INDUSTRY PROFILE

HISTORY OF THE INDUSTRY

The story of Indian Spices goes back to 7000 years into the past. It is cheered history of
lands discovered or destroyed, kingdoms built or brought down, wars won or lost, treaties made
or flouted, favors sought or offered. Today Indian Spices hold the same spell. Within the past ten
years the international trade in spices has grown by leaps and bounds. An estimated 500,000 tons
of spices and herbs valued at 1500 million US dollars are now imported globally every year. An
impressive one fourth of this supply comes from India. India's exports of spice extracts have
shown spectacular growth attaining over 50 percent of the global market.
In recent years, export of Indian Spices has been taking giant leaps. The Indian export of
spices has crossed the 350 million US dollar mark during 1997-98. This remarkable achievement
is born of a sea change in the industry scenario. From traditional commodity exports, Indian
Spices have evolved into a state-of-the-art industry.
The Spices Board India (Ministry of Commerce, Government of India) is the apex body
for the export promotion of Indian Spices. Established in 1987, the Board is the catalyst of these
dramatic transitions. The Board has been with the Indian Spice industry every step of the way.
The Board plays a far reaching and influential role as a developmental, regulatory and
promotional agency for Indian Spices. By 3000 B.C, turmeric, cardamom, pepper and mustard
were cultivated in Harappa and Mohenjo-Daro, in the Indus valley.

SPICES AND SPICES INDUSTRY

Spices are defined as "a strongly flavoured or aromatic substance of vegetable origin,
obtained from tropical plants, commonly used as a condiment". In ancient times, spices were as
precious as gold; and as significant as medicines, preservatives and perfumes. India - the land of
spices plays a significant role in the global spices market. No country in the world produces as
many kinds of spices as India with quality spices come from Kerala, an Indian state. At present,
India produces around 2.75 million tons of different spices valued at approximately 4.2 billion
US $, and holds the premier position in the world spices market. Because of the varying climates
in India - from tropical to sub-tropical, almost all spices are grown in this country. In almost all
of the 28 states and seven union territories of India, at least one spice is grown in abundance.
Spice, aromatic vegetable product used as a flavouring or condiment, normally refers to the
derivatives from certain herbs like Seeds, Leaves, Bark, roots etc. They are used mainly for
enhancing taste of the food. In addition to it, spices have some commercial uses too .For e.g., as
ingredients of medicines, perfumes, incense, and soaps.Thespice trade is a commercial activity of
ancient origin which involves the merchandising of spices, incense, herbs, drugs and opium.
Civilizations of Asia were involved in spice trade from the ancient times. India has traditionally
been known for its spice and culinary herb production.
Spice industry has been witnessing phenomenal growth rates both in the international and
domestic sector. The growth in this sector can be attributed to the change in the lifestyle patterns
of the consumers all over the world. The shift in the consumption trend toward natural products
has also contributed to the increased global demand of spices and culinary herbs. Spice and
derivatives market is booming because these products find applications in a number of industries
including pharmaceutical, medicine, beverages, food processing, personal hygiene products to
name a few.
Developing countries especially in the Asian continent are the major producers of variety
of spices. A large percentage of international and domestic trade takes place in the dried form.
India, Indonesia, China are few of the prime producers of a variety of high quality spices and
also significant contributors to the global spice trade.
India is one of the prime producers and suppliers of raw herbs to USA, UAE etc. This is a
labour intensive industry; therefore producers must have a sound knowledge of the methods and
processes involved in the production of herbs and spices.
USA is the major importer followed by China, Vietnam, the UAE, Malaysia, Saudi
Arabia, the UK, Germany, Singapore and Sri Lanka. Exports to the US stood at around US$
340.3 million followed by China at US$ 324.57 million in 2012-13

.
GLOBAL INDUSTRY

The global spice and culinary herb industry comprises of many plants having diverse end
uses including culinary, medicinal etc. The industry also consists of spice derivatives like
essential oils, oleoresin, spice oils etc. According to international trade estimates about 85% of
spices and culinary herbs are traded in dried form. These spices are cleaned and used in a crude
form without any further processing. The world production and processing centers of spices and
culinary herbs remain concentrated in Europe and in a number of Asian countries. Canada is fast
emerging as one of the leading players in the international spice and herb industry. There are
certain countries acting as leading producers and traders of some particular spices and culinary
herbs. For example, India is popularly known for being a source of cloves, Indonesia has
supplied the global market with cinnamon and nutmeg and China is the leading producer of
ginger.

