Q.1. a) Write down new product development stages and give one example?

OR (7 Marks)

Q.1. b) Explain in brief ‘ promotion’ and what are the promotional techniques?

Q.2. a) What do you mean by services marketing? What are the characteristics of
services? What are the main strategies used in Services marketing? Support your answers
with examples?

OR (13 Marks)

Q.2. b) Explain consumer protection Act 1986. What are the rights of the consumer under
this Act? Who is a Consumer? What may said to be a ‘Complaint’?

Q.3. Write Short Notes on (Any 3) (15 Marks)

1. Distribution Channel

2. Vending Machines

3. Marketing related pricing method

4. Brand Management

5. Orientations of Organisations

1. A company can add new products through acquisition or development. The acquisition
route can take three forms. The company can buy other companies, it can acquire patents
from other companies, or it can buy a ________ or _________ from another company.

a. license/franchise

b. license/receive permission

c. franchise/co-brand

d. franchise/acquire rights

e. none of the above

2. The development route for new products takes two forms. These two forms are ________
or it can ________.

a. new products in its own labs/contract with outside firms

b. new products in its own labs/acquire new products from existing companies

c. contract out for new products/acquire new products from existing companies

d. new products in its own labs/introduce existing products as “new”

e. none of the above

3. New-to-the- world products are ________.

a. new products that create an entirely new market

b. new products that allow a company to enter an established market for the first time

c. new products that supplement established product lines (package sizes, flavors, and so
on)

d. new products that provide improved performance or greater perceived value and
replace existing products

e. existing products that are targeted to new markets or market segments

4. New product lines are ________.

a. new products that create an entirely new market

b. new products that allow a company to enter an established market for the first time

c. new products that supplement established product lines (package sizes, flavors, and so
on)

d. new products that provide improved performance or greater perceived value and
replace existing products

e. existing products that are targeted to new markets or market segments

5. Additions to existing product lines are ________.

a. new products that create an entirely new market

b. new products that allow a company to enter an established market for the first time

c. new products that supplement established product lines (package sizes, flavors, and so
on)

d. new products that provide improved performance or greater perceived value and
replace existing products

e. existing products that are targeted to new markets or market segments

6. Improvements and revisions of existing products are ________.

a. new products that create an entirely new market

b. new products that allow a company to enter an established market for the first time

c. new products that supplement established product lines (package sizes, flavors, and so
on)

d. new products that provide improved performance or greater perceived value and
replace existing products

e. existing products that are targeted to new markets or market segments

7. Repositionings are ________.

a. new products that create an entirely new market

b. new products that allow a company to enter an established market for the first time

c. new products that supplement established product lines (package sizes, flavors, and so
on)

d. new products that provide improved performance or greater perceived value and
replace existing products

e. existing products that are targeted to new markets or market segments

8. Cost reductions are________.

a. new products that create an entirely new market

b. new products that provide similar performance at lower cots

c. new products that supplement established product lines (package sizes, flavors, and so
on)

d. new products that provide improved performance or greater perceived value and
replace existing products

e. existing products that are targeted to new markets or market segments

9. Which of the following has greatly facilitated niche marketing?

a. The Internet

b. Globalization

c. Industrialization

d. Recession

e. Excessive demand

10. When Nike attempts to get close to its customers at the local level by sponsoring local
school teams and providing shoes, equipment, and clothing to many of them, Nike is using
which of the following marketing formats?

a. Differentiated marketing

b. Consumer marketing

c. Instructional marketing

d. Partner marketing

e. Grassroots marketing

11. According to thoughts expressed by Pine and Gilmore about a new economic era that
is rapidly approaching, if you charge for the time customers spend with you, then and only
then are you in the ________ business.

a. niche

b. grassroots

c. experience

d. service

e. goods
12. Through customer experience management (CEM), brands can create five different
types of experiences: sense, feel, think, relate, and ________.

a. remembering

b. forgetting

c. simulation

d. act

e. bargain