Dublin City University Students Gives Perigord Wings

Four Masters students, of Business Studies in Marketing, from DCU Business Schoo
l have helped an Irish firm, the Perigord Group take its first steps into the Wo
rld of social media and have picked up an award for their endeavours.
Dublin Co, Fingal, November 25, 2010 -- Four Masters students of Business Studie
s in Marketing from DCU Business School were given the opportunity to gain hands
on experience in client management whilst working on a co-operative project wit
h the Perigord Group over a 6 month period between February and July 2010. The P
erigord Group, are a global artwork management company with its headquarters in
Dublin.
Students, Rosemary Clancy, Ian Hemmingway, Anton McMenamin and Eimear Murphy dev
eloped an Online Marketing Communications (OMC) strategy for the Perigord Group.
The exceptionally high standard of work has been merited with the DCU Business
Schools Best Practicum Award 2010.
A practicum is an assignment designed to give students supervised practical appl
ication of previously studied theory and is an alternative option to a thesis fo
r students studying Marketing, e-Commerce or Business Management at Masters leve
l in DCU.
DCU has a mission to stimulate enterprise growth in the Northeast corridor of Ir
eland through research, education and support for enterprise development. The co
llaborative work conducted by the Perigord Group practicum team is a product of
this strategic vision.
"The engagement between the DCU MBS in Marketing students and Perigord is an exe
mplar of how Universities and businesses can work together for mutual benefit,"
said Dr. Theo Lynn, Director of Industry Engagement at DCU Business School. He g
oes on "Perigord provided the top-down support needed to give the student team c
onfidence but also credibility within Perigord. It also ensured that the finding
s and recommendations of the students could be validated by management experienc
e and acted upon in a timely fashion by the student team and ultimately continue
d by Perigord. I believe both sides were enriched by the 6 month interaction'.
Research conducted by DCU practicum team suggested a number of digital marketing
tools and digital media channels which are to be of central importance to Perig
ord Group's online marketing communications (OMC) strategy for the online global
artwork management system, GLAMS.
The core of the digital marketing plan was to increase Perigord's reach and scop
e of their marketing materials and broadcasting ability,. The solution developed
by DCU practicum team was virtuous cycle to include digital marketing elements
such as; Search Engine Optimisation, Social Media Marketing, Online Advertising
and Online PR.
The team presented their findings and recommendations at board level and went on
to work on implementation of the reports with Perigord's marketing team across
the group's five global offices.
"We were delighted to participate in the DCU practicum and the team delivered a
first class approach and tangible results for our company. The practicum model i
s refreshing with theory fused into practical results. For example, we recently
used social media to communicate Perigord's attendance at a number of global tra
de events in an effort to better connect with our customers. ' said Perigord Gro
up C.E.O,. Alan Leamy.
About Dublin City University
Dublin City University is a young university, situated on an 85 acre campus thre
e miles north of the River Liffey in the city centre and just a 15-minute drive
from Dublin airport. The University was initially set up to fulfil the national
requirement for a highly-trained workforce with skills in the areas of business,
science and electronics, computer technology, communications and languages and
as an agent for change in its local community. It was awarded university status
in 1989 and was considered at the time to be an 'unconventional' university. It
broke with the traditional mould and introduced a number of ideas, which had eno
rmous impact on the Irish education system. DCU was the first university in Irel
and to introduce work placement (INTRA) as part of its degree programmes.
About The Perigord Group
The Perigord Group, are a global artwork management company with its headquarter
s in Dublin. The group also has offices on the east and west coast of the USA an
d in the APAC region, Singapore and Auckland, New Zealand. Founded in 1976, the
group is a private company owned by Alan Leamy C.E.O and Paul Leamy C.T.O.
The groups cutting edge product GLAMS or Global Artwork Management System is a c
ollaborative system, which connects all stakeholders in the creation of marketin
g and packaging materials. Companies from all over the world are now using the s
olution to manage their brands, marketing and packaging assets.
Contact:
Colm McGrath
Perigord Group
Dublin Co, Fingal
+ 353 1 440 3222
colm.mcgrath@perigordgroup.com
http://www.perigordgroup.com/