INDIAN SPICES
India has traditionally been known for its spice and culinary herb production. It is one of
the largest spice producing and consuming country. Its strategic location, climatic conditions,
advanced production processes and availability of cheap labour makes it advantageous for the
producers to ensure large scale production in quality herbs and spices. India is one of the major
exporters of spices among the competitors of the spice industry.

THE GLOBAL SPICE MARKET AND ROLE OF INDIA

Spice derivatives can be categorized into spice oil, oleoresins and essential oils. The
demand for spice derivatives is also increasing due to the hygiene, standardization and
consistency factor. India contributes nearly 70% to the world spice derivative market. It exports
largely to the US, UAEetc. Indian southern states including Kerala, Karnataka and Tamil Nadu
provide concentrated oils and oleoresins for use in perfumery, pharmaceuticals, foods processing
and industrial chemical industry. The Indian spice industry is booming with a substantial
increase in exports over the past few years. India accounts for nearly 45% and 30% in terms of
volume and value in the world spice trade.

India is known as the home of spices and boasts of a long history of trading with the
ancient civilizations of Rome and China. Today, Indian spices are the most sought-after globally,
given their exquisite aroma, texture and taste. India has the largest domestic market for spices in
the world. India is the world's largest producer and exporter of spices of the 109 varieties listed
by the International Organization for Standardization (ISO), as the country produces and exports
about 75 varieties of spices.India primarily exports pepper, Chili, turmeric, ginger, cardamom,
coriander, cumin, fennel, fenugreek, celery, nutmeg and mace garlic, tamarind and vanilla.
Processed spices such as spice oils and oleoresins, mint products, curry powder, spice powders,
blends and seasonings are also exported.

CURRENT SCENARIO

In order to make available sufficient quantity of quality spices for export, the
Government is implementing programmes for post-harvest improvement and organic cultivation
of spices .It undertakes export promotion activities for all 52 spices which include marketing as
well as removing hindrance and barricades to export. The Indian spice industry is booming with
a substantial increase in exports over the past few years. India accounts for nearly 45% and 30%
in terms of volume and value in the world spice trade. The booming global spice market also
poses good opportunities for the Indian spice industry to provide quality spices at competitive
prices. India faces stiff competition from China, Malaysia and Pakistan in terms of pricing of the
products. Manufacturers should therefore ensure consistency in supply, product quality, pricing
and marketing strategy to increase the share in exports.

Producers are incorporating latest methods and technologies to ensure higher quality of
spices and herbs. India is one of the prime exporters of pepper, chilies’, turmeric, seed spices and
spice derivatives to the rest of the world. USA, EU, Japan and Srilanka import these Indian
spices in large volumes.
 Spice derivatives can be categorized into spice oil, oleoresins and essential oils. The
demand for spice derivatives is also increasing due to the hygiene, standardization and
consistency factor. India contributes nearly 70% to the world spice derivative market. It exports
largely to the US, EU etc. Indian southern states including Kerala, Karnataka and Tamil Nadu
provide concentrated oils and oleoresins for use in perfumery, pharmaceuticals, foods processing
and industrial chemical industry.

Government Initiative Indian Government is providing financial assistance to farmers,

growers and spice producers and has also taken certain steps to ensure the availability of better
quality spices, more hygienically processed spices in order to boost exports. Indian spice board
also provides financial and technical assistance to farmers.

India produces 2.5 million tons to 3 million tons of spices annually. India produces spices
of different categories worth around US$ 3 billion. In terms of volume and value, India
accounted for 46 % and 23 % in value of global spice trade. (Source: Spices Board India) India
accounts for 25-30% of world’s pepper production, 35 % of ginger and about 90% of turmeric
production.

At present India produces around 2.5 million tons of different spice valued at
approximately 3 million US dollar, and hold the premier position in the world. Because of the
varying climate suitable for the spice cultivation almost all spices are grown in this country. In
almost all the 28 states and six union territories of India, at least one spice is grown in
abundance. No country in the world produces as much variety of spices as India.

