AMSOIL ONLINE STORE

DEALER EDITION
APRIL 2018

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GAIN CERTIFICATION. GAIN CUSTOMERS.

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• "E#O OP#ERTIlED tomers in the last 12 months
• Have Internet access
and an active email Or
account • $10,000 personal purchases
• Log into the Dealer ACTIVECUSTOMERS

WHO
Zone at least once buy $5 or more from AMSOIL
weekly INC. + 2 or more new quali-
• Earn a minimum of $10 lED
CUSTOMERSINTHEPAST
in commissions and at 12 months
least 1 new customer
in the last 6 months
CO-OP CERTIFIED
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coursework and pass
the exam in AU Online
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TA B L E O F C O N T E N T S

DEALER EDITION
APRIL 2018
M A G A Z I N E

STAFF
®
New DOMINATOR Competition Editor
Terry Johnsen
Diesel Oil | 0!'% Associate Editor
*OEL9OUNGMAN
Staff Writers
Kathy Anderson
John Baker
Dan McClelland
Jamie Trembath
*OEL9OUNGMAN
Graphic Design Manager
Jeff Spry
Senior Graphic Designer
Luke Boynton
Content Contribution
Tim Golden
Brett Granmo
Mark Nyholm
Jaren Thell
Alex Thompson
Editorial Contribution
Dan Gorski
FEATURES DEPARTMENTS Michael Meuli
Back Issues
5 New DOMINATOR® 4 &ROMTHE0RESIDENTS Back issues of AMSOIL Magazine are
Competition Diesel Oil available for $1 each. Order G17D and
6 Letters to the Editor specify the month and year.
8 No, the Age of Automotive On the Web
%LECTRIlCATION7ONT%ND9OUR 7 Tech Talk www.amsoil.com
$EALERSHIP(ERES7HY Co-President & COO
16 Monthly Leaders Alan Amatuzio
12 Reach More Installers with the Co-President
Updated Installer Kit 20 Centerlines and Updates Dean Alexander
© 2018, AMSOIL INC.
14 $EALER4URNS(IS0ASSION 22 Insight on Sales All rights reserved.
Into Success 0RINTEDBY3ERVICE0RINTERS
Duluth, MN USA.
ADVERTISEMENTS
Letters to the Editor
AMSOIL INC.
2 "ECOMEA#ERTIlED$EALER Communications Department
The AMSOIL Building
19 Go Ahead...Dream! 925 Tower Ave.
Superior, WI 54880
23 ZO!0OWERFUL!DDITIONTO letters@amsoil.com
9OUR$EALER4OOLBOX

24 Free Shipping

THE COVER
New AMSOIL DOMINATOR®
Competition Diesel Oil
is engineered for highly
MODIlEDCOMPETITIONDIESEL
engines, many of which
produce in excess of 1,500 hp,
providing enthusiasts with the
CONlDENCETOCOMPETEAND
the protection to win.

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Alan Amatuzio
Co-President & COO Dean Alexander
Co-President

9OUVEPROBABLYREADALOTRECENTLY Soon after, opposing opinions are put WITHINANDOUTSIDETHEAUTOMOTIVElELD

about claims of “fake news.” Whether forth. Those who lack expertise on a and presented our conclusion in this
you buy into that or not, a thoughtful given topic are then left to sort fact issue of AMSOIL Magazine.
look at our society reveals why many FROMlCTION4ROUBLEISOFTENTIMESBOTH
The bottom line is this: As long as
people are distrustful of the information opposing arguments make sense to
YOUREWILLINGTOGOAFTERITTHEREWILL
they read, including information
reported by reputable news sources. It
seems that everything is overhyped or
spun to lead the reader or viewer to a
SPECIlCCONCLUSION2ATHERTHANGETTING
THEUNINITIATEDSOITSHARDTOIDENTIFY
be boundless opportunity for you for
the right path. This is usually true in
THEFORESEEABLEFUTURE)TSUPTOYOU
situations where people are trying to
THOUGH9OUHAVETOGOGETIT!ND
predict the future. “The stock market is
THATSNODIFFERENTTHANITISTODAY
going to crash.” “The housing market
An unbelievably large amount of the
THESTRAIGHTFACTSWEREGIVENTHEFACTS
with opinions. News organizations have
changed dramatically in the last 20
years.
But news organizations are not the
sole provider of information. While
they are guilty of spin, they still
typically report facts. The Internet
has changed everything and given
a voice to anyone who wants one.
!SFANTASTICASTHEBENElTSOFTHIS
revolution are, there is a downside.
0RESIDENT#//
0EOPLEDONTKNOWWHOTOTRUST9OU
CANlNDARGUMENTSANDSUPPORTING
“facts” for and against just about
anything under the sun. Expert advice
comes from amateur videos, blogs,
websites and forum posts. Those
0RESIDENT
who are convincing enough garner a
following and are viewed as experts.
4 | !02),
M A G A Z I N E
will never recover.” “Beta-max is the
market is unfamiliar with AMSOIL right
future.” The truth is, most of the time
now, and they just need to hear from
PEOPLEDONTKNOW)TSUNPREDICTABLE
$EALERSLIKEYOU$ONTHESITATE4AKE
There are too many factors affecting
action today and chart your own future.
large-market topics.
If you set your goals and put in the
Electric cars are a great example. work, we predict success.
4HEYVEGENERATEDALOTOFHYPEIN
the last year, and predictions of their
dominance in the years ahead are
running wild. Conversely, others
predict further adoption of electric Alan Amatuzio
cars, but to a much lower degree than #O
most popular reports. So what does
the future hold? What do electric cars
MEANFORYOUR$EALERSHIP7ERENOT
going to pretend to know exactly how
everything will unfold, but we will give Dean Alexander
you all the information we have on #O
THETOPIC7EVECONSULTEDNEARLY
sources from a variety of organizations
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The newest addition to the DOMINATOR racing line is
SPECIALLYFORMULATEDFORPERFORMANCE MODIlEDDIESELENGINES

New AMSOIL DOMINATOR® 20W-50 Competition Diesel Oil (DCO) is engineered for
MODIlEDCOMPETITIONDIESELENGINESANDTHEHIGHHORSEPOWERDEMANDSOFSLEDPULL-
INGDYNORUNSANDDRAGRACING&ORTIlEDWITHPERCENTBETTERRESISTANCETOOILBREAK-
DOWN
TOWITHSTANDHIGHCYLINDERPRESSURESANDJACKEDWITHEXTRAZINCANDPHOSPHORUS
for bulletproof wear protection, DOMINATOR Competition Diesel Oil provides profes-
SIONALSANDENTHUSIASTSWITHTHEPOWERPROTECTIONANDCONlDENCENEEDEDTOWIN
• Competition-gradeTECHNOLOGYFORMULATEDSPECIlCALLYTODELIVERMAXIMUMPOWER
ANDPROTECTIONINPERFORMANCE MODIlEDDIESELENGINES
• Extra zinc and phosphorus for bulletproof wear protection
• Fights oil breakdown under the extreme temperatures and pressures of competition, n,
extending the lives of cylinders, rings, cranks, rods, turbochargers and bearings
• High-viscosity formulation provides an extra level of protection, while offsetting the
he
negative effects of fuel dilution
• Delivers superior shear stability to withstand the intense stress and compression
common to high-horsepower diesel trucks
• May be used in any diesel engineCALLINGFORAN!0)#+ #* #) OR#( DIESELOIL

Which oil is right for me? DOMINATOR Competition

3TOCK
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MODIÚED
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LESS
THAN

HP Diesel Oil Data Bulletin
Signature Series 15W-40 Max-Duty Synthetic Diesel Oil (DME) is designed for on-
Stock # Qty. U.S. Can.
ROADDAILY DRIVINGDIESELSANDMODIlEDDIESELTRUCKS
G3557 25 4.10 5.60
-ODIÚED
ENGINE
UP
TO

HP
DOMINATOR 20W-50 Competition Diesel Oil (DCO) is designed for high-
performance, competition diesel trucks. It is also well-suited for diesel engines
operating on the road.
-ODIÚED
ENGINE
MORE
THAN

HP
DOMINATOR 15W-50 Synthetic Racing Oil (RD50) is our best all-around racing oil
designed for high-performance and high-horsepower engines that burn gasoline,
alcohol, diesel and methanol. It is not designed to be used for on-road daily driving.

