Course Title: Advanced Graphic Design

L T P/S TOTAL CREDIT

Course Code: CSIT107
UNITS
Credit Units: 3
Level: UG 3 0 - 3

Course Objectives:
In this course students will identify and operate the technicalities involved in print industry, with emphasis over the Softwares and a better dealing with the design section.

Prerequisites:

Students are required to have Basic Knowledge about the Softwares. The student must have the passion for creativity.

Student Learning Outcomes:

The following course will help students in the following areas
After learning the course the students will have to prepare and generate the appealing layouts which would help them establish a better relativity between them
and their viewers.
Students will work on projects that address both the art of the medium as well as the commercial application.
They will be able to interpret and hence extend their skills.

Course Contents/Syllabus:
Weightage (%)
Module I – Understanding Softwares and their relevance
Initializing with the basics of softwares its tools, tasks such as product design with the help of vector softwares like corel 30
draw and illustrator.
How to design Logo, Logotype, Letterhead design, Business Card, Envelop, Catalogues, Brochures. Digital Posters
frameworks for each will be discussed.(EXERCISE ON: A comparative study of layouts and logos)

Module II – aspects of designing

 Focusing on the composition and balancing the different element of design through The exercise of designing Press ad, 40
Magazine ad, Hoardings, Kiosks, Interior & Exterior Signage, Danglers and Banners etc.

Choice and use of images and colors Tagline, Visuals, Copy, Spot colors, Process colors, Color Management for images.

Module III – significance of Photoshop

The functioning of Photoshop and its significance in various medias, working on the editing, comparing the raster images 30
and vector images.

Pedagogy for Course Delivery:

The classes will be discussion and demonstration methods in which they will investigate the functionality of print media within contemporary art and culture..

Assessment Examination Scheme

Theory L/T (%) Lab/Practical/Studio (%) Total

100 Nil 100

Theory Assessment (L&T):

Continuous Assessment/Internal Assessment End Term Examination

Components (Drop
down)
Assignment Class test Project Attendance

Weightage (%) 10 10 5 5 70

Reference Text:

BPB Publication, Adobe Page Maker 7.0 Classroom in a book;

Shalini and Adity Gupta,Photoshop CS2 In simple steps.
Sarkar, N.N; Art and production