A

PROJECT STUDY REPORT

ON

Comparative Study on Various cement Brands

By
Market Share and Promotional Scheme
At
Birla Corporation Limited
Chanderia, Chittorgarh
Rajasthan (India)

Submitted By:- Submitted By:-

Manish Dayma Dr.Sonal Jain

MBA Part-3rd Sem. HOD (MBA)

DEEPSHIKHA COLLEGE OF TECHNICAL EDUCATION

2009-20011
 PREFACE
Founded in 1919 by the visionary industrialist, Shri G.D. Birla, at the outskirts of the then
Calcutta. Birla Manufacturing Company Ltd. was the first company of Birla industrial
conglomerate. Under the stewardship of his nephew, Shri M.P. Birla, the company
diversified and expanded its business interest beyond cement, jute, PVC goods, steel
casting and auto trims. Birla Corporation Limited is the flagship company of M.P. Birla
group. It has variety in its basket. The core business of Birla Corporation limited is cement,
generating 93% of the revenue for the company, 6% jute and 1% from other sectors.

The project contains the basic things which are necessary for knowing Brand-Positioning of
Company. Firstly is the Market Research is done by me in Bhilwara by

• Taking NINE major Brands Birla Samrat Cement, Ambuja Cement, Ultratech Cement,
Binani Cement, J.K. Laxmi Cement, Binani Cement, Bangur Cement, Rockstrong
cement & Shree Cement. Data collected by me only from Dealers .After data collection
Research Methodology is done & find out the market Shares and promotional scheme
of cements in Bhilwara.

• In a nut-shell after the completion of my Brief & Vast report on the crucial subject matter

of “Knowing the Brand-Position of Birla Corporation Limited”. I in my long

ACKNOWLEDGEMENT
I express my sincere thanks to Dr.S.K.Jain, General Manager (HRD) For guiding me right from

the inception till the successful completion of the project. I sincerely acknowledge her for
extending their valuable guidance support for Literature critical reviews of project and the

report and above all the moral support she had provided to me with all stages of this project.

I am thankful to from N.E.I. Limited for their moral support and guidance thorough out our

project.

Signature of students

Name of the students

Manish Dayma

EXECUTIVE SUMMARY

• This project report is prepared as the partial fulfillment of two year degree programme of
MBA curriculum of Rajasthan Technical University, Kota. This Research project is a
compulsory part of the academics. This research is done in the Third semester of the
MBA program.

• In this research, I have attempted the research about market share and promotional
 schemes.The overall purpose of this research is to indentify the market share of Birla
cement in Bhilwara market. I have taken nine major cement brands for this research.
The whole research is based on Dealer & retailer’s survey.

• The project is followed by content.

• This report is an honest work towards the topic. There can be many short comings in it
because of the lack of the time, unavailability of data and other constraints.

• ” “Comparative Study of Various Cement brands by Market share and promotional

Schemes” under the guidance of Mr. Mukesh Dad submitted in partially fulfillment of the
requirement for the award of degree of Master of Business Administration to Rajasthan
Technical University, Kota is my
original work - research study - carried out during 17th June, 20010 to 02th August, 2009
and not submitted for the award of any degree, diploma, fellowship or other similar titles
or prizes to any other institution/organization or university by any other person
CONTENTS

1. Introduction of the Industry

2. Introduction of the organization
3. Research Methodology
3.1 Title of the Project
3.2 Duration of the Project
3.3 Objective of Study
3.4 Type of Research
3.5 Sample Size and method of selecting sample
3.6 Scope of Study
3.7 Limitation of Study
4. Facts and Findings
5. Analysis and Interpretation
6. SWOT
7. Conclusion
8. Recommendation and Suggestions
9. Appendix
10. Bibliograph

INTRODUCTION OF THE INDUSTRY

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Cement Industry
Cement Industry originated in India when the first plant commenced production in 1914
at Porbandar, Gujarat. The industry has since been growing at a steady pace, but in the initial
stage, particularly during the period before Independence, the growth had been very slow.
Since indigenous production was not sufficient to meet the entire domestic demand, the
Government had to control its price and distribution statutorily. Large quantities of cement had
to be imported for meeting the deficit. The industry was partially decontrolled in 1982 and this
gave impetus to its pace of growth. Installed capacity increased to more than double from 27
million tons in 1980-81 to 62 million tons in 1989-90.

The cement industry responded positively to liberalization policy and the Government
decontrolled the industry fully on 1st March 1989. From 1991 onwards cement industry got the
status of a priority industry in schedule III of the industry policy statement, which made it
eligible for automatic approval for foreign investment up to 51% and also for technical
collaboration on normal terms of payment of royalty.

After the globalization and liberalization of Indian economy, the cement industry has
been growing rapidly at an average rate of 9 percent. The country is now the second largest
producer of cement in the world next only to China with a total capacity of 217.80 million tones.
Additionally, in the last two decades, the industry has undergone rapid technological up
gradation and growth, and now, some of the cement plants in India are comparable to the
worlds best operating plants in all respects.

Till a few years ago India was importing cement from other countries, as the production
could not meet the demand for the whole country. Now the tables have turned as India has
started exporting large quantities of cement and clinker to Bangladesh, Nepal, Sri Lanka,
Maldives, Mauritius, Africa, Seychelles, Burma, UAE, and Singapore e

India is today the second largest producer of cement in world with an installed capacity of
close to 217.80 million tons per year. 95 % is consumed domestically and only 5% is exported.
Demand is growing at more than 10 % per annum. More than 90 % of production comes from
large cement plants. There are a total of 146 large and more than 350 small cement
manufacturing units in the country. More than 80% of the cement-manufacturing units use
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modern environment friendly “dry” process.

In the cement industry there are two sectors – one consisting of large plants and the
other consisting of mini cement plants. A factory with an installed capacity exceeding 2, 97,000
tones per annum (900 tons per day) is a large plant and with capacity up to and including
2,97,000 tons is a mini cement plant. At present, there are 146 large plants and about 365 mini
cement plants. Since mini cement plants are scattered all over the country with a number of
associations representing different types of processes, sizes etc. and some of them are even
tiny units, it has not been possible to obtain correct data of this sector. The present installed
capacity of large plants is 217.80 million tons and the estimated capacity of mini cement plants
is 11.8 million tons.

India is today the second largest producer of cement in world with an installed capacity
of close to 217.80 million tons per year. 95 % is consumed domestically and only 5% is
exported. Demand is growing at more than 10 % per annum. More than 90 % of production
comes from large cement plants. There are a total of 146 large and more than 350 small
cement manufacturing units in the country. More than 80% of the cement-manufacturing units
use modern environment friendly “dry” process.

In the cement industry there are two sectors – one consisting of large plants and the
other consisting of mini cement plants. A factory with an installed capacity exceeding 2, 97,000
tones per annum (900 tons per day) is a large plant and with capacity up to and including
2,97,000 tons is a mini cement plant. At present, there are 146 large plants and about 365 mini
cement plants. Since mini cement plants are scattered all over the country with a number of
associations representing different types of processes, sizes etc. and some of them are even
tiny units, it has not been possible to obtain correct data of this sector. The present installed
capacity of large plants is 217.80 million tons and the estimated capacity of mini cement plants
is 11.8 million tons

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India is today the second largest producer of cement in world with an installed capacity of
close to 217.80 million tons per year. 95 % is consumed domestically and only 5% is exported.
Demand is growing at more than 10 % per annum. More than 90 % of production comes from
large cement plants. There are a total of 146 large and more than 350 small cement
manufacturing units in the country. More than 80% of the cement-manufacturing units use
modern environment friendly “dry” process.

In the cement industry there are two sectors – one consisting of large plants and the
other consisting of mini cement plants. A factory with an installed capacity exceeding 2, 97,000
tones per annum (900 tons per day) is a large plant and with capacity up to and including
2,97,000 tons is a mini cement plant. At present, there are 146 large plants and about 365 mini
cement plants. Since mini cement plants are scattered all over the country with a number of
associations representing different types of processes, sizes etc. and some of them are even
tiny units, it has not been possible to obtain correct data of this sector. The present installed
capacity of large plants is 217.80 million tons and the estimated capacity of mini cement plants
is 11.8 million tons.

