PHILIPPINE NORMAL UNIVERSITY

MINDANAO
BUSINESS PLAN
Name: RUTCHEL L. BALBIN
Subject: HE 510
Instructor: MARILOU G. HUMIGOP
Department: GRADUATE STUDIES

Type of the Food Service Establishment: Online Food Service

Business Name: Click and Eat
Address: Purok 4 Cumawas, Bislig City

Table of Contents

I. Company Description
a. Mission Statement, if possible
b. Development and Status
c. Future Plan

II. Industry Analysis

a. Future Trends and Strategic Opportunities
b. Products and Related Services
c. The Menu
d. Production
e. Service
f. Future Opportunities
g. Target Market

III. Market Trends and the Future

a. Competition
b. Competitive Strategy
c. Marketing Plan and Sales Strategy

VI. Operations
a. Hours of Operation
b. Employee training and Education
c. Food Production

VII. Management and Organization

a. Compensation and Incentives
b. Management Structure and Style
c. Ownership

VIII. Long-Term Development and Exit Plan

a. Goals
b. Strategies
c. Milestones
d. Risk Evaluation
e. Exit Plan

IX. Appendix
I. Company Description
a. Mission Statement, if possible
 Serve Bisliganons the best food in just one click.
b. Development and Status
 To satisfy Bisliganon’s cravings, our establishment offers varied menu to choose from
and direct message or private message our website their chosen order. Then, it will be
delivered directly to their door step.
c. Future Plan
 Click and Eat will be available nationwide.

II. Industry Analysis

a. Future Trends and Strategic Opportunities
 Click and Eat will offer extra services like, surprise delivery or set-up dates for their loved
ones.
b. Products and Related Services
 Click and Eat products are varied depending on the availability of supplies.
 Products or Menu will be posted on the website weekly for customer’s guidance.
 Click and Eat accepts Cash-On-Delivery.
c. The Menu
 The menu will depend on the availability of supplies which will be posted weekly on the
website for costumer’s guidance.
d. Production
 The production of the products will be home-based managed regular cooks/chefs. There
will also be part-time chefs/cooks if there is a need of mass production. The products
will be delivered by on-call delivery boy.
e. Service
 Click and Eat extra service will offer surprise delivery or set-up dates for their loved ones.
f. Future Opportunities
 In line with our future plan, Click and Eat will offer franchising for it be available
nationwide.
g. Target Market
 The target market of Click and Eat are the people who are not able to cook for their own,
especially busy working people.

III. Market Trends and the Future

a. Competition
 Competition is another way of improving one’s business venture. Thus, I keep in mind to
update on the trends on Food Cash-On-Delivery to compete with my rivals like giving
loyalty points to frequent customer users and or having freebies or sale.
b. Competitive Strategy
 Giving loyalty points to frequent customer users and or having freebies or sale.
c. Marketing Plan and Sales Strategy
 Through social advertising.
 Giving loyalty points to frequent users or subscribers
 Giving discounts.
 Sale on selected products

VI. Operations
a. Hours of Operation
 10 AM to 2AM.
b. Employee training and Education
 As a manager I am more focus on the experience of my employees, because I believe
that it is more applicable in my business venture. The, education will follow, like I will
allow them to attend seminar-workshops that will equip them more to improve the
business.
c. Food Production
 The production of the products will be home-based managed regular cooks/chefs. There
will also be part-time chefs/cooks if there is a need of mass production. The products
will be delivered by on-call delivery boy.
VII. Management and Organization
a. Compensation and Incentives
 Regular employee’s compensation will be based on minimum wage and for those on-call
employees will be based according to the number of orders taken.
b. Management Structure and Style
 Transformational managerial style - Employees led by transformational managers are
usually more dedicated and happy -- their managers constantly challenge them and
motivate them with the idea that they can reach their potential if they just keep pushing
themselves. These managers are also right by their employees’ side, doing whatever
they can to help them get better and succeed.
c. Ownership
 Sole ownership.

VIII. Long-Term Development and Exit Plan

a. Goals
 Deliver hot and fresh food to the people efficiently
b. Strategies
 There is no other such service. There is a huge opportunity to tap the market.
c. Milestones
 Company is targeting middle class persons who can easily pay for good services. This is a
new field, so, there is a huge scope of expansion.
d. Risk Evaluation
 In the first 6 months to 1 year of the business it is expected to have high risk in failing.
Thus, during this time we will give focus on marketing the business and stabling it for the
business to get its name to the public and to be popular to attract more customers.
e. Exit Plan
 Sale of Property

IX. Appendix
 https://www.touchbistro.com/blog/14-inspiring-restaurant-mission-statements/
 https://www.foodpanda.ph/
 https://blog.hubspot.com/marketing/management-styles