According to the management of TGP R.

PaPa branch the following problem encountered

that are seen within the premises

Specially, this study sought to answer the following problem encounter

 When the suppliers deliver the supply and not checking if the products are defective
 Of low quality, and meant for the poor
 Not knowing the medicines customers’ needs
 The locations of branch are low residents
EXTERNAL ENVIRONMENT ANALYSIS
The external environment analysis is needed for the The Generics Pharmacy Case Study to
make sure that it actively, and proactively responds to the macro-environment. The macro
environment or the external environment for the The Generics Pharmacy Case includes
those factors which are not in control of the business or the company directly. As a result:

 The The Generics Pharmacy cannot influence these factors in its favour, and in
contrast, these factors directly affect the operations and workings of the company.
 As a result, The Generics Pharmacy must make sure to continually assess and
review the external environment to make sure that it responds to external factors,
and take them into account, during strategic decisions, and strategy devising.
Businesses like The Generics Pharmacy make use of strategic model tools
continually to make sure that they are aware of the external environment.
 These include tools like the pestle analysis and Porter’s five force model, as well as
strategic group analysis and pentagonal analysis, to name a few.
The external analysis for the The Generics Pharmacy Case Study will assess and
will apply the strategic models and tools to review the business environment for the
company.PESTEL Analysis

3.1.1.3. Government Support

 The government helps organizations in two primary ways: monetary help and
regulatory.
 The Generics Pharmacy can use government assistance and grants for purposes of
growing the business, advancement, exporting, and innovative work.
 The Generics Pharmacy can also be impacted by when Governments modify
regulations and laws.

3.1.3.5. How can The Generics Pharmacy use social aspects for growth?

 Use consumer-centric means of segmentation and targeting.

 Use consumer-oriented and consumer-based marketing – which use emotional
appeals to influence consumers.
  Make products more accessible at different touch points common to target
consumers socially.

3.1.4.3. Social media and business growth

 The Generics Pharmacy can make use of social media to interact and reach with
consumers
 Social media can also be used to reach the target market audience more effectively
 Social media is cost-effective and strategically more influential for The Generics
Pharmacy

3.1.4.4. Improved value chain network

 For The Generics Pharmacy, technological innovation can be utilised to build on

competitive advantage through several different ways.
 The Generics Pharmacy can incorporate less expensive production, improved
access to clients, improved marketing, improvement in product quality, and
increased levels of business intelligence than the competition.

3.4.1.1. Strategic decision making

 Expansionary plans and investment decisions.

 Decide on various marketing strategies and tactics for targeting different consumer
segments to establish and establish the product.
 Selection of new geographic regions for expansion and exploration of new consumer
bases.

3.4.2.3. Nature of product

 Products offered during this stage re doubtful as success and life of the product is
unproven and not known.
 The Generics Pharmacy will use a focused strategy during this phase to emphasise
the uniqueness of the product.
 The product or the brand will have a small market of consumers – known largely as
early adopters
 Marketing strategies adopted by the company will focus on generating awareness of
the product and therefore, will largely use a functional appeal.

3.5.2. Different aspects of strategic grouping

Key strategic groupings of players within an industry can be made based on numerous
different aspects, such as:
  Specialization
 Brand identification
 Push versus pull strategies
 Channel determination
 Product quality
 Technological position
 Vertical joining
 cost position
 Service
 Price strategy
 Financial or working influence
 Parent organization relationship
 Government relationship

Despite the various aspects available for comparison of competing players, it is often
important to differentiate strategic groupings of players of aspects of how they compete with
each other, and on aspects of where they compete as well