CHAPTER 1

EXECUTIVE SUMMARY

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 EXECUTIVE SUMMARY

BUSINESS DESCRIPTION

Origanicare is a natural brand that finds and shares the energy of life from the pristine

nature around the world. Organicare will give you more than what you’ve expected. It will let you

experience that our product is not like any other because of its fresh and natural ingredients.

Organicare provides reasonably priced product to customer by finding the balance between quality

and price in order for everybody to fully enjoy the product. Organicare is a cruelty-free

(manufactured or developed by methods that do not involve experimentation on animals) brand.

The stores will be designed with small, organized and clean area and the logo will be seen outside

for it can be easily seen by people.

PRODUCT DESCRIPTION

The Organicare Aloe Vera Mist, an extraordinary facial mist, contains vitamin A and C

from aloe vera oil. Aloe stimulates fibroblast which produces the collagen and elastin fibers

making the skin more elastic and less wrinkled. It stimulates property to help boost collagen

production in your skin. It gives your face smooth, soft and nourish the skin. These will also help

set make up and hydrates the skin. It helps A quick spritz on the face anytime during the day to

refresh your tired skin (all skin types). It can be also used on arms and legs.

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 EXECUTIVE SUMMARY

VISION

By 2021, we envision Organicare to be the most influential natural skin care company in

our locality.

MISSION

The very foundation of Organicare has always been and will continue to build a great

relationship to our customers. We devote our effort to providing our customers with the best in

making fantastic products and providing top quality raw materials that are natural and organic that

great for your skin. We’re choosing to invest in better ingredients than our competitors. We want

to be able to share our success and give back to our customers and the community around our

locality.

GOALS

1. Brand recognition

2. Good quality and affordable

3. Growth revenue

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 EXECUTIVE SUMMARY

OBJECTIVES

1. To offer beauty solutions.

2. Maintain reputation and loyalty of the customers

3. Increase profit

CAPITAL

The capital of this business is 30,000 pesos. Each member will give 6,000 pesos. With this

money guarantee the production and other factors target the capital structure of the business.

LOCATION

We offer hassle-free shopping of Organicare product through its online store. Just fill out

a simple form to place your order. Our delivery team will then make sure to get your order right

to your doorstep in a quick and professional manner. With Organicare’s online store, you’ll never

have to endure the stresses of going to the mall just to get your supply of beauty and self-care

products.

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 EXECUTIVE SUMMARY

LOGO

TAG LINE

“Feel the natural beautiful you!”

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 CHAPTER 2

MANAGEMENT PLAN

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 MANAGEMENT PLAN

FORM OF BUSINESS OWNERSHIP

In Sole proprietorship, you have to a control to manage your own business, also

simplified and less costly organizations and you have your privacy because you are the owner

you don't need to share documents and other secret of your company. The main reason for

having a Sole proprietorship is for protecting your assets from business obligations or potential

lawsuits.

ORGANIZATIONAL STRUCTURE

Prixie Centeno
OWNER

Juliane Marie Gravador

PRODUCTION
SUPERVISOR

Shaina Mae Julia Aira Kristine Carusa

Arcel Mae Santos
Santos
PRODUCTION PRODUCTION
WORKER PRODUCTION WORKER
WORKER

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 MANAGEMENT PLAN

POSITION DUTIES/RESPONSIBILITIES JOB REQUIREMENTS SALARY

Owner  You have to provide  Associate's degree 200 pesos

guidance and training to programs, which

your staff provide entry-level

 You must plan and opportunity, usually

implement marketing take two years.

strategies  A bachelor's degree

 You have to keep up with program takes four

innovative products on years.

the market to remain  Ability to make

competitive improvement in

 You need to set up and productivity and

maintain business bank quality by

accounts, payment supervising the

processing, accounts process

payable and accounts  Discipline in time

receivable and taxes. management and

human relation

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  Operational

prowess in

marketing and

bookkeeping

 Good work ethics

 Good

communication;

written and oral

skill

 Good

understanding of

modern information

and communication

technology

Production  Organize workflow by  Proven experience 200 pesos

Supervisor assigning responsibilities as Production

and preparing schedules Supervisor or

 Oversee and coach similar role

employees  Experience in using

various types of

manufacturing

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  Ensure the safe use of machinery and

equipment and schedule tools

regular maintenance  Advanced skills in

 Check production output MS Office

according to  Communication

specifications and interpersonal

 Submit reports on skills

performance and progress  Problem-solving

 Train new employees on skills

how to safely use  High School

machinery and follow Diploma; Degree in

procedures a technical,

engineering or

relevant field will

be an advantage

Production  Monitor the production  High school 200 pesos

Worker process diploma/GED.

