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B D Rampala Memorial
Lecture – 2010
100th Birth Anniversary
A Case Study
Approach
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Eng. B D Rampala Memorial Lecture – 2010: 100th Birth
Anniversary
with futuristic thinking coupled with a sound knowledge and educational background. The
Committee concluded in 2001 that:
"Today Indian Railways is on the verge of a financial crisis. To put it bluntly, the
'business as usual, low growth' will rapidly drive it to fatal bankruptcy, and in 16
years, the Government of India will be saddled with additional financial liability of
over INR 610,000 million ($… On a pure operating level, IR is in a terminal debt
trap."
The RMC identified the following major causes that lead to the poor financial performance of
Indian Railways:
• Loss of market share in the profitable freight business;
• Inflexible pricing that did not respond to market conditions;
• High cost of internally sourced products and services; and
• Investment in projects that did not yield a return.
(Source: Desh Gupta and Milind.2008)
Lack of accountability was identified as a systemic problem. Rising employee costs that
accounted for nearly half the operating costs, coupled with poor staff productivity was a
major concern. Political profligacy was identified as another major impediment that drained
finances of the Indian Railways.
RMC concluded that the core problem for poor financial performance was:
Politicization of the decision making process that emphasized taking
populist actions, rather than hard business decisions.
(Source: RMC 2001)
Change in Philosophy
It was clear that a philosophical change was mandatory if the Indian Railways were to be
transformed into a truly business oriented organization. This philosophical change was
initiated by the then Transport Minister Hon. Nitish Kumar responding to the famous
Rakesh Mohan Committee (RMC) Report in 2001 to turnaround the Indian Railways
using the blueprint given by the RMC.
During the year 2001-02 budget speech the intention to turnaround the Indian railways was
clearly expressed by the Minister Hon. Nitish Kumar when he stated “railways need to
develop market oriented and customer friendfly outlook due to emerging competition
within the transport sector” [Source: MOR, 2002, Internal Correspondence (2006 cited by Desh
Gupta and Milind, 2008)].
Instead of instilling fear and anxiety that is normally associated with a turnaround of this
nature, successive ministers chose to create excitement, hope, and empowerment amongst the
management and staff. Asset base of the Indian railway was kept intact and was used to
leverage public-private partnerships. Specialist activities such as finance, consulting, turnkey
projects were assigned to subsidiaries set up for the specific purposes. Macro economic
changes that were favourable for the Indian railway were identified and capitalized upon.
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Pricing was used as a flexible tool to respond to market opportunities, competition and the
needs of the general public. Indian Railways started thinking and acting like an enterprise.
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Retrenchment Strategies
Retrenchment strategies aim at the reduction of operation costs and raising funds required for
additional investment. Under retrenchment strategies, business units and assets that do not
add value are targeted and dealt with in the appropriate manner. These strategies cause pain,
stress and tension leading to unrest amongst stakeholders and the Indian Railways was very
sensitive in resorting to these strategies . Relevant strategies used by the Indian railways
include:
a. Withdrawing from markets where the firm is performing poorly;
b. Selling assets;
c. Reduction of the scale of operation;
d. Improving efficiency; and
e. Outsourcing.
(Source: Desh Gupta and Milind Sathye 2008)
The Indian Railway Minister Hon. Lalu Prasad Yadav in his 2004 budget speech emphasized
on cost control stating that “….operating expenses will no way be allowed to exceed the
barest minimum required…… and cost effective use of assets will be ensured…..”
The number of employees, which peaked at 1.652 million in 1991, was brought down
progressively to 1.472 million by 2003, and to 1.412 million by 2006. Although one of the
elements of retrenchment strategy is to trim off excess staff, the approach that the Indian
railways adopted was not to fill in vacancies created due to retirement or other reasons.
A striking feature is not selling any of the priced assets of the Indian Railways as they were
all ‘geese that with the promise of laying golden eggs’.
Repositioning Strategies
Repositioning strategies are the most welcome strategies in a turn around as they bring hope
and result in happiness in the organization. However, formulation of repositioning strategies
require more knowledge and effort by the management team. Correct actions must be
planned and implemented by them. The focus here is to generate more net revenue through
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finding out new ways of doing business. The Indian Railways focused on the following
repositioning strategies:
a. Focus on growth;
b. Product innovation;
c. Product differentiation; and
d. Improving market share .
