cash and due from banks 1456 45687 39695 1011 1467
Total liabilities 1436735 1256882 1298339 1060202 1148253
Cash Ratio = Cash / Total Liabilities 0.00101341 0.03634947 0.03057368 0.000953592 0.00127759
Appendix E
Figure-4