 Carry out basic quality  2years’ experience

and testing checks working in a

 Maintain work areas and warehouse

equipment 

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  Able to multi-task

in a fast-paced

warehouse

environment

 Previous

experience working

in a factory is

beneficial.

 Experience

operating

manufacturing

machinery.

 Good

communication

skills.

MANAGEMENT PLAN

OPERATING EXPENSES

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• Insurance - 500

• Utilities - 1,499

• Stationary Expenses - 500

• Advertising Cost - 780

• Supplies Expenses – 4,707

• Salaries Expense – 20,8000

Total Operating Expenses = 28,786

COMPANY POLICIES AND PRINCIPLE

• Return in 7 days- if the product has damage or unsealed you can return it in 7 days.

• Shipping fee- near at Malolos 50 pesos at Manila 70

• Employees must know how and under what circumstances they will be disciplined

• For various reason ranging for health issues and vacation plan, employees may occasionally

require to be absent from work.

• Prohibit any company from discriminating against employees or job applicants on the basis of

"protected characteristics"(gender, age, race etc.)

• Protect sensitive information, and be sure to cover relationships with vendors, customers and

other suppliers.

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 MANGEMENT PLAN

CAPITAL REQUIREMENT

The capital requirement we need is PHP 30,000 we invested PHP 6,000 each to provide the capital

we need and we also practically computed the expense that we will spend.

Name Nationality Address Position % of

investment

Centeno, Prixie C. Filipino Sta. Barbara, Baliwag, OWNER 20%

Bulacan

Gravador, Juliane Filipino Kay Piskal Tigbe PRODUCTION 20%

Marie Norzagaray, Bulacan SUPERVISOR

Santos, Arcel Mae Filipino Pungo Calumpit, Bulacan PRODUCTION 20%

WORKER

Santos, Shaina Mae Filipino Majon, Malolos city, PRODUCTION 20%

Julia Bulacan WORKER

Aira Kristine Carusa Filipino Lagundi Plaridel, PRODUCTION 20%

Bulacan WORKER

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 CHAPTER 3

MARKETING PLAN

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 MARKETING PLAN

TARGET MARKET

We offer high quality products to meet the needs of all races, teenagers, adults and gender.

PRODUCTS/INNOVATION

Organicare product line includes skin care. It is a skin care brand that infuses the power of

nature into daily skin care. Their popular skin care product, Organicare Aloe Vera Mist, is made

from the most natural ingredients sourced from all over the world, developed into modern skin

care.

PACKAGING

Spray a liberal amount of Organicare Aloe Vera Mist before or after applying make-up.

You can also use it to freshen up every time. We make sure that the cap of the spray bottle is sealed

and easy to open and close. The size of our face mist is travel friendly because it is on the go to

bring everywhere.

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 MARKETING PLAN

DEMAND ANALYSIS

Nowadays, skincare products from Korea are popular. The mist that Organicare offer can

match as other product. This product offers to all female customers or male customers and

teenagers or adults. As you can see in our projected demand the 30% of our customer are from

Bulacan State University and 70% from Malolos, Bulacan.

TABLE 1

Target Customer Population Target Market

1st year Students of

Bulacan State University 8,900 3,800

Teenagers and adults in

Malolos 172,135 28,766

Table 1 shows that our target customers are the students of Bulacan State University and

teenagers and adults in Malolos. These respondents might have the interest to buy organic products

because nowadays most of them are concerned with their skin.

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MARKETING PLAN

TABLE 2

Questions Options Respondents Percentage

1. Do you have a skin a. Yes 241 80%

care routine?

b. No 59 20%

Total 300 100%

Table 2 shows that 80% of respondents answered Yes, and 20% is answered No.

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MARKETING PLAN

TABLE 2.1

Questions Options Respondents Percentage

2. If you are going to a. Organic 283 94%

use a skin care

what do you
b. Not organic 17 6%
prefer organic or

not organic?

