Coffeepedia

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Coffeepedia:

 Indonesian Coffee Market

 RTD PET Bottle Process - Aseptic Cold Filling
 Technology on Coffee Extract Development
 Coffee Tasting in Beverage Application

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Indonesian Coffee Market

 Erwin Febryanto

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MARKET DYNAMICS
RTD Coffee

3 Nestlé Indonesia PT with its flagship brand, Nescafé, despite offering

the metal beverage can, Nescafé RTD coffee also offers a lower end
UHT drink in a liquid carton & PET bottle packs to cater more to
younger consumers

2 Kopiko 78 by Mayora was one of the most notable new launches in RTD
coffee in 2013. It claims to be made of selected coffee beans,
extracted at 78oC for the best aroma and taste

1 Good Day by Kapal Api launched at the same time, but

targeting different target market which are teens and young
adults.
Indonesia Coffee Drinks Evolution
WARKOP ROASTED & INSTANT RTD COFFEE IN
(TRADITIONAL COFFEE
HOUSES) GROUND COFFEE CANS, CARTONS
2-IN-1 POWDER & CUPS

3-IN-1
IN THE MARKET
Top 10 Indonesia Most Visible
RTD Coffee
Rank Brand %  Indonesia Retail Marketing
1 Granita 30.0% Award 2015
 avaliability (Right Pack in The
2 Good Day 24.1%
Outlet)
3 Kopiko 78C 18.2%  visibility (Outlet display)
4 Kopi Cup 7.7%  affordability (Right Price in
Outlet)
5 Nescafe 3.0%
 1.221 traditional outlets
6 Cafela 2.7%  toko eceran, warung belanja,
7 Torabika Kopikap 2.3% dan kios rokok
8 HSL White Coffee 1.0%  7 big cities: Jabodetabek,
Bandung, Semarang,
9 Kopyes 0.9%
Yogyakarta, Surabaya, Medan
10 Capucini 0.6% & Makassar
Source: Majalah MIX MarComm dan  May 13 up to June 13 2015
Qasa Consulting
Top 10 Indonesia Most Available
RTD Coffee
Rank Brand %  Indonesia Retail Marketing
1 Granita 83,1% Award 2015
 avaliability (Right Pack in The
2 Kopi Cup 12.9%
Outlet)
3 Kopiko 78C 11.9%  visibility (Outlet display)
4 Good Day 9.7%  affordability (Right Price in
Outlet)
5 Cafela 3.4%
 1.221 traditional outlets
6 Nescafe 1.7%  toko eceran, warung belanja,
7 Torabika Kopikap 1,2% dan kios rokok
8 Mallo White 0.4%  7 big cities: Jabodetabek,
Bandung, Semarang,
9 Kopyes 0,4%
Yogyakarta, Surabaya, Medan
10 De’Koffie 0,4% & Makassar
Source: Majalah MIX MarComm dan  May 13 up to June 13 2015
Qasa Consulting
RTD Coffee in Cups
Less than

LAROY MOCHA TORABIKA

COFFEE KOPIKAP
PT. Bintang Indolas Jaya CAPPUCCINO
Launched: Feb 2012 Mayora Indah Group
Launched: Jun 2011

GRANITA
CAPPUCINO
PT. Setia Pesona Cipta KOPI CUP COFFEE
Launched: 2006
KOPYES CAPPUCCINO CREAM & MOCHA
Garudafood group. PT. Berontoseno
Launched: Jan 2012 Launched: 2009
 PRICE

3000 5000 7000 9000

HIGHLIGHTS
HIGHLIGHTS
HIGHLIGHTS
RTD Coffee Growth

 RTD coffee (18,8%)

 Fruit/vegetable juice
(15,6%)
 Sports and energy
drink (14,8%)
 RTD tea (13,7%)
A Peek Inside RTD PET Bottle
Process - Aseptic Cold Filling

 Hidayati Jong
 Steven
Mini-Quiz
Hot Filling or Aseptic Filling Process?
 Quick Tips to Differentiate Processing type from Packaging

 Hot Filling

Hot Filled until

cap

Boney and
Thick Panel
Structure

 Aseptic Cold Filling Filled up to neck

Soft Panel
Structure
 Post Test
Hot Filling or Aseptic Cold
Filling?

Aseptic Filling

Hot Filled
 Characteristics of Bottles

Aseptic Cold Filling

Parameter Hot Filling Process Remarks
Process

Bottle Weight Weight depends on

(350 & 500 ml 11.5 - 17.5 g 22.5 - 35.0 g bottle's mould and
volume) design.