During 2013-14, spices and spice products valued at US$ 2,267.67 million has been
exported from the country as against US$ 2,212.13 million in 2012-13, which is an increase of 3
per cent.

During the period April-September 2014, India exported spices worth US$ 1,152.08
million as compared to US$ 1,073.85 in the same period in 2013.In the same period; cardamom
registered a growth in value of 68 per cent from the exports. Other spices with notable growth
include coriander, cumin, pepper and curry powders with rates of 52 per cent, 35 per cent, 30 per
cent and 29 per cent respectively.
 The Spices Board of India works towards the development and worldwide promotion of
Indian spices. It provides quality control and certification, registers exporters, documents trade
information and provides inputs to the Central Government on policy matters. It participates in
major international fairs and food exhibitions to promote Indian spices, apart from organizing
various domestic events.

COMPANY PROFILE

HISTORY OF THE COMPANY

The Eastern Group of Companies founded byLate Mr M.E. MEERAN, and it was
established in 1969.Mr.M.E MEERAN started his business activities with a wholesale provision
goods shop at Adimali and first name of the company was “Eastern Trading Company”. In1975
Eastern agency started in Adimaly town.
The “Eastern Condiments Pvt. Ltd started in 1991 with a dream, making good products
available to the common man at the right prices., is a pioneer in the state to produce packaged
curry powders, Masala powders, spices and coffee powder. Eastern Condiments Pvt Ltd.
manufactures spices and masalas. It sells South Indian powders, such as Rasam, Sambar, curry,
pickle powder, and other spice powders through its shops. And it was a growing company in
India and also it was a largest manufacturer condiment and it is one of the leading brands among
the South India. The company sell its products in Kerala and outside Kerala. In the early stages
the company exports its products Saudi Arabia and Arab Emirates and now the company exports
its products in various parts of the world like Middle East, U.K, U.S.A, Australia, Germany,
Canada etc.
Eastern Condiments Pvt. Ltd. is a well-established name and Kerala’s largest
manufacturer and market leaders with a market share of 60-65% in Kerala and one of the leading
brands in south India. A name that will hold its own for years to come as the worthwhile
manufacturer, distributers and exporters of the quality network and the blended spice powders
and spices.
MISSION
Unleashing potential and enabling tomorrow’s entrepreneurs.

VISION
Expand exclusive distributor network in India to over 5000 that is renowned for selling our
premium food products by 2020.

GROWTH OF THE COMPANY

Mr. MEERAN the founder of Eastern Group started his career as a businessman with a
whole sale provision store at Adimali in 1969, named Eastern Trading Company. He could
establish a good sales network in Idukki district and the business man in him felt the niche for
spices powders, at a time household were sparingly using such powders in their daily cooking.
As years passed he started an agency business in 1975 named Eastern Agencies at Adimali
where its whole sale shop was located. He had taken products from in and out of the state and
worked as an agency for trading. The unit shown scope for better prospectus and the present
popular Eastern Condiments was established in 1991.
The story of Eastern curry powders began in a small mountain township called Adimali,
where the best spices from all over India are sourced and powered under most stringent
conditions and packed in consumer packs. The purity and freshness of Eastern curry powder
made ‘Eastern’ a house hold name in India and abroad. The Company export it products to
various countries like Middle East, U.K, U.S.A, Australia, Canada, and Germany. Today,
Eastern has grown into favourite in Indian homes across the world.
Today, Eastern Condiments Pvt. Ltd. is a well-established name as Kerala’s largest
manufacturer of condiments and one of the leading brand among the south India. An expertise
and experience collated over a period of 25 years has borne fruit. Nationwide branches, two
well-equipped factories situated in the Eastern high range of South India and over two million
satisfied household all over stand as solid evidence of its exceptional repute. A name that will
hold its own for years to come as the worthwhile manufacturers, distributors and exporters of the
quality natural and blended spices powders and spices.
MANAGEMENT
The Eastern group is managed by a team of professional and family members. LateMr.
M.E. Meeran is the founder of Eastern group. Mr. NAVAS MEERAN is the chairman and the
managing director is Mr.FirozMeeran. In addition to that Mr. M.E Muhammed, Mr. S.M.
Muhammad holds the Board of directors. For administration there is corporate office at
Ernakulum.
The company started functioning only with few workers. Now it is grown to more than
2900 employees, they are working with one heart and soul for the achievement of the goals of
the organization. The company started functioning only with 25 employees. Now it is grown to
more than 2900 employees, they are working with one heart and soul for the achievement of the
goals of the organization. Mrs.NabeesaMeeran playing a key role behind the success of the
Eastern Group; she has been the principal of the Eastern Public School Adimali.