#OMPAREDTOTHEC0(4(3LIMITFOR3!%7 

AMSOIL DOMINATOR 20W-50 Competition Diesel Oil

Comm. U.S. U.S. U.S. U.S. Can. Can. Can.
Stock # Units Pkg./Size Credits Wholesale P.C. MSRP Catalog Wholesale P.C. MSRP
DCOQT EA 1 Quart 5.70 8.70 9.15 11.30 12.25 11.35 11.90 14.65
DCOQT CA 12 Quarts 68.41 99.15 104.15 133.90 145.05 129.15 135.65 174.40
DCO1G EA 1 Gallon 22.39 34.10 35.80 44.25 47.85 44.25 46.50 57.30
DCO1G CA 4 Gallons 89.56 129.80 136.30 175.25 189.65 168.55 177.00 227.55

!LLTRADEMARKEDNAMESANDIMAGESARETHEPROPERTYOFTHEIRRESPECTIVEOWNERSANDMAYBEREGISTEREDMARKS
INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTS !02), | 5
advertised here are developed by AMSOIL for use in the applications shown. M A G A Z I N E

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MYAMSOILGARAGE™ require them. I hope this is legit and that Thanks,

The MyAMSOILGarage is a great tool,
but could be improved quite a bit with an
app that people can use on their phone.
maybe I was remiss in reading about this,
Chris Cass
but I have my doubts.
I read with great interest the new Dealer
4HANKYOU0LEASELETMEKNOW
.OTIlCATIONSBASEDONDATESARENICE #ERTIlCATIONLEVELSINTHE*ANUARY
BUTNOTIlCATIONSTOCHANGEYOUROILAIR Mervat Kiessieh AMSOIL Magazine. It seems way too
complicated to me. I know you are
lLTERTRANSMISSIONmUIDETCBASEDON
mileage would be better. If you build in a
fuel mileage tracking component and the
AMSOIL: It’s your reloadable Visa debit
working on revamping the Dealer Zone
card, Mervat. The option to have your
soon also, and I hope that you add a
commissions paid through a Visa debit
ABILITYTORECORDMAINTENANCEYOULLHAVE detailed breakdown on how Dealers
card was added with the launch of the
all the data you need in order to remind
people to change their oil and perform
OTHERMAINTENANCEACTIVITIES9OUCOULD
even build in trending on the back end of
the application so if people miss entering
fuel-ups, you can use historical data to
estimate their current mileage and still
provide alerts.
Jeff Gebhart
AMSOIL: Thank you for your suggestion,
Jeff. We are currently working through
a redesign initiative to make the
MyAMSOILGarage software easier to
use on a wide variety of devices and
Dealership upgrades last summer. You
selected this option when you renewed
your Dealership. Check out the August
2017 AMSOIL Magazine for details.
DEALER ZONE
I think it would be very helpful if we
could remove the mystery around
monthly commissions. Unless I am doing
something wrong, commission time for
me each month is more of a guessing
GAMETHANADElNITEKNOWN-OSTOFMY
commission-generating orders in a month
ARE)NTERNET
STANDINTHEVARIOUSQUALIlCATIONS
perhaps as a report. Currently, all the
$EALER:ONEREmECTSISAYESORNOFOR
#ERTIlEDAND,EADS,OCATOR7ITHTHE
complex structure now, it will be important
to have a detailed break-out so Dealers
can see what area(s) they need to focus
ONTOBECOMEORREMAINQUALIlEDFOR
leads from corporate AMSOIL, as well as
the locator and co-op tiers.
Rick and Evelyn Gutknecht
AMSOIL: Thank you for your
suggestions. To accommodate the
35-day return period for CR customers,
BASEDANDITSUSUALLYSPLIT Dealers are credited for catalog orders
browsers. We have also been evaluating pretty evenly between regular catalog
the possibility that the service can in the business month following the
CUSTOMERSANDPROTECTED0#SAND order. We started rolling out the newly
be ported over to a standalone app. Dealers. With the 35-day return period for
Although we feel that the service is a remodeled Dealer Zone last month, and
#2CUSTOMERSITMAKESITTRICKYTOlGURE you’ll be happy to know that the requests
GREATlTFORANAPPOURlRSTPRIORITYISTO OUTCOMMISSIONS)DONTKNOWWHENTHE
get the full web-based redesign work YOUVEMADEHAVEBEENFULlLLED$EALER
CUT
OFFDATEISANDASSTATEDEARLIERITS #ERTIlCATIONSTATUSWITHDETAILSAND
COMPLETEDSOCURRENTUSERSCANBENElT kind of like a guessing game.
from the best experience. Look for new reports that provide estimated
announcements about the availability of What would be amazing is if there were COMMISSIONSCATALOGSALESPROlTSRETAIL
the new version of MyAMSOILGarage an “estimated commissions” in the Dealer cash commissions and commercial
later in 2018, and further announcements Zone. Make it prominent and there to see cash commissions are included among
about new features and functionality ALLTHETIME,ETSFACEITWHILEWEALLLOVE
throughout the year. oil, we are doing this for money, so why
not put the reward right in front of our
faces every time we log in? Every time
VISA DEBIT CARD a CR order clears and would be added
the many features and upgrades we’ve
made to the Dealer Zone to help you run
your business.
I recently received a credit card in the TONEXTMONTHSCOMMISSIONCHECKIT Email letters to:
mail from U.S. Bank Focus. It is a Visa gets added to the total, in addition to it letters@amsoil.com
debit card. The unusual thing I noticed obviously keeping track of the proper
Or, mail them to:
is that the AMSOIL logo appears on monetary amount earned through
commission credits. AMSOIL INC.
the face of this card. And my name as Communications Department
registered on my AMSOIL Dealer account Now, you could put the normal Attn: Letters
was also on the card. I was wondering DISCLAIMERSETCTOLETUSKNOWITSNOTA 925 Tower Avenue
if AMSOIL has partnered with this bank
to share information. If not, has this
bank obtained permission from AMSOIL
regarding the use of the AMSOIL logo?
I recently renewed my Dealership and
thought I might have obtained this credit
TIME
card offer as a result of that renewal. I
lNALORDElNITENUMBERBUTITWOULDBE 3UPERIOR
7)

nice to see that amount grow through
Letters are subject to editing for length
the month and remove any questions
and clarity; please include your name,
like, “I wonder if that order cleared and it
address and phone number.
put me over 2,000 commission credits.”
,ETSTAKEAWAYTHEMYSTERY2EAL
commission display tied in with the actual
HAVENTAUTHORIZEDTHECARDYETAND) programmatic accounting process that
am available to provide images of what tallies the commissions anyways.
I received should AMSOIL corporate

6 | !02),
M A G A Z I N E

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T E C H TA L K

Solutions come in many forms

For some, a leading warranty is as important as leading
products.

