Super Asia Group was founded in 1975 by Mian Muhammad Din at a very small

level. Today, it is a conglomerate of companies with diversified range of businesses

mainly Home Appliances, Automobiles, Insulation and Packing Materials and Fast
Food Burger Chain of “Hardees” (a brand name of CKE Int. USA), serving every
sector of society.

The Group has become synonymous with Quality, Innovation, and Customer
Satisfaction. The company has a strong market share as its Washing Machines,
Room Air Coolers, Gas & Electric Water Heaters and Fans are ranked amongst the
top manufactures of the country.

The brand name “Super Asia” is a well recognized, respected and trusted, not only
across Pakistan but in numerous other countries across the globe where its products
are being exported.

The Group is also significantly contributing to the social well being of the society.
Mian Muhammad Din Trust Hospital and Gujranwala Liver Foundation are examples

Super Asia Group

The saga of Super Asia started in 1975 by Mr. Mian Mohammad Din, the founder of
Super Asia. He made his idea a reality by being the first local manufacturer of
washing machines in Pakistan. With the advent of Super Asia Group in 80’s became
the era that changed lifestyles of generations to come. Super Asia has the honor of
producing first of its kind complete plastic body washing machine in Pakistan.

Super Asia work on the lines, caters-to-all and thus has introduced products of
different values in the market with the latest technology. We are the market leader in
washing machine since 1975 and strive to replicate our strengths in our other
products and businesses, thus offering our best across the region.

The very First Washing Machines in the 1975, Room Air Coolers in 1980, Gas &
Electric Water Heaters in 1985, Water Dispensers in 1995, Fans in 1998,
Motorcycles and Insulation & Packing Material units in 2003, Microwave Ovens and
Air Conditioners in 2004, Automotive Parts in 2006, Three-wheeler CNG auto-
rickshaw in 2008, Hardees International Burger Chain in 2009, Gas Stove and
Cooker Hood in 2010 are some of the major milestones of Super Asia Group.

Super Asia Group is striving to be the leader in all of their products, nationally and
internationally and to win the utmost satisfaction, trust and loyalty of their much
valued customers.

Chairman’s Message
I feel immensely proud to declare that Super Asia Group is a benefitting tribute to the
public. Our work force and the satisfied customers play a major part in the Super
Asia’s success story.

The vision of the founder was to become a winning streak from the outset. His
profound insight into the dynamics of Home Appliance Industry continues to inspire
the management of Super Asia till date.

Despite the unstable economy of the region Super Asia has achieved commendable
milestones. Today Super Asia with its diversified range of offerings has become a
trusted brand for generations, nationally and internationally. Blend of supreme quality
and technological advancement in our products gives us an edge over our
counterparts. We have faced many challenges in our journey to the top but it was all
made easy due to our unvarying innovation and by our untiring efforts to meet
customer demands.

I would like to reassure all the stake holders that the management of Super Asia not
only looks ahead with a deep sense of enterprise, progressive outlook and
professional attitude, but constantly reviews, grasps and benefits from the state of
the art technologies and modern research to achieve new heights of success.

Philosophy

Quality, innovation in design and strong backup support systems are the core
elements of our philosophy. To attain total customer satisfaction, Super Asia works
day and night to ensure that standards are met. Constant efforts to produce the best
and unbounded commitment towards the company and its customers are our
techniques of accomplishing company’s goals.

Mission

Our foremost aim is to setup a business model with modern and latest technology
products that are geared to encompass needs of our customers, while strictly
adhering to the high quality standards. Provide a dynamic, responsive organization
that ensures a rapid response to opportunity and competition.

Vision

Our vision is to establish the character of Super Asia as a people-focused, market-

driven company that is organized around its customers, associates and markets. By
understanding trends in society and obtaining deep insight into issues confronting
people in their daily lives, we ensure that people’s needs remain at heart of
everything we do.

Values

Our brand promise’s “quality at an affordable price” encapsulates our commitment to

intimately understand the needs and aspirations of consumers in order to deliver
innovative solutions. These capabilities are firstly, by understanding people and
secondly, technology integration and product design. We put our end users front and
center of product innovations starting with understanding their needs and
aspirations. We use best-in-class research facilities and agencies to validate and
ensure that our product innovations are designed around people’s needs and
aspirations, easy to experience and advanced. This hassle free product experience
and zealous after sales service network, we believe are the core catalyst of our
success.