(Source: Desh Gupta and Milind Sathye 2008)
For instance, under product innovation price differentiation, e-ticketing and booking,
matching products with market niches, passenger coaches with new layouts and amenities
were introduced with resounding success. In improving market share pricing was used as a
major leverage to position the products and services in relation to competition and become
the preferred choice of the commuters.
The IR introduced double stack container trains on some diesel routes. These containers
increased the carrying capacity of each train to 2,500 tonnes against 1,500 tonnes, and also
reduced line capacity constraint by nearly half and ‘led to saving of about seven percent on
capital cost and 25 percent in operating expense’
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Reorganization
The Minister Hon. Lalu Prasad Yadav said in the 2004 budget speech that ‘Indian Railways
is committed to ….. optimum utilization of human resources….’ and showed that
commitment through the following sub-strategies:
a. Changes in planning system;
b. Decentralizing;
c. Human resource initiative; and
d. Change in organization culture.
(Source: Desh Gupta and Milind Sathye 2008)
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influences the performance of the business either positively or negatively. Raghuram in a
report published in 2007 points out that the growing macro economic conditions in India
positively contributed to the turnaround of the Indian Railways:
a. Change in the macro economic conditions – positive impact;
b. Rise in demand - positive impact;
c. Change in the legal position – positive impact;
d. Changes in accounting practices – positive impact;
e. Impact of the pay commission – negative impact; and
f. Decline in the financial cost – positive impact.
(Source: Desh Gupta and Milind Sathye 2008)
Within the Indian Railways structure the Railway Minister becomes the de-facto CEO and is
well positioned to drive the whole organization. Some of the important business decisions
and measures taken by successive ministers of railways are listed below:
IRFC - Indian Railway Finance Cooperation Ltd - to raise funds for fixed assets: 1986
(positive effect due to facilitation of market borrowings for wagon procurement,
negative effect due to high interest rates);
IRCON - Indian Railway Construction Company Ltd and RITES - Engineering and
Consulting Firm for local and overseas business promotion (positive effect);
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CONCOR - Container Corporation of India Ltd, carrier, terminal operator and
warehousing of containers :1989 (positive effect due to focus on containerized
movement of non-bulk);
Project Uni-gauge: Early 90’s (negative effect in the 1990’s due to reduction in track
renewal works, positive in the recent and future years);
Fifth Pay Commission: 1997-98 (negative in the late 1990’s);
Special Railway Safety Fund: 2001-02 onwards (positive in the recent and future
years);
Reorganization from 9 to 16 zones: 2001-02 and 2002-03 (positive in the future years,
due to greater focus);
Focus on PPP (public-private partnership) format for investments, catalyzed through
RVNL - Rail Vikas Nigam Limited: 2002-03 onwards (positive, due to the ability to
leverage other stakeholders’ funds);
Market oriented tariffs (positive);
Focus on increasing asset utilization: 2004-05 and 2005-06 (positive, provided
implications on asset wear and tear are appropriately dealt with);
Competition in container movement: 2006 (expected to be positive, though
implementation is yet to be seen);
IRCTC - Indian Railway Catering and Tourism Ltd. (Positive).
The following five characteristics displayed by the Minister served as the main pillars of
successes:
Non interference;
Direct approach;
Caring attitude;
Right people for the right job (identify right people);
Image building.
(Ref G Raghuram .2007)
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Non Interference
Once the goals were set, results were identified and delegated, the Railway Minister did not
interfere. That saved him enough time and energy to build the organization and ensure the
alignment of other activities towards success. He allowed the Railway Board to function as a
cohesive entity and oversee the implementation of the policies and strategies.
Direct Approach
In maintaining a direct link, the Minister periodically communicated with the general
managers setting and reinforcing priorities and specifying targets and standards for
performance and service delivery. Two of the letters written by the Minister given in
Appendix I and II are an example of this approach.