Michael Meuli | 6)#%02%3)$%.44%#(.)#!,$%6%,/0-%.4

In my October 2017 Tech Talk column, I The Castrol plan looks better. Who • We don’t limit total vehicle mileage.
emphasized selling solutions rather than DOESNTWANTENGINEPROTECTION We stand behind our products no
PRODUCTS4HATSBECAUSEPEOPLEWANT guaranteed “forever?” matter what the mileage on a properly
products that help them avoid wasting MAINTAINEDVEHICLEWHETHERITS
time and money – total solutions that
solve problems.
In our industry, one way to offer
customers the promise of saving
!GAINTHOUGHREADTHElNEPRINT9OU
HAVETOUSE#ASTROL%DGE0ROFESSIONAL
motor oil exclusively and the service must
be performed by an “automotive service
center, commercial fast oil change facility
miles (482,803 km), a million miles
(1,609,344 km) or forever.
• We don’t impose inconvenient
service intervals. I know for some
time and aggravation is to back or auto dealer.” Castrol also wants you to ITSAJOYBUTFOROTHERSHAVINGTO
your products with a splashy engine CHANGEOILEVERYMILESKM  change oil every few thousand miles is
guarantee. Most of them are intended six months, although you can extend a hassle. We guarantee our products
to grab your attention with an eye- THATINTERVALIFYOURVEHICLEOWNERS for their full recommended service
popping number of guaranteed miles manual allows it. Coverage excludes intervals, regardless of what it says
ORYEARS&OREXAMPLETHE6ALVOLINE
 vehicles with more than 100,000 miles INYOUROWNERSMANUAL&OREXAMPLE
engine guarantee offers up to (160,934 km). If your vehicle has more if you use Signature Series Synthetic
300,000 miles (482,803 km) of engine than 75,000 miles (120,701 km) on it Motor Oil and your driving conditions
COVERAGE#ASTROL
GOESEVENFURTHER when you register for coverage, Castrol fall under our “severe” designation,
guaranteeing your engine “forever.” only pays 50 percent per claim, with a THATMEANSWELLBACKOURPRODUCTFOR
-ANYOILlLTERWARRANTIESAREJUSTAS
ENTICINGONTHESURFACE-OBIL
WARRANTS a reimbursement when you consider the
ITS%XTENDED0ERFORMANCE/IL&ILTERS
for up to 20,000 miles (32,187 km),
DEPENDINGONTHElLTER
These guarantees and warranties make
for great theater, but do they hold up
ONCEYOUREADTHElNEPRINT
MAXIMUMOF4HATSNOTMUCHOF MILESKM ONEYEAR
hours no matter what it says in your
cost of an engine. OWNERSMANUAL
,ETSLOOKATlLTERS-OBILGUARANTEES • We don’t force exclusive and
CERTAIN%XTENDED0ERFORMANCE/IL&ILTERS continuous use of the same oil. We
for 20,000 miles (32,187 km). We know (and your engine) would love it if you
from experience how impressive that is used Signature Series Synthetic Motor
since our Ea® Oil Filters designated with /ILFROMYOURCARSlRSTMILETOITSLAST
product code EaO provide up to 25,000 But we understand how life can disrupt
Say you want to take advantage of MILESKM ONEYEAROFSERVICE our best laid plans. Maybe you want to
6ALVOLINESMILESKM  But Mobil recommends that you follow switch to OE Synthetic Motor Oil. Maybe
OFGUARANTEEDENGINEPROTECTION9OUR THESERVICEGUIDELINESINYOUROWNERS in a moment of weakness you use a
vehicle cannot have more than 125,000 MANUALWHENCHANGINGYOURlLTER different brand of oil that your brother-
miles (210,168 km) on it (131,001 miles despite the 20,000-mile (32,187-km) in-law had lying around his garage. As
;KM= ONTHEDATEOFITSlRST interval printed on some of its Extended long as you follow the guidelines given
qualifying oil change, which must have ,IFE/IL&ILTERS3OIFYOUROWNERS INYOUROWNERSMANUALWHILEUSING
taken place on or after April 1, 2010). manual calls for 5,000-mile (8,047-km) ADIFFERENTBRANDOFOILWELLCONTINUE
9OUMUSTCHANGEOILBEFOREEVERY OILANDlLTERCHANGESYOUR
MILE to cover you once you resume use of
miles (6,437 km) “continuously and 
KM %XTENDED0ERFORMANCE/IL AMSOIL synthetic motor oil.
EXCLUSIVELYvUSINGONEOF6ALVOLINES Filter essentially becomes a 5,000-mile
full-synthetic oils, regardless what your 
KM lLTER The AMSOIL Limited Warranty offers
OWNERSMANUALSAYS6ALVOLINEDOES peace of mind, reserve protection (in
give you three exceptions if you go !LTERNATIVELYLETSLOOKATTHE!-3/), case you exceed the service intervals
beyond 4,000 miles (6,437 km). Just Limited Warranty. We pride ourselves GIVENINYOUROWNERSMANUAL AND
DONTEVEREXCEEDMILES on building extra protection into our mEXIBILITYTOUSEWHATEVER!-3/),
km), or you lose coverage. products. In the same way, we build SYNTHETICMOTOROILlTSYOURMAINTENANCE
extra protection into our warranty. SCHEDULE,IKEOURPRODUCTSITSAHEAD
Can you keep track of all that?
of the game.

!LLTRADEMARKEDNAMESANDIMAGESARETHEPROPERTYOFTHEIRRESPECTIVEOWNERSANDMAYBEREGISTEREDMARKS
INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTS !02), | 7
advertised here are developed by AMSOIL for use in the applications shown. M A G A Z I N E

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NO
THE AGE OF AUTOMOTIVE
ELECTRIFICATION WON’T
END YOUR DEALERSHIP.
HERE’S WHY.
Every day, it seems, another headline heralds
the demise of the internal-combustion engine.
The current narrative has scores of automakers
and motorists abandoning their traditional
vehicles – and the lubricants they use – in favor of
electric vehicles, a scenario that understandably
unnerves many AMSOIL Dealers.
We dug past the headlines and consulted nearly
40 studies, reports and articles to gain
insight into how electric vehicles
AMSOIL ONLINE STORE
The bottom line? Although the technology that powers
our vehicles will change, an estimated 92 percent of
vehicles on the road worldwide in 2030 will still
use an internal combustion engine (ICE) in some
capacity, providing your Dealership opportunities to
grow well into the future.
1. Headlines are Misleading
Headlines are crafted to grab your attention and elicit
clicks. Unfortunately, most people glance at a headline
in their news feed, react to it and move to the next
one without reading the story. To get to the truth about
may reshape the automotive THEFUTUREOFELECTRIlCATIONITSCRITICALTHATYOUREAD
landscape. Reality, it turns out, each story carefully and understand the motivation of
is far different than the picture
painted in the media. Here, we
present six key points that
clarify the confusion
surrounding the
electric vehicle
market.
ITSSOURCE/THERWISEITSEASYTOFALLPREYTOALARMIST
views about the demise of the internal combustion
engine and lose hope for your Dealership.
In the table below, we show just three headlines that
turned heads recently. Adjacent to each is what the
automaker in question really said.

“Volvo Will Go All Electric by 2019,

Drop Traditional Engines”1
REALITY
h6OLVOWILLINTRODUCEELECTRIlEDCARSACROSSITS
model range, embracing fully electric cars, plug
in hybrid cars, and mild hybrid cars.”

“GM Is Going All Electric, Will Ditch

Gas- and Diesel-Powered Cars”2
REALITY
h'-BELIEVESINANALL ELECTRICFUTURE'IVENCUSTOMERS
various needs, a zero emissions future will require more
than just battery electric technology.”

“Ford Could Go “all-in” on All-Electric

Vehicles Under New Leadership”3
REALITY
“ICE engines will continue to be improved upon
FORTHEFORESEEABLEFUTUREALONGWITHELECTRIlCATION
on 50% of badges by 2025.”

1
https://www.cbsnews.com/news/volvo-will-go-all-electric-by-2019-drop-traditional-engines/
8 | !02), 2
https://www.nbcnews.com/business/autos/gm-going-all-electric-will-ditch-gas-diesel-powered-cars-n806806
3
M A G A Z I N E https://electrek.co/2017/08/21/ford-could-go-all-in-on-all-electric-vehicles-under-new-leadership/
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n%LECTRICo
AND
n%LECTRIÚEDo
DONTHAVEPLUGSANDARECAPABLEOF
are Vastly Different running on all-electric power for only a
4HATBRINGSUSTOPOINTÏ9OULLNOTICE FEWMILESLIKETHE4OYOTA
0RIUS
4HE
THAT6OLVO
SAIDITPLANSTOINTRODUCE category also includes “micro
hELECTRIlEDvCARSBY,IKEWISE hybrids,” which can include
'-
SAIDITBELIEVESINANhALL
ELECTRICv vehicles with stop-start
FUTUREWHILE&ORD
HASTHROWNITSSUPPORT technology. By this
BEHINDhELECTRIlCATIONv4HEDIFFERENCE DElNITIONAFULL

BETWEENTHETERMSCANTBEOVERSTATED size pickup truck
with stop-start
An electric vehicle can plug into a technology is Just as
charging station to recharge batteries considered important, an
that run electric motors used to propel ANhELECTRIlEDv AUTOMAKERSMOVE
the vehicle. They include battery vehicle and, if the TOELECTRIlCATIONFOR
ELECTRICVEHICLES"%6S LIKETHE.ISSAN
 media outlet reporting the FUTUREMODELSDOESNT
,EAF
AND4ESLA
ASWELLASHYBRID STORYDOESNTUNDERSTAND NECESSARILYMEANITLL
VEHICLESLIKETHE#HEVY
6OLT
.OTETHAT the difference, they sometimes quit manufacturing its current
some “electric” vehicles still use an ICE, call it an “electric” vehicle. So, if an lineup of traditional vehicles. Volvo,
hence require motor oil. automaker announces a move toward for example, will continue making its
%LECTRIÚED vehicles, on the other hand,
include a much larger swath of the
overall vehicle market. They include the
“electric” vehicles mentioned above, as
well as vehicles that have an electric
motor somewhere in the drivetrain.
This includes conventional hybrids that
hELECTRIlCATIONvINTHEFUTURETHEMEDIA current gas and diesel vehicles for the
foreseeable future.
outlet may confuse the terms and
assume the automaker is abandoning
internal-combustion engines. This is
completely false. Likewise, an “all-
ELECTRICvFUTUREINCLUDESELECTRIlED
vehicles that still use an ICE.

ELECTRIFIED VEHICLES
INTERNAL
COMBUSTION STOP/START
ENGINE TECHNOLOGY MHEV FHEV PHEV REEV BEV FCEV

HYBRID VEHICLES ELECTRIC VEHICLES

Internal Combustion Engine (ICE) Runs only on a gas or diesel engine. Most vehicles today
3TOP3TART4ECHNOLOGY Engine automatically shuts off in certain conditions, like when idling at Ford F150, Chevy
ASTOPLIGHTTOSAVEFUEL.OTETHATMANYAUTOMAKERSDElNETHESEAS -ALIBU

“micro hybrid” vehicles.
Mild Hybrid Electric Vehicle (MHEV) Electric motor cannot propel vehicle alone. Mainly used for engine start, (ONDA
#IVIC

regenerative braking and acceleration assist.