Total 300 100

Table 2.1 shows that 94% answered that they like organic skincare products and 6% of the

respondents prefer to use not organic products.

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MARKETING PLAN

TABLE 2.2

Questions Options Respondents Percentage

How much do you a) Below P500 182 61%

spend on such

product monthly?

b) P501 – P999 77 26%

c) Above P1000 41 14%

TOTAL 300 100%

Table 2.2 shows that 61% of the respondents answered that they spend skincare products

below 500 pesos, 26% answered 501-999 pesos and 14% answered above 1000.

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MARKETING PLAN

TABLE 2.3

Questions Options Respondents Percentage

What do you look Price 70 23%

first when you buy a

product?

Quality 103 34%

Brand / Brand 19 6%

Ambassador

Packaging 34 11%

Advertisements 74 25%

Table 2.3 shows that 25% of the respondents look first at the advertisement when

purchasing a product.

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MARKETING PLAN

TABLE 2.4

Questions Options Respondents Percentage

Which products do a. Moisturizer / 116 39%

you use? (you may Sun screen
choose more than one
choice)
b. Face soap 263 89%

c. Micellar water 194 65%

d. Face mask 86 29%

e. Face scrub 151 50%

f. Sleeping mask 74 25%

g. Mist 257 86%

h. Serum 148 49%

Table 2.4 shows that the highest percentage is the face soap that got 89% and the lowest

percentage is face mask.

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 MARKETING PLAN

DIRECT COMPETITORS

The Skin care market is broad. We will be going to develop our brand image and position it in

the market through skin care line. Our market positioning will be in the lower price with a high

quality and organic product.

• Lanaige Water Bank Mineral Skin Mist - a brand from South Korea to give the light and

minute moisture particle that can be used anytime during the day to refresh fatigue skin. Can be

use after cleansing or whenever you feel dry.

• The Bodyshop Mandarin Energising Face Mist - help to re-energize your complexion,

perfect when late nights are starting to take their toll on your skin. Leaves skin feeling hydrated

and instantly refreshed.

• Celeteque Hydration Hydrolyzed Moisturizing Mist - contains Hydrolyzed Liquids and

NMF that restore moisture to the skin and improve its elasticity and softness. Water from Fuji has

trace elements that rejuvenate the skin to make it feel more supple and refreshed. It can also be

used over make-up

• Jeju Aloe Ice Aloe Soothing Face and Body Mist - restores moisture with a simple and quick

application without leaving a greasy feel while also providing something relief.

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 MARKETING PLAN

PRICE

The estimated annual capital of Organicare Aloe Vera Mist is PHP 179.

PROMOTION

 Flyers – using a single sheet of paper, containing lots of information such as our logo,

our products, price incentives, and our company’s contact details, given to people in

public.

 Social Media – it is effective using social media to promote your brand because almost

all the potential consumers of your products are searching and shopping online. Create a

website that has all the relevant information such as a description of your products and

their quality images, prices and most importantly, your company’s address and other

contact details.

 Enticing Deals – most of the people are naturally attracted to offers such as buy 2 take 1.

So if your business offers a good deal of your products, they will think of buying those

items immediately before the offer ends.

 Influencers – through making a request to the experts of the industry to review your new

products, they can help you reach massive number of buyers because most of them have

their own Youtube channels that have many thousands of subscribers and viewers.