EASTERNS PLANT IN ADIMALI AND TECHNOLOGIES

Eastern Condiments Pvt Ltd was established as an operating company in 1991.In Adimali
the company have two plants and they are Main company plant and a masala powder division
plant near to Adimali town. In Adimali main plant, plant packing of Chilly, Turmeric &
Coriander (CTC), Production of rice powders, production of pickles both vegetarian and non-
vegetarian, Packing of seed etc. is taking place. In masala powder division plant various masalas
like Meat masala, Chicken masala, Chana masala, Garam masala, Sambar powder, Rasam
powder etc is taking place. The production of CTC powder (Chilly, Turmeric & coriander) is
taking place at Eastern Condiments Theniunit, and it is brought to the main factory for packing
and marketing. Mainly the Adimali unit is focusing Kerala marketing. Through Adimali plant the
finished goods are marketed in Kerala by van sales. The van along with sales man and sales
executives approach the dealers. The clearance of stock in van is made from the depots of
Eastern which is spread around Kerala.Eastern have 10 Depots spreading across different places
mainly Thrissur, Kozhikode, Thiruvananthapuram, Kottayam, Kannur, Manjeri, Meenmagal,
Okkal.
 The company has a good IT team for implementing the ERP (Enterprise
Resource Planning) which was started in the year 2001 and was centralized in the year 2005.
ERP enables fast transactions and systematic in all its functions. ERP also helps in generating
MIS reports which help in decision making. The package used in ORACLE and the present
system software’s they are using is windows 7.Intranet in provided among the various offices at
Thenni, Adimali, Chennai, Bangalore, Hyderabad and Ernakulam. The network main server is
situated at Ernakulam and all the different divisions have their own domain to connect to the
main server. The Eastern Condiment Pvt Ltd is a fully computerized company. Licensed
software’s are used in Eastern.

CERTIFICATIONS FOR QUALITY

Eastern has got several quality certifications including the HACCP (Hazard Analysis and
Critical Control Point) and ISO 22000.
ISO: 22000: 2005 – In India Eastern was the first company to get ISO 22000 certification issued
by Food Cert BV Netherlands and accredited by RVA, it was the first body in the world for food
safety accreditation.
HACCP- This was the certificate issued by food cert BV Netherlands accredited by RVA the
first body in the world for food safety accreditation.

ISO 22000 IN EASTERN CONDIMENTS PVT LTD

Eastern is the first company in India and second in Asia to get the ISO 22000 certification
issued by Food Cert BV Netherlands and accredited by RvA, the first body in the world for food
safety accreditation. Eastern got ISO 22000 for food safety in September 2005.
The organization shall ensure the following basic requirements for the implementation of ISO
22000.
 The food safety hazards that may be reasonable expected to occur in relation to product
within the scope of the system are identified evaluated and controlled in such a manner that
the product of the organization do not directly or indirectly harm the consumers
 Communicate appropriate information through the food chain regarding the safety issues
related to its products
 Communicate information concerning development, implementation and updating of food
safety
 Evaluate periodically and update
The ISO gave only the basic documents of the pre – requisite programs and the company has
to work out in its own way for implementing ISO.

The certification upholds the steps taken by the company to install the latest
infrastructure in every stage of manufacturing as well as logistics. The certificate for food safety
systems is issued by the Food Cert BV Netherland.

TECHNOLOGICAL SUPPORT SYSTEMS

EASTERN CONDIMENTS adopted two kinds of technological support systems for the
running of the business. They are ERP and Oracle Forms, ERP which integrate the information
about all the units owned by the eastern Group and Oracle Forms support the day-to-day
operations of every individual unit.

ENTERPRISE RESOURCE PLANNING

Eastern condiments Pvt ltd operates the 3-tier web-enabled ERP system developed by
eastern condiments in association with Oracle India. The ERP system connecting all the units
situated in India and other foreign merchandising hubs in India and United States.

