Submitted to the
Of
Submitted By
Assistant Professor,
2018-2020
1
Certificate of the Organization
2
DECLARATION
Date:
3
ACKNOWLEDGEMENT
First and foremost, I obliged to the Almighty who showered upon us with the
blessing and gave me health and knowledge to complete this organisation study
successfully.
I also express my gratitude to my faculty guide Mr. Shino George, Asst Prof.
Faculty, department of management studies, Marian International Institute of
Management, Kuttikkanam.
Last, but not the least I would like to thank our friends who were a source of support
and encouragement for successful completion of the project.
Date:
4
TABLE OF CONTENTS
1. INTRODUCTION 8
2. OBJECTIVES 8
3. METHODOLOGY 9
4. LIMITATIONS 9
5. INDUSTRY PROFILE 10
6. ORGANIZATION PROFILE 19
7. COMPANY PROFILE 21
8. CORPORATE STRUCTURE 26
9. ORGANIZATION STRUCTURE 28
10. FUNCTIONAL DEPARTMENTS 29
11. FRONT OFFICE 30
12. HOUSEKEEPING 36
13. F&B 38
14. F & B PRODUCTION 43
15. SALES 50
16. PURCHASES 53
17. HUMAN RESOURCES 57
18. LEARNING & DEVELOPMENT 59
19. FINANCE & ACCOUNTING 61
20. ENGINEERING 63
21. INFORMATION SYSTEMS 68
22. SECURITY 70
23. INTERDEPENDENCE OF DEPARTMENTS 73
24. SWOT ANALYSIS 79
25. PORTER’S FIVE FORCE MODEL 83
26. CONCLUSION, FINDINGS & SUGGESTIONS 86
27. BIBLIOGRAPHY 90
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List of Tables, charts and Figures
6
Abbreviations used
IS………………………Information Systems
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INTRODUCTION
This is the organisational study about the Taj Gateway Hotel, Ernakulam. This hotel
is a TATA Enterprise and deals with the IHCL. The Indian Hotels Company Limited
(IHCL) and its subsidiaries are collectively known as Taj Hotels Resorts and
Palaces and is recognised as one of Asia’s largest and finest hotel company.
Incorporated by the founder of the Tata Group, Mr. Jamsetji N. Tata, the company
opened its first property, The Taj Mahal Palace Hotel, Bombay in 1903. The Taj, a
symbol of Indian hospitality, completed its centenary year in 2003.
Taj Hotels Resort and Palaces comprises more than 60 hotels in 45 locations
across India with an additional 15 international hotels in the Malaysia, United
Kingdom, United States of America, Bhutan, Sri Lanka, Africa, the Middle East and
Australia.
Spanning the length and breadth of the country, gracing important industrial towns
and cities, beaches, hill stations, historical and pilgrim centres and wildlife
destinations, each Taj hotel offers the luxury of service, the apogee of Indian
hospitality, vantage locations, modern amenities and business facilities.
OBJECTIVES OF STUDY
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To familiarise with the different departments and responsibilities of various
departments and department heads successfully.
To analyse the strengths, opportunities, weakness and threats of the
organisation.
To learn the promotional activities of the hotel industry
To familiarise with the hospitality industry
To understand the organizational hierarchy among departments.
METHODOLOGY
Data required for the study is obtained through primary and secondary sources.
Primary Data:
Primary Data is collected directly from the employees, department heads and the
organisation study guide in the company, it is collected through observation and
direct interview methods.
Secondary Data:
The secondary data is collected from company files, department manuals and
website of the company.
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CHAPTER 1
INDUSTRY PROFILE
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1.1 EVOLUTION OF IHCL & TAJ HOTELS
Taj Hotels is a chain of luxury hotels and a subsidiary of the Indian Hotels
Companies Limited headquartered at Express Towers, Nariman Point in Mumbai.
Incorporated by the founder of the Tata Group, Jamshetji in 1903, the company is
a part of the Tata Group, one of India's largest business conglomerates. The
company employed over 13,000 people in the year 2010.
As of 2018, the company operates a total of 100 hotels and hotel-resorts, with 84
across India and 16 in other countries, including Bhutan, Malaysia, Maldives,
Nepal, South Africa, Sri Lanka, UAE, UK, USA and Zambia.
Jamshetji Nusserwani Tata, founder of the Tata Group, opened the Taj Mahal
Palace, a hotel in Mumbai (formerly called Bombay) overlooking the Arabian Sea,
on 16 December 1903. It was the first Taj property and the first Taj hotel. There
are several anecdotal stories about why Tata opened the Taj hotel. According to a
story, he decided to open the hotel after an incident involving racial discrimination
at the Watson’s Hotel in Mumbai, where he was refused entry as the hotel
permitted only Europeans. Hotels that accepted only European guests were very
common across British India, then. According to another story he opened the hotel
when one of his friends expressed disgust over the hotels that were present in
Bombay then. But a more plausible reason was advanced by Lovat Fraser, a close
friend of the Tata and one of the early directors of the IHCL group, that the idea
had long been in his mind and that he had made a study on the subject. He did not
have any desire to own a hotel but he wanted to attract people to India and to
improve Bombay. It is said that Jamsetji Tata had travelled to places like London,
Paris, Berlin and Düsseldorf to arrange for materials and pieces of art, furniture
and interior artefacts for his hotel. The Taj group has since then developed and
flourished, under the Tata Group.
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In 1974, the group opened India's first international five-star deluxe beach
resort, the Fort Aguada Beach Resort in Goa.
In 1970s, the Taj Group also began its business in metropolitan hotels,
opening the five-star deluxe hotel, Coromandel in Chennai.
In 1974, acquiring an equity interest and operating contract for the Taj
President (now Vivanta by Taj - President)
A business hotel in Mumbai, in 1977
And also opening the Taj Mahal Hotel in Delhi in 1978.
The group has been converting royal palaces in India into luxury hotels,
since the 1970s.
The first palace to be converted into a Taj luxury hotel was the Lake
Palace in Udaipur, in 1971. Other examples include the Rambagh
Palace in Jaipur, Umaid Bhawan Palace in Jodhpur, Falaknuma
Palace in Hyderabad and Nadesar Palace in Varanasi.
In 1980, the Taj group opened its first hotel outside India, the Taj Sheba
Hotel in Sana'a, in Yemen and in the late 1980s, acquired interests in the St.
James' Court Hotel (now comprising Taj 51 Buckingham Gate Suites and
Residences and St. James' Court, A Taj Hotel) in London. In 1984, the Taj group
acquired, under a license agreement, each of the Taj West End in Bangalore, Taj
Connemara (now Vivanta by Taj - Connemara) in Chennai and Savoy Hotel in
Ooty. With the opening of the Taj West End in Bangalore, the Taj Group made its
foray into Bangalore. The five-star deluxe hotel, Taj Bengal in Kolkata, was
opened in the year 1989, and with this the Taj group became the only hotel chain
in India with a presence in the six major metropolitan cities of India, namely
Mumbai, Delhi, Kolkata, Bangalore, Hyderabad and Chennai.
Concurrently with the expansion of its luxury hotel chain in the major metropolitan
cities, the Taj Group also expanded its business hotels division in the major
metropolitan and large secondary cities in India. During the 1990s, the Taj Group
continued to expand its geographic and market coverage in India.