Caring Attitude
The Minister always emphasized the role of staff and unions. He himself intervened to
provide contributions to the staff welfare fund when staff were able to achieve better financial
performance than targeted. Whenever concerns were raised about downsizing of the Indian
Railway, he came out with his Hindi one liner which translated to, ‘Downsizing may make
Indian Railway thinner, but not necessarily healthier’ (Ref: G Raghuram, 2007). He set
his strategy based on the concept ‘regenerate competitiveness and leverage resources rather
than restructure and downsize’. He believed in instilling hope and excitement rather than
fear and anxiety.
Identify Right People
All the dealing between the Minister and the Indian Railway Board has been through a
noble person appointed as Officer on Special Duty (OSD), Mr Sudhir Kumar. He was
specially chosen by the Minister for this position based on his experience and interactions
with the Minister. Mr Sudir Kumar provides the vital link between the Minister and the
Railway Board and translate the vision of the Minister into strategies and action in the Indian
Railways. The OSD was capable of understanding and supporting the tremendous
strengths in the Indian Railways systems that ensured robust decision making.
He was mainly involved in the follow up of initiatives such as axle load increase, uni-guage
project, market oriented tariffs, reducing wagon turnaround, innumerable freight incentive
schemes, passenger profile management, upgrading of passengers and leasing of parcel
service and catering services. The most important fact to notice is that, all above activities are
done under the existing systems and within the culture of Indian Railways.
Image Building
When ever there was an opportunity to highlight an initiative or an achievement the Indian
Railways went to the towns with advertisements and marketing campaigns.
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• According to the Indian Railways, cash surplus before dividend and net revenue were
estimated by the government at US$ 6.17 billion and US$ 4.53 billion respectively for
the year 2007-08.
• Indian Railways is today the second largest profit making Public Sector Undertaking
after ONGC (Oil and Natural Gas Corporation). The fund balance crossed INR.120
billion (US$ 2.7 billion) in 2005-06, which had reached a low of just INR 1.49 billion
(US$ 33.4 million) in 1990-2000. The total investment being planning for the eight-
year time frame (2007-2015) was tentatively in the order of INR 3,500 billion (US$
78.6 billion). This confidence is not only due to the rising trend of performance, but
also due to the significant growth in the past two years.
• Turnaround of Indian railways is being studied by students of Harvard, Wharton and
other prestigious management universities and by management experts.
• Increase in income through advertising on all Rajdhani Expresses coaches with the cost
of advertising being around US $ 1.26 million per train.
• Introduction of new generation trains that would be fuel efficient, recyclable and have
low emission to generate certified emission reduction credits.
• Construction of dedicated freight corridor, with an investment of US $ 81.92 million
invested in 2008 to 2009 and US$ 614.4 in 2009-2010.
• Renewal of 44.5 million pre–stressed concrete sleepers set for open line network.
• Technological upgrades and modernization for higher operating efficiency.
• Development of PPP in new routes, railway stations, logistics parks, cargo aggregation
and warehouses.
• Development of 100 budget hotels under public-private partnership mode in the vicinity
of railway stations.
• Installation of Wi-Fi to provide wireless access at 500 stations.
• Introduction of marketing rights for advertising on railway tickets and reservation
charts.
• Establishment of integrated logistic parks on unused lands.
• Development of agri-retail hubs, cold chains, multi-purpose warehouses on surplus land
within the Indian Railways.
• Training of railway managers to meet future challenges, the Indian Railways is planing
to set up an International Management Institute in New Delhi.
• Renewal of over 2,941 km of rail, which will require 3.39 Million tonnes of rail steel
and over 2,382 km of pre- stressed concrete sleepers.
• Implementation of dynamic pricing policy, tariff rationalization, non peak season,
incremental freight discount scheme, empty flow direction freight.
• Discount schemes, loyalty discount schemes and long term freight discount schemes.
(Ref: Indian railway website. www.impactlab.net)
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Sustainability
Sustainability is achieved when social, environmental and economic dividends are
derived simultaneously. It is an iterative process in which the philosophy, processes
and practices need to be changed progressively to ensure congruence of economic,
social and environmental goals and targets.
ICT as a the Base for Success
ICT has played a major role in the turn around of the Indian Railways and will continue
to be a corner stone in its success.