ORACLE FORMS
It is a software product for creating screens that interact with an Oracle database. It has
an IDE including an object navigator, property sheet and code editor that uses PL/SQL.
It has developed to run server-side in character mode terminal sessions. It was ported to
other platforms including Windows, to function in a client-server environment. The further
information regarding the software platforms and its versions and also which all are the
organisations are providing technical supports to eastern condiments are not available for the
public and students. The information is confidential to organisation.

EASTERN GROUP OF COMPANIES

Eastern Group of Companies is a group of companies with diverse interests and a world
leader in Indian spices. Eastern has ventured into various areas like tyre re-treads, mattresses,
garments, packaged foods, mineral water and public school and has many more projects in its
dream. The detailed description of each company is given below.
EASTERN CURRY POWDERS

The company has provided their consumers with consistently high quality powders and
blends. Eastern Condiments operates from two modern factories situated in the Western Ghats of
South India

Natural Spice Powders

Eastern turmeric Powders

Eastern Chilli Powder

Eastern Coriander powder

Eastern Black Pepper Powder

Eastern Curry Powder

SUNIDRA MATTRESSES

It was set up in 1999 to manufacture rubberized coir mattresses with a state of the art
factory in Thodupuzha. The popular brand of rubberized coir mattress manufactured by Sunidra
Mattresses Pvt.Ltd.is slowly growing and it is to be a market leader in the country. Sunidra has
own the ISO 9001-2000 certificate.Sunidra is made of rubberized coir sheets that are produced
from 100% natural latex without any added waste.

These rubberized coir sheets are air permeable and have natural breathing qualities, it does not
cause any allergies and also recyclable.

EASTERN AQUA MINERALS

 It is a recently launched company set up in the year 2002.Eastern Aqua Mineral entered
the area of packaged drinking water with the state of plant located at Ernakulum district.

Eastern packaged drinking water of highest purity standard, high quality with control, 1286
testing facilities and quality product with international standards. It is available in convenient
sizes. Eastern packed drinking water is also priced attractively in keeping with Eastern’s view of
bringing high quality products to the common man at the right price.

CSR OF THE COMPANY

Eastern condiments private limited, the major food products manufacture is on the way of

powering the nation’s growth with heart to heart touch of humanity, as a responsible cooperate

citizen, eastern has been addressing the issue of community development in the neighbouring

area of its stations through CSR

1.EASTERN NEWTON PUBLIC SCHOOL

The Eastern group entered the area of education with the getting up of the Eastern
Public School. Mrs.NabeezaMeeran has been the Principal of Eastern Public School. This
school ensures a high quality education from kindergarten to primary levels with C.B.S.E
syllabus providing all the residential facility residing at the heart of Idukki District.

2.WOMEN EMPOWERMENT

Eastern condiments gives preference for women as their workers. around 18% of workers are
women .most of the women workers are living local in areas.

3.LOVE PLASTIC
A project to reduce reuse and recycle plastic wastes it protects environment and economy.
Plastic bags and bottles are fully recyclable. Educating and encouraging customers to recycle
them is the responsible way to decrease litter and when compare to alternatives to conserve
recourse and energy

4. EFFLUENT TREATEMENT

Anaerobic and aerobic effluent treatement plants are installed at all majour spice and graining
locations.

5.ORGAN DONATION

EASTERN TREADS LTD

Eastern Treads Ltd is a public company engaged in the manufacturing of quality procured
tread, cushion, bonding gum and black vulcanizing cement. Its branches all over India have been
showing consistent high performance and growth. The factory has annual turnover of 12 crore
and it is located at Oonnukal, Kothamangalam. The company has a processing capacity of 12
tonnes of cold rubber per day with nationwide market network.

This company is in the service industry for re-treading tyres and the service plant is located at
Vazhakulam. The company services by re-treading of used tyres on an average basis of 1500
tyres per month.

KING RICHARD SHIRTS

A brand of men's wear from Eastern Clothing Company was set up in 1999. This brand
was targeted at middle class. King Richard Includes all the trends of colour combinations and
designs of fashion shirts and trousers with a view to meet the aspiration of working class with a
quality ready wear at responsible price in the international styles.