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 MARKETING PLAN

SWOT ANALYSIS OF ORGANICARE

Strength Weaknesses

1. Organic product 1. Lack of regular customers

2. Affordable price 2. Little advertising of the product

3. Eco-friendly 3. Unstable supply of ingredients

4. Strong customer community 4. Competitors can offer similar products

5. Unisex

Opportunities Threats

1. Awareness of beauty 1. Fierce competition on the old and famous

2. Number of online buyers are increasing 3. brands

Increased awareness of organic and eco- 2. Products are already sold by major

friendly products companies

4. Possibilities of good profits 3. Expectation of unfavorable government

laws, such as taxes

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 MARKETING PLAN

SWOT ANALYSIS OF DIRECT COMPETITOR

THE BODYSHOP MANDARIN ENERGISING FACE MIST

Strength Weaknesses

1. highly rich and recognized brand 1. more expensive than other drugstore

2. highly innovative products

3. good quality products 2. product is overpriced

Opportunities Threats

1. innovative product 1. expensive product image

2. many products 2. stronger competition in market

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 MARKETING PLAN

CELETEQUE HYDRATIIN HYDROLYZED MOISTURISING MIST

Strength Weaknesses

1. Many variants 1. International competition

2. Strong brand image

3. High quality product

Opportunities Threats

1. Growing adaptabilities to innovative 1. Organic cosmetic trend

products 2. Promotional

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 MARKETING PLAN

JEJU ALOE ICE SOOTHING FACE AND BODY MIST

Strength Weaknesses

1. strong brand image 1. seasonal product

2. affordable price 2. competitive market

3. strong online presence

Opportunities Threats

1. loyal customers 1. potential stronger competition

2. product packaging

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 MARKETING PLAN

LANEIGE

Strength Weaknesses

1. well known -high quality products 1. can't be found in rural areas

2. eco-friendly approach 2. product is overpriced

3. product specially formulated for Asian

skin

Opportunities Threats

1. emerging markets and expansion 1. market competitor -price war

abroad

2. large client base

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 CHAPTER 4

PRODUCTION PLAN

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 PRODUCTION PLAN

PRODUCTION DESCRIPTION

The Organicare Face Mist is made with Aloe Vera plant. An extraordinary facial mist

that contains vitamin A and C from aloe vera oil. Aloe stimulates fibroblast which produces the

collagen and elastin fibers making the skin more elastic and less wrinkled. It stimulates property

to help boost collagen production in your skin. It gives your face smooth, soft and nourish the

skin. These will also help set make up and hydrates the skin. It helps A quick spritz on the face

anytime during the day to refresh your tired skin (all skin types). It can be also used on arms and

legs.

PRODUCTION FLOWCHART

Raw Materials Testing and Production

Inspecting Process

Final Product Packaging Testing and

Inspecting

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 PRODUCTION PLAN

PRODUCTION PROCESS

1. Prepare the Ingredients and equipments.

2. Remove the hard spine edges on either side of the aloe vera leaf.

3. Remove the top layer and carefully slice away the skin of the aloe vera leaf.

4. Scoop the aloe vera gel out of the leaf.

31
5. Put all the ingredients inside the blender.

6. Blend it. Make sure the aloe vera gel is completely blend.

7. Transfer it in the spray bottle.

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 PRODUCTION PLAN

PRODUCTION SCHEDULE

The production process will start at 8:00 am-12:00 nn and 1:00 pm-5:00 pm. It will

have a 1-hour break. The days of production are Monday to Saturday and they will have

their day off.

SUPPLIES/MATERIALS

Materials Quantity per unit Cost Total per units

Aloe Vera 10 Php 50.00 Php 500.00

Distilled water 1 bottle Php 80.00 Php 80.00

Fractionated coconut 1 liter Php 450.00 Php 450.00

oil

Cucumber seed oil 100 ml Php 200.00 Php 200.00

Green tea 1 box Php 80.00 Php 80.00

Aloe Vera oil 100 ml Php 259.00 Php 259.00

Total Php 1,569.00

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 PRODUCTION PLAN

EQUIPMENTS

Particulars Units Price per Unit Total cost

Knife

2 Php 80.00 Php 160.00

Bowl

2 Php 199.00 Php 398.00

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Blender

1 Php 1,300.00 Php 2,600.00

Spoon

5 Php 15.00 Php 75.00

Chopping board

2 Php 80.00 Php 160.00

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Funnel

1 Php 25.00 Php 25.00

Measuring cups

2 Php 200.00 Php 200.00

Spray bottle

200 Php 12.00 Php 2,400.00

TOTAL Php 5,918.00

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 PRODUCTION PLAN

DIRECT MATERIAL

Our direct material is the Aloe Vera; Aloe Vera is rich of the pro-vitamin B5 it

moisturizes and clarify skin and it helps to hydrate your skin. All the ingredients are all natural

and organic.

DIRECT LABOR

NAME QUANTITY MONTHLY WAGES YEARLY WAGES

Production Supervisor 01 6 000 PHP 72 000 PHP

Production Worker 03 6 000 PHP

216 000 PHP

TOTAL 288 000 PHP

DEPRECIATION
Blender

Straight Line Method

Cost P 2,600

Life 1 Year

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 Salvage Value P 780

2,600 – 780 = PHP 1,820

1 year

After a year Blender depreciate its value from the original price of P 2,600 to P 1,820.