Full Hybrid Electric Vehicle (FHEV) Electric motor alone can propel the vehicle. 4OYOTA0RIUS
0LUG IN(YBRID%LECTRIC6EHICLE0(%6 Full hybrid electric vehicle where the battery can be charged externally. Ford C-MAX Energi
Range Extender Electric Vehicle (REEV) A battery electric vehicle that includes an internal combustion engine- Chevy Volt
driven generator to charge the batteries.
Battery Electric Vehicle (BEV) 0ROPELLEDONLYBYBATTERY POWEREDELECTRICMOTORS Tesla 3
Fuel Cell Electric Vehicle (FCEV) Uses an electric motor, but stores energy in a hydrogen tank instead of batteries. (ONDA#LARITY

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advertised here are developed by AMSOIL for use in the applications shown. M A G A Z I N E

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-OST
%LECTRIÚED
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3TILL
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,UBRICANTS
.OWTHATWEVECLARIlEDTHETERMINOLOGYWECANGAUGETHEPERCENTAGEOFVEHICLES
that will require motor oil and other lubricants in the future. Our research, which is
based on nearly 40 studies, reports and articles from a wide range of sources, reveals
that an estimated 92 percent of vehicles on the road worldwide in 2030 will still
use an internal combustion engine, whether to propel the vehicle solely or working
INUNISONWITHBATTERIESANDELECTRICMOTORSTOIMPROVEEFlCIENCY4HATMEANSTHE
overwhelming majority of vehicles on the road more than 10 years from now will still
use motor oil and other lubricants, offering you plenty of sales opportunities. 92% by 2030

4. Motorists Favor Traditional Vehicles U.S. buyers. If those incentives expire, the bottom
by a Huge Margin could fall out of the market. U.S. government
Admittedly, predictions can miss the mark. But OFlCIALSTRIEDTOELIMINATETHECREDITINTHEMOST
CURRENTSALESlGURESARECLEAR$ESPITEGOVERNMENT
incentives that reward people for buying them, electric
and hybrid vehicles represent less than 1 percent of
market share in the U.S. and Canada. In 2017, pickup
trucks accounted for the top three selling vehicles in
the U.S. and the top two selling in Canada. In fact, for
RECENTTAXBILLBUTITSURVIVED4HATDOESNTMEAN
THEYWONTTRYAGAIN4AKEAWAYTHElNANCIAL
incentive to buy an electric or hybrid vehicle, and
the rate of growth will likely slow.
Research done by the AAA determined that cost of
ownership is a huge barrier to entry. Battery electric
EVERY"%60(%6SOLDINTHE53IN&ORD
SOLD vehicles have the second-highest annual operating
&
SERIESPICKUPS-OTORISTSCLEARLYARENTREADY cost, largely due to rapid depreciation.
to trade in their traditional vehicles
for the current crop of EVs. Range anxiety is another factor. Many motorists fear
DISRUPTIONSTOTHEIRTRAVELPLANSDUETOINSUFlCIENT
-UCHELECTRIlEDVEHICLE charging stations and infrastructure across the U.S.
growth is a result of AND#ANADA0LANNINGTRIPSAROUNDCHARGING
STATION
government incentives – not availability leads to a negative experience. Until
consumer interest battery technology becomes less expensive and more
– such as a advanced, electric vehicles will remain a tough sell to
$7,500 tax most motorists.
credit for

ANNUAL OPERATING COST

s0ICKUPTRUCK
• BEV = $8,439
• Hybrid = $7,687
Includes monthly payment,
• SUV = $7,606 depreciation, maintenance,
repair and 2017 fuel costs.
• Sedan = $6,354 Based on 15,000 annual miles.

10 | !02),
M A G A Z I N E

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5. The Internal Combustion Engine
has Room to Grow
One reason ICEs will remain is the
tremendous leaps in performance,
EFlCIENCYANDCLEANLINESSTHEYCONTINUE
to make. A modern four-cylinder,
turbocharged, gasoline direct-injected
engine can make more power and
torque than a six-cylinder engine of
yesteryear while producing fewer
emissions and using less fuel. Despite
AMSOIL ONLINE STORE
headlines when it announced its hope
TOACHIEVEPERCENTTHERMALEFlCIENCY POWER CREEP
with its new homogenous charge
compression ignition (HCCI) engine,
WHICHBRINGSTHEEFlCIENCYADVANTAGES
of diesel engines to the gasoline market. 145 hp 325 hp
If true, it would represent the most
EFlCIENT)#%FORCARSINHISTORY4HERE 1990 Ford F-150
is also room for improvement in other (4.9L straight-six) 2018 Ford F-150
(2.7L EcoBoost V-6)
drivetrain components, like automatic
transmissions. These developments,
THESEADVANCEMENTSTHERESSTILLROOM along with the current cost advantages Despite tremendous performance gains,
FORIMPROVEMENT4HENEW)NlNITY
 to manufacture a traditional vehicle the internal combustion engine still has
compared to a battery-powered vehicle, room to improve, ensuring its survival.
variable-compression-ratio engine,
which can adjust compression based on will incentivize automakers to continue
operating conditions, hit the market this using internal combustion engines,
SPRING)NlNITYCLAIMSA
PERCENT either alone or alongside electric motors,
KEY TAKEAWAYS
fuel economy improvement over its for the foreseeable future. • Hybrid vehicles are here to stay.
COMPETITORS,IKEWISE-AZDA
MADE Automakers will increase their
USEOFELECTRIlCATIONTOIMPROVE
EFlCIENCY
6. We’ll Continue to Lead
Once you get past the headlines, you
can see that vehicles will continue to
require motor oil and other lubricants for
years to come, despite widespread use
OFELECTRIClCATIONTOBOOSTEFlCIENCY"UT
WERENOTRESTINGONOURLAURELS7EHAVE
a three-pronged approach to ensuring
• Introduce innovative products
growth opportunities for your Dealership:
sh%LECTRIlCATIONvANDhELECTRICv
are not the same. Most vehicles
see low sales potential, we see diesel THATRELYONELECTRIlCATIONSTILLUSE
loyalists, bikers, boaters and other internal combustion engines – and
enthusiasts with a passion for their motor oil.
hobbies and a desire to protect their
• Approximately 92% of vehicles on
equipment with the best synthetic the road worldwide by 2030 will
lubricants possible. Our commitment to still use an internal combustion
these people will continue to grow. engine, whether alone or in tandem
with electric motors, to improve
EFlCIENCY
that solve the challenges facing
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many media outlets confuse
about their vehicles and equipment
than the average motorist.
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ENTHUSIASTSDRIVINGMOTIVATIONSTHAN
the current EV lineup. Enthusiasts are
batteries or some yet-to-be- hELECTRIlCATIONvANDhELECTRICv
introduced technology. Just like leading to alarmist headlines.
our founder, Al Amatuzio, embraced
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technological advancement in traditional vehicles by a huge
FORMULATINGTHEWORLDSlRSTSYNTHETIC margin, and many signs point to
more passionate about driving and
maintaining their vehicles than casual
motorists, they demonstrate increased
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more likely to use synthetic motor oil
and treat their vehicles to a premium
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AMSOIL customers today and will be
for decades to come.
OILFORAUTOMOTIVEUSEWELLMONITORTHE
automotive market and be prepared to
lead the charge toward innovation well
into the future.
The opportunities in front of us present
exciting opportunities for your Dealership.
7EREGLADTOHAVEYOUALONGFORTHERIDE
with us today, and well into the future.
this trend continuing for years.
• Government incentives are
bolstering the electric vehicle
market. If the incentives evaporate,
EV market growth will slow.
s7ELLCONTINUETOTARGETAUTO
enthusiasts with our advertising,
diversify our product lineup and
develop products that solve the
challenges of automobiles, no
• Diversify our product line. In the MATTERHOWTHEYREPOWERED
PASTFEWYEARSWEVEADDEDSPECIALTY For more information ensuring opportunities for you for
products for certain performance cars, on electric cars and decades to come.
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 other trends in the
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top of the large presence we maintain
in the powersports and turbodiesel
markets. Where other oil companies

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advertised here are developed by AMSOIL for use in the applications shown. M A G A Z I N E

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 AMSOIL ONLINE STORE

REACH MORE INSTALLERS WITH

THE UPDATED INSTALLER KIT
Approximately 75 percent of motorists visit an independent mechanic, quick lube or other
installer for oil changes. That number is expected to increase as vehicles continue to become
MOREDIFlCULTTOMAINTAINWHICHISWHYITSVITALFOREVERY$EALERTOHAVEATLEASTONEINSTALLER
ACCOUNTTOWHICHHEORSHECANSENDCUSTOMERSWHODONTCHANGETHEIROWNOIL