Overview of the performance of the Cement Sector

8
 The Indian cement Industry not only ranks second in the production of cement in the
world but also produces quality cement, which meets global standards. However, the industry
faces a number of constraints in terms of high cost of power, high railway tariff; high incidence
of state and central levies and duties; lack of private and public investment in infrastructure
projects; poor quality coal and inadequate growth of related infrastructure like sea and rail
transport, ports and bulk terminals. In order to utilize excess capacity available with the cement
industry, the government has identified the following thrust areas for increasing demand for
cement:

· Housing development programmers & Promotion of concrete highways and roads;

· Use of ready-mix concrete in large infrastructure projects;

· Construction of concrete roads in rural areas under Prime Ministers Gram Sadak
Yojana.

In India, the different types of cement are manufactured using dry, semi-dry, and wet
processes. In the production of Clinker Cement, a lot of energy is required. It is produced by

using materials such as limestone, iron oxides, aluminium, and silicon oxides. Among the
different kinds of cement produced in India, Portland Pozzolana Cement, Ordinary Portland
Cement, and Portland Blast Furnace Slag Cement are the most important because they
account for around 99% of the total cement production in India. The types of cement in India
have increased over the years with the advancement in research, development, and
technology. The Indian cement industry is witnessing a boom as a result of which the
production of different kinds of cement in India has also increased.

By a fair estimate, there are around 11 different types of cement that are being

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produced in India. The production of all these cement varieties is according to the
specifications of the cement.

CURRENT SCENARIO

The Indian cement industry is the second largest producer of quality cement, which
meets global standards. The cement industry comprises 130 large cement plants and more
than 300 mini cement plants. The industry's capacity at the end of the year reached 180.91
million tons which was 168.32 million tons at the end of the year 2008-09, thereby
registering growth of 10.77%.

Cement industry in India is currently going through a consolidation phase. Some examples of
consolidation in the Indian cement industry are: Gujarat Ambuja taking a stake of 14 per cent in
ACC, and taking over DLF Cements and Modi Cement; ACC taking over IDCOL; India Cement
taking over Raasi Cement and Sri Vishnu Cement; and Grasim's acquisition of the cement
business of L&T, Indian Rayon's cement division, and Sri Digvijay Cements. Foreign cement
companies are also picking up stakes in large Indian cement companies. Swiss cement major
Holcim has picked up 14.8 per cent of the promoters' stake in Gujarat Ambuja Cements (GACL).
Holcim's acquisition has led to the emergence of two major groups in the Indian cement industry,
the Holcim-ACC-Gujarat Ambuja Cements combine and the Aditya Birla group through Grasim
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Industries and Ultratech Cement. Lafarge, the French cement major has acquired the cement
plants of Raymond and Tisco. Italy based cement has acquired a stake in the K.K. Birla promoted
Zuari Industries' cement plant in Andhra Pradesh, and German cement company.

Heidelberg Cement has entered into an equal joint-venture agreement with S P Lohia
Group controlled Indo-Rama Cement.

1. Cement

Feb 2010 Jan 2010 Feb 2009 2009-10 2008-09

(Apr. – Feb.)
Production 13.53 14.57 12.70 144.22 128.22

Dispatches 13.35 14.52 12.72 143.31 127.79

Export 0.14 0.18 0.21 1.47 2.02

Closing stocks 1.38 1.26 0.96

Cap. Uti. (%) 82 89 90 84 85

During Feb 10, Cement production was 13.53 Mn.T, registering a growth of
6.29% as compared to 12.70 Mn.T in feb09.

Cement Despatches were 13.35 Mn.T in Feb10, showing a growth of 8.53% as

compared to 12.72Mn.T in Feb 09.

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2.Clinker

Feb 2010 Jan 2010 Feb 2009 2009-10 2008-09

(Apr. – Feb.)
Production 10.36 11.33 9.16 115.76 101.99

Sale 0.43 0.53 0.39 4.68 3.02

Export 0.19 0.36 0.22 2.83 2.58

Transfer 1.64 1.69 1.32 15.24 12.07

Closing stocks 6.47 6.71 5.01

3. Variety wise cement production – 2009-2010 (Apr.-Jan.)

Percentage

Region OPC PPC PBFS Others Total

North 32 68 - Neg. 100

East 5 62 33 Neg. 100

South 37 55 7 1 100

West 51 45 3 1 100

Centre 14 85 - 1 100

All India 30 62 7 1 100

4. % growth in cement production – (2009-2010/2008-2009) (Apr.-Feb.)

State %age change State %age change

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Northern region Western region

Haryana 106 Gujarat 15

Punjab 40 Maharashtra 3

Rajasthan 14

Himachal Pradesh 38
Northern region 18 Western region 9
Eastern region Central region

Meghalaya 6 Uttar Pradesh 68

Jharkhand 15 Madhya Pradesh 8

Orissa 7

West Bengal 72

Chhattisgarh 9
Eastern region 15 Central region 18
Southern region

Andhra Pradesh 3

Tamil Nadu 17

Karnataka 8
Southern region 8
All India 12

5. % growth in cement consumption – (2009-2010/2008-2009) (Apr.-Jan.)

State %age change State %age change

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Northern region Western region

Uttarakhand 14 Gujarat 21

Haryana 15 Maharashtra 10

Punjab 27

Rajasthan 6

Himachal 69
Pradesh 13
Delhi
Northern region 13 Western region 14
Eastern region Central region

Bihar 43 Uttar Pradesh 27

Jharkhand 28 Madhya Pradesh 16

Orissa 21

West Bengal 23

Chhattisgarh 10
Eastern region 24 Central region 24
Southern region

Andhra Pradesh -0.10

Tamil Nadu 12

Karnataka 5

Kerala 5
Southern region 5
All India 14

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Cement MAPS and GRAPHS

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INTRODUCTION TO THE ORGANISATION

Origin & Growth

Birla Corporation Ltd., a well known name in the business world was established by Late Shri
Ghanshyam Das Birla in the year 1919. He set up the first Indian jute mill near Calcutta and
named it Birla Jute Manufacturing Company Ltd. The name of the company was changed to
Birla Jute & Industries Ltd. in 1983 and finally to Birla Corporation Ltd. in 1998.

From Late Shri G. D. Birla the unit passed on to his nephew Late Shri M. P. Birla, who with his
entrepreneurial abilities and keen management mind expanded it into an industrial empire with
manifold diversification in various areas.

M. P. BIRLA GROUP
* Birla Corporation Ltd.

* Vindhaya Telelinks

* Universal Cables

* Birla Ericsson

* Hindustan Gums & Chemical Ltd.

The company has following diversifications namely-

Cement

Jute

Carbide & Gases

Synthetics
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 Vinoleum

Auto Trim

General Performance
Cement division of the company performed well during the year with higher capacity utilization,
increased volumes & improved profitability. During the year all the plants operated
satisfactorily.

In marketing zone cement production increased from 36.25 million tones to 41.44 million tones
(up to Jan. 10), registering a growth of 14.32%. The cement consumption also increased from
36.15 million tones to 40.94 million tones registering 13.25% growth. Company market share is
4.69%.

Company achieved production in current year of 23.64 lac tones from 24.17 lac tones in
previous year, due to shut down of CCW kiln for modification work from second week of
Feb.09 to mid May.09, registering negative growth of 2.19%. Cement dispatches also
decreased from 24.21 lac tones (previous year) to 23.63 lac tones. Capacity utilization had
been 118%. Production of Birla Cement Samrat has also decreased to 18.16 lac tones from
18.92 lac tones registering negative growth of 4.01%. Samrat production is 77% of total
production.

Price Trend
The market rates shown upward trends of Rs. 8/- to Rs. 10/-per bag from Apr.09 to Sep.09,
after which the market has shown downward price trend and market rates were decreased by
Rs. 13/- to Rs. 15/- per bag during Oct.09 to Jan.10. The demand was also low during this
period & again from the Feb.10, the market rates have increased by Rs. 8/- to Rs. 10/- per bag
due to increase in Excise duty and Diesel rates in the union budget, but in U.P. the market
price were at peak during the month of mar.10 and increased up to Rs. 15/- to Rs. 20/- per
bag, as compared to April 09. The overall market rates remained almost at the same level of
April 09.

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Outlook for 2010-2011
The industry is likely to maintain its growth momentum and continues growing in the range of
10% to 12% in production / consumption in long term. Government initiatives in the
infrastructure projects, Housing sector by maintaining interest rates of loan, Road construction
projects, upcoming Commonwealth games and NAREGA works are likely to be the main
drivers of growth for the industry.

The capacity addition during the financial year 2009-10 was 23.18 million tones and capacity is
expected to rise to 30.0 million tones by 2011.