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Limited in the early 1990s along with the Kerala Tourism Development
Corporation. Ten hotels of the Taj group are members of the Leading Hotels
of the World.
1899
• The Indian Hotels Company Limited (IHCL) is
incorporated
1903
• Launches The Taj Mahal Palace In Mumbai, India
1979
• Forays Into Africa with Taj Pamodzi, Lusaka, Zambia
1982
• Acquires The St. James’ Court In London
• The Taj Palace, New Delhi, Is opened For The Asian Games
1998
• Opens Taj Exotica In Bentota, Sri Lanka
2000
• Establishes Taj Gvk Hotels And Resorts Limited In Hyderabad
2001
• Launches Taj Exotica Resort And Spa In Maldives
2004
• Launches Taj Wellington Mews Luxury Residences, Mumbai
2005
• Forays Into New York, Us, With A Management Contract To Operate The Pierre
• Restores Umaid Bhawan Palace In Jodhpur
2007
• Acquires Ritz-carlton in Boston, Us, later renamed The Taj Boston
• Launches Taj Campton Place in San Francisco
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2008
• Launches The Gateway Hotels and Resorts
• South-west Coastal Indian Restaurant Quilon in London receives a Michelin-
star
2010
• Launches A New Brand, Vivanta By Taj
• Celebrates The Reopening Of The Taj Mahal Palace In Mumbai After The
Terrorist Attacks Of 2008
2012
• Launches A Free Twoyear Hospitality Trade Training Programme For Youth
From Below Poverty Line (Bpl) Families
2014
• Rebrands And Repositions Taj 51 Buckingham Gate Suites & Residences And
St. James’ Court, A Taj Hotel, London Under The Luxury Brand
2015
• Redesigns The Award-winning Programme, Taj Innercircle announces The
Opening Of Taj Dubai, Unveils ‘Tajness’
2018
• Unveils ‘Aspiration 2022’
• Taj Exotica Resort & Spa, Andamans, A Luxury Resort Offering, Commences
Operations In February
At Taj have the unique scope and opportunity to develop raw potential into a skilled
workforce that is immediately employable by various players in the industry. A
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majority of our community projects are focused around extending our key strengths
in food production, kitchen management, housekeeping, customer service and
spas to promote economic empowerment of candidates from vulnerable socio-
economic backgrounds. They are fully committed to the cause of building a
sustainable environment by reducing the impact of our daily operations on the
environment and improving operational efficiencies, resource conservation, reuse
and recycling of key resources.
Taj has been practicing good Corporate Governance even before Securities
Exchange Board of India (SEBI) made it a mandatory requirement from 2001.
Out of more than 5000 companies listed with the Bombay Stock Exchange the
Company is categorized as an “A Group” Company which group comprises only
200 companies and the criteria for selection is based on Market Capitalisation,
Liquidity, Industry Representation, Listed History and track record of Compliance.
Being a TATA group Company, the Company goes beyond the mandatory
requirements of Corporate Governance and conducts business in a fair and
transparent manner. It maintains good investor relationships and endeavours to
deliver to investor consistent quality services.
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24 Degrees
Equator Bar
In Villa Dining
The Deep End
Sports & Leisure
Spa
Water Sports
Fitness Centre
Billiards/Snooker Tables
A Tata company shall fully strive for the establishment and support of a
competitive, open market economy in India and abroad, and shall cooperate in
efforts to promote the progressive and judicious liberalisation of trade and
investment by a country. Specifically, a Tata company shall not engage in activities
that generate or support the formation of monopolies, dominant market positions,
cartels and similar unfair trade practices.
Direct Competitors:
1. Oberoi Hotels
2. Oriental Hotels
The upper class of the society is targeted. i.e. the richer people in the
society. Their fares or tariffs are high as the luxuries provided by them are also
standard and 5-star. Thus, this is in context to the Indian branches of Taj Hotels.
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1.6 BRANDS
1.7.1 TAJ
The hallmark of Indian hospitality, Taj personifies tradition and warmth. With
hotels ranging across iconic locations, living palaces, exotic resorts and scenic
safaris, Taj delivers unmatched experiences and lasting memories for guests
around the world.
1.7.2 SELEQTIONS
An ensemble of curated experiences, SeleQtions encapsulates an
inimitable collection of properties with a distinct character. With a strong story
beneath; either of its historic lineage, design principle or just the creative premise,
these spaces make for matchless experiences for the experiential traveller. The
theme, décor, service and even the cuisine is special and peculiar to its premise.
1.7.3 VIVANTA
A smart collective of business and leisure hotels, Vivanta celebrates the
uniqueness in one’s individuality. Disruptive in their purpose and persona, these
destinations hold inside them, many hints of surprises that make one feel special.
1.7.4 GINGER
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1.7.5 AMA PLANTATION TRAILS
Combining the grace and grandeur of the bygone era with contemporary
comforts and warm service, Ama Trails & Stays is India’s first branded product in
the homestay market, comprising of a group of heritage bungalows, guesthouses
and home-stays at unique locations across the country.
1.7.6 TajSATS
A collaborative venture of IHCL and SATS (formerly Singapore Airport
Terminal Services), TajSATS combines expertise and warmth that delights
customers through every interaction. Its state-of-the-art kitchens ensure hygienic
food production and handling, while meticulously serving an assortment of
cuisines. Living by its quality and delivery commitment, TajSATS is India’s leading
airline caterer and a leading institutional player.
Taj Kerala Hotels and Resorts Ltd is a Public incorporated on 07 May 1991. It is
classified as Non-govt company and is registered at Registrar of Companies,
Ernakulam. Its authorized share capital is Rs. 1,000,000,000 and its paid-up capital
is Rs. 500,000,000. It is involved in Hotels; camping sites and other provision of
short-stay accommodation.
Taj Kerala Hotels and Resorts Ltd.’s Annual General Meeting (AGM) was last held
on 29 June 2018 and as per records from Ministry of Corporate Affairs (MCA), its
balance sheet was last filed on 31 March 2018.
Directors of Taj Kerala Hotels and Resorts Ltd are Koottappura Gopinathan Nair
Mohanlal, Rani George, Joy Joseph, Visvanathan Mohan, Sudhir Choudhrie, Rita
Choudhrie, Prabhat Sahay Verma, Mohammed Saleem Yousuf, Cherian
Padinjarethalakal Thomas.
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CHAPTER 2
ABOUT THE ORGANIZATION
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THE GATEWAY HOTEL
Part of the Taj Group of Hotels, The Gateway Hotels & Resorts are full service
upscale hotels and resorts in the South Asia region. The company offers
consistent, quick and crisp service for smart travellers seeking hassle-free and
contemporary experiences.
The Gateway Hotels & Resorts are located in 21 cities and holiday destinations
with plans to open in many more. The company currently have 40 operating and
signed up hotels and plan to take this number to at least 50 over the next few years.
Hierarchy
As hierarchy plays an important role in data flow or reporting systems, let us see
the hierarchy of The Gateway Hotel:
Chef-de- Commiss I,
Associates Capt. Stewards
partie II, III
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THE GATEWAY HOTEL MARINE DRIVE, ERNAKULAM
E-mail: gateway.ernakulam@tajhotels.com
Located right at the centre of Ernakulam’s busiest commercial hub, The Gateway
Hotel Marine Drive offers rooms equipped with the best amenities in Ernakulam
along with 24/7 efficient service. You can enjoy access to the latest business
facilities along with the scenic view of the backwaters and the pristine Cochin
Harbour. One of the best 5-star hotels in Kerala, this is the place where business
meets pleasure.
