MOBILE FITNESS APPLICATION TO INCENTIVIZE PHYSICAL ACTIVITY

OLIVIA IACONO, BRET IZZO, MIRANDA MARTINEZ,

CASEY PONTON, SAM SCHROER

DECEMBER 10, 2O19

 THE
PROBLEM
43%
Of adults ages 18+ are not
motivated to exercise

54%
Of adults ages 18+ think
exercise should be fun

Source: Mintel Market Research - Exercise Trends - US - November 2018

 OUR
TARGET
MARKET
KAYLA, Age 23

Marketing director
Early in her career making $75,000 per year. Busy work
schedule makes it hard to exercise

Active, owns a smartwatch, budget conscious

Looking for some extra motivation to exercise, doesn't
like sharing her workouts on social media exercising
platforms, interested in saving money and always loves
a good deal. Values a healthy lifestyle.
TARGET
MARKET
Young adults ages

21-25
who are early in their
in Tucson

careers or finishing school

budget conscious,
own a smartwatch
and exercise at least three
times per week
THE
SOLUTION
TRACK
Exercise on smartwatch or
through fitness application

EARN
Points for more frequent,
intense, and longer workouts

REDEEM
Rewards at local businesses on
health-oriented products and
services
PROTOTYPE

How it works
TWO-SIDED
BUSINESS
MDODEL
BUSINESS TO BUSINESS TO
BUSINESS CONSUMER

Customer Consumer

Local health-oriented Local users interested

businesses pay for in tracking fitness,
targeted advertising living healthy, and
saving money
Get businesses on
board through Grow initial user base
offering service for through partnerships
free to first 10 with gyms to cultivate
companies those members
BUSINESS
MODEL
HIDDEN REVENUE STRATEGY
Financing through local businesses
interested in advertising

Attracted customers are valuable

to the advertisers

LEVERAGING CUSTOMER
DATA

Generate revenue by selling targeted

advertising to customers based on
fitness data

Partner with Apple Watch and Fitbit

and program to their API to capture
the data
FINANCE

Revenue Funding Costs

Revenue through FF funding, Angel, Cost associated with 

businesses advertising and SBA loan/ grant software development
on our platform and data storage

Pro-Forma Profit
Year 1: $37,256
Year 2: $205,462
Year 3: $726,484
Year 4: $1,291,593
Year 5: $1,896,441
FINANCE TIMELINE
 THANKS!

QUESTIONS?
PROBLEM GO TO MARKET
SOLUTION ORGANIZATION CHART

COMPETITION FINANCE & FUNDING

MARKET SIZE FUTURE MILESTONES

BUSINESS MODEL MILESTONES MET

 Ages 18-20 Ages 21-24
Undergraduate college Young adults ages 21-24
students ages 18-20 who who are active, own a
exercise at least three smartwatch, are early in
THE MARKET

times per week and are their careers or finishing

budget conscious school, and are budget
conscious

Ages 25-29 Ages 30-34

Young mothers ages 26- Active women ages 30-
30 who own a 34 who are interested in
smartwatch and are tracking fitness and are
interested in tracking passionate about their
fitness and saving health
money
GO TO MARKET
GETTING AND GROWING CUSTOMERS
MILESTONES MET

Rough Customer Comprehensive

Prototype Validation Learning
Rough prototype Validated problem Learned about team
developed in Adobe through interviews, dynamic, entrepreneurial
XD as stepping stone focus groups, and a mindset, and the
for higher level survey. Will continue importance of teamwork
prototype B2B validation and validation
MILESTONES
FUTURE GOALS
COMPETITION
DIET BET SWEATCOIN

US
Financial incentives by
All types of Convert outdoor steps
paying users to bet on
exercise into currency
weight loss
Value created
through partnerships
Use currency on products
Users only receive the with local health
businesses
and services of their
financial reward if their choice
weight loss goal is met
Use points on discounts
of their choice

Offer challenges and Value of a Sweatcoin is created

competitions to incentivize Gamify through through partnerships with
users to maintain weight community and health-aware brands
loss challenges
 TAM
MARKET
SIZE Active adult US population
with a smartwatch of 17.5
million people

SAM
Tucson adults 18-34 who exercise,
own a smartwatch. 416,711 adults in
Tucson, 1/3 active, 16% own a
smartwatch:
22,002 people in our serviceable
available market.

SOM
Target market of young
adults ages 21-25 in Tucson
who are early in their
careers or finishing school,
budget conscious, own a
smartwatch, and exercise. 
19.6% of Tucson adults in
this age range, so our SOM
is 4,312 people
ORGANIZATION CHART
YEAR 1

YEAR 5
 Validated hypothesis of whether an
application that incentivizes users
through monetary means will
increase motivation levels to
exercise.

OUR
Uncovered customer preferences
towards discounts, exercise
trends, and health patterns.

FINDINGS
THROUGH VALIDATION
Qualititative and quantitative
evidence to prove individuals will
change their exercise habits for
financial rewards