DHRUV SRIVASTAVA

CONTACT ADDRESS: B-603, Powai JalVayu Vihar CHS Ltd., Sector A, Adi Shankaracharya
Marg, Powai, Mumbai-400076
E-MAIL ID: dhruv.srivastava11@bimtech.ac.in
CONTACT NO: +91 9810511380

CAREER OBJECTIVE

Seeking a challenging job profile in areas of Marketing and Business Development to enhance my skill-set
through dedicated hard work and give me the opportunity to contribute towards growth of the organization.

EDUCATIONAL QUALIFICATION

QUALIFICATION UNIVERSITY/BOARD PERCENTAGE/CGPA

PGDM (Marketing)
BIRLA INSTITUTE OF MANAGEMENT
(Equivalence to MBA by 6.92 (Till 4th Trimester)
TECHNOLOGY (BIMTECH)
AIU)

B.TECH. (BIOTECH.) AMITY UNIVERSITY,UTTAR PRADESH 8.09

XII (PCMB) CBSE 74%

X CBSE 83%

SUMMER INTERNSHIP PROJECT

Company name: Idea Cellular Pvt. Ltd.

Location: Pune, Maharashtra Period: 08th Apr 10 - 07th Jun 10

Project Title: Reaching rural customers at low cost to enhance the brand awareness & visibility

Project Objectives and Deliverables:

 Analyzing the media consumption habits of the rural mobile users

 Track and report the various marketing communication mediums being used by
Vodafone, Airtel, Uninor & Reliance
 Working in close liaison with Retailers & Distributors to ensure brand visibility at all
Customer contact points
 Creating a Synchronised Image of the Company through Branding, Accessories & Literature
 Recommending innovative ways to increase brand salience for Idea Cellular in the rural
hinterland
SHORT TERM PROJECTS UNDERTAKEN

Company name: Kamadhenu Ayurveda Pvt. Ltd.

Location: IITF 09, New Delhi Period: 10th Nov 09 - 21st Nov 09

Project Objectives and Deliverables:

 Working with Management actively on India Launch of the Company and Products
 Analyzing the Health and Wellness Nutritional Industry and pin point growth sectors
 Generating sales leads for new Products
 Prospecting for new customers in both the Business and Retail Segment
 Benchmarking the Promotion strategy for further trade show promotions
 Designing traffic building strategies

WORK EXPERIENCE

Company name: Magic Software Pvt. Ltd.

Designation: Consultant-Quality Control Group Period: Dec 08 - May09

Responsibilities included:

 As a Consultant-Quality Control Group, ensuring zero defects in all the key customer deliverables was
the utmost priority.
 Working in close liaison with the development team for better understanding and implementation of
the customer product specifications.
 Ensuring the completion of the testing checklist e.g. Charles Web testing, Cross browser testing etc. for
all software deliverables.
 Follow up with the onsite team for customer feedback and relationship management.

EXTRA CURRICULAR ACTIVITIES

 Member of the Organizing team of “Cognicioun 2010”- Corporate cum Inter B-School Quiz Event
 Presented a paper titled „HR-Leading People, Leading Organizations‟ in the „The India HR Summit-
III‟ at PHD House, New Delhi organized by BIMTECH on 31st Oct ‟09.
 Member of the Delegate Calling Team for the „CFO Round Table 2009‟ held at Le Meridian on 25 th
Aug ‟09.
 Won 1st Prize in the Photo story competition at Pratibha „09- Annual Cultural fest of BIMTECH.
 Member of the Extended Organizing team of the Cultural Conduit Committee for Pratibha „09
 Part of the Amity Institute of Biotechnology (AIB) rock band.
 Class representative to AIB Undergraduate Youth Council for three consecutive semesters.
 Won many accolades in singing, debates, calligraphy and poetry competitions

STRENGTHS

 Strong technical, analytical & communication skills

 Highly Motivated
 Task Oriented
 Disciplined