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2.3 GUEST ROOMS
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2.3.(D) SUPERIOR ROOM SEA VIEW TWIN BED
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2.4 EVENT SPACES
Max Capacity: 25
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The largest hall in the city, it is perfect for social events, meetings and
conferences. The venue can be extended out onto the adjoining lawns. The
lawns can be used for hosting conference lunches, parties and cocktails.
2.5.(I) VISION
The Taj Group of Hotels commits itself to the overall improvement of the ecological
environment, which we are all a part of. We recognize that we are not owners but
caretakers of the Planet and owe it to our children and future generations of
humankind. It is our endeavour not only to conserve and protect but also to renew
and regenerate the environment in which we live and operate. Our commitment
encompasses all actions related to our products, services, associates, partners,
vendors and communities. We will partner and engage with our environment
through EARTH: Environmental Awareness and Renewal at Taj Hotels. For us
EARTH is not a program, nor a process; it is a way of life.
2.1.(ii) MISSION
ASPIRATION 2022
The company has a state of art in-house share registry that is registered as a
Category ‘I’ Registrar with SEBI. The company has over 1,70,000 members. As on
date approximately 98% of the Equity Share Capital of the company has been
dematerialised. All correspondence and grievance received from shareholders are
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responded to within stipulated time. All valid transfers are processed within a week
of receipt. All demat requests are processed within 15 days of receipt. All the
financial results are promptly reported to the Stock Exchange(s) and published in
leading newspapers. The results are also simultaneously uploaded on the
Company’s web.
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Audio-visual equipment - on charge In room Dining
A holistic Ayurveda centre has been designed to cater to all your needs. It is an
enriching experience that takes care of your physical, emotional and spiritual well-
being. Developed using the ancient Indian healing techniques.
ABHYANGAM
Including Snānā Duration - 90 Mins (Ayurvedic Full body Massage with Steam)
The medicated herbal oil application, Abhyanga is not only a massage; it is a
program where the oil is liberally applied using soft and gentle stro00kes in the
downward direction.
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2.9 ORGANIZATION STRUCTURE
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CHAPTER 3
FUNCTIONAL DEPARTMENTS
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3.1 DEPARTMENTS IN TAJ GATEWAY HOTEL
Sales Security
Purchases Finance & Accounting
3.2 DEPARTMENTS:
A. FRONT OFFICE
I. JOB DESCRIPTION:
Front office or front desk department, responsible for handling front office
reception and administration duties, including greeting guests and offering them a
beverage, answering phones, handling company inquiries, and sorting and
distributing mail. Mail also schedule meetings and travel for executives.
The term front desk is used in many hotels for an administrative department
where a receptionist's duties also may include room reservations and assignment,
guest registration, cashier work, credit checks, key control as well as mail and
message service. Such receptionists are often called front desk clerks.
a) Front desk
Check-in counter
Check-out counter
Cashiers
b) Travel desk (1 staff)
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c) Room service
d) Wi-Fi team (24*7)
e) Business centre
f) Board room
g) Left luggage room
h) Beller (3 staffs)
II. FUNCTION:
a) Front desk:
The front office is the heart of a hotel. It's the first and last areas guests see and
interact with. How well the front office operates can create repeat business or drive
customers away. The Front Office of a Hotel is to act as the public face of the hotel,
primarily by greeting hotel patrons and checking in guests. It also provides
assistance to guests during their stay, completes their accommodation, food and
beverage, accounts and receives payment from guests.
Reservation Department:
The reservations department is often the initial guest contact. Reservations are
made by the reservation desk and they may verify all the details & allocate
sufficient suitable rooms as per their needs and wants. They may assist with the
hotel’s various rates and charges applicable for the guests’ preferences.
Check-In and Check-Out
Procedures in place for guest check-in and check-out can create and maintain a
positive guest experience by making the process quick and easy. Check-in
procedures may dictate, all hotel employees will consistently smile and sustain eye
contact with guests, guiding them to their respective rooms, giving a comfortable
space over there, if they already reserved for the room; otherwise explain room
amenities and offer refreshments if there will be a wait for an available room as
they preferring after they came.
Check-in times will be: 2.00 PM, If there any lagging on arrivals or early arrivals
of guests happened, it may be treated as follows,
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Between 6.00 AM to 9.00 AM: 50% additional on their fixed cost
Taj InnerCircle
Our award-winning, signature loyalty program opens up a world of exclusive
benefits and privileges to travellers and connoisseurs who seek distinctive
experiences with unparalleled value. The programme offers delightful rewards
across our portfolio of 80+ hotels in India, 15+ hotels internationally, 350+
restaurants and bars and 65+ spas.
The Epicure Plan under the Taj InnerCircle umbrella offers a fresh round of
delectable perks, tailor-made for gourmands and connoisseurs.
Available in four tiers - Platinum, Gold, Silver and Copper, Platinum, our highest
tier offers members bespoke experiences, unlimited upgrades to eligible room
categories and more. All tiers offer members the ability to earn points on a wide
range of our services with the earn rate increasing as you move up the tiers. From
earning rewards on all your eligible spends, to room upgrades and bespoke
experiences, a world of privileges awaits you.
b) Travel desk
The hotel guests should have a grand experience every time they stay at your
hotel, to keep them coming back trip after trip.
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The travel desk emphasizes on creating a memorable and remarkable experience
for your hotel guests, bearing in mind their desires and specific expectations. They
also assisting the guests as they bring them to safaris, sight-seeing and the main
attractions near to the Taj Gateway Hotel Ernakulam are,
Fort Cochin
Mattaancherry
Bolgatty Palace
Harbours etc.
They have the travel facilities for the guest as in 6 cars and which are including
Ertiga and Innova.
c) Bellers
Bell desk is an extended arm of front desk. There are many activities at the time of
arrival, during stay and at the time of departure of guest which cannot be carried
out from the front desk but are to be carried out essentially, in order to provide
services to the guest. There were 3 staff in the bell desk supporting to the front
desk. The senior bell captain is the in-charge of bell desk and along with his staff
perform various duties from here. The various functions performed from here are
as follows.
1. Luggage handling
2. Mail and Message Handling
3. Delivery of Newspapers
4. Collection of Room Keys at Departure
5. Miscellaneous Jobs
6. Wake Call
d) Room service
Room Service Servers work in hotels and deliver orders to customers. Duties these
employees perform include maintaining supplies, taking orders, completing tasks
assigned by the manager, being polite to guests, collecting dirty dishes, reporting
all these to the respective duty persons and restocking minibars.
It's an important job duty of any room service employee to clear all hotel corridors
of food trays on a regular basis.
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e) Left luggage room
The term 'Left Luggage' refers to luggage left by a guest who checks out of the
hotel but wishes to take his luggage later. The left luggage room has racks along
the wall where the luggage is deposited. The Bell Captain enters these details in
the Left Luggage Register. They have the facilities to keep the luggage for several
days to several weeks as per the convenience.
f) Business centre
The business centre is an area with some desks, computers and a printer. Often
there is a copier and fax device as well. We can access the internet, print
documents, scan receipts and so on. The facilities are in business class mode.