Super Asia Group is categorized in following division;

Home Appliance Division

Super Asia Mohammad Din Sons Limited

It encompasses a wide range of Home Appliances ranging from Washing Machines,

Spinners, Air Conditioners, Fans, Gas and electric water heaters, Water Dispensers,
Electric Water Coolers, Room Air Coolers and Microwave Ovens, Gas Stoves and
Cooker Hoods.

Super Asia Trading Company

To cater the needs of its international customers Super Asia exports its products to
South Asia, Middle East and other foreign countries.

Automobiles Division

Super Asia Motors Private Limited.

Super Asia has succeeded in providing motorcycles which are skillfully designed,
keeping in view economy, quality standards and comfort. The motorcycles are rust
free with high suspension and are shock absorber to ensure lifetime performance.
SAM has also recently started manufacturing rickshaws, (3 wheeler, 200cc 4 Stroke,
CNG auto) with the name of “Tuk Tuk”. The new and improved rickshaws from Super
Asia have been brilliantly designed with attractive color combinations, hence catering
to the customary needs of the society. The rickshaws have been designed with the
element of reliability, maximum seating capacity, and are also environment friendly.

S.T. High-Tech Private Limited.

This company is a subsidiary company of Super Asia Group that is manufacturing

auto spare parts mainly aluminum die casted parts. State of the art machinery set up
has been installed for the jobs. This unit is supplying crank cases for motorcycle
engines to Super Asia Motors and also full filling the demand of many other OEM’s in
Pakistan engaged in motorcycles assembling units.

Insulation Sheet Division

 FBW Corporation.

It provides integrated technology based insulation solutions, packing material and

carpet underlay for consultants, architects and downstream customers in
construction, shoe industry, fruit industry, and industry in general for packing etc.
The aim of Super Asia is to bring quality-insulated culture which contributes to a
sustainable better environment by minimizing electricity costs, reducing noise
pollution and preventing water leakage.

Food Division

MDS Foods Private Limited ( Hardees).

MDS Foods Private Limited is an associated company of Super Asia Group and a
franchisee of CKE International (US based charbroiled burger chain). Super Asia is
to open restaurants with the brand name of HARDEES in Pakistan, one of the
world’s leading brand in Quick Service Restaurants. Two restaurants in Lahore’s
most prime areas have duly been completed i.e. on MM Alam Road and on Thokar
Niaz baig, and other restaurants in DHA and other areas are also in pipe line. Super
Asia is striving hard to bring the best from around the world to facilitate the people of
Pakistan and earn good name in the food industry like as well.

Honors’ and Achievements

Super Asia is the strategic partner of Procter & Gamble, in Pakistan. Furthermore,
Super Asia is the only local home appliances company to sponsor international
matches. The Continuous precedential win of FPPCI export trophies, world
renowned certifications and awards are an acknowledgement of the quality products,
Super Asia is delivering. Special Visit of President of Pakistan to Super Asia’s
Gujranwala manufacturing facilities. Super Asia recently got the distinction of having
been honored with the Brands of the Year Award.

Corporate Social Responsibility

The Group is a playing a vital role in social sector of Pakistan. Mian Muhammad Din
Trust Hospital (the hospital provides free medical treatment to factory workers, and
the needy of nearby localities.) Gujranwala liver foundation (which is actively
contributing towards the needy and affected from the Hepatitis and liver diseases) is
some of the examples. Company is working in endless ways for the welfare of the
society. Company also contributes in the education sector by giving scholarships to
students from different schools and universities.
Values
Our brand promise’s “quality at an affordable price” encapsulates our commitment to
intimately understand the needs and aspirations of consumers in order to deliver innovative
solutions. These capabilities are firstly, by understanding people and secondly, technology
integration and product design. We put our end users front and center of product innovations
starting with understanding their needs and aspirations. We use best-in-class research
facilities and agencies to validate and ensure that our product innovations are designed
around people’s needs and aspirations, easy to experience and advanced. This hassle free
product experience and zealous after sales service network, we believe are the core catalyst
of our success.