Hot liquid from

Bottle H2O2 Sterilization w/
product as media for
Sterilization Hot Air
sterilization

Filling
20 - 25 oC 85-90 oC
Temperature
More on RTD PET Coffee
 RTD Bottle Coffee Production Flow

Instant coffee Ground coffee Sugar Milk or milk powder,

emulsifier
Extraction
Coffee Extract Dissolution Dissolution
Homomixer
Cooling
UV
Sterilizer Homogenizer
Centrifuge &
80/20 Bar
Filtration

Cooling
Adds Disctinctions
& Dimensions to
product Stabilizer,
flavor,
Blending Tank (Mixing Tank) additive
Dissolution
Preheat 60-70oC Homogenizer 130/50 Bar

UHT Sterilization & Cooling

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Aseptic Room
RTD Bottle Coffee Production Flow

Hot Filling
Aseptic Tank Filling and capping

Room
Aseptic Cold Filling and Capping Cooling

Finished Goods Finished Goods

Current & New Technology on
Coffee Extract Development
Platform

 Bakti Kumara
 Rahayu Triningsih

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  Video Session

Single Origin of
Indonesia Coffee
Arabica Coffee Specialty

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 Single Origin Coffee
light medium high
body body body

nutty chocolaty
earthy
orange chocolaty caramel citrus fruity
peel herbs herbs tobacco

Bali Java Toraja Flores Papua Aceh

Mandailing
Gayo

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Natural (Dry) Coffee Processing

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Wet Coffee Processing

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 Roasting Mechanism
(Non-enzymatic Browning)
 Roasting  Maillard reaction
(Amino acids+ sugar; glucose & fructose)
 Sucrose reduction  Sugar caramel reaction
 Decomposition of 15 – 40% trigonelline 
more niacin & pyridine
 Denaturation of protein  aromatic
chemicals: pyrazine, furan, furfuryl alcohol,
oxazole, thiazole, etc

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The Degree of Roast Coffee

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  Video Session

Coffee Roasting
Process
Arabica Coffee Specialty

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Current Technology & Product Development

Coffee Extraction process

ROASTED COFFEE BEANS

GRINDING Existing Product :

• Coffee Aroma A730
STEAM DISTILLATION COFFEE AROMA New Development :
• Coffee Aroma Aceh Gayo
SOLVENT EXTRACTION & • Coffee Aroma Toraja
SEPARATION

EVAPORATION
SPRAY DRYING
CONCENTRATION
New Development :
COFFEE ARTE
• Coffee Arte Mandailing
COFFEE EXTRACT

Existing Product :
• Coffee Extract 701
• Coffee Extract 731
 THERMAL REACTION FLOW PROCESS
Instant Coffee Base

Protein,
carbohydrate Hydrolysis
modification by
enzyme
Coffee Hydrolysate

Amino Acids &

Sugar Mixing
(Reconstitute)

Sugar Caramelization +
100~120 oC, Maillard Reaction
2~3 hr; pH <8.0
Reflux/<2 bar
Cooling

Liquid slurry

Spray Drying
TP Coffee
Extract
TP Coffee powder TP Coffee Paste
7516 7506
Thermal Process Coffee Extract

• Product feature:
- Instant coffee powder modification through Maillard reaction
- Having stronger aroma & taste
- Enhance ground coffee & improve Instant Coffee profile

• Product:
- TP Coffee Extract liquid 7506 for RTD
- TP Coffee Extract powder 7516 for PSD

• Benefit in application:
Full body, strong aroma characteristic, complex profile

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New Technology & Product Development

Coffee Extraction by Supercritical Fluid Extraction

SFE the proses of separating one component from the the matrix
using supercritical fluids.

Supercritical fluids is any subtance at a temperature and

pressure above critical point, it can diffuse through solids like
a gas, and dissolve materials like liquid.

CO2 is the most commonly used, it leaves no toxic residue behind

Phase Diagram of SFE Condition
Advantages
 No heat damage
 Preserved complete natural aroma chemical of coffee
 Possibility to use in cold brewed beverages
 Environmental friendly process
 Higher Purity Extract
Coffee Tasting in
Beverage Application

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3 in 1 Prototype Tasting

Prototype Dosage (%) as RTD

#1 Base

#2 Base + Extract TP Coffee Robusta Extract 7516 0.1%

TP Coffee Robusta Extract 7516 0.1%

#3 Base + Extract + Flavor
Dark Arabica Coffee Flexarome 882710 FBXS0787
0.08%

TP Coffee Robusta Extract liquid form 7506