Often it is next to the hotel lobby, and not very private. Here it is on the ground floor
itself and near to the HR Department.
Usually the business centre is not very busy, because most business
travellers will have a laptop. There will be an assistance of Wi-Fi team always with
the guest if it is necessary and this facility is only applicable to the paid guest only.
Guest Wi-Fi is one of the most important amenities for the hospitality area. Majority
of the hotel guests may have the chance to review the rating for the Wi-Fi service
before booking the property online.
We offer a complete range of indoor and outdoor access points along with the
access controller and cloud solutions. There will be a team those who can be assist
the guest all the time even in the rooms by dialling them in the room itself.
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Able to Work Flexible Schedule
Effective Written and Verbal Communication
Computer Literacy
III. HIERARCHY
Front Desk Manager
Duty Managers
Front Office Executive
Cashiers (4 Staffs)
Associates
Travel Desk (1 staff)
Bellers (3 satffs)
IV. PROCESS
Check-out
Guest Registration Card is the one that may give to the guests while they coming
to the Hotel and they may treat in a traditional way. And they were welcomed and
assisted under the supervision of Guest Relations Executive. They may have to
submit their ID proof while they entered into the Hotel. All the ID Proofs other than
PAN Card may be acceptable. Then they may lead to the filling of the Registration
forms.
While check-out happens or the guest informed to prepare bills, they may alert to
the room service department, and they got the details regarding the consumption
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of mini-bar by guests’ and all to the cashier department or the front desk people to
insert it too to their bill.
B. HOUSEKEEPING
I. JOB DESCRIPTION
II. FUNCTIONS
Cleaning and sanitising toilets, showers/bathtubs, countertops, and sinks
Maintaining a clean and sanitary kitchen area
Making beds and changing linens
Washing windows
Vacuuming and cleaning carpets and rugs
Sweeping/vacuuming, polishing, and mopping hard floors
Sorting, washing, loading, and unloading laundry
Ironing clothing items
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Using any cleaning equipment such as vacuums, mops, and cleaning tools
Keeping bathrooms stocked with clean linens, toiletries, and other supplies
Cleaning mirrors and other glass surfaces
Emptying trash receptacles and disposing of waste
Tidying up rooms
Monitoring cleaning supplies and ordering more as needed
Reporting any necessary repairs or replacements
Garbage Segregation at Source:
Garbage has to be segregated at Source/Floor in the Colour Coded
Buckets are given as follows;
Blue Bucket: All Bottles & Plastic Cans and Containers
Yellow Bucket: Plastic Wrappers, Glass Bottles & Metal Cans
Green Bucket: Newspapers, Magazines and other paper materials
Red Bucket: All other Wet & Dry Garbage
III. HIERARCHY
37
IV. PROCESS
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Beverage Server to explain menu items, assist patrons with special dietary needs
and recommend menu items that the restaurant would like to sell more of.
Responsible for bringing orders from the kitchen to customers, Food and
Beverage Servers must remember where to bring each order or maintain an
organized record of order to which he or she can refer. They are also responsible
for keeping beverages filled, following up with tables to see if their needs are still
met and clearing plates as they’re finished. Should an order be filled incorrectly, it
is the Food and Beverage Server’s duty to fix the order and bring out a new one.
In order to ensure that tables are prepared for each party, the Food and Beverage
Server must clear tables of all plates, cups, and flatware after a party leaves, wipe
down tables and properly re-set them with clean tableware. Depending on the
establishment, the Food and Beverage Server may be solely responsible for this,
or he or she may have assistance from hosting and bussing staff members. The
Food and Beverage Server must ensure that the restaurant maintains proper
standards of cleanliness and sanitation. It includes:
RESTAURANT
BAR CAPTAINS CATERING PEOPLE
MANAGERS
VOCATIONAL
CAPTAINS WAITERS' IETs
TRAINEES
II. FUNCTIONS
Food and Beverage Servers are customer service professionals that work for
restaurants, cocktail bars and other establishments. In addition to serving food and
drinks, Food and beverage Servers perform tasks, such as setting up tables,
removing used dishes and preparing simple dishes. They serve as the main point
of contact for customers.
Functional areas:
SWIRL:
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‘Swirl’, offers a fine selection of contemporary and extravagant drinks like
Whiskeys, Jamaican Rums, Vodka Shooters, Martinis, Wines and Cocktails. Apart
from the classics, it has its own signature line of drinks and a fine selection of
liquors including aged malts and cognacs. There are two distinct zones to unwind.
Chic hotel dining room with a teppanyaki counter and a menu of Japanese, Thai
and Chinese food.
40
Having the capacity to lift heavy items on occasion
Providing excellent customer service
Obtaining appropriate food and beverage licenses
Possessing general math skills
Having some sales ability
Previous serving experience
Food preparation experience
III. PROCESS
BUBBLE CAFÉ contains 17 staff including trainees.
SWIRL the Bar Restaurant contains (4 staff at each shift)
DELI the Pastry Shop contains (2 -3 staff at each shift)
SIAN the Japanese Restaurant contains (4 staff at each shift)
And these all are controlled, managed, directed by the following Heads:
Order Placed
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IV. HIERARCHY
Restaurant Manager
Senior Catering Assistant
Captains
Senior Waiters'
Waiters'
Vocational Trainees
Trainees (IETs)
Order taking, assisting the guest, placing the order, providing sufficient needy
things all may include and act as the essential parts in process of food & beverage
department. And if they any faults or lagging happened in any of the section then
they would apologise and made enough remedial measures depends upon the
depth of the mistake happened. The frequent assistance and warm welcoming are
the one of the specialities of the Taj Gateway, Ernakulam.
Packages on foods:
Normal days………
Sundays ………….
1. 11.30 AM to 3.30 PM (brunch) ....…BUBBLE CAFÉ…. Rs. 1300 AI
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Brands they used in this department:
Himalayas
Aquafina
Pepsi & Coke (for soft drinks)
POS Gold System, it is the system that may help to record the orders and
requirements connecting to the kitchen and it provides KOT. With that they can
deal with the guests’ orders and treat them in a better way.
It may also deal with the inventory management and point of sale at the same time
as a whole.
Kitchen Order Ticket. The captain prepares the Kitchen Order Tickets (KOT)
using this form. The KOT is forwarded to the Kitchen, Billing division and one
copy is retained in the system for future references. The KOT contains details
such as table number, items ordered and its quantity. By using the particular
software, they may manage the orders and at the same time the billing system
too.
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Pastry shop Kitchen
There are 42 staff and associates including Executive Chef and excluding 15+
trainees. There are 3 Sous Chefs. Sous Chefs are the chefs those who are the
section chefs in the kitchen department as per their work division.
All the Sous chefs and the associate chefs may report the necessary things to the
Executive Chef and Sous Chefs respectively. The department is headed by
the Executive Chef who is assisted by the Executive Sous Chef and all sub chefs.
Position:
Responsible for the consistent preparation of innovative and creative cuisine of the
highest quality, presentation and flavour for the dining rooms, banquets and other
food facilities, resulting in outstanding guest satisfaction. Additionally, responsible
for the smooth running of the kitchen and manage areas of profit, stock, wastage
control, hygiene practices and training within the kitchen.