To help you register installers as retail motorist. They trust our products and for GM dexos1 Gen 2. We also offer
accounts, we created the Installer Kit seek them out. AMSOIL customers offer a TRANSMISSIONmUIDSMOTOROILFOR%UROPEAN
(G250 [G8250 Canada]) several years GREATCOMPLEMENTTOANINSTALLERSCURRENT vehicles and diesel oils that meet the latest
ago. It provides everything needed to start customer base and help boost sales. INDUSTRYSPECIlCATIONSOFFERINGINSTALLERS
ABUSINESSCONVERSATIONWITHlVEINSTALLER more quality products and additional high-
prospects and register two as accounts. Secondly, carrying value service opportunities.
AMSOIL helps build
/VERTHEPASTCOUPLEYEARSWEVE INSTALLERSREPUTATION Focused on OE Synthetic Motor Oil
invested hundreds of hours into studying for excellent service in 7EALSOSIMPLIlEDTHE)NSTALLER+ITTO
the installer market. We surveyed, their area. Nearly 90 focus on OE exclusively. OE is designed
interviewed and met with hundreds of PERCENTOFINSTALLERS SPECIlCALLYFORINSTALLERSANDOFFERSYOU
installers across the U.S. and Canada business comes through 90% Word the best opportunity to establish new
to identify their expectations from an oil word-of-mouth referrals, of Mouth accounts and maximize sales once they
supplier and how we can position the meaning building trust start placing orders. Installers tell us that
AMSOIL brand to maximize your success. WITHCUSTOMERSISVITALTOTHEIRPROlTABILITY OILCHANGESOFFERLITTLETONOPROlT)NSTEAD
Our research revealed three goals Installers want to sell products that THEYREUSEDASAWAYTOGETCUSTOMERS
common to most installers that our brand provide their customers with the best in the door and earn their trust before
is perfectly suited to help meet: protection possible to ensure they leave uncovering opportunities for additional,
1) Attract more high-value customers
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excellent service
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complex engines
THESHOPSATISlED MOREPROlTABLESERVICES&ORTHATREASON
installers are understandably wary of
For that reason, the Installer Kit focuses
selling extended-drain motor oils that limit
on how we build more protection
opportunities for seeing their customers.
into OE Synthetic Motor Oil, our top
OE Synthetic Motor Oil is recommended
recommendation for installers. OE
for the service interval given in the vehicle
Synthetic Motor Oil provides…
Because installers are extremely busy,
the contents of the Installer Kit have been
revised to quickly show installers how
DEXOS®
AMSOIL helps meet these goals. For
starters, we help them attract more high-
value customers in the following ways:
AMSOIL Locator – Tens of thousands
of people visit www.amsoil.com every
day, many looking for retail businesses
that sell AMSOIL products or install
them as part of a service. Installers who
place a $350 qualifying order ($450 in
Canada) appear on the AMSOIL Locator
at amsoil.com, helping drive customers
through their doors.
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AVAILABLEEVERYWHEREANDWONTEVERBE
sold in big-box retailers. Carrying AMSOIL
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Loyalty – AMSOIL customers tend to be
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• Maximum protection against “house” synthetic motor oil. Our research
damaging deposits and sludge shows that an installer sells about 82
cases of its house synthetic oil per month,
Finally, AMSOIL relieves installers of the compared to just eight cases per month of
burden of keeping up with increasingly its second- and third-option synthetics.
complex automotive and oil technology.
)NSTALLERSTELLUSTHEYDONTHAVETIME Synthetics continue to gain a greater
to follow industry developments. They SHAREOFTHEINSTALLERMARKET$ONTLETTHIS
simply want products that meet the opportunity to grow your business pass
LATESTSPECIlCATIONSANDPROTECTTHE you by. Use the updated Installer Kit to
latest vehicles. help you sign up installers and earn your
share of the growing oil-change market.
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SOLUTION)TS!0) Updated Installer Kit
3.CERTIlEDTO Stock # Units Pkg./Size U.S. Dealer Can. Dealer
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(5) Installer Flyers (G3401). 1 The AMSO L ns a er Program (5) Installer Price Lists
Helps you quickly walk prospects Dea ers On y Brochure G3413 (G3402 [G8402 Canada]).
through the ways AMSOIL helps meet 0 OV DES N O MA ON O HE P YOU 0ROVIDESWHOLESALEPRICINGFOR/%
their business goals. unde s and he ns a e ma ke Synthetic Motor Oil and additional
products for installers.

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(5) OE Synthetic Motor Oil (2) Retail Account Kits For more gu dance on
Data Bulletins (G3404). (G1001 [G8001 Canada]). approach ng ns a ers v s
Includes everything needed to AMSO L Un vers y On ne n he
register a retail account.
Dea er Zone and ake he Core
Sa es Concep s and Advanced
Sa es Concep s courses

!LLTRADEMARKEDNAMESANDIMAGESARETHEPROPERTYOFTHEIRRESPECTIVEOWNERSANDMAYBEREGISTEREDMARKS
INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTS !02 ,  13
advertised here are developed by AMSOIL for use in the applications shown.
Buy AMSO L On ne
 AMSOIL ONLINE STORE

DEALER TURNS HIS PASSION INTO SUCCESS

!LITTLEMORETHANTWOYEARSAGO2OBERT0ALUMBOOF/REGON#ITY/REWASLOOKINGFORA
business of his own. His requirements for the business were pretty straightforward: It needed
to be a product in which he believed and in an industry for which he had a passion.

“I have a passion for all things people at the very beginning of my Before too long, I have the start of
gasoline- and diesel-power-related and career and my formative years learning building a relationship not based on
THEMAINTENANCETHEREOFv0ALUMBO the value of building relationships and trying to sell something, but of caring,
said. “Automotive, marine, trucks,
tractors, chainsaws, you name it.
Anything with a gas engine that needs
to be taken care of.”
PUTTINGTHEOTHERPERSONlRSTv0ALUMBO
said. “I am thoroughly interested in
people, their personal and professional
endeavors, and how I may help them
in a genuine way to be more effective.
trying to solve problems or create
opportunities, or just simply sharing
experiences and being enthusiastic
about what they do.”
(ISMOTIVATIONh4HATSEASYv0ALUMBO
said. “To help people. To help people
and organizations maintain their
vehicles and equipment like no one
else can.”
Those requirements led him to AMSOIL
products and his own Dealership.
0ALUMBOHASBEENMOSTSUCCESSFUL
with retail and commercial accounts.
7HATSHISSECRET
That approach seems to work well with
RETAILANDCOMMERCIALACCOUNTS)TS
“(My goal is) to have my
still not easy. But I like it and it is what
comes natural for me.” business generate what I
He approaches these accounts in a consider full-time income
variety of ways. Using online resources,
0ALUMBOCHECKSOUTREVIEWSOFTHE
within the next three years.”
COMPANYSSERVICESANDITSREPUTATION Account Direct Robert Palumbo
“Then I get to know the account, what
they do and who their customers are,”
“I consider myself fortunate to have HESAIDh&ROMTHERE)LIKETOlND
been mentored by some amazing things I have in common with as many During this process of getting to know
people at the organization as possible. people, the actual decision-makers

14 | !02),
M A G A Z I N E

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EMERGE0ALUMBOSAIDh-ANYTIMES literature, pricing, merchandising, new contacts is concerned, some accounts
it is not the person you think it might PRODUCTSETCATTHELOCATIONv0ALUMBO LIKEFREQUENTCONTACTSOMEDONT)F
be simply because they hold a certain said. “Keeping it current and clean is you try to guess who does and who
title,” he said. “Actually placing an just a good reason for a visit. DOESNTYOUWILLGETITBACKWARDSEVERY
order can be anywhere from one day time. It just falls into place; however,
TOONEYEARFROMTHEVERYlRSTVISIT
to dozens of visits. The main thing
is to take every opportunity to build
a relationship by things you have in
common along the way. The one thing I
know for sure is that it never ceases to
h)TBUILDSCONlDENCEWITHTHEACCOUNT
as well. They know they can count on
me helping their organization stay up-
to-date.
it is something you need to be very
acutely attuned to.”
As with other AMSOIL Dealers,
0ALUMBOSLIFEISBUSY)NADDITIONTO
his full-time day job and building an
surprise me as to where my next sale
will come from. Keep an open mind.”
0ALUMBOTHINKSHECOULDBENElT
from having a written business plan,
but describes himself as mostly
spontaneous. “The AMSOIL Game
0LAN;!VAILABLEFORFREEDOWNLOADINTHE
Dealer Zone] is an excellent piece of
!-3/),BUSINESS0ALUMBOENJOYS
“I am thoroughly working on remodeling projects at
home, gardening, hiking, camping and
interested in people, spending time with his family. He also
their personal and likes to help others with their projects,
vehicle repairs and maintenance.
professional endeavors,
and how I may help them He advises other Dealers to focus and
to trust the business-building process.
in a genuine way to be
work. I am a relationship guy and not a h"EPATIENTANDDONTGET
RULESGUYSO)AMCONmICTED"ASICALLY
I am a seat-of-the-pants, out-of-the-
box, paint-outside-the-lines kind of
guy. It drives my wife crazy. Admittedly,
some discipline would be useful for
better achievement.”
4HATSNOTTOSAYHEHASNOSYSTEMFOR
servicing his accounts. “I am a strong
believer in keeping and maintaining
a current and consistent spot for
more effective.” OVERWHELMEDv0ALUMBOSAIDh&INDAN
angle to focus on in the business that
Account Direct Robert Palumbo
you enjoy and things most likely will fall
in place.”
“Also, I like to get creative with different
in-house promos that are geared at
leveraging something they are already
doing. Flyers, giveaways, drawings
and so forth. As far as frequency of
!02), | 15
M A G A Z I N E
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 AMSOIL ONLINE STORE