Cement Production and Dispatches

During February 2010, cement production was 13.53 million tones, registering a growth of
6.54% as compared to 12.70 million tones in February 2009.

Cement dispatches were 13.35 million tones in February 2010, showing a growth of 4.95% as
compared to 12.72 million tones in February 2009.

Cement / Clinker Export

During February 2010, cement export was 0.14 million tones showing a decline of 33.33% as
compared to 0.21 million tones in February 2009. Clinker export also showed a decline of
13.64% in February 2010 (0.19 Mn. T. from 0.22 Mn. T. in February 2009).

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The Company
Core Values:-
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 1. Business entity & ethics

2. Transparency and openness

3. Sense of ownership

4. Striving for excellence

✔ Vision:-

Be one of the best known work culture and organizational climate in cement industry. Attain
excellence in every sphere through team work while fostering individual uniqueness,
entrepreneurship and empowerment.

✔ Mission:-

To develop an enabling learning, responsive and trustful organizational climate where people
are respected empowered and derive joy in working.

✔ Quality Policy:-

Birla corporation ltd. Is committed to comply with requirements of the customers to their entire
satisfaction and continually improved the effectiveness and quality management system by –

Enhancing customer satisfaction by supplying consistent quality cement.

Regular up gradation of technology, optimum utilization of resources and up keep of

equipments for reducing the costs.

Training and development of employees to develop quality culture in the organization.

QUALITY CONTROL AND ASSURANCE

In order to ensure quality, effective control has to be exercised throughout the process of
production. The control procedures cover all aspects of cement manufacture from quarry

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operation, handling, mixing and grinding to packing. In order to achieve quality assurance,
most of the cement plants have established facilities for sophisticated controls. Some of the
important controls introduced in the cement industry as follows: -

• Computerized mine planning and deposit evaluation to enable optimum use of raw
material

• Online X-ray fluorescence spectrometer for raw material control and raw mix design.

• Better aided instrumentation and process measurements using X-ray analysis, gas
analyzers, temperature and pressure measuring devices, etc.

• Centralized kiln control system in conjunction with expert control systems for process
and operation control.

• Continuous monitoring of quality in production by plants as well as by the certifying

agency, namely, Bureau of Indian Standards (BIS) under compulsory Certification
Scheme.

BIS certification is compulsory for all varieties and grades of cement under the Cement
(Quality Control) Order, 1962 issued under the Essential Commodities Act, 1955. Since the
Indian cement industry recognizes that ISO-9000 quality system is extremely important for
quality assurance, reliability and competitiveness, about 45 cement plants have already
secured ISO-9000 Certification. The Total Quality Management (TQM) concept has also
been adopted by more than 70 cement plants. Besides, some leading companies have
acquired TPM (Total Productive Maintenance) accreditation. Some manufacturers are

going ahead for world class rating, e.g. WCM (World Class Manufacturing) or ERP
(Enterprise Resource Planning) to be at par with ‘Best Practices’ anywhere in the world.

India produces different varieties and grades of cement, namely, Ordinary Portland Cement
(OPC) (33, 43, 53 grades), Portland Pozzolana Cement (PPC), Portland Blast Furnace
Slag Cement (PBFSC) and many other varieties. Some of these varieties are used for
special applications, e.g. blended cement helps in resisting certain chemical agents,
sulphate resisting cement can be used in places where concentration of sulphate is more, a
low heat cement is used for mass concreting work like dams, barrages and deep
foundations. All these varieties of cement have been covered by Indian Standard
Specifications

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 Environment & Safety
Number of activities on safety awareness, health checkup of all employees is being carried.

Safety
In order to have control overall accidents and serious / fatal accidents within the plants,
the each and every employees of the organization is familiar with the thinking and objectives of
the organization and support the safety programmed.

To prevent accident, we have included the safety programmed like investigation &
analysis of all serious and fatal accidents, recommendations / remedial measures to prevent
similar accidents and we also included the near miss situation / accidents in our safety
programmed.

The regular safety inspection is being conducted in the plant to identify unsafe
conditions and unsafe practices, which lead to accidents. Awareness and training programs
are being conducted to develop correct attitudes towards safety.

A safety booklet in Hindi was published giving information of safety rules and regulation
and distributed to the all employees including the contractors’ workmen.

System, Methods and Instructions has been prepared for the safety related activities in the
plants. Maintaining all statutory requirements as per the Factories Act. Fire hydrant as a part of
regular activity safety department organized various competitions like slogan, poster,
declamation etc. with regards to safety for employees. Safety week and safety day are
celebrated with great zeal. Several employees are awarded on the occasion.

Environment
External environment audits through certifying agencies were conducted and various
environmental initiatives including environmental monitoring were implemented to maintain the
ecological balance in and around the plant & mining premises. The statutory requirements
relating to various environmental legislations and environment protection were duly compiled
with, beside several voluntary initiatives such as background concentration assessment. Water

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management studies of the district and mass environmental awareness programmes are being
conducted.

Facilities Provides By BCW & CCW

The factory has provided the various kinds of the facilities to the company employees &
workers. It gives the soothing environment to the workers & motivates to do better & more
work for company.

These facilities are under

✔ Recreation Center
✔ Clubhouse
✔ Residential Colony
✔ Vividha
✔ School & Canteen
✔ Transportation Facility
✔ Vocational Training
✔ Play grounds & sports fields
✔ Tree plantation in Gardens

The cement division of B.C.L has six plants, two each in at Chittorgarh ( Raj.) and Satna (M.P)
one at Durgapur (W.B) and Raebareli (U.P) .The total installed capacity of these plants Is 3.91
Mn.T. these plants manufacture varieties of the cement like:-

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1. Ordinary Portland cement

2. Pozzolana Portland cement

3. Fly ash based PPC

4. Portland Slag cement

5. Low heat cement

6. Sulphate Resistant cement

The six plants are:-

Units State Year of

Establishment
a. Satna M.P 1959 1,550,000
cement Tones
works
1982
b. Birla cement
works

c. Satna Raj. 1967 1,400,000

cement Tones
works
1986
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 d. Birla cement
works

e. Durgapur W.B 1974 600,000

cement Tones
works

f. Raebareli U.P 1998 360,000

cement Tones
works

The cement is marketed under the brand name of Birla cement khajuraho, Birla cement
cheatak; Birla cement samrat and Birla cement Durgapur, bringing the product under the
common brand name of Birla cement. The division also exports quantities of cement to Nepal
and Bangladesh under the brand

BIRLA CEMENT & CHANDERIY CEMENT WORKS, CHITTORGARH

BCW was commissioned in Feb. 1967, the first dry process plant with two stage
suspension pre- heating technology in the country. Chief Minister of Rajasthan, Late Shri
M.L.Sukhadia in the year 1962, laid the foundation stone of Birla cement and the plant

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started functioning in the year1967. Its initial capacity of 2 lakhs tones was increased to 4
lakhs tones in 1992.in a major modernization drive, the two stages pre-heater was
converted into 5- stage pre-heater, and a modern computerized system was installed. With
a new technologies and environment friendly atmosphere, manufacturing cement,

Birla corporation Ltd., installed a new plant in the year 1986 called as “CHITTORGARH
CEMENT WORKS”. CCW is equipped with state-of-the-art equipments like five stage per
heater, in link clinker, HOT ESP etc were commissioned in 1986. A central computerized
control system with X- Ray analyzer and other sophisticated quality control systems have
been provided to ensure the best quality cement production. Technological up-gradation
being an ongoing policy of the company, this unit was also modernized and its production
capacity increased from 5 lakhs per annum to 8 lakhs per annum to, thereby raising the
total production capacity at chittorgarh to 14 lakhs tones per annum BCW was the 1 st
cement plant in the country to install electrostatics precipitators (EPS’s) in order to control
the dust emission. To further improving the efficiency of EPS’s gas- conditioning towers
have been installed and bag dust collectors have also been provided at all material transfer
point in the both units. Today as many as 11EPS’s and 57 bag dust collectors are
functioning efficiently to control and maintain the emission levels well below the air pollution
control act. Recently

An “WNVIROCARE MICROMIST” water spray system imported from USA has been
installed in both the kilns of B.C.W. and C.C.W. Ours is probably the 1st plant in the country
to have such sophisticated equipment and “state-of-the-art technology” .India’s 1st
“HOTPULSE” ESP was installed in C.C.W in view of the perennial water shortage in the
area .Apart from these, measures like water spraying tree plantation and covered storage
are undertaken to keep the atmosphere clean. We also have a “dry coal beneficiation
plant”. Its beneficiated high calorific vale is used in the kiln, which enables efficient .