Prerequisites:
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Reports To: Executive Chef
Position:
The Executive Sous Chef is responsible to assist the Executive Chef for overall
kitchen operation as a successful independent profit centre ensuring maximum
guest satisfaction, through planning, organizing, directing, and controlling the
Kitchen operation and administration. Exhibits culinary talents by personally
performing tasks while assisting in leading the staff and managing all food related
functions. Also Assists in supervising all kitchen areas to ensure a consistent, high
quality product is produced.
Prerequisites:
Banquets:
Position:
As a banquet chef, they are primarily responsible for the planning, organising,
controlling and directing the work of employees in the Banquet Kitchen
Department. Overseeing the food preparation of all banquet and catering event
while ensuring superior quality and consistency at all times. Additionally,
responsible to develop new banquet menu with the authorities, prepare, test, taste
and control out new menu items. Maintain updated and accurate recipes and
costing of all dishes prepared for banquet functions. Also, review the following
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day's menus and approves the store requisitions for food and supplies needed from
various kitchen storerooms.
Prerequisites:
Pastry Chef:
Position:
As a Pastry Chef, they are responsible for operating the pastry section of the
kitchen / hotel while working closely with the Executive Chef and Sous Chef. A
Pastry Chef will also be required to plan production and develop seasonal
offerings and festival demands.
Responsible to create high quality pastry dishes with the standard recipes and
presentations in order to maintain quality standards and consistency of product
and at the same time the reputation of the hotel too. Also assist in production and
maintenance of par stocks of pastry and dessert with proper rotation of products
and maintain highest cleanliness and hygiene standard in the pastry and bakery
section.
Prerequisites:
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II. HIERARCHY
Executive Chef
Senior Sous Chef
Sous Chef
Senior Chef De Parties (CDP)
Chef De Parties
Commis III
Commis II
Commi I
Vocational Trainees
Industrial Exposure Trainees (IETs)
III. PROCESS
SOPs
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Food Safety and Hygiene measures practiced in hotel:
Some foods require time and Temperature Control to maintain Safety (TCS
foods), also known as Potentially Hazardous Foods (PHF). Inadequate
time/temperature controls can allow for microbial growth. Examples include:
These foods readily support the growth of microorganisms because they are high
in nutrients and available water, and the acidity (pH) of the food is neutral or
slightly acidic. To maintain the safety of TCS foods, follow the 4 simple steps:
clean, separate, cook, and chill to prevent of foodborne illness.
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And for the quality ensuring of the products they may have to keep under enough
temperature and cold. They must treat as per the product they may deal with. Each
product needs its own temperature to be non- hazardous while having it. It will be
as follows:
Dairy
Meat Products 5*C
5*C
Frozen Foods
Poultry Less Than -18*C
5*C
Packaged,
Tinned, Canned
Food Dry And Cool Place
But No Longer Than
The Best Before Date
There will be an audit during every 6 months. And they may evaluate all the factors
affecting the food, workers, kitchen environment etc. The Hygiene Audit or
Technical Survey is designed to evaluate the hygiene, sanitation, food safety and
facilities in kitchens in the food service industry. The audits are performed for
clients in the hotel, gaming, restaurant, and catering industries, and are tailor made
to the unique needs of each client.
Audits assess the effectiveness of suppliers' food safety systems in providing safe
food or ingredients. Specifically, within the frame of a food safety audit, information
about a food business is gathered in order to identify areas of potential
improvement in the company's food safety processes and systems. Quality audit is
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the process of systematic examination of a quality system carried out by an internal
or external quality auditor or an audit team. This can help determine if the
organization complies with the defined quality system processes and can involve
procedural or results-based assessment criteria.
IV. PROCESS:
Raw Material
coming
Vehicle
Serving Checking
the dishes
Quality
Preparing in Checking
quality
Recording Placing
Placements Materials
From the collecting of raw materials to the serving of dishes to the customers
may include many of the procedures including recording of data at each section
and person handled it.
Collecting the raw materials by the responsible person by entering the details to
the records handled by the keeper at the entrance and it may cross checked on
the basis of its quality and quantity. Then they may go to the stores and also
entered on the store manager records as it is placed. He may also record the
transactions happened in it.
E. SALES
I. JOB DESCRIPTION
The Director of Sales and Marketing is responsible for the daily sales efforts and
is responsible for the overall positioning of the hotel, brand communication and the
development of customers for the property including, Rooms, Dining Outlets, and
Events. Agreements with large groups allow for successful repeat business, which
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generates sales for the entire company. A hotel sales manager also sells
prospective and current guests on the hotel's services, such as dining options,
swimming pools, and exercise rooms, and notifies them of room upgrades. The
hospitality industry is highly competitive and good marketing is vital to the
continued profitability of a hotel.
The Marketing and Sales Manager is the person who controls the marketing,
advertising, promoting and sales of the hotel's products in order to make financial
success a reality.
II. FUNCTIONS
A Sales and marketing manager in the hotel industry are responsible for
maximizing a hotel’s revenues by developing programmes to increase occupancy
and make profitable use of its accommodation, meeting and leisure facilities. The
manager must maintain awareness of the factors that influence the hotel industry
and gain a deep understanding of the needs and attitudes of a hotel’s customers.
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products or services or adding new ones to the company's mix, based on what
customers want.
Sales Calls:
Sales calls is the system that they may go to the clients and will describe all the
products like, rooms, banquets, restaurants, etc to them. And marketing the Hotel
in front of authorised people in the respective Hotels. This may helpful to The Taj
Gateway Hotel to get more clients and guests to the bookings of rooms and
functions.
III. HIERARCHY
Sales Manager
Assistant Sales Manager
Assistant Catering Manager
Banquet Sales
Banquet Sales Assistant
Banquet Coordinator
Reservation Assistants
IV. PROCESS
Hotel sales coordinators work within a hotel's marketing and events department,
supporting and coordinating the booking of hotel facilities. Typical job tasks may
include: Answering questions about a hotel's event options over the phone or via
email. Giving potential customers tours of the facilities.
Banquets
Guests may call for the auditoriums
Sales banquet people will arrange suitable auditorium as per
needs and preferences
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All by considering, no. of people, mode of function etc.
Then they will send all the requirements and budget or cost with
respect to the booking to the guest.
Assistance throughout the function time and date
Follow-up and taking reviews and feedback
Reservation
Guest may call for the rooms
Rooms reservation people may attend the calls
They may describe all room specifications to enquirer
The guest will get convinced by any one of the rooms
Reservation people may lock the room for the specified date
Calling for the confirmation of the arrival of guests
Check in check out time
Getting reviews and feedback on room, services etc.
F. PURCHASES
I. JOB DESCRIPTION
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Assistant Materials Manager: Mr. Jacob & Mr. Jibu
II. FUNCTIONS
Material management covers all aspects of material costs, supply and utilization.
The functional areas involved in material management usually include purchasing,
production control, shipping, receiving and stores. The following functions are
assigned for material management:
The material control and inventory management of the Taj Gateway Hotel were
done by:
Daily Bazar: They are the products that they used to buy according to the kitchen
purposes. They mainly focused on the kitchen purchases and activities.
Stock on demand: the products that have demand and most wanted products.
Mini – Max products: The products that may using in rooms and guest
management. It is related with the room amenities.
Perishable products
Capital requirements: The major equipment that may using in the various
departments in the Hotel.