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And says KPMG: "Indian Railways is in a dynamic phase of growth with new initiatives
planned to capitalise on the existing gains and moving steadier and closer to the larger
objective of offering world-class services in both freight and passenger transportation."
"The railways are now working like a private sector corporation. This is great news for India.
We wish other public services, especially in the social sector, like education and health would
follow suit," Habil Khorakiwala, president of an apex industry group, the Federation of
Indian Chambers of Commerce and Industry (FICCI), said.
There are areas that are still a concern to the commuters and other users of the Indian
Railways facilities. These include delays, cleanliness of some of the infrastructure such as the
stations etc. However, everyone agrees that the financial turnaround has been completed and
the results need consolidation.
Please refer Appendix III for further comments on the turnaround.
Conclusion
As engineers who follow the tradition and in the foot steps of Eng B D Rampala, we the Sri
Lanka Railway engineers are committed for invention, innovation, adaptation and adoption as
necessary to put SLR back on the track that leads to sustainability and committed public
service. We are supported by the SLR staff of all categories as well. Our universities and
technical colleges produce some of the best engineers and technical people in the world and
they also can join the team.
If we are provided with the correct political leadership by successive ministers in charge of
SLR as in the case of the Indian Railways Turnaround Story, and if we are empowered as our
Indian counterparts are, and if we are allowed to make decisions based on scientific and
business fundamentals, then we can surprise the world through a faster than expected
turnaround of SLR.
Once again, may I thank the Institution, Mechanical Engineering Sectional Committee, and
you ladies and gentlemen for this opportunity and wish that the legend of Eng. B D Rampala
be kept alive by making the SLR sustainable for the benefit of generations to come!
Thank you!
References
1 G Raghuram (Turnaround of Indian railway) 2007. Indian Institute of Management
Report.
2 Rakesh Mohan Committee 2001. Highlights of the Executive Summary - available at
http:/www.irastimes.org/rkmreportingexesummary.htm accessed on 30 may 2007.
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3 World Bank 1994, The World Bank railway database available at
http:/www.worldbank.org/transport/rail/rdb.htm.
4 Desh Gupta and Milind Sathye (Financial Turnaround of Indian Railways) 2008.
Accessed from Scribed web site on 17.6.2010.
5 IRFC Indian Railway Finance Corporation 2004 Annual Report, New Delhi.
6 The International Railway Union, www.uic.asso.fr
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Appendix I: Letter from Minister to GMs Dated 1st April, 2005
Ministry of Railways
Government of India
No 2004/II(IV)/65/134 1 – 4 – 2005
My dear (All GMs),
As a result of the concerted efforts put in by all the Zonal Railways, IR is poised to achieve a land
mark loading of 600 MTs in the financial year 2004-05 and regain some of the market share conceded
to the road sector over the years. I would like to place on record my deep appreciation for the efforts
made by you and your team of officers and staff for achieving this outstanding performance.
2. The task in the next financial year 2005-06 would be even more daunting and challenging as we
have to gear up for Mission 700 MT freight loading. An action plan has been drawn for realizing this
mission, a copy of which is enclosed. The GMs, PHODs and DRMs must execute this plan in
MISSION MODE and earmark a senior officer of their respective offices to ensure strict compliance
of all the points listed in the action plan on FAST TRACK basis.
3. Everyday over 325 rakes take more than 24 hours in loading/unloading and 170 rakes take more
than 15 hours in train examination. The time taken in arrival to release is also abnormally high. I am
constrained to note that GMs of some of the important freight loading railways having high terminal
detentions and very poor freight rolling stock productivity parameters have not even once highlighted
the steps taken by them to reduce terminal detentions and to improve these indicators during the last 6
to 8 months. THIS MUST CHANGE and all the GMs must highlight the steps taken by them to
execute the aforesaid action plan and to improve productivity of assets in the main body of the
MCDO. All the GMs MUST INITIATE measures as considered necessary for bringing down the
time taken by every single rake in loading/unloading and train examination to less than 20 hours and
10 hours respectively. They should immediately send proposals for up gradation of terminals, asset
maintenance, train examination and other traffic facility works for reducing terminal detention and
enhancing throughput and I assure you that funds will not be a constraint for the timely execution of
these critical works. All the on-going throughput enhancement including traffic facility works should
also be targeted for completion on top priority basis.
