Cabangal, Erwin Cayl P.

5ChEA

Problem/Need Solution Unique Value Competitive Customer

Proposition Advantage Segments

Dog collar
Dog collar Infused with Patented design
infused with citronella oil that
citronella oil is known to Accredited as Pet Owners,
combat ticks safe Pet café
Ticks and fleas and fleas entrepreneurs,
are dangerous Pet Shops
to pets like
dogs.

Key Metrics Channels of

Distribution
Number of sales
Supermarkets,
Online Shops,
Pet shops,

Cost Structure Revenue Stream

Fixed Cost: Transaction-based revenue ( revenue earned

from sales)
Variable cost: Distribution cost, Raw
materials
Problem/Need
Dogs are known to be the hosts of several parasites. Some of these parasites are ticks and
fleas which impose a huge threat not only to the dog itself but also to pet owners. A more
economical, sustainable, and eco-friendly product for this dilemma is needed to combat this
problem.
Solution
Introducing the new pet collar infused with citronella oil. This product gives a new

Unique Value Proposition

Competitive Advantage

Customer Segments

Key Metrics

Channels of Distribution

Cost Structure

Revenue Streams