Purchasing:
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parties may submit the intended list about the necessary items and the head of the
department or the managers may crosscheck the list and finalise it and transfers
to the concerned vendors.
The intervals of buying products or having the tenders or quotations on the basis
of the products and its nature:
Perishable Goods: Yearly basis contracts and before signing to the contracts they
have to fulfil 3 rounds of tender valuation.
Non-perishable goods: Quarterly basis contracts and also, they have to fulfil 3
rounds of tender valuation then finalise it. The effort by this department is to
purchase proper quality goods at reasonable prices. Purchasing is a managerial
activity that goes beyond the simple act of buying and includes the planning and
policy activities covering a wide range of related and complementary activities.
Transportation:
Materials Handling:
Receiving personnel:
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III. Hierarchy
Assistant Assistant
Materials
Materials Materials
Manager
Manager Manager
IV. Process
Board/Committee:
General
Materials Manager
Manager
Area
Executive
Material
Chef
Manager
Finiancial
Manager
They may group to take many relevant decisions regarding the materials
department in the respective hotel. And in the Taj Gateway Hotel I observed that
they may having the all decisions by the Taj Malabar Hotel together. All the
managers and executives above mentioned may appeared for the meetings
conducted.
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Process for yearly based contracts:
Tenders
Quotations
Agreements
Negotiations
Licences
Contracts
Invoices
Logic notes
G. HUMAN RESOURCES
I. JOB DESCRIPTION
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handled by, Mr. Pradeep Panicker (Manager on Duty) Mr. Nidhin (assistant HR
Manager)
II. FUNCTIONS
Designing hiring plans for all hotel departments based on seasonal needs
Managing compensation and benefits plans
Overseeing employee attendance and working schedules, paid time off,
overtime and breaks
Design hiring plans for all hotel departments based on seasonal needs
Interview and assess job candidate.
Manage compensation and benefits plans
Oversee employee attendance and working schedules, including paid time
off, overtime and breaks
Onboard new hires
Report on employee turnover rates
Organize employee records, contracts
Implement employee retention programs (like end-of-season bonuses)
Coordinate accommodation, catering and transport for our staff
Schedule trainings for all hotel employees
Act as the point of contact when employees have queries, issues
Ensure hotel staff complies with relevant health and safety regulations
III. HIERARCHY
HR Assistant
Associates Recruiters
Manager Manager
IV. PROCESS
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Recruitment: It aims at attracting applicants that match a certain Job criterion.
Selection: The next level of filtration. Aims at short listing candidates who are the
nearest match in terms qualifications, expertise and potential for a certain job.
Hiring: Deciding upon the final candidate who gets the job.
The process involves deciding upon salaries and wages, Incentives, Fringe
Benefits and Perquisites etc. Money is the prime motivator in any job and therefore
the importance of this process. Performing employees seek raises, better salaries
and bonuses.
Performance Management:
It is meant to help the organization train, motivate and reward workers. It is also
meant to ensure that the organizational goals are met with efficiency. The process
not only includes the employees but can also be for a department, product, service
or customer process; all towards enhancing or adding value to them.
Employee Relations:
Learning and development, a subset of HR, aims to improve group and individual
performance by increasing and honing skills and knowledge. Learning and
development, often called training and development, forms part of an
organisation’s talent management strategy and is designed to align group and
individual goals and performance with the organisation’s overall vision and goals.
Employee orientation is the procedure by which new employees learn
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important organizational process, qualities and standards, set up working
relationship and figure out how to work inside their employments. Skills and
technical training programmes are organized to teach the new employee a
particular skill or area of knowledge. One of the main objectives of training is to
provide learning in order to improve the performance on the present job i.e. how
skilfully the individual handles the job and the level of outcomes/ result achieved.
And this section is handled by, Mr. Jimshy John (L & D Manager)
ii. FUNCTIONS
Programme design:
b) Identify all training aids which are required for the desired training technique
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c) Prepare the background material like write up on case, role play, incident
method. Also ensure that qualitatively and quantitatively the background reading
material meets the norms of delivery of the training objective.
iii. PROCESS
There are four key levels within an L&D organization that must be in alignment
and optimized in order to make the critical linkage between business strategy and
outcomes:
Organizational strategy
Organizational capabilities
People competencies
Execution methods
They may do their & development programme or activities by monthly wise among
the employees. As per the improvement needs or the necessary training identifies
then they may provide sufficient assistance to the staff as well as trainees.
The accounting department is responsible for recording and reporting the cash
flow transactions of a company. This department has some key roles and
responsibilities, including accounts receivable, accounts payable, payroll, financial
reporting, and maintaining financial controls.
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Additionally, responsible for managing the audit function in hotel to deliver
outstanding guest service and financial profitability.
ii. FUNCTIONS
Hotel accountants may work with different kinds of taxes and budgets depending
on the size of the hotel where they work, but they tend to perform the same duties
overall. The accounting department is responsible for recording and reporting the
cash flows, both in and out, of a company.
The part of an organization that manages its money. The business functions of a
finance department typically include planning, organizing, auditing, accounting for
and controlling its company's finances. The finance department also usually
produces the company's financial statements. There are five basic roles or
functions within the department:
Strong verbal and written communications skills with strong accounting software
experience. Proficiency with MS Office (Excel / Word) and experience with PMS
like Opera, Room master, Protel, Visual One, Delphi, Sun Finance, Oracle
Finance, SAP etc. Employers also like potential candidates to have these skills:
Accounting skills
Financial data analytics
Cashiering experience
Attention to detail
Ethical approach to work
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iii. HIERARCHY
A chief financial officer (CFO) is the senior executive responsible for managing the
financial actions of a company. The CFO's duties include tracking cash flow and
financial planning as well as analysing the company's financial strengths and
weaknesses and proposing corrective actions.
Financial Controller
Treasury Manager
Accounting Manager
Chief Accountant
Accounting Supervisor
Accountant
Bookkeepers
J. ENGINEERING
I. Job Description
Hotel chief engineers supervise the operation, maintenance, and repair of hotel
equipment, tools, and facilities. They generally oversee the maintenance staff
and may work in both an office setting and, on the property, addressing HVAC
and other types of issues. In addition to maintenance duties, these professionals
may also work with contractors to coordinate renovations, remodelling projects
and new construction.
Supervisors: (a) Mr. Bipin (b) Mr. Joseph (c) Mr. Shashi (d) Mr. Sudheer
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II. FUNCTIONS
Property Operations:
Includes running the utilities plant and machinery, water treatment and
distribution, boilers and water heating, sewage treatment, external and common
area lighting, fountains and water features etc. This is carried out by a dedicated
set of personnel working in shifts to cover 24 hours of the day as per a
predetermined time schedule. Operations will also include minor trouble shooting
and technical support required for guest room snags and banquet setup.
This is one of the most important functions of Engineering and often cited as the
most critical from long time building asset maintenance point of view. The
philosophy is to regularly carry out a set of preventive actions for every machine in
the building rather than allow it to run to failure and then tackle expensive
breakdown maintenance costs. A PMM schedule is drawn at the beginning of the
year and a team of dedicated persons execute it accordingly. In some cases, like
elevators and kitchen equipment, temporary downtime may be required which is
planned in coordination with the affected user departments.