4. It is learnt that some of the earnings contracts are not finalized for months together while some of
those relating to catering, advertisement, bookstalls etc. are being renewed at ridiculously low license
fees. As a result, we are incurring huge losses on catering (Rs 441 crores), parcel and other coaching
services (Rs 782 crores). These losses need to be reduced by at least 50% in the course of this year by
ensuring that all pending earnings contracts/licensees including those relating to catering and parcel
services are finalized at realistic licensee fees without any further delay and in future if finalization of
these contracts is delayed by more than 3 months, responsibilities should be fixed for the same. Steps
should also be taken for increasing occupancy of trains by at least 2-3% by adding more coachs to
popular trains, improving the time table of unpopular trains, rationalizing reservation quotas and
checking ticket-less traveling.
With these efforts, I hope that we would not only maintain the trend of regaining market share in
freight loading but also improve operating ratio to less than 88% by achieving higher productivity of
assets and manpower in the next financial year. I would once again request that al the aforesaid points
should regularly be highlighted in the MCDOs.
Encl: As above
Yours Sincerely,
(Lalu Prasad)
General Manager,
(All Indian Railways)
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Appendix II: Letter from Minister to GMs Dated 27th March, 2006
Ministry of Railways
Government of India
DO No MR/M/21/2006 27th March, 2006
My dear (All GMs),
Let me, first of all, congratulate you and your team of officers and staff for record breaking
performance with internal generation of Rs 13,000 crore and operating ratio of 83% during the year
2005-06. However, this should not make us complacent and we should try for freight loading of 800
mt, internal generation of Rs 20,000 crore and operating ratio of 77% in the year 2006-07.
With this rate of growth, we would be able to carry 1200 mt of freight traffic and 8000 million
passengers by 2012. We must, therefore, start thinking big and leverage annual plan size. All zonal
railways, particularly SC, SE, SW and Eco in which over 30,000 iron ore indents are pending,
supplementary/main budget for capacity augmentation and de-bottlenecking of junctions, yards and
terminal operations (see Annex-I). GMs should not hesitate in sending such proposals irrespective of
the amount involved. There is an urgent need to take away small works from CAO(C) and strengthen
them further for completion of all on-going throughput enhancement works within the given
deadlines. GMs should personally monitor this on a regular basis.
It is a matter of concern that still 25% rakes take more than 24 hours and over 50% rakes take more
than 15 hours in loading and unloading. All zonal railways should identify such terminals/sidings and
take immediate necessary steps for reducing terminal detentions below the national average of 16
hours at such stations. We should try to further improve productivity of rolling stock by improving
loco outage beyond 10% and bringing down turn round time of wagons to 4.5 days (see Annex-II).
Implementation of terminal incentive cum engine on load schemes on sidings handling one or two
rakes per day should also be pursued vigorously.
Despite our resolve to celebrate 2006 as the year of ‘Serving the passengers with a smile’, passengers
have so far not felt perceptible improvement in ‘touch and feel items’. DRMs should be asked to play
a lead role in percolating this spirit down to the lowest level. Every DRM should select at least 5
stations and transform them into modern stations within a period of next 12 months. They should
leverage public private partnerships for upgradation of stations, toilets, waiting rooms etc. They are
also being empowered for sanctioning passenger amenities works upto Rs 30 lakhs and sufficient
funds would be made available at their disposal for such works.
We have recorded around 50% growth in sundry and other coaching earnings in the year 2005-06 and
we should try to surpass this growth rate during the next year. This would require (a) timely
finalization of earning contracts, and (b) upward revision of license fees by 5-10 times in line with the
true potential of land leasing and commercial earning contracts. As requested vide my earlier DO, I
would again request you to bring down passenger losses by 50% and wipe out catering and parcel
losses completely by the end of 2006-07.
I would like to be apprised on the steps taken by you on the aforesaid points through your MCDOs.