MONTHLY LEADERS
The AMSOIL Dealer Hall of Fame, full AMSOIL business category descriptions and top 20 monthly
leaders can be found in the Dealer Recognition area under the Services menu in the Dealer Zone.
Dave M. Mann
Michigan
7-STAR REGENCY PLATINUM Carol H. Bell
DIRECT JOBBER
Bill & Donna Durand Texas
Wisconsin SECOND 5-STAR REGENCY PLATINUM
Total Organization DIRECT JOBBER
7-STAR REGENCY PLATINUM
DIRECT JOBBERS FIRST THIRD
FIRST 0ERSONAL'ROUP3ALES Total Organization
Total Organization NINTH SEVENTH
SECOND Commercial Account Sales 0ERSONAL'ROUP3ALES
0ERSONAL'ROUP3ALES FIRST SIXTH
.EW1UALIlED#USTOMERS Commercial Account Sales
HALL OF FAME
SECOND
New Customer Sales

Ches & Natasha Cain

South Dakota Ray & Kathy Yaeger
3-STAR REGENCY PLATINUM Wisconsin
Leonard & Marcie DIRECT JOBBERS
5-STAR REGENCY PLATINUM
Pearson DIRECT JOBBERS
EIGHTH
Washington Total Organization NINTH
5-STAR REGENCY PLATINUM Total Organization
DIRECT JOBBERS THIRD
0ERSONAL'ROUP3ALES SIXTH
SEVENTH
Total Organization SEVENTH 0ERSONAL'ROUP3ALES
.EW1UALIlED#USTOMERS FIRST
EIGHTH Retail Account Sales
New Customer Sales

Michael H. Ellis
David B. Richardson James J. Allen Michigan
Ohio Ohio
5-STAR REGENCY PLATINUM
MASTER DIRECT JOBBER REGENCY GOLD DIRECT DIRECT JOBBER
JOBBER
SECOND FIFTH
Commercial Account Sales THIRD Commercial Account Sales
Commercial Account Sales

Victor Usas Douglas Huculak Herschel L. Gates

Saskatchewan Florida
Ontario
REGENCY GOLD DIRECT
PREMIER DIRECT JOBBER EXECUTIVE DIRECT JOBBER
JOBBER
THIRD FOURTH SIXTH
Retail Account Sales Retail Account Sales Retail Account Sales

Kent & Trudy

Whiteman Michael J. Mathe Will Mangan
Utah Tennessee Pennsylvania
REGENCY SILVER DIRECT PREMIER DIRECT JOBBER
7-STAR REGENCY PLATINUM JOBBER
DIRECT JOBBERS
THIRD FOURTH
SECOND
.EW1UALIlED#USTOMERS .EW1UALIlED#USTOMERS
.EW1UALIlED#USTOMERS
THIRD TENTH
FIFTH New Customer Sales
New Customer Sales New Customer Sales

16 | !02),
M A G A Z I N E

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JANUARY 2018

Tom & Sheila Shalin

Georgia George & Shirley
Sherree E. Schell 4-STAR REGENCY PLATINUM Douglas
DIRECT JOBBERS
Idaho Tennessee
4-STAR REGENCY PLATINUM FIFTH 4-STAR REGENCY PLATINUM
DIRECT JOBBER Total Organization DIRECT JOBBERS
FOURTH FOURTH SIXTH
Total Organization 0ERSONAL'ROUP3ALES Total Organization
FIFTH FIFTH TENTH
0ERSONAL'ROUP3ALES .EW1UALIlED#USTOMERS 0ERSONAL'ROUP3ALES
SIXTH
New Customer Sales

Daniel & Judy Vijay Parany

Watson Ontario Thomas R. Weiss
Florida 1-STAR REGENCY PLATINUM North Dakota
2-STAR REGENCY PLATINUM DIRECT JOBBER REGENCY PLATINUM DIRECT
DIRECT JOBBERS JOBBER
NINTH
TENTH 0ERSONAL'ROUP3ALES FIRST
Total Organization Commercial Account Sales
SIXTH
EIGHTH .EW1UALIlED#USTOMERS FIFTH
0ERSONAL'ROUP3ALES Retail Account Sales
FIRST
NINTH New Customer Sales
Retail Account Sales

Thomas & Cheryl John & Dianne

Brown James Brown Jr.
North Carolina Moldowan
Tennessee Alberta
PREMIER DIRECT JOBBER
DIRECT JOBBERS
REGENCY GOLD DIRECT
SEVENTH TENTH JOBBERS
Commercial Account Sales Commercial Account Sales
SECOND
Retail Account Sales

Kenneth & Lorna

David G. Douglas Debra McKenzie Kerkman
Michigan Alberta
Wisconsin
REGENCY GOLD DIRECT
EXECUTIVE DIRECT JOBBER REGENCY GOLD DIRECT
JOBBER
JOBBERS
SEVENTH EIGHTH
Retail Account Sales Retail Account Sales TENTH
Retail Account Sales

Eric & Valerie Johnson David & Robin Huff Donald Speers
Virginia North Carolina Alberta
DIRECT JOBBERS REGENCY DIRECT JOBBERS DIRECT JOBBER
EIGHTH NINTH FOURTH
.EW1UALIlED#USTOMERS .EW1UALIlED#USTOMERS New Customer Sales

!02), | 17
M A G A Z I N E

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MONTHLY LEADERS
The AMSOIL Dealer Hall of Fame, full AMSOIL business category descriptions and top 20 monthly
leaders can be found in the Dealer Recognition area under the Services menu in the Dealer Zone.

Alan Cook
Wisconsin
DIRECT JOBBER
NINTH
New Customer Sales

HIGHER LEVELS OF RECOGNITION

Jim Cushman Emanuel & Janet King

Illinois Maine
DIRECT DEALER DIRECT DEALERS
Jean-Paul Lapointe
Quebec Sponsor: Sponsors:
PREMIER DIRECT JOBBER Andrei D. Pop Christian & Ruth Beiler Jr.
Direct Jobber: Direct Jobbers:
Andrei D. Pop Christian & Ruth Beiler Jr.

PREMIER

David Untch “I inform my leads that I have used all of the AMSOIL products needed
Ohio in our own heavy equipment, trucks and cars. Then I provide them with
DIRECT DEALER
all of the details of improvements in power and mileage, along with
Sponsors:
Jerry & Betty Wolford great enthusiasm about the entire line of AMSOIL products. It goes
Direct Jobbers: from just a sale, to an easy sale for many (AMSOIL) products.”
Jerry & Betty Wolford
David Untch - Direct Dealer

Phil & Mary Thomson

California
DIRECT DEALERS
Sponsors:
Sammy & Adrienne Samuelson

Direct Jobbers:
Sammy & Adrienne Samuelson

18 | MARCH
!02),
2018
M A G A Z I N E

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2018

Go ahead…

JULY 19 - 21, 2018

The AMSOIL 45th Anniversary Convention is on

the horizon and now is the time to register for this FEATURED SPEAKERS
EXCITINGEVENT4HISYEARWEREPLEASEDTOOFFER
the AU Business Summit (July 18-19), an optional Network Marketing
day-and-a-half of innovative sales and marketing Fundamentals with
training. Make your way to Duluth, Minn. this Todd Falcone
summer to learn from our corporate staff, network High-energy speaker, author
with other Dealers and celebrate 45 years of the and trainer Todd Falcone
AMSOIL Dealer Network. will share network marketing
tips through his comedic, yet
Join other AMSOIL Dealers for a unique blend of direct approach.
training, fellowship and fun.
Industry Insights
REGISTRATION with Rob Shama
Convention: $149 0RESIDENTOF!FTON#HEMICAL
AU Business Summit: $25 Rob Shama will expand
To register or review lodging information, go to on the latest trends in the
the Dealer Zone homepage and click on the “Go automotive industry, electric
Ahead... Dream!” banner at the center of the page cars and the demand for
or simply visit amsoil45.eventbrite.com. Space is high-performance lubricants.
limited for the AU Business Summit, so register early.