Engineering is also responsible to ensure a safe building for its inhabitants. This
includes ensuring
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They work hand in hand with security personnel in carrying out evacuation drills
and safety checks of the property. This department and functioned with Security
department together.
Desuperheater:
When steam is used for mechanical power, such as driving the turbine rotor by
expanding across turbine blades, it is most efficient when superheated. When
steam is used for heating or other heat transfer or industrial process purposes, it
is most efficient when saturated. A superheater is a device used to convert
saturated steam or wet steam into superheated steam or dry steam. Superheated
steam is used in steam turbines for electricity generation, steam engines, and in
processes such as steam reforming. Here it may contain the capacity of 1.5 KL.
And also, they have the underground water capacity.
FCUs:
A fan coil unit (FCU) is a simple device consisting of a heating and/or cooling
heat exchanger or 'coil' and fan. It is part of an HVAC system found in residential,
commercial, and industrial buildings. A fan coil unit (FCU) contains a fan which
draws the air in a space into the unit then blows it over a cooling or heating coil.
AHUs:
An air handler, or air handling unit (often abbreviated to AHU), is a device used
to regulate and circulate air as part of a heating, ventilating, and air-conditioning
(HVAC) system. An air handler is usually a large metal box containing a blower,
heating or cooling elements, filter racks or chambers, sound attenuators,
and dampers.
FCU is often observed to be noisier than the AHU. AHU v/s FCU AHU and
FCU are both included in the HVAC system. The latter is an acronym that
describes multiple systems of heating, ventilating and air conditioning. AHU,
completely known as air handling unit is different from FCU or the fan coil unit.
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III. HIERARCHY
Chief Engineer
Supervisors
Associates
Contract Labours
There are 22 employees in the engineering department of the Taj Gateway Hotel,
Ernakulam including 1 Chief Engineer, 4 Supervisors, 8 Associates, 9 Contract
Labours
IV. PROCESS
They are interlocked with various departments and people on various aspects
inside and outside for the better functioning of the Hotel. And they may be like as
follows:
DESUPERHEATER
In distributing electricity,
if there is no electricity
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They have done the various activities on the periodic basis. And the period will be
90 days scheduled one.
Guest Mainteance
Quality Maintenance
Chemical Dosing
Room Temperature
Intensity Of Light
Maintenance Assistance
GUEST STANDARDS
FCU air flow for 1Tr AC……………………...... 400 CFM (cubic feet/minute)
FCU air flow for 5Tr AC ………………………. 600 CFM
Room Temperature ……………………………. 21*C in Summer & 23*C in Winter
TFA air flow ……………………………………. 30-40 CFM
Flow of CHW through1Tr FCU ………………. 14-15 litres/ minute
The Draining of Water in the bath Tub ……… 4-5 minutes
The Draining of Water in the Wash Basin ...... 15-20 seconds
Water Pressure in Shower head ……………. 1 Bar to 3 Bar
Timing of Flushing in Water closet …………... 5-7 seconds
Hot Water Temperature ……………………… 49*C+ -1*C
Intensity of Light in Bed Room ………………. 100 LUX
Intensity of Light in Writing Table …………… 200 LUX
Intensity of Light in Bath Room ………………. 150 LUX
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K. INFORMATION SERVICES
I. Job Description
Information systems typically include all computerised systems which are used to
gather data continuously both for use internally and externally. Information
technology has influenced every sphere of human life in the last few decades in a
tremendous way. The tourism and hospitality sector have been a key beneficiary
as it has allowed the contemporary traveller to enjoy a plethora of options.
Information systems play a crucial role in the hotel industry as they facilitate
planning, management, overall operations of the hotels as well as policymaking.
The information systems used in hotels are much more advanced owing to the
latest technological innovations. One of our earlier posts covered a lot of Hotel
Management Software in detail. Information systems are an integral part of the
complete IT infrastructure used in the hotel industry. IT in the hotel industry is now
probably the most important tool for sustained competitive advantages. Information
systems play a crucial role in the same.
The Point of Sale (PoS) System used in the Taj Gateway Hotel:
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PoS. is the most common form of information systems used in the Hotel industry.
This computerised system keeps track of merchandise sales such as those that
would occur in a hotel restaurant, bar, coffee or gift shop. There are various
versions that are also used by the Front office of the Hotel and the Housekeeping
department. These systems incorporate registers, computers and any peripheral
equipment that make be established on a computer network.
This system is important because it keeps track of payroll, labour, and sales, as
well as generates records which may be useful for accounting purposes. Micros
and version of Micros are commonly used by the Hotel restaurants, Fast food
restaurants and stand-alone restaurants.
Decision Making
In this information system of the Taj Gateway Hotel, there are mainly 2 applications
are following. They are OPERA, ORION, PAYROLL & PoS. and they may use for
as per the departments mentioning below:
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After all, entire TAJ HOTELS may follow these applications for their daily
operations in their all Hotels by assistance of TATA services.
These all applications are interfaces in all departments and can be found in all
transactions and procedures around Hotel.
E.g.in the case of F&B department, they were dealing with the ORION for the
purchasing of materials, OPERA for the number of guests arriving, PAYROLL for
the salaries and wages of the staffs over there. All other works may process by
the PoS.
III. Hierarchy
TCS Bombay, TATA Companies the all Taj Hotels reports about their information
system to the TCS Comapny by GMs
personnels that may appointed to the Taj hotels from the TATA IT Companies
L. SECURITY
I. JOB DESCRIPTION
Protect the guests and staff of the hotel, including all of their property.
Secondarily the security departments role in a hotel is to secure the actual
premises, and the property of the Hotel itself in terms of safety.
Supervisors: Mr. Raj Mohan, Mr. Sunil, Mr. Shashi, Mr. Nikhil
Security guard in hotels must move around to patrol the various parts of a
property. They check the doors and stairwells to make sure the locks are secure
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and no danger is lurking. Guards must patrol outdoors as well as room hallways
and activity areas, such as the pool and spa. Hotel security officers respond to
complaints and calls for help.
Response
Surveillance
The security guard on duty often is called to escort unruly patrons from
the property. Hotel have bars and nightclubs located on the property and count
on the security guard to maintain order by directing drunks to taxis or friends for
transport out of the building.
Escort
They must be available to work set shifts and cover alternate shifts when
necessary. After each shift, the security officer must fill in a report and
communicate all activity he encountered during his working time. A thorough
report can alert the next shift to areas that need extra attention.
Administrative Duties:
Hiring the employees or the security people by the Purchase Manager, Finance
Controller, HR Manager, Security Manager. And they are functioning by dividing
their work to 4 main points. They are,
Main gate:
Time Office:
Receiving materials
Entry of employees
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Entry of vendors and internal people
Boat Jetty:
Main Porch:
Hierarchy
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CHAPTER 4
INTERDEPENDENCE OF DEPARTMENTS
73
How each departmental works affects the other?????
Interdependence in the workplace is the way employees interact and relate with
each other, drawing from each person's contribution so that a greater goal is
reached.