control consistent kiln operation and higher productivity. Utilized in fluidized bed
combustion boilers of captive. Thermal power

AWARDES RECEIVED BY CHITTOR UNITS:-

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S.No. Name of Award Awarding institute

1 ISO9001:2002 Certification BVQI, UK in 2002 to B.C.W. & C.C.W

2 IS/ ISO:14001 Certification BIS, NEW Delhi, in 2002to B.C.W. & C.C.W

3 Best Productivity Award NPC to C.C.W in 1989-90 and again in 1993-

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4 2nd Best Productivity Award NPC to C.C.W in 1991-92

5 Certificate of Merit for Productivity NPC to C.C.W in 1998-99

6 Best improvement in the thermal energy NCB to B.C.W. in 1992-93 and C.C.W in
performance 1993-94

7 Best improvement energy performance NCB to B.C.W. in 1992-93

8 Bhama shah Award for educational Activities Govt. of Rajasthan to B.C.W. in 1996-97

9 Excellent Award for Maintaining Health IIT, Chennai& Vibration engineers

condition of machinery Consultants (P) Ltd.,& to B.C.W and C.C.W.
in 1996-97

10 Merit Award VEC (P) Ltd., Chennai for sustained

implementation of condition monitoring and
continued machine health improvement in
2001

11 Workers Education Trophy Central board for Workers Education, Udaipur

Ministry of Labour, Govt. of India to B.C.W. &
C.C.W in 1998-99 and again 2001-2002

12 Lal Bahadur Shastri Gold National Memorial International Greenland society for Excellent
Award Pollution control , implementation by C.C.W in
2002-2003

13 Best supporting core plant Regional Training centre, Nimbahera in 1998-

99,

2000-01 & 2001-02

14 Awards to Captive Mines (Safety week DGMS,Udaipur- 1995(1) , 1996 (2) , 1997(1),
celebration in Udaipur region) 1998(3), 1999(4), 2000(2),

2001(5), 2002(3)

15 Best income tax payee (TDS) Award Income tax Department, Udaipur Range to
B.C.W. in 1996-97

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BCW and CCW have received the quality Certification ISO9001:2002 for quality management
system and ISO: 14001 for Environment management system.

CAPEXIL has awarded the BCL top export award for 1990-91, 1991-92, and 1994-95 and
special award for 1992-93, 1993-94, 1995-96, 1996-97,1998-99 and 1999- 2000 for export of
cement.

The main marketing areas are Rajasthan, Haryana, Punjab, Delhi, Gujarat, Western U.P, and
Maharashtra.

International Forbes magazine has selected” Birla corporation limited” one of the India’s 20
best under billion $ companies.

COMPANY PROFILE
.

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Late Shri M.P.Birla Late Smt. Priyamvada Birla

MANAGEMENT
The day- to- day management of the company is being looked after by the Chief Executive
Officer, Shri B.R.Nahar who is assisted by a team of highly qualified professional persons.

CHAIRMAN ED & CEO

Late Shri R.S. Lodha Shri B.R.Nahar

Board of Directors

Shri N.K. Kejriwal Shri Vikram Swarup

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 Smt Nandini Nopany Shri Anand Bordia

Shri Harsh V. Lodha Shri B.B. Tandon

Shri Pracheta Majumdar Shri D.N.Ghosh

WHO’S WHO

DEPARTMENT AND HEADS OF DEPARTMENT

The company has 21 departments in the organization for well directing the
organization and to achieve the goals and mission for the company.

Name of the Department Head of the Department

HRD Dr. S.K. Jain

Gen Administration Mr. Anil Sharma

Accounts Mr. M.M. Jagetiya

Information System Mr. Bhupesh Sharma

Purchase Mr. P. Ghosh

Legal Mr. Umesh Pareekh

Personal & Welfare Mr. N.K. Singhee

Security Mr. Lt. Col. Jai Raj

Mines Mr. S.R. Sharma

Stores Mr. S.S. Choudhary

Building Mr. P.K. Saboo

Environment Mr. M.S. Murgan

Safety Mr. Sanjay Rathi

Time Office Mr. S.N. chechani

Production Mr. Arvind Jha

T.C.S. Mr. Mukesh Dad

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Engineering Mr. K.R. Karwa

Electrical Mr. S.Thattey

Sales & Marketing Mr. D.S. Sharma

Sales Accounts Mr. K.B. Jagetiya

Logisticswat Mr. K. R. Ra

BRIEF INTRODUCTION OF VARIOUS DEPARTMENTS

DEPARTMENT: - HUMAN RESOURCE DEVELOPMENT

HOD: - DR. S. K. JAIN

MEETING WITH: - DR. S.K. JAIN

The main responsibilities of human resource development department’s areas under

1. Training and Development Activity.

• Identifying training needs – Individual / departmental / organizational

• Determine the competence level of workers and wage bound staff

• Annual training plan / monthly training plan

• Training record

• Participant feedback program

• Measuring training effectiveness through different tools

• Working as faculty

2. Organizing Training Program

• At works

• Deputation to outside institution / organization

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 • RTC. Nimbahera

3. Suggestion Scheme

4. Exemplary Award Scheme

5. Publication of “Apani Baat”

6. Publication of “Hello”

7. Communication through clipping

8. Organize Friday forum

9. Induction of newly recruited

10. Birthday of all employees

11. Vocational training for BE / MBA / MCA students

12. Organizational development exercise / conduct survey

13. Library / Procurement of books / journals etc.

14. TPM and quality circle

15. Implementation of ISO 9001:2000QMS

• 16. Implementation of IS / ISO 14001EMS

17. Counseling of employees

18. CSR

19. PMS

20. Organize / Co – ordinate industrial visit for student

21. IMC – RBNQ awards and other awards

22. “5 S” activities

• Seiri

• Seiton

• Seiso

• Setketsu

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 • Shitsuke

DEPARTMENT: - ACCOUNTS
HOD: - SHRI M. M. JAGETIA

MEETING WITH: - SHRI M. M. JAGETIA

Account department involve in following function

• Maintaining accounts of the company

• Checking of allowances of staff

• Explanation of TA and DA allowance

• Depositing of cheque in bank

DEPARTMENT: - PRODUCTION
HOD: - SHRI ARVIND JHA

MEETING WITH: - SHRI ARVIND JHA

The lime stone is crushed between size of 25 mm to 16mm through primary and secondary
crusher in mines. The crushed lime stone comes through over conveyer belt from Mines to
CCW stock pile. There reclaimer machine is used to make homogenous mixture of lime stone.
The mixture is feed into territory crusher to make small pieces of 15 mm. Now this mixture of
limestone, red ockar and laterite is feed in raw mill. (Red ockar is rich in AL, while Laterite is
rich in Fe.). The limestone is 95%. While laterite & red ockar is in ratio of 40:60. The O/P of
raw mill is feed into raw mill silo. (In BCW 4 silo are there). Raw mill from silos is feed into 5
stage pre heaters to heat raw mill O/P. this O/P of pre heater is feed into to kiln (71 mt.) to burn
them it at a temperature of 14000C. At this temperature mixture is converted into clinker.

From yard clinker, gypsum & fly ash is feed into cement mill in ratio 70%:7%:22%. The O/P of
cement mill is PPC cement which is store in cement silos.

DEPARTMENT: - SALES & MARKETING

HOD: - SHRI N. NAGORI JI
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MEETING WITH: - SHRI D. S. SHARMA

Sales & marketing department is very crucial for an organization. Sales & marketing
department is responsible for sale of cement in various markets. There are basically three
types of sales.

Sales to Dealer – In this kind of sales, company sale cement directly to dealer which is
authorized by the company in particular area. This type of sale is mainly running in Rajasthan.

Sales to Depot – In this kind of sales, company sale cement to their depots than depot will sale
to dealer and consumer.

Non Trade Sale – In this type of sale, company directly sale cement to the end users who buys
cement in high volume. In this kind of sale there is no middle man like depot and dealer only
third party is involved. The minimum quantity of this sale is 100 tons.

BCW & CCW are selling cement in seven states of our country through several depots which
are mentioned below.