S O M ETH I N G R E VOLUTI O N A RY I S C O M I N G .
B E H E R E W H E N W E U N V E I L T H E L AT E S T A M S O I L I N N O VAT I O N !

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C E N T E R L I N E S A N D U P D AT E S

April Close-Out
The last day to process April orders in the
U.S. and Canada is the close of business ®
on Monday, April 30. Individual telephone
and walk-in orders will be processed if
initiated by the close of business. Internet
and fax orders will be accepted until 3 p.m.
Central Time on that day. All orders received
after these times will be processed for
F O R Y O U R H E A L T H
the following month. Volume transfers for
April business will be accepted until 3 p.m.
Central Time on Friday, May 4. All transfers
received after this time will be returned.
• OptimumHEALTHFOR$EALERSFRIENDSFAMILY
• MeetMONTHLYQUALIlCATIONS
Limit • Maximum quality in each pill
Time Oed-
ffer • Buy from yourself
RENEW • OvercomeTHELACKOFNUTRITIONINTODAYSPROCESSEDFOODS
NOW FOR .UTRITIONAL
3UPPORT
FOR
-ENTAL
3HARPNESS
&OCUS
U.S. Can. Memory and mental clarity directly affect our quality of life.
$30*/$45** 7EDONTHAVETOSUCCUMBTOhSENIORMOMENTSvASWEAGE,IFESTYLE
/.%9%!2
CHOICESTHATINCLUDEADIETRICHINFRUITSANDVEGETABLESOILYlSHAND
healthy fats, along with regular exercise, stress management and
$25*/$37** appropriate supplements, can greatly impact how well our brains age.
!54/2%.%70%29%!2
The American Heart Association recommends that everyone takes a
$120*/$225** multivitamin to provide nutritional insurance against potential nutrient
&)6%9%!23 DElCITSINOURDAILYFOODINTAKE
ALTRUM Memory Focus provides additional
nutrients that may support thinking power,
SHARPMENTALFOCUSANDMEMORY

Renewal Promotion Ends July 31

Take advantage of a limited-time offer to
renew your Dealership at the old rates Memory Focus
ONEMORETIMEIFYOUREENROLLEDINDIRECT Dealer P.C.
Stock # Pkg./Size Price Price
deposit or choose the prepaid Visa card DMF01 (single) (1) 100-ct. 29.75 31.25
option. Offer ends July 31, 2018. Regular DMF06 (6-pack) (6) 100-ct. 170.10 178.65
U.S. prices: $49.95 for one year, $40 for
AUTORENEWPERYEAR ANDFORlVE
years. Regular Canadian prices: $64.95 *These statements have not been evaluated by the Food and Drug g
reat
at,,
Administration. These products are not intended to diagnose, treat,
for one year, $50 for auto renew (per year) cure or prevent disease. Check with your physician when usingg
prescription medications along with food supplements.
ANDFORlVEYEARS/FFERGOODONLY
for Dealers who registered prior to Aug. 1,
2017. Limit one per Dealer. Order: 1-800-777-7094 | www.altrumonline.com

7ITHDIRECTDEPOSITORARELOADABLE6ISACARD

7ITHDIRECTDEPOSIT

Complete Oil Change Option Now Available for all

Vehicles in Auto & Light Truck Product Guide
The Complete Oil Change option now covers all vehicles in the Auto
,IGHT4RUCK0RODUCT'UIDE)NITIALLYLIMITEDTOJUSTAFEWMODELSTHIS
convenient feature allows you to add all the products required for an
oil change to your cart without leaving the guide. After selecting a
motor oil, product details will appear along with a Complete Oil Change
OPTIONBELOW4HECORRECTQUANTITYOFOILANDTHEAPPROPRIATElLTERWILL
automatically populate the page, allowing users to add all the products
to the cart with one click. Check out the expanded guide by visiting the
corporate website and clicking Look Up a Vehicle.

20 | !02),
M A G A Z I N E

Buy AMSOIL Online

 AMSOIL ONLINE STORE

Updated Retail Catalog Now Available

This issue of AMSOIL MagazineINCLUDESTHEUPDATED!-3/),2ETAIL#ATALOG'53'#ANADA 
The AMSOIL Retail Catalog offers an excellent opportunity for Dealers to exhibit the entire line of AMSOIL
PRODUCTS)TALSOCONTAINSINFORMATIONONBECOMINGAN!-3/),0REFERRED#USTOMERANDSHOWSTHELOWER
PRICE0REFERRED#USTOMERSPAYFOREACHPRODUCT
How It Works
Attach your Dealer number in the area
marked “referral number” on the back
cover of the catalog. Use a catalog label
FROMTHE!-3/),0RINT#ENTERFORAMORE
professional impression. Distribute the
CATALOGTOPOTENTIALCUSTOMERSAND0RE-
ferred Customers.
Where to Distribute
• Trade Shows • Fair Booths • Race
RECEIVETHERETAILPROlTSANDCOMMISSION
credits. Ordering customers are automati-
cally sent updated retail catalogs every
six months for the next 18 months at no
additional cost to you. In addition, any of
your customers who call AMSOIL wish-
INGTOBECOME0REFERRED#USTOMERSWILL
automatically become members of your
personal group.
number is automatically embedded in the
catalog so when customers click a “Shop
Online Now @ www.amsoil.com” link,
they arrive at the online store as if they
had come through your website, and you
RECEIVECREDITFORALLSALES9OURREFERRAL
number also automatically populates in
the “referral number” area on the cata-
LOGSBACKPAGE
Events • Conventions • Conferences
s$IRECT-AILTO0OTENTIAL#USTOMERS
Maintain Contact with Prospects
Direct contact with potential customers
is the best way to earn a sale or gain
ANEW0REFERRED#USTOMER4HEMORE
people hear about AMSOIL products and
programs, the more likely they are to take
ADVANTAGEOFTHEIRBENElTS$IRECTMAIL-
ings to potential customers can give you a
Free Shipping
/NLINECATALOGCUSTOMERSINTHECONTIGU-
ous U.S. receive free shipping on orders
of $100 or more. Customers who order
LESSTHANWILLBECHARGEDAmATSHIP-
ping fee of $8.50.
Reaching New Prospects
The AMSOIL Retail Catalog is a great
opportunity to reach potential customers
WITHWHOMYOUWOULDNTORDINARILYHAVE
CONTACT!DIRECTMAILINGTOASPECIlC
neighborhood could reach numerous
/NCEDOWNLOADEDTHERETAILCATALOG0$&
can be embedded on your website for
customer download or emailed to custom-
ers who request a free e-catalog.
4HE0$&CATALOGISHOUSEDUNDER
the Business Tools category
in the Dealer Zone (Business
Tools>Literature>Customizable
Literature>Retail Catalog).
Ordering Catalogs
AMSOIL Retail Catalogs are available
FOOTINTHEDOORBUTDONTSTOPTHERE&OL-
low up with potential customers to answer
questions, provide clarity and give them
0+ANDRECEIVEA
one-on-one service.
How Customers Place Orders
Customers who wish to place orders
from your retail catalogs can simply call
the AMSOIL toll-free ordering line and
place their orders specifying the referral
number (your Dealer number) printed
on the catalog. This ensures that you
customers who do not attend race events
or trade shows, but still want the best
protection for their vehicles. Also, people
at shows or events who are initially only
SOMEWHATINTERESTEDORDONTHAVETIME
to talk can take a retail catalog home to
review at their leisure.
Downloadable Retail Catalog PDF
9OUCANALSODOWNLOADTHERETAILCATALOG
0$&FROMTHE$EALER:ONE9OURREFERRAL
individually and in packages of 100 and
300. Order 900 or more catalogs using
PRODUCTCODE'
promotional code in your Message Center
inbox redeemable for free catalog labels
FROMTHE!-3/),0RINT#ENTER
Catalogs with your information pre-printed
on the back cover are available through
THE!-3/),0RINT#ENTER!CCESSTHE0RINT
Center through the Dealer Zone.

$1.00 U.S.

Also Newly Updated and Available:

0ROFESSIONALS#ATALOG'53'#AN
0OWERSPORTS2ACING#ATALOG'53'#AN
2ETAIL0ROGRAM#ATALOG'53'#AN
Automotive Catalog (G3549 U.S., G3550 Can.)