This factory has the production capacity of 15,000 shirts per month. Top quality fabrics are used
in the manufacture of King Richard brand shirts (utilizing 100% of cotton from India and
European brands like Bergamo, Brisbane, Italian fabric etc.).
EASTEA

In recent time the company launched a new product ‘East Tea’ from its product line.
“Taste and Strength in every sip”, Eastea - Premium blended tea, from Eastern has just entered
the market with its signature promise of taste and strength.

AWARDS AND CERTIFICATIONS

The eastern group has won many prestigious awards for its outstanding performance by
Spices Board India for 17 consecutive years from 1997-98 to 2015-2016.Recently Eastern group
has won the best exporter of spices from spices board of India. KERALA STATE pollution
control board award 3rd prize. EASTERN has won First prize in energy conservation from the
ENERGY COSERVATION BOARD OF KERALA.

 Mr. M .E. Meeran, former Chairman of Eastern Group was awarded as the “Best
Business Man of the year” by Business Deepika in 2007-2008. He is also the award
winner of “Best Entrepreneur of the year” by Mangalam Publications.
 The company has also won the FACT MKK NAIR MEMORIAL PRODUCTIVITY
award for the year 1995-1996.
 The company has got ISO 22000 and the HACCP certification in 2007. Eastern is the
first company in India to get ISO 22000 certificate. Certificate issued by Food Cert BV
Netherlands, accredited by RvA the first body in the world for food safety
accreditation.
 Eastern is an ISO 9001 certified company in 2003.
 Company gets NABL accreditation for their lab.
 Spice board approval & export
 Best exporter award of spices board (continuous for 17 years)
DEPARTMENTS OF THE COMPANY

 Purchase department
 Quality control department
 Production planning and control department
 Production department
 Engineering department
 Human resource and administration department
 Finance department
 Marketing department
 Information technology department
 Export department
 Taxation department
 Sales department
 Marketing department

3.3 PRODUCT PROFILE

The freshness and the purity of Indian spices and spice powders have made it a favourite
in India and all over the world. Spices are used as flavouring agents in many countries. They
improve the flavour and acceptability of cooked food and make them more delicious. Eastern
Condiments Pvt. Ltd. has varieties of spices, curry powders and pickles in its product mix. The
purity and freshness of Eastern curry powders has helped to enter the customers mind and the
products will become a leading brand in Kerala.
Eastern curry powders popularly known as ‘Strong Masala‘are processed using the
unique flavour-lock technique. The best quality spices are powdered under stringent temperature
control, using micro pulverisers ensuring that the precious volatile oils that give the flavour to
the spice are preserved. Eastern curry powders are so pure and fresh so that, use just half as much
as any other for excellent taste.
Eastern curry powders export to various countries like Middle East, U.K, U.S.A,
Australia and Germany, Canada. Eastern has grown into a favourite in Indian home across the
world. Excellent quality and right pricing has become the winning formulae of the Eastern
Group. Spices play a very vital role in our national economy.
Eastern Condiments Pvt. Ltd. has different varieties of spices, curry powders, blended curry
powders-Masala, instant pickle powders and pickles. The company’s pickle market is mainly
concentrated in exporting. The product is follows:

DIFFERENT CATEGORIES OF EASTERN PRODUCTS ARE AS FOLLOWS

ACCOMPANIMENT

 Asfeoetida
 Seasame oil
 Papad
 Kasuri methi
 Cambodge
 Tamrind

BEVERAGE

 Adimaly kappi powder

 Eastea green tea
 Chukka kappi
 Instant kappi
 Jai jeera powder

BREAKFAST TREATS

 Roasted rava
 Idli dosa batter
 Instant upma
 Multi greain puttu
  Rice flakes
 Pathiri flakes
 Idli powder
 Puttu podi
 Steam puttu
 Idiyappom podi
 Dosa podi

CHUTNEY POWDER AND CULINARY PASTES

 Prown coconut powder
 Garlic paste
 Ginger paste
 Green chilly paste
 Ginger garlic paste