With best wishes,
Yours Sincerely,
(Lalu Prasad)
[Source: MOR, 2006, Internal Correspondence (2006 cited by G
Raghuram 2007)]
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Appendix III
http://indiainteracts.in/columnist/2007/07/21/Tracking-the-Indian-Railways-turnaround-
saga/
It's a turnaround story that has not only amazed management experts but also caught
the attention of premier global business schools like Harvard and Wharton - the dramatic
return to profitability for the 154-year-old Indian Railways, among the world's largest
railroad networks.
In February, when Railway Minister Lalu Prasad presented India's railway budget for the
2007-08 fiscal, its most striking aspect was the Rs.215 billion ($4.5 billion) surplus he
announced for the organisation that employs 1.5 million people and boasts a 63,332-
kilometer network that ferries 14 million passengers daily in 9,000 trains (4,000 more
for cargo) from 6,947 stations.
"The railways are poised to create history," exulted Lalu Prasad, one of India's most
colourful politicians, during his 116-minute speech, referring to the highest-ever surplus
- akin to profits for companies - which the Indian Railways was projected to post for the
fiscal year ended March 31.
"This is the same railway that defaulted on the payment of dividend and whose fund
balances had dipped to Rs.3.59 billion ($80 million) in 2001," said the minister to the
amazement of industry honchos and experts who were listening attentively to the
speech.
In fact, he not only said that the surplus would increase next fiscal but also belied
speculation over freight and upper class fare hikes that had once been a regular feature
for the railways to bridge deficits. In fact, he even announced an across-the-board cut in
tariffs and rolled out plans for 40 new trains, extended the run of 23 and increased the
frequencies of 14 others.
All this only left experts gasping. They wondered what had caused such a sharp
turnaround in the organisation from being the backbone of the Indian economy to being
termed a "white elephant" headed towards bankruptcy by a government-appointed
expert group.
"Today Indian Railways is on the verge of a financial crisis. To put it bluntly, the
'business as usual, low growth' will rapidly drive it to fatal bankruptcy, and in 16
years, the Government of India will be saddled with additional financial liability,"
said the report presented in July 2001.
This was, indeed, alarming for the Indian Railways, which since the commencement of
its first journey on April 16, 1853, has come to reflect the pluralistic character of the
country with many unique features such as having the world's largest as well as the
smallest stations, the oldest running locomotive and a separate budget since 1924.
But from 2005, the signs of change were visible and became well entrenched by 2007.
"The railways' renaissance has been engineered by simple entrepreneurial practices,
which have evoked the admiration of internationally renowned institutions and
companies alike," said a report by KPMG, which also conducted an international
conference on railways in New Delhi last month.
"The railways are now working like a private sector corporation. This is great news for
India. We wish other public services, especially in the social sector, like education and
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health would follow suit," Habil Khorakiwala, president of an apex industry group, the
Federation of Indian Chambers of Commerce and Industry (FICCI), said.
"The turnaround is not hype because the net revenues have increased sharply," said
Prof. G. Raghuram, who has thoroughly examined the performance of the Indian
Railways as a case study for the premier Indian Institute of Management at Ahmedabad,
one of India's best-known business schools.
"By increasing the axle-loading of wagons (which increases freight traffic) and,
combining it with a market-oriented approach, Lalu Prasad has contributed to the
success of Indian Railways," Raghuram added.
Lalu Prasad attributed the transformation almost entirely to improved efficiency that was
even able to withstand increased competition from budget carriers that were offering to
fly passengers for the cost of a second-class air-conditioned fare of the railways.
"Over the past 30 months, freight volumes have grown by 10 percent. Similarly, growth
in passenger volumes has been doubled," he explained to a group of 130 students from
Harvard and Wharton a few months ago, while delivering a lecture on the transformation
of Indian Railways.
"On the supply side, increase in load coupled with reduction in turnaround time of
wagons from seven to five days has contributed to an incremental loading capacity," the
minister said in the rather simplistic explanation.
With financial parameters back on track, the Indian Railways now has set itself ambitious
targets in areas such as refurbishment of stations, passenger amenities, better coaches
and new freight corridors as it approaches the 11th Five Year Plan that begins April 1.
And says KPMG: "Indian Railways is in a dynamic phase of growth with new initiatives
planned to capitalize on the existing gains and moving steadier and closer to the larger
objective of offering world-class services in both freight and passenger transportation."
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