How to Zero in On a Good Company Name?

Summary

The name of a company plays a pivotal role in its success. The article discusses how to zero in on a
good name for your company

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Starting a company is an individual’s dream. However, while the focus may be on achieving
operational excellence and innovating, equally important roles are played by branding and
marketing and hence, it should not be overlooked. In this respect, a company name plays a prime
role in being recognized for the value it adds and the recall value. Below are some tips role a good
company name

Brand Name Generator

Online brand name generators such as namesforbrands.com are a veritable treasure house of
suggestions and solutions. By allowing the user to customize their needs for a name, these business
name generators come up with various company name suggestions. While some may seem
awkward, it is a really good place to start!

Bring a positive feel

Negativity sends out the wrong vibes and can drown your product and voice. Hence, the brand name
must give a positive feel. A strongly evocative name also resonates well with the audience and helps
in brand recall.

Research well

Good research is fundamental to any branding exercise. While a name may be innocuous in one
language, it may mean something else in another language. A case study with how even leading
brands get it wrong is a good example!

Do some pre-flight checks

Before going in for a full-scale announcement or creating all the marketing collateral, it is wise to test
your name in markets, check if there are legal challenges, that if the domain name is available,
among other things. Only by carrying out some dry tests can the efficacy of the brand name in the
live environment be gauged and corrective action taken as appropriate.

https://www.names4brands.com/
Says Leon of Nikitha, a leading social media marketing company in Chennai, “The name is the real
essence and identity of a brand. The customer journey starts the moment the name is mentioned
until the product or service is actually experienced by the customer. Hence, care must be taken, and
a lot of time spent to arrive at a correct brand name that is not only creative but also apt for that
product or service.”

Source : https://www.names4brands.com/blog-how-to-zero-in-on-a-good-company-name--31.php

Tags : business name generators, company name suggestions, Brand Name Generator,

https://www.names4brands.com/