AMSOIL Retail Catalog Ordering Information

Wt. U.S. Can.
Stock # Units Description Lbs. Price Price
G100 EA 1 U.S. Catalog 0.1 .50 .70
G100 CA 100 U.S. Catalogs 10.0 43.00 60.00
' 0+
 53#ATALOGS   
G300 EA 1 Canada Catalog 0.1 .50 .70
G300 CA 100 Canada Catalogs 10.0 43.00 60.00
' 0+
 #ANADA#ATALOGS   
*Order three or more and receive free catalog labels from the Print Center.

Customizable catalogs are available through the AMSOIL Print Center.

!02), | 21

!LLTRADEMARKEDNAMESANDIMAGESARETHEPROPERTYOFTHEIRRESPECTIVEOWNERSANDMAYBEREGISTEREDMARKS M A G A Z I N E
INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTS
advertised here are developed by AMSOIL for use in theBuy AMSOIL
applications Online
shown.
 AMSOIL ONLINE STORE

I N S I G H T O N S A L E S

The rules of the road

How we help ensure all Dealers have a chance to succeed.

Dan Gorski | DIRECTOR, CUSTOMER SERVICE

An AMSOIL Dealership offers nearly (ISSTORYISNTUNIQUE-ANYOTHER fellow Dealers by not interfering with
UNLIMITEDFREEDOMmEXIBILITYAND Dealers over the past 45 years have their active customers or accounts.
opportunity. As an AMSOIL Dealer, you experienced similar results. Stories
can choose to work full or part time. LIKE"RIANSPROVETHATANYONECAN • %NSURE
YOUR
$EALERS
CUSTOMERS

9OUCANCHOOSETOSTOCKPRODUCTS SUCCEEDASA$EALEREVENIFYOUVE and accounts are properly
and sell directly to customers. Or,
you can register customers who buy
DIRECTLYFROM!-3/),9OUCANCHOOSE
to sell to individuals, businesses or
BOTH9OUCANFOCUSONASPECIlC
type of customer, such as turbodiesel
BEENA$EALERFORYEARSYETHAVENT informed and following AMSOIL
sold a single product to anyone other policies and procedures.
THANYOURSELF)TSNEVERTOOLATETOSTART These few policies cover the majority
In fact, if you fall into this category, of questions we receive and issues we
CHECKOUTTHE$EALER'AME0LANINTHE have to resolve.
Dealer Zone at myaccount.amsoil.com.
enthusiasts. Or you can leverage our
full product line to focus on multiple
markets, like motorcyclists, engine
builders, auto parts stores and many
OTHERS9OUCANALSOCHOOSEFROM
working online, at events, cold calling
on businesses and more.
It provides advice on how to get your
Dealership up and running, making
money. It also provides concrete goals
toward which you can strive as you
start working your Dealership.
One way we help Dealers of all
experience levels succeed is to
)REALIZEFREEDOMmEXIBILITYAND
opportunity are more encouraging and
interesting to read about than policies
and rules. Unfortunately, situations
sometimes arise that complicate
business for Dealers and their
customers largely because someone
DIDNTKNOWABOUTAN!-3/),POLICYOR
)NADDITIONTOOPPORTUNITYTHERESALSO
OUTVIOLATEDAPOLICY$OYOURSELFA
higher demand for synthetics than
ever before. Add to that free shipping
on qualifying orders for most of our
maintain a few policies to ensure mAT
fairness and protect the opportunity for favor and spend a little time reviewing
everyone. Here are a few highlights. OURPOLICIES)FYOUHAVENTREADTHEMIN
a while, add it to your to-do list. Current
CUSTOMERSANDITSCLEARTHATITSA
great time to be an AMSOIL Dealer.
This applies to everyone, from brand-
new Dealers to the biggest and most
successful Dealers. It also applies to
$EALERSWHOVEUSED!-3/),PRODUCTS
themselves for years, but for whatever
reason, have never pursued selling
• No posting AMSOIL product
pricing online. This includes, but
is not limited to, eBay, Amazon,
Craigslist, online stores and forums.
This policy prevents other Dealers
from undercutting your prices and
starting a price war.
• “AMSOIL” may not be used in your
policy documents can be found in
the “Rules of the Road” section of the
Dealer Quick-Start Guide located in the
Dealer Zone.
Then, make sure your customers are
aware, too. This helps protect your
$EALERSHIPANDYOURPROlTABILITYINTHE
!-3/),PRODUCTSSERIOUSLY)DLIKE BUSINESS
NAME
WEBSITE
52,
long run.
to share one example that I recently &ACEBOOK
PROÚLE
ETC
This reduces I hope this inspires you to get out and
DISCOVEREDINVOLVING"RIANWHOSBEEN liability for Dealers and prevents start working your Dealership. As Brian
an active Dealer since August 2016. potential customers from confusing taught us, any time is a good time to
Brian bought a few products here and you with AMSOIL INC. get to work and start making a little
there and may have even sold a little. • Always identify yourself as an extra money.
"UTTHROUGH*ANUARYHEHADNT
registered any buying customers or
earned any commissions. In February,
however, he ordered more products,
registered 40 new buying customers
ANDlNISHEDTHEMONTHWITHMORETHAN
2,800 commission credits. What an
awesome story. Good for you, Brian!
independent AMSOIL Dealer to
avoid confusing your business
with AMSOIL INC.
• Your Dealership provides the
opportunity to build a business by
selling AMSOIL products to new
customers. Respect the work of your

!LLTRADEMARKEDNAMESANDIMAGESARETHEPROPERTYOFTHEIRRESPECTIVEOWNERSANDMAYBEREGISTEREDMARKS
22 | !02), INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTS
M A G A Z I N E advertised here are developed by AMSOIL for use in the applications shown.
Buy AMSOIL Online
 AMSOIL ONLINE STORE

?zo= A Powerful Addition to Your Dealer Toolbox

Reach out to prospective AMSOIL customers and Dealers with a personalized
$EALER NUMBERTRANSFERRINGLINK)TSTHEEASIESTANDFASTESTWAYTOFOLLOWUPON
potential orders, purchases and applications.

HOW TO USE YOUR DEALER-NUMBER TRANSFERRING LINKS:

EXAMPLE MESSAGE: 1. Get the mobile phone number or email address of the
PROSPECTIVECUSTOMER$EALERTOFOLLOWUPWITHHIMORHER
2. Find and copy the URL of the AMSOIL.com webpage relevant
Bob, it was good to meet you
TOTHEPROSPECTSPARTICULARINTEREST
at the gun show. Use this
3. At the end of the webpage URL, type ?zo= and your Dealer number.
LINKTOGETYOUR!-3/),0#
4. Send this Dealer-number transferring link to your prospective
account started.
CUSTOMER$EALERVIATEXTMESSAGEOREMAIL
WWWAMSOILCOMPCZO
WHY USE DEALER-NUMBER TRANSFERRING LINKS?
Let me know if you have any s 0OINTPOTENTIALCUSTOMERSAND$EALERSDIRECTLYTORELEVANT
questions. Thanks. product info, program applications and more in one easy click.
s 9OUR$EALERNUMBERWILLBELINKEDWHENTHEYVISITANYPAGEON
John Doe
!-3/),COMUPTODAYS 4HATMEANSYOULLGETCREDITFOR
Independent AMSOIL Dealer
referring them when they make purchases or submit applications.
999.888.7777
jdoe@test.com For more information, search “How do I create a Dealer-
jdoilsite.com number transferring link to another page on amsoil.com?”
in the Knowledgebase (located in the Dealer Zone).

Buy AMSOIL Online

 AMSOIL ONLINE STORE

CHANGE SERVICE REQUESTED 0232434$

530/34!'%
0!)$
0UBLISHEDTIMESANNUALLY
AMSOIL

ISO 9001/ISO 14001 REGISTERED

Filtration Solutions

WE HONOR

Minimum 10%
(Discover in U.S. only) 0OST #ONSUMER&IBER

AMSOIL INC., 925 Tower Ave., Superior, WI 54880 • 715-392-7101 •0RINTEDINTHE53!

© 2018, AMSOIL INC. All rights reserved. The AMSOIL logo is a registered trademark of AMSOIL INC. www.amsoil.com April 2018

Free shipping helps you

reduce costs, simplify
business, earn new
customers and retain
current customers,
ultimately boosting your
bottom line. A free way to
improve your business.
7HODOESNTLIKETHAT

U.S. DEALERS: CAN. DEALERS: U.S. PREFERRED CUSTOMERS: CAN. PREFERRED CUSTOMERS:

Free shipping on orders Free shipping on orders Free shipping on orders Free shipping on orders
of $350 or more. of $450 or more. of $100 or more. of $130 or more.
Orders less than $350 Orders less than $450 Orders less than $100 Orders less than $130
PAYAmATSHIPPINGRATE PAYAmATSHIPPINGRATE PAYAmATSHIPPINGRATE PAYAmATSHIPPINGRATE
of $11.99. of $13.99. of $8.99. of $11.99.

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