Rajasthan Zone I – Alwar, Bikaner, Jaipur, Jhunjhunu & Jodhpur

Rajasthan Zone II – Chittorgarh, Kota, Udaipur & Ajmer

Haryana – Gurgoan, Hisar, Kaithal, Narnaul, Rewari & Sirsa

Punjab – Amritsar, Jallandhar, Kotkapur, Ludhiana and Pabhat

UP – Agra, Aligarh, Noida and Ghaziabad

Gujarat – Ahemdabad, Himmatnagar and Vadodara

MP – Indore, Neemuch, Ratlam and Ujjain

∗ Rajasthan is divided in two zones.

DEPARTMENT: - LOGISTICS / RAIL DISPATCH

HOD: - SHRI K. R. RAWAT

MEETING WITH: - SHRI K. R. RAWAT / SHRI DINESH AGARWAL

Logistics department is very important part of cement plant. Logistics is responsible for
transportation of cement from plant to the desire all location. There are two modes of
transportation
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 • By Road

• By Rail

Firstly logistic department will check that which mode is cheaper and suitable for any particular
location. After that they arrange that mode for dispatching the cement.

In some special case only rail mode is used may be there is problem with road transportation
at any particular location. Normally rail mode is cheaper where distance is more than 500
kames. In case the quantity is in high volume and require in short period than logistics has to
take rail mode for moving the cement. In case if there is two point destinations when material is
moving through rail mode than maximum distance between two station is 200 kames and
minimum 10 wagon will offload at single destination. There is 9 hours are free time for both
loading or unloading of rail than after there is demurrage of 100 Rs. Per wagon per hour. In
case of road transportation, logistics department is working with 35 transport companies which
are authorized by the company.

DEPARTMENT: - TECHNICAL CUSTOMER SERVICE

HOD: - SHRI MUKESH DAD

MEETING WITH: - SHRI MUKESH DAD

Effective quality control is only half the story behind the widespread acceptance enjoyed by our
brands. The other half of the credit belongs to our technical consumer services (TCS). Main
function of TCS are mentioned below

• Provide technical back up to customer

• Assessing consumer needs and construction requirement

• Conducting technical seminars

• Research and development in cement and concrete

• Continuous analysis of market feedback leading to continuous improvement in quality

and production process.

• Educating field force and marketing force about product competitiveness.

• Regularly organizing mason meet, dealers meet, architect meet, builders meet,
consumer meet, etc.
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 • Monitoring the quality standards of packing.

• Ensuring compliance with quality assurance system ISO 9001:2000

DEPARTMENT: - PERSONNEL
HOD: - SHRI N.K. SINGHI

MEETING WITH: - SHRI VIJAY SHARMA

In past, personnel department is known as labour office. Their main responsibilities are

Sanitation problem of labour

Maintenance of labour colony

Payment wages and allowances of labour

Legal matter related to labour

Maintenances of canteen and dispensary

Watch and maintain labour law and family fact

Provide safety material to labour

• Helmet once in 5 year

• Raincoat once in 3 year

• Shoes once in 5 year

• Uniform once in 5 year

Welfare scheme

Long service award function

Family planning camp

Free medicine

Celebration of Republic day, Independence Day and Janmastmi function.

Supervision of drinking water

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Maintenance of cycle stand

Supervision over mines

Maintain leave record of workers

Supervision of boiler

Watch over labour union

Writing of quotation on board

DEPARTMENT: - TIME OFFICE

HOD: - SHRI S. N. CHECHANI

MEETING WITH: - SHRI S. N. CHECHANI

In broad sense we can say that time office is a part of personnel department. Their main
responsibilities are

They are maintaining record of provident fund of employee and staff

Maintain record of gratuity of staff and employee

Compressed card are given to employee.

Shift time is

6:00 AM to 2:00 PM

2:00 AM to 10:00 PM

10:00 PM to 6:00 AM

If employee is come after 10 min or late by 10 min then they are not allowed.

Watch over all work related to labour.

Provide loan to employee Max Rs. 15000 and charge interest 9.5% to 10%.

For salary account they have tie up with SBI, SBBJ, PNB and IDBI.

DEPARTMENT: - GENERAL ADMINISTRATION AND ESTABLISHMENT

HOD :- SHRI ANIL SHARMA

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MEETING WITH: - SHRI ANIL SHARMA

The main responsibilities General Administration and establishment department are:-

• Maintenance of colony

• Allocation of house staff

• Maintenance & allocation of vehicles

• Postal and telecom system in company

• Distribution of stationary

• Maintenance of guest house and allocation of room in guest house

• Salary perks and allowances for staff

• Keeping leave record of all staff

• Maintenance of furniture in office and staff quarters

DEPARTMENT: - SECURITY
HOD :- LT. COL. JAIRAJ.

MEETING :- LT. COL. JAIRAJ & SHRI TEJ SINGH

T he main responsibilities of security department are

• Maintain record of in & out material in factory

• Checking material as per challan

• Maintain record labor working in factory

• Checking of labor

• Ambulance facility

• Arrangement of vehicle for the staff on their demand

• Keeping record of vehicles/ drivers.

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DEPARTMENT :- LEGAL
HOD :- SHRI UMESH PAREEKH

MEETING WITH :- SHRI UMESH PAREEKH

Legal department involve in following function:-

• Legal issue related to land, civil, mines, criminal, marking and bounce of cheque etc.

• Give advice to various departments on legal matter.

• Process in case of issue

• Engage suitable lawyer

• Briefing the case to lawyer

• Watch the progress of case

DEPARTMENT: - ISO 90001:2000

HOD :- SHRI R. M. SINHA

MEETING WITH: - SHRI R. M. SNIHA

ISO is based on continuous process to improvement in quality

• They get 9001:2000 certifications in 2002-2003.

• Get ISO 9001:2000 certifications for three years.

• 18 departments are selected in BCW for ISO certification.

ISO 9001:2000

(QMS Policy)

Birla Corporation Limited, Chanderia is committed to fill the requirement of customers to their
entire satisfaction and improves the effectiveness of QMS.

• Enhance customer satisfaction by supplying consistent quality cement.

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 • Regular up gradation of technology optimum utilization of resources and up keep of
equipment for reducing cost.

• Training and improvement of employees to develop quality culture in units.

DEPARTMENT: - INFORMATION SYSTEM

HOD :- SHRI BHUPESH SHARMA

MEETING :- SHRI BHUPESH SHARMA

Information system department provide online connectivity within the administration office,
factory. Depot, regional office and godown. They provide online connectivity through internet
&VNP.

They have three kind of server.

Mail serves-for checking mail and it is enabled with antivirus server.

Web server-They website of Birla is run on this server and this server is password protected.

Application server- Two application server one for internal client (office & factory) & other for
external client (RO & depot)

Database server is run on oracle 9i&sun.

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DEPARTMENT: - PURCHASE
HOD :- SHRI P.K. GHOSH

MEETING WITH: - SHRI H.R.GUPTA

Every purchase in the company is done by the purchase department except the raw material
for the production of cement. Such as stationary items, furniture etc.

They are using following method for purchase of product.

• Rate contract

• Annual order

• Repeat order

• Local purchase advice

• Mumbai purchase advice

They made payment to party in two ways. First way is payment after 30 days of purchase.
Second, when material is approved by the store then they made payment to party.

In case single item value is less than Rs. 5000 then purchase that product. If single item
values in between Rs.5000 to 10000 then purchase department take permission from
president. If single item value is above Rs.10000 then concern department take permission
from the president.

Process of purchase of material.

Department issue indent (in this way given specification, drawing, quality of product) send to
purchase department.

Check material in store

If available If not
Check weather supplied to that dept. Purchase material at the best
price
If yes If not
Then supplied to Purchase material at the best

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dept. price.

DEPARTMENT: - ENVIRONMENT & SAFETY

HOD :- SHRI M.S.MURUGAN

MEETING WITH: - SHRI SANJAY RATHI & SHRI M.S. MURUGAN

They are using electrostatic preceptor for controlling ir pollution. Rajasthan State Pollution
control boards gives license for Air act & water act. This department is setup to fulfill air &
water act. They have 60dust collector & 11 ESP in factory. The dust emitter in ESP is working
efficient if air passing through it is below 1500 C. The maximum dust allow from ESP is
100mg/m3 as per RSPCB. At working time of ESP dust actually comes in 20 mg/m3. As per
RSPCB availability of ESP must be above 95%. They also have to maintain register for Kiln &
ESP.

