QUESTIONNAIRE

1.Name of the Consumer

2.Sex Male

Female

3.Age 20-30 Yrs.

31-40 Yrs.

41-50 Yrs.

Above 50 Yrs.

4.Educational Background School

Graduate

Professions

Business/Others

5.Nature of Occupation Student

Housewife

Employed/Business

Unemployed

6.Average monthly income Below 5000

5000-10000

10000-20000

Above 20000
7.How often you buy jewels Monthly

Yearly

Occasionally

During Festival & Function

8.How do you do your Against Cash

purchasing Against Credit

9.Which of the following shop do you purchase jewels regularly?

Prince Jewellery L.K.S.Gold House

G.R.T.Thanga Maligai Lalitha Jewellery

Local Shop

10.Why you make your purchase at this shop?

For reliability in quality

Convenience

Wide range/pattern

Competitive Price

Loyalty/Sentiment
 11.Please rate the following jewels on the parameters list below, on a scale

of 1 to 5, where 5-Excellen, 4-Very good, 3-Good, 2-Poor, 1-Very poor

Prince G.R.T.Thanga L.K.S.Gold Lalitha Local

Jewellery Maligai House Jewellery Shop
Hospitality
Design
Product Quality
Pricing
Store Ambience
Antique Jewels
12.Whom do you think will be your purchase decision influences?

Husband! Wife
Relatives
Parents
Friends
None

13 .Do you have any knowledge about the following properties of the

product?

Purity Color Wastage Stone Making Charges

Strongly

To an extent

Not at all
14.Did advertisement influenced you?

Strongly

To an extent

Not at all

15 .What will be the reason for your purchase?

Fashion Investment Pride Functions & Festivals

16 .Do you think the monthly serving scheme offered by the jewellery shop

is profitable?

Yes No

17 .Place rank the following factors affecting purchase decision according to

your preference

Utility Cost Durability Maintenance Discount

18.What will be the preferable reason for exchange of old jewels?

Same Market Price No loss in weight Festival offers

19.You give importance for the attractive look than the utility the product.

Always Not always Rarely Very Rarely Never

20.You get attracted 13ST the incentives offered along with the product?

Always Not Always Rarely Very Rarely

Never
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21.You give importance for the sentimental value while making your
purchasing decision.
Always Not Always Rarely Very Rarely Never