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USA Inbound Acquisitions & Investments Blog

Posted at 6:00 AM on September 18, 2009 by Bill Newman . responses represent free choices and is at odds with a normal bell
curve distribution.*
What Countries Are Most Attractive to FDI? What Makes Them
Attractive?
Then, what are those attributes that make a country attractive to
The global economy is struggling with some success to recover FDI.WIPS recites:
from the turmoil of the last two years.Attorneys, investment
bankers and other professionals now are trying to predict where • “Formarket growth, developing and transition economies
global mergers and acquisition activity will begin to are generally favored, such as China, India, Brazil, the
increase.What markets are likely to first benefit from the return of Russian Federation, Indonesia, Vietnam, Poland and
global FDI? Thailand.
Earlier this year, the United Nations Conference on Trade and • Formarket size, the largest economies are favored, either
Development (UNCTAD) released its World Investment Prospects developed ones such as the United States, Germany and
Survey for 2009-2011 (WIPS).WIPS provides an outlook on Canada, or emerging ones such as China, the Russian
future trends in FDI by the largest multinational business Federation and Brazil.
enterprises.WIPScompiled the results obtained from a sample of • Foraccess to regional markets, countries that are
241 company executivesofthe large non-financial multinationals integrated into large markets, or which are close to large
and from 20 direct interviews. and growing economies, are favored, such as Mexico,
Germany, Vietnam and Poland.
WIPS predictedthe top 15 countries that willreceiveFDI for 2009 - • Forpresence of suppliers, mostly developed countries are
2011: favored, such as the United Kingdom, Germany and
France, and, to a slightly lesser extent, some developing
1. China countries such as India.
2. United States • For theirbusiness environment(including government
3. India effectiveness, stability and quality of infrastructures),
4. Brazil developed countries such as the United States, Germany
5. Russian Federation and Australia are favored. France is frequently
6. United Kingdom mentioned for the quality of its infrastructure.
7. Germany • Forskills and talent, developed countries such as the
8. Australia United States, Germany, the United Kingdom and
9. Indonesia France are favored, but also some developing countries,
10. Canada such as India and Thailand.
11. Vietnam • Cheap laboris cited for favoring developing countries,
12. Mexico mostly in Asia, such as China, India, Vietnam, Indonesia
13. Poland and Thailand.
14. France
• Foraccess to natural resources, countries well endowed
The United States improved its position by one step over last with them, such as Canada, Australia and Indonesia, are
year’s survey, replacing India in the number 2 slot.Brazil moved favored.
rd
past Russia, achieving the 3 place position. • Access to capital marketsis frequently mentioned as an
asset for the United States, the United Kingdom and
The reasons underlying the selection of these countries were Canada.
predictable andincluded: • Incentives is frequently mentioned for Australia,
Vietnam and Brazil.”
• market size WIPS concludes on an optimistic note, expressing the view of its
• market growth respondents that a progressive recovery will start slowly in 2010
• availability of less expensive labor and gain momentum in 2011.The basis for the optimism is that the
• access to natural resources growing internationalization of business enterprises will lead to a
• quality of the business environment new wave of international investment projects as the recovery
takes hold.When and if that occurs, these key factors are likely to
Of even greater interest, however, is the distribution of the play a major role in deciding where FDI is targeted.
responses from the survey participants.First, the top 15 countries
accounted for 74% of the total responses.This is close to the 80/20 Implicit in these findings, and in the power curve as well, is a
phenomenon seen in other measure of voluntary market warning for the United States. The United States could fall behind
participant choices—such as favorite websites or favorite books— its competitors for any one or more reasons – a slower recovery,
in which 80% of the respondents pick the same 20% or less of unfavorable tax policies, protectionist trade practices or restrictive
available choices.Second, as shown in the accompanying chart regulation of which investments, to name just four. The power
from WIPS,China, the United States and India appear to have curve is a slippery slope. If the U.S. falls to 4th or 5th place, it will
more favorable responses than do the other twelve nations.This fail to receive substantial amounts of FDI and may be unable to
type of sharp drop off from highest to lowest in frequency of require the 1st or 2nd position for years to come.
choice is referred as a power law curve.Thepower lawcurve is
an algebraic graph plotting data in which the N position has
1/Nthof the first position’s rank.This distribution occurs where the

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