IS/ISO14001 (EMS)

Birla Corporation Limited is engaged in the manufacturing of different varieties of cement using
dry process having two plants. The Birla Corporation commits to Prevention of pollution by
setting appropriate objective & targets for its activities, review the same & strive to achieve the
goal.
Comply with all relevant environment legal requirements and other requirements to which it
subscribe and related to environmental performance.
Conserve energy and natural resources.
Encourage recycle and re utilization of waste products.
Documents implement and maintain EMS in confirmatory to IS/ISO14001.
Communicate its environment policy to its entire employee including those working on our.

DEPARTMENT: - BUILDING AND RAW MATERIAL

HOD :- SHRI P. K. SABOO

MEETING :- SHRI R. K. JAGETIA

The work of raw material department is procurement of raw material for manufacturing of
cement.
Get lime stone from their own mines which are 4.5 km away from plant & sometimes purchase

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from open market.
Purchase red oawker from Mines of Mr. Sherkhan in Sawa.
Purchase coal from Korba (M.P), high grade coal from South Africa & also sometime open
market.
Purchase laterite from Badi Sadri & Sawa.
Purchase gypsum from Bikaner.
Get fly ash from Kota NTPC & other sources also.
Purchase peat coke from Reliance Jamnagar.
Purchase poly propylene (PP) bags from local venders.
For transportation all nearby Cement Company have association which fix price for
transportation.

DEPARTMENT: - MINES
HOD :- MR. S. R. SHARMA

MEETING WITH: - MR. S. M. AHMED

Mines department is mainly responsible for excavation of lime stone and crushing them in to
small prices and transfer them to CCW plant through 4.5 km long conveyor belt. They have
totally mechanized machine foe excavation of lime stone. They have two crusher for crushing
of lime stone about 5000 to 10000 tons. Government takes Rs 45 per tones royalty. Officially
dig to a depth of 40 meter.

They use ammonium nitrate and diesel as explosive. They use pump for dewatering of
seepage water. During crushing separate lime stone according to quality in to eight segments.

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70% to 80% of limestone used in factory is supplied from mines and rests are purchased from
open market.

DEPARTMENT: - ELECTRICAL AND INSTRUMNETATION

HOD :- SHRI S. THATTEY

MEETING WITH: - SHRI S. THATTEY

Electrical and instrumental department is responsible for monitoring of on consumption of

electricity in the plants. Also they are responsible for consumption of electricity drawn from
RSEB. They monitor that electricity should not be drawn more than 6414 KWA from RSEB
otherwise there is penalty since there limit define by RSEB is 6414 KWA. They also
responsible for maintenance of electrical motors and other electrical equipment in plants.

DEPARTMENT: - ENGINEERING
HOD :- SHRI K. R. KARWA

MEETING WITH: - SHRI R. M. TONDAN

Engineering department is responsible for the maintenance and monitoring of mechanical

equipments installed in the plants for production of cement.

DEPARTMENT: - PACKING PLANT

HOD :- SHRI K. R. RAWAT

MEETING WITH: - SHRI K. R. RAWAT & MR. S.C.AJMERA

The main responsibility of packing plant is to pack the cement in poly poplins bags from the
silos. There are four silos in BCW for cement. In those first and second silos is for PPC –
SAMRAT cement, third is for SRC cement and fourth one is for 43 Grade cement. There are
three packers each having eight nozzles which are used to fill cement in the poly poplins bags.
There is sensor in packers which allow exact weight in each bag i.e. 50kgs. And tolerance limit
is +/- 100 mg. after packing of cement bags, bags are moves over conveyor belt to yard which
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are loaded in trucks and rail.
There are different types of bags on which different MRP is printed as per the rates in market
or as per the state wise rate.
As per the Delivery Instruction (DI) packing plant load the cement in trucks and rail. In the DI
everything is clearly mentioned about the price, quality, quantity, destination, etc.

TDEPARTMENT: - STORES
HOD :- SHRI R.A. GNANEESWARAN

MEETING WITH: - SHRI R.A. GNANEESWARAN

Main functions of this department is to keep material properly in the stores that re available
with them and also having the proper record of the material which has to issued other
department and available with the store. Generally they used FIFO method for inventory
control.

If any department has any requirement of any material, they will give written information to
store department. Now store department will check that particular material is available with
them or not, if yes than they will whether that material is reserve for other department or not, if
not than store department will physically check the material and will issued to concern
department. in case they don’t have particular material which is require by any department
than they will inform to purchase department for purchase. Purchase department will invite
quotation or tender for that material and will purchase as per their norms and principle.
Supplier will send that material to purchase department or security gate than security person
will check that material as per invoice and take delivery and will dispatch to store department.
Store department will physically check that material and inform to concerned department which
open the indent for that material. If material is more than that requirement than store will keep
balance material. Concern department will check the quality of material if quality is OK than
they will used otherwise store department will returned that material to supplier and inform to
accounts and purchase department to stop the payment against that rejected material.

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DEPARTMENT: - LABORATORY
HOD :- SHRI B. S. TIWARI

MEETING WITH: - SHRI VYAS JI

There are two laboratories at that plant one of them is Chemical laboratory and other is
physical laboratory.In Chemical laboratory, laboratory persons are checking cement at every
stage in every hour and giving suggestion to production department or CCR as per the results
obtained from testing. Like incensement and reduction of any ingredients in cement production
stage. In Physical laboratory, laboratory persons are testing final cement in practical way. In
this testing they are analyzing-Cement setting time, cement strength etc.

Whatever results they are obtaining from chemicals and physical testing which should be as
per the BIS norms.

Definition of Cement

Cement is a binding material. Cement is one of the cheapest, readily available, strong and long
life materials. The weathering effect on cement is very low, for the manufacturing of the
Cement the basic raw material is limestone (calcium carbonate). The limestone should have at
least 80% purity. The purest form of limestone is Marble.

The quality of cement is directly proportional to its binding force/strength. Over a period of time
it shouldn’t lose its binding force otherwise the binding will collapse.

“Cement can be defined as a substance which binds together solid bodies by hardening from a
semi liquid state.”

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Grades
A grade of cement denotes its 28 days compressive strength. The compressive strength is
determined by crushing cement mortar cube in compressive testing machine after 28 days
crushing in water tank. So higher the grade, higher would be the strength of cement and lower
the grade, weaker shall be the strength of cement.

There are three grades of cement in Chittorgarh units. These are:-

1. 43 Grade Ordinary Portland cement.

2. 53 Grade Ordinary Portland cement.

3. Portland Pozzolana (fly ash based) cement.

Contents of Cement
The main element, which is used in cement manufacturing, is as follow:

Limestone

Late rite

Boxide

Gypsum

And for PPC cement

Fly ash is also added with above elements.

Recent Development
Now a day all the major cement producers have started the production of brand new cement
called PORTLAND POZZOLLA CEMENT (PPC). The cost is main factor behind this ideology.
Fly ash, a waste material of power plant is used in that type of cement and the cost of this
material is very cheap. Although the BIS have some specification under this the fly ash can be
added. The quality of cement is not affected due to fly ash.

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Beside this cement producers are using many new technologies. For example fully automatic
plant, Reduction in labor cost with the help of new machines, qualified management and labor
etc.

There are around 100 large and more than 200 mini cement plants in India.

Portland cement
Portland cement is a type of cement, not a brand name. Many cement manufacturer make
Portland cement.

Portland cement, the basic ingredient of cement, is a closely controlled chemical combination
of calcium, silicon, iron and small amount of other ingredient to which gypsum is added in the
final grinding to regulate the setting time of concrete.

It is a finely ground powder produced by grinding clinker (more than 90%), about a maximum
of 5% gypsum which control the set time and up to 5% minor constituents (as allowed by
various standards)

Why is Gypsum added with Clinker in the production of cement?

Gypsum is added to the cement production process mainly for the purpose of regulating its
setting time.

What is setting time?

It is the time required to change the stage of cement paste from fluid to a rigid one.

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What is Compressive strength?

Compressive strength is the usual primary requirement of good cement in it’s hardened state
and this is an overall measure for the quality of cement and concrete. In order to ascertain the
compressive strength of cement and concrete, a predetermined ratio of cement, aggregate and
water are thoroughly mixed and specimens are cast. These specimens are cured and stored in
specified environmental conditions prior to testing it’s compressive strength at various ages
like three days, seven days, 28 days, etc.,

What is fly ash?