COCUNUT

 Coconut oil
 Coconut milk
 Coconut milk powder

MASALA BLENDES

 Sambar powder
 Kabsa masala
 Dhaka masla
 Chettinad chicken masala
 Zaika sabji masla
 Tandoori masala
 Pickle chilli powder
 Mutton biriyani masala
 Chicken briyani masla
 Dal fry masala
 Curry powder
 Goda masala
  Malvani masala
 Pikle powder
 Fish sry masala fish masala
 Pepper chicken masala
 Egg masla
 Kabab masla
 Mutton masla
 Meat masala
 Chicken masala
 Madras masala
 Kitchen king masla
 Super garam masala
 Pava baji masla
 Chat masala

PASTES

 Ginger masala

PICKLE

 Lemon pickle
 Cut mango
 Red chilly
 Mango pickle
 Tomato pickle
 Ginger pickle
 Garlic pickle
 Mango pickle
 Coriander pickle
 Amla pickle

PICKLES WITH GARLIC

 Lemon pickle
 Tomato pickle
 Redchilly pickle
  Mango thokku pickle
 Ginger pickle
 Gongur pickle
 Garlice pickle
 Cut mango pickle

KERALA PICKLE RANAGE

 White lemon pickle

 Tomato pickle
 Tender mango pickle
 Puliyinchi pickle
 Prawn pickle
 Pineapple pickle
 Nutmeg pickle
 Mixed veg pickle
 Mango slices pickle
 Mango in brine pickle
 Mango ginger pickle
 Lemon in brine pickle
 Hot and sweet lemon pickle
 Green chilly pickle
 Gooseberry in brine pickle
 Gooseberry pickle
 Garlice in braine
 Fish pickle
 Date pickle
 Bilmbi pickle
 Bitter ground pickle
 Ginger pickle
 Garlic pickle
 Mixed veg pickle
 Mango pickle
 Lemon pickle
RAW RICE

 Thanjavoor ponni rice boiled

 Sona masoori rice
 Idle rice

READY TO COOK

FROZEN VEG

 Snake ground
 Green peas
 Sliced coconut
 Tapioca block
 Breadfruit
 Avail mix
 Cut long beans
 Arvi
 Grated coconut
 Yam
 Tapioca sliced
 Red pearl onion
 Sweet con
 Chinese potato blocks
 Sambar mix
 Drumstick
 Mix vegetables
 Tender jack fruit
 Irumban puli

SPICE MIX

 butter chicken masala

 shahai paneer masala
 palak paneer masala
 veg kadai masala
 paneer butter masala
READY TO EAT

 Sahi paneer
 Rajma masala
 Panjabi chole
 Dal mak hami
 Aloo mutter

SNAKES

 Banana roast
 Banana fry
 panjabi samoosa
 Tatt dosha with sambar
 Neyyappam
 Uppuma
 Wheat poratta
 Parippuvada
 Onion uthappam
 Idli
 Kumpilappam

SANCK UP

 Murukku
 Spicy banana chips
 Salted banana chips
 Peanut candy disc
 Peanut candy balls
 Pakkavada
 Ompudi
 Moong dhal
 Masala peanut
 Makai poha
 Kaara boondi
 Conflake mixture
 Chow chow mixture
  Aloo bugi
 Sesame balls
 Kuzhalappam
 Babby murukku

SPICE POWDER

 Amchur powder
 Kashmire chilly powder
 coriander powder
 Chilly powder
 Turmeric powder
 Pepper powder
 Cumin powder
 White pepper powder
 Black pepper powder

SWEET MIXES

 Gulab jamun mix

 Instant wheat payasam mix
 Payasam mix
 Palada mox

WHOLE SEEDS

 Cumin
 Fennel
 Fenugreek
 Mustard
 Coriander
 Red chilly
 Black pepper
 Cardmom
 Kashimiri chilly
 Curd chilly
  Round chilly
 Crushed chilly
 Clove

COMPETITORS INFORMATION
The company has many competitors in the market because the condiments industry is
a small scale industry. so the company faces a good competition from small scale sectors of
around 150 companies. But the competitors are mainly from three different state like Kerala,
Karnataka, and Tamil Nadu . The competitors are

KERALA : MELAM ,PRIYAM,SARAS,BRAHMINS,RUCHI,SEVANA,SAICO,POOJA,NIRAPARA

KARNATAKA : MTR,SHAKTHI

TAMIL NADU : SHAKTHI, ACHI