PLANT SITE AND LOCATION

WASTE DISPOSAL

An absorbent was developed from nature leaves of the aloe vera for removing Pb

from waste water. Chemically modified aloe vera which has phosphoric acid, used as a rust

remover on metal implements. It helps to kill the bacteria that in aloe vera waste can be found.

Aloe veras are remover of organic and inorganic pollutants.

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 CHAPTER 5

FINANCIAL PLAN

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 FINANCIAL PLAN

CAPITAL

The capital of this business is 30,000 pesos. Each member will give 6,000 pesos. With

these money guarantee the production and other factors target the capital structure of the

business.

BALANCE SHEET

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 Organicare

Financial Statement

For the month of November 2019

Assets

Current Assets

Cash 31,000

Accounts receivable 4,832

Inventory 8,950 44,782

Non-Current Assets

Equipment 6,018

Supply 3,138 9,156

TOTAL ASSETS 53,938

Liabilities

Accounts payable 3,138

Salaries payable 20,800

TOTAL LIABILITIES 23,938

Owner’s Equity

Organicare Capital 30,000

TOTAL 53,938

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 Organicare

Financial Statement

For the year ended December 31,2019

Assets

Current Assets

Cash 372,000

Accounts receivable 57,984

Inventory 107,400 537,384

Non-Current Assets

Equipment 72,216

Supply 37,656 109,872

TOTAL ASSETS 647,256

Liabilities

Accounts payable 37,656

Salaries payable 249,600

TOTAL LIABILITIES 287,256

Owner’s Equity

Organicare Capital 360,000

TOTAL 647,256

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INCOME STATEMENT

Organicare

Income Statement

For the month of November 2019

Revenues

Sales 89,500

Sales Discount (10,740)

NET SALES 78,760

Expenses

Utilities 1,499

Salaries 20,800

Supplies 4,707

Equipment 15,618

Advertising 5,400 (48,024)

NET INCOME 30,736

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 Organicare

Income Statement

For the year ended December 2019

Revenues

Sales 1,074,000

Sales Discount (128,880)

NET SALES 945,120

Expenses

Utilities 17,988

Salaries 249,600

Supplies 56,484

Equipment 187,416

Advertising 64,800 (576,288)

NET INCOME 368,832

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CASH FLOW STATEMENT WHY NUT

Statement of Cash Flow

For the Month of November 2019

Operating Activities

Cash Inflow from:

Sales P89, 500

Refund -

Receivable Collections -

Total: 89,500

Outflow/Payment for:

Sales Discount 10,740

Operating Expenses 48,024

Total: 58,764

Net cash flow from operating Expenses Activities: 30,736

Financing Activities:

Initial Investment 30, 000

Borrowings -

Drawings -

NET CASH FLOW FOR FINANCING ACTIVITIES: 30, 000

INVESTING ACTIVITIES:

Cooking Equipment bought 2,600

CASH OUTFLOW FROM INVESTING ACTIVITIES

INCREASE IN & CASH EQUIVALENTS

ADD: Cash & Cash Equivalents, Beginning balance 60,736

Cash & Cash equivalents, November 30, 2019 63,336 45

 WHY NUT

Statement of Cash Flow

For the year ended of December 2019

Operating Activities

Cash Inflow from:

Sales 1,074,000

Refund -

Receivable Collections -

Total: 1,074,000

Outflow/Payment for:

Sales Discount 128,880

Operating Expenses 576,288

Total: 705,168

Net cash flow from operating Expenses Activities: 368,832

Financing Activities:

Initial Investment 360, 000

Borrowings -

Drawings -

NET CASH FLOW FOR FINANCING ACTIVITIES: 360, 000

INVESTING ACTIVITIES:

Cooking Equipment bought -

CASH OUTFLOW FROM INVESTING ACTIVITIES

INCREASE IN & CASH EQUIVALENTS

ADD: Cash & Cash Equivalents, Beginning balance 728,832

Cash & Cash equivalents, November 30, 2019 728,832 46

 CHAPTER 6

SUPPORTING DOCUMENTS

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Ms. Prixie Centeno

ORGANICARE
Beauty / Health

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 ORGANICARE

Sta. Barbara, Baliwag, Bulacan

Ms. Prixie Centeno

Manufacturer
30 November 2019

November 2020

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