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Fly ash is a by-product from coal-fired electricity generating power plants. The molten ash is
entrained in the flue gas and cools rapidly, when leaving the combustion zone (e.g. from
1500°C to 2000°C in few seconds), into spherical, glassy particles. Most of these particles fly
out with the flue gas stream and are therefore called fly ash.

OXIDE PERCENTAGE

OXIDES Clinker Fly Ash

43 / 53 Grade

CaO 58 - 67 2-5

Sio2 16 – 26 60 - 65

Fe2O3 01 - 05 04 -05

Al2O3 03 - 08 20 - 25

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 Birla Samrat is best suitable for
• All type of R.C.C. work for residential & commercial buildings.

• Heavy foundation, dams, canals, mass concretes.

• Brick walls, stonewalls, plastering, floorings & finishing.

• Culverts, drainage, swimming pools.

• Water storage tanks, basements.

• Marine works.

• Flyovers, bridges etc.

• Retaining walls, underground & overhead tanks.

Production Process of Cement:-

1. Mining: - The mining of limestone is done in such a way so as get approx. 78% to 82%
pure limestone. The mines of Birla cement works is spread over 25 sq km and is
expected to useful for around next 50 years.

2. Crushing: - The limestone then crushes to 16 to 25 mm of size. This is done

itself and then this crushed limestone is send to factory through a conveyor belt
stretching 4.5 km in length.

3. Grinding: - This limestone is grinded with laterite (it has some iron % so as to
extend its setting time). In raw mill this is grinded mixture is send to silos.

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 4. Blending: - In the silos blending is done so as to maintain the uniform mixture.
From the silo this mixture is send to the pre heater.

5. Baking/ Burning: - The mixture is preheated in pre-heater then it goes to kiln

where the baking and burning takes place. In calcinations burning zone of the
kiln pulverized coal is used as a fuel in this process. The clinker formation takes
place in the burning zone, which is cooled.

6. Grinding: - The grinding of clinker with gypsum is done in cement mill. It is

basically done to increase the setting time of the cement. The cement is then
stored for some time.

7. Packaging: - This cement is sent to packaging plant where it is packed in bags

using electronic packaging machines.

ESP and bag dust collectors is used in the chimneys in order to reduce the pollution and
it also help in retrieving the cement, which was otherwise going a waste.

1. Ordinary Portland cement

2. Pozzolana Portland cement

The basic difference between the OPC and PPC is of the Pozzolana material, which is used in
PPC to increase the blending properties of the cement and also it reduce the manufacturing
cost is added in cement mill.

Salient Features:-

1. First dry process plant in Asia.

2. Latest precalciner technology.

3. Microprocessor aided central controlled system for plant operation.

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4. Analogue processing with programmable logic system fuzzy logic.

5. Quality control system with X – Ray analyzer online connection control.

6. Online T.V. cameras for observing kiln inside burning condition at Central Control Room.

7. Nox analyses for monitoring burning efficiency.

8. Computer aided maintenance mgnt, store mgnt, sales and account mgnt.

Manpower:-

Sr. No. Category No. of Employee

1 Staff 596

2 Workers BCW 716

3 Workers CCW 451

4 Workers Mines 149

COMPETITORS

The main competitors of Birla cement in this area are

✔ Ultratech Cement

✔ Ambuja cement

✔ JK Nimbaheda

✔ Binani cement

✔ Shree cement
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 Varieties of Cement Available In the Market

Common types of cement normally available in the market and their specific user are as
under:-

S.No. Cement Type Specific Use

1. PPC (clay based) Construction of dams, like sewage pipes,
plastering, masonry and finishing work.
2. PBFS Construction of Bridger sea parts where
saline water comes in construction of
channels through which the washing of
acids, salts, sulphur etc. flow
3. White cement Manufacturing of tiles, artistic decorations,
floor, concrete etc. Generally means for non-
structure uses.
4. SRC Marine structure underground construction
chemical plants, effluent treatment works,
foundation pills etc.
5. Oil well cement Used by petroleum industry for cementing
gas and oil well at high temperature and
pressure.
6. Masonry cement Mortars for bricks, stones and concrete
blocks masonry as well as for rendering and
plastering work. Thus cement is not be used
for structural work.
7. Rapid Hardening cement Quick setting and high early strength cement,
filling cracks in dams, fast construction work
of army.

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CHANNEL OF DISTRIBUTION
Channel of distribution can be viewed as sets of independent organization involved in the

Process of making a product or service available for use or consumption

Direct party sale

In direct party sale manufacturer selling directly to the final consumer

GovtCement
& private institutions
manufacturer
or individuals (in bulk
demand)

Sale through Depot

(Trade sale)

Consumer
Dealers
Cement
Market
Sub dealer
manufacturer
Depot
/Retailer

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Direct party

Cement Depot
Market
Party
/Customer
manufacturer

PRICE DYNAMICS

Pricing decision for most of the products is risky, ill-defined and unstructured decision. At the
same time, pricing determines the very viability of any marketing programmer because the
demand and sales revenue depends on the price in partially controlled economy like ours;
flexibility in pricing is somewhat limited. A variety of social objective come in to play.

BASES OF PRICING

What are prices based on? in a planned economy, prices can be based on needs, on cost or
on market needs based pricing is mainly found in case of social services, cost based pricing is
found mainly in contract selling to government ,project pricing, market pricing.

Market based pricing is practiced by most consumer packed goods manufacturer by small
retailers. Many firms follows pricing strategy which is some mix of market based and full cost
pricing.

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LAW OF DEMAND AND SUPPLY
Law of demand and supply says that when supply is more and demand is less, naturally prices
should fall & vice-versa. the demand for cement varies seasonally e g in the rainy season the
demand falls due to perishable nature of cement, however cement company continuously
produces it Market get flooded with cement and there are no purchaser hence the price of
cement in the rainy season falls. The situation is completely different in summer season. Due
to reduction in the stock of water in Dams, the power generation electric power raised by the
cement plants. This result in loss of production if cement demand is more than the supply in
the summer season as the construction companies in full swing.

TECHONOLOGICAL AND MARKETING RELATED FACTORS.

If the cement company is bringing new improved machinery & technology than naturally it adds
to initial project cost. The market policy used by the company also governs the price. If the
company adopts aggressive policy , spends a lot on advertising ,sales promotion then
naturally price per bag will increased adoption of ISO 9000 system will also add to the cost of
the cement .

DISTANCE OF THE MARKET PLACE FROM THE PLANT

If market place is in core area (0 to 200 km radius) then transportation cost will be least. In
fringe area (200 to 350 km radius) the transport cost will be relatively higher. In an area of (350
to 500 km radius), the price will get jacked up due to more expenditure involved in transport.

PACKING MATERIAL
The type of packing material commonly used is HDEP, HDPP. Paper is costlier the HDEP so
the price may vary on the basis of packing material.

STORING MATERIAL
One company may adopt German multi compartment silo system for storing various types of
cement of manufacturers at one place. This system helps bypass the shutdown of the plant ,as
different cement like SRC, PPC,OPC etc can be manufactured as per convenience and
supplied to the customer’s account of shut down cost. These days normal trend is to grind the
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cement finger to get advantage of higher early strength. Extra grinding costs naturally add to
cost of cement per bag.

PRODUCT DEVELOPMENT
The quality of cement manufacturing in India is improving day by day. Today for different end
applications consumers can get following types of cement.

➢ Ordinary Portland Cement

➢ Pozzolana Portland Cement

➢ Blastfurnace Cement

➢ Sulphate Resisting Cement

➢ Masonry Cement

➢ Super Sulphate Cement

ORDINARY PORTLAND CEMENT:-

OPC, popularly known as gray Cement, has 95% clinker and 5% Gypsum and other materials.
It accounts for 50% of the total consumption. White cement is a variation OPC and

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Is used for decorative purpose like rendering of wall, flooring etc. it contains a very low
promotion of iron oxide. It is available in two grades like 43 & 45 for different uses.

POZZOLANA PORTLAND CEMENT:-

PPC has 80% clinker and 15% Pozzolana and 5% gypsum and accounts for 30% of total
consumption. Pozzolana has siliceous materials that do not posses cementing properties in
the presence of water. It is cheaply manufactured because it uses fly ash / burnt clay /coal
waste as the main ingredient. It has lower heat of hydration, which helps in preventing cracks
where large volumes are being cast.