FRONT OFFICE
The term front desk is used in many hotels for an administrative department
where a receptionist's duties also may include room reservations and assignment,
guest registration, cashier work, credit checks, key control as well as mail and
message service. It also provides assistance to guests during their stay, completes
their accommodation, food and beverage, accounts and receives payment from
guests. They may directly link with the departments like,
Housekeeping
Food & beverages
Reservations
Security
Engineering
Information Systems
HOUSEKEEPING
The Housekeeping department takes pride in keeping the hotel clean and
comfortable. The aim of all accommodation establishment is to provide their
customers with clean, attractive, comfortable and welcoming surrounding that offer
value for money. They may directly link with the departments like,
Reservations
Purchasing department
Front office
Engineering
Information Systems
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is a process of preparing, presenting and serving of food and beverages to the
customers through restaurants, food stalls etc The Food and Beverage Server is
the face of the restaurant and has considerable influence on its patrons’
experience. They may directly link with the departments like,
Sales
Engineering
Reservations
Banquets
Food & Beverages Production
Information Systems
SALES
The Director of Sales and Marketing is responsible for the daily sales efforts
and is responsible for the overall positioning of the hotel, brand communication and
the development of customers for the property including, Rooms, Dining Outlets,
and Events. They may directly link with the departments like,
F&B
Reservations
Engineering
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Front office
Finance & Accounting
Information Systems
PURCHASES
HR
F&B
Sales
Engineering
Information Systems
Housekeeping
Finance & Accounting
Security
HUMAN RESOURCES
Sales
Purchases
Security
Front office
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Information Systems
Sales
Housekeeping
Information system
Front office
Operations
The accounting department is responsible for recording and reporting the cash
flow transactions of a company. This department has some key roles and
responsibilities, including accounts receivable, accounts payable, payroll, financial
reporting, and maintaining financial controls. They may directly link with the
departments like,
Sales
Purchases
F&B
ENGINEERING
Operations
Housekeeping
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Human resources
F&B
F&B Production
Front office
INFORMATION SERVICES
Sales
Purchases
Front office
Finance & accounting
Security
Engineering
F&B
Human Resources
Housekeeping
SECURITY
Protect the guests and staff of the hotel, including all of their property.
Secondarily the security departments role in a hotel is to secure the actual
premises, and the property of the Hotel itself in terms of safety. They may directly
link with the departments like,
Front office
Purchases
F&B
Engineering
Housekeeping
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CHAPTER 5:
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SWOT ANALYSIS OF
SWOT ANALYSIS
STRENGTHS
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High brand image & Celebrity status
Organisation mission and vision
Good coordination and monitoring
Strong relationships with partners and stakeholders
Continuing evaluation of mechanisms
Relation with external parties and government
WEAKNESSES
OPPORTUNITIES
THREATS
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MAIN COMPETITORS:
Crown Plaza
Le Meridian
Holidays Inn
Marriot
Radisson Blue
Porter's Five Forces is a business analysis model that helps to explain why
different industries are able to sustain different levels of profitability. The model
was published in Michael E. Porter's book, "Competitive Strategy: Techniques for
Analysing Industries and Competitors" in 1980.
The collective strength of these forces determines the ultimate profit
potential of an industry. Whatever their collective strength, the corporate
strategist’s goal is to find a position in the industry where his or her company can
best defend itself against these forces or can influence them in its favour. The
forces are frequently used to measure competition intensity, attractiveness, and
profitability of an industry or market. These forces are:
The rivalry among competitors in the hotel industry is Fierce. When potential
customers learnt about hotel online, the internet reduces the differences among
the competitors. The internet covers wide geographical areas and can increase the
number of customers simultaneously and at the same time so the market is
widened increasing the number of competitors.
This force refers to the number of competitors and their ability to undercut a
company. The larger the number of competitors, along with the number of
equivalent products and services they offer, the lesser the power of a company.
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A company's power is also affected by the force of new entrants into its market.
The less time and money it cost for a competitor to enter a company's market and
be an effective competitor, the more a company's position may be significantly
weakened.
Barriers:
The initial investment in the hotel industry creates quite a barrier to entry but certain
barriers to entering the hotel market are reduced by the internet. A hotel can be
differentiated itself by location, service & amenities Another barrier would be
expertise to enter into it.
Power of suppliers
Area of labour
There are fewer people to fill service industry jobs
This force addresses how easily suppliers can drive up the cost of
inputs. It is affected by the number of suppliers of key inputs of a
good or service, how unique these inputs are, and how much it would
cost a company to switch from one supplier to another.
Power of customers
Business persons choosing a hotel for business travel book a hotel online and no
longer use travel agents. They are finding internet businesses like
Trivago.com
Booking.com
Make My Trip etc. which will negotiate or discover bargains for them.
This specifically deals with the ability that customers have to drive prices down.
New entrants to an industry bring new capacity, the desire to gain market share,
and often substantial sources. Companies diversifying through acquisition into the
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industry from other markets often leverage their resources to cause a shake-up.
The seriousness of the threat of entry depends on the barriers present and on the
reaction from existing competitors that the entrant can expect. There are six major
sources of barriers to entry. These are:
Economies of scale
Product differentiation
Capital requirements
Cost disadvantages Independent of size
Access to distribution channels
Government policy
Customers need
Good hospitality of others compared to us.
Hygiene food and environment
In the case of Hotel Industry, there is usually another Hotel just around the corner
as the competitors. They may appear in all price ranges, with varying levels of
services and amenities. The constant challenge will always be to get the guest to
choose your hotel over the competitor.
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CHAPTER 6
CONCLUSION
85
CONCLUSION
The Taj Gateway Hotel has been running successfully over years. They have seen
many ups and downs in market still they have become running successfully. The
reason behind it is the management and the workers jointly work together for the
goodwill and for the reputation & profit of the company at times it needed most.
Most of all they have given only good quality products to the customers according
to the needs of the customers. Perhaps this is the real reason for the success of
the Hotel’s success.
A Hotel may be defined as per the British law as A place where a Bonafede
traveller can receive food and shelter provided he is a position to pay for it and is
in a fit condition to be received.
The Indian Hotels Company Limited (IHCL) and its subsidiaries are
collectively known as Taj Hotels Resorts and Palaces and is recognised as one
of Asia’s largest and finest hotel company. Incorporated by the founder of the
Tata Group, Mr. Jamsetji N. Tata, the company opened its first property, The Taj
Mahal Palace Hotel, Bombay in 1903. The Taj, a symbol of Indian hospitality,
completed its centenary year in 2003.
Taj Hotels Resort and Palaces comprises more than 60 hotels in 45 locations
across India with an additional 15 international hotels in the Malaysia, United
Kingdom, United States of America, Bhutan, Sri Lanka, Africa, the Middle East
and Australia.
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MARKETING MIX STRATEGY OF THE TAJ GATEWAY HOTEL:
Products:
Room
Restaurant and Bar.
Meeting room and Banquet facility
Amenities
Travel desk
Price:
Taj Gateway hotel has set its price of the room on the basis of Business, Leisure
and Luxury class.
Place:
Location of the hotel is the most important business decision for the hotel. Here,
The Taj Gateway Hotel is situated in Marine Drive, Cochin. Surrounded by many
more sight-seeing areas that may also attracted by the local people and the
tourists at the same time.
Promotion strategy:
Promotional schemes are carried on regularly the hotel has many loyalty
programme, clubs, membership, privilege etc some of them are The Taj Inner
Circle, The Taj Epicure etc.
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FINDINGS
SUGGESTIONS
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Bibliography [In APA Format]
McKibben, B. (1992). The age of missing information. New York: Random House
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