PORTLAND BLAST FURNACE SLAGE CEMENT:-

PBFSE consist of 45%, clinker , 50% blast furnace slag and 5% gypsum and accounts for
10% of the total cement consumed. It has a heat of hydration even lower than PPC and is
generally used in construction of dams and similar massive construction.

WHITE CEMENT:-
It is an OPC clinker using fuel oil ( instead of coal) and with iron oxide content below for 0.4%
to ensure whiteness .special cooling technique is used to enhance aesthetic value, in tiles and
for flooring. White cement is much more expensive than gray cement.

SPECIALIZED CEMENT
1. Oil well cement

It is made from with special additives to prevent any porosity.

2. Rapid hardening Portland cement:-

It is similar to OPC it is grinded much finer, so that on casting the compressive strength
increases rapidly.

3. Water proof cement

OPC, with small portion of calcium state or non-sponifible oil used to impart waterproofing
properties.

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SWOT ANALYSIS OF BIRLA CORPORATION LIMITED

Strengths:-
1. The industry is likely to maintain its growth momentum and continue growing at about
9 – 10% in the foreseeable future.

2. Government initiative in the infrastructure sector such as the commencement of the

second phase of the National Highway Development project, freight carriers, rural roads
and development of the housing sector, are likely to be the main drivers of growth.

3. Measures initiated by the Government towards public-private partnership for removing

bottleneck in the development of infrastructure in the country, augurs well for the industry.

4. In the coming few years the demand for the cement will increase which will be booming
news for cement manufactures.

5. For the purpose of the packing of essential item, jute products which are environment
friendly and biodegradable characteristic are considered as best option.

Weaknesses
1. High capital cost and investment cost for each and every project.

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 2. The complex Excise Duty structure based on the category of buyer and end use of the
cement has caused at lot of confusion in the industry.

3. The recent ban on export of cement clinker would increase the availability of cement in
the domestic market, which in turn would put pressure on cement prices.

4. The major concern for the industry are :

• Continuous increase in labor cost.

• Shortage of skilled laborers.

• Appreciation of rupees against foreign currencies.

• Procuring of limestone mines at economical price an entry barrier.

Opportunities

1. Adequate support from the Government is very essential to promote business activities.

2. Increase in the production and sell of cement at different plants have increased the
turnover of the company.

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 3. It would be in the interest of both the government and the industry to work together with
aim to streamline the indirect tax regime and keep the prices of the inputs such as coal
under control so that the cement price can be maintained at reasonable levels.

4. Despite slightly lower economic growth, the construction and infrastructure sector is
expected to record healthy growth, which augurs well for cement industry.

5. The modernization, productivity improvement and cost control measures will improve the
performance of the division in times to come.

Threats
• The recent moves by the Central Government in making the import of the cement total
duty free, is a cause of for the Indian cement industry.

• Further recent changes in the Central Excise Duty structure by way of introduction of
multiple slabs of Excise Duty is also a cause of worry for the industry.

• Almost all the major players in the industry have announced substantial increase in the
capacity and the possibility of over supply situation cannot be ruled out.

• Increased railway freight, coal prices and dispatch bottlenecks on account of truck
Loading restrictions imposed by various State Governments

• Scarcities of good quality Coal are some other factors which are cause of concern for the
industry.
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“Developing Marketing Strategy by Knowing Market share and promotional
scheme of BCW/CCW Product- 2010 for Birla Cement Works ”

Market share, in strategic management and marketing is, according to Carlton O'Neal, the percentage
or proportion of the total available market or market segment that is being serviced by a company. It
can be expressed as a company's sales revenue (from that market) divided by the total sales revenue
available in that market. It can also be expressed as a company's unit sales volume (in a market)
divided by the total volume of units sold in that market. It is generally necessary to commission market
research (generally desk/secondary research) to determine, although sometimes primary) to estimate
the total market size and a company's market share.

Increasing market share is one of the most important objectives of business. The main advantage of
using market share as a measure of business performance is that it is less dependent upon macro
environmental variables such as the state of the economy or changes in tax policy. However,
increasing market share may be dangerous for makers of fungible hazardous products, particularly
products sold into the United States market, where they may be subject to market share liability.

Promotion Scheme
Promotion is the third P of the marketing mix, a pre-eminent and integral channel to communicate
to the consumers. Such an eclectic amalgam of activities is this third segment of the marketing mix
that just like the marketing mix, there is a promotion mix as well, which is inclusive of both direct
and indirect methods to bring the brand communication forward to the target market and shape the
positioning of the brand and the company.

Precisely, there are two types of promotion methods. One set of methods deals with the
direct mode of promotion while the other strategy aims for the oblique and indirect methods.

The direct methods are inclusive of some of the most conventional and well-known methods, the
most popular of which is advertising. Then follows personal selling (used mostly in pharmaceutical

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companies), publicity, attractive displays (kiosks), special event sales and manufacturer's aids.

Coming to the indirect styles of promotion, they are the more unconventional and not so popular
yet effective methods. In the recent years, these methods have managed to reach a large number
of target audiences in a cost-effective manner. These indirect methods of communication include
public relations, customer relations, customer services,

Objectives of promotion
Promotion tools are varies in their specific objectives. A free sample stimulates consumer trial, whereas
a free management-advisory service aims at cementing a long term relationship with a retailer.

Sellers use incentive type of sale promotion to attract new tries, to reward loyal customers,
and to increase the repurchase rates of occasional users. Sales promotions often attract brand
switchers, who are primarily looking for low price, good value or premiums. If some of them would not
have otherwise tried the brand, promotion can yield long-term increases in market share.

Sales promotions in market of high brand similarity can produce high sales responses in the
short run but little permanent gain in brand preference over the longer term. In market of high brand
similarity, they may be able to alter market share permanently. In addition to brand switching,
consumers may engage in stockpiling –purchasing earlier than usual or purchasing extra quantities.

Promotional Tools
Manufacture use a number of trade promotion tools as follows

1. Price-off- A straight discount off the list price on each case purchased during a stated time
period.

2. Allowance- An amount offered in return for the retailer’s agreeing to feature the
manufacturer’s product in some way. Advertising allowances compensate retailers for
advertising the manufacturer’s product. A display allowance compensates them for carrying a
special product display.

3. Free Goods- Offer of extra cases of merchandise to intermediaries who buy a certain
quantity or who feature a certain flavor or size.

4. Trade Shows and convention- industry association organize annual trade and conventions.
Business marketers may spend as much as 35% of their promotion budget on trade shows.
Over 5,600 range from a new place every year, drawing approximately 80 million attendees.
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5. Sales Contest- A sales contest aims at including the sales force or dealers to increase their
sales results over a stated period, with prizes (money, trips, gifts, points) going to those who
succeed.

6. Specialty Advertising- Specialty advertising consists of useful, low-cost items bearing the company’s
name and address, and sometimes an advertising message that sales people give to prospects and
customers.

RESEARCH METHODOLOGY

Statement of problem:-

• Objective of Research:-

The purpose of research is to discover answer to question through the

application of scientific procedures. The main aim of research is to find out the
truth which is hidden & which has not been discovered yet.

However, each research study has its own specific purpose. There are several
common objective of research as follow:-

 To study the brand positioning of “Birla Samrat” in the market.

 To compare the major cement brands in terms of Price, Preference, Quality, Packing and
Colour.

 To compare the advertisement strategy of the various cement brands.

 To know which attribute of cement consumer prefer more
 By which medium consumer know about the cement and on whom they trust
more in selection of cement in there construction.

Research Methodology

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Project Research Type Descriptive Research
Data Sources Primary Data
Research Approach Survey Method
Research Instrument Questionnaire
Data Analysis Logical analysis
Sampling Procedure Random Sampling
Sample Size 40 Respondents for dealer
Geographical Coverage Bhilwara
Duration of the Survey 14 Days

Calculation
In questionnaire there are 10 question for dealer and 10 for customer. Each question consist 9
major cement brands which are famous in Rajasthan like Birla Samrat Cement, Ambuja Cement,
Ultratech Cement, Binani Cement, J.K. Laxmi Cement, Binani Cement, Bangur Cement, Rockstrong
cement & Shree Cement . In all questions rank is given from 1 to 9 and also according to question in
customer’s questionnaire.

After collecting all the data according to their ranking, I gave the score as: - for

1st rank – 9 points

2nd rank – 8 points

And so on.

Competitive Study among Various Cement Brands

✔ ABOUT THE PROJECT :-

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 The project contains various questions. These questions are
designed to analyses the various dealer’s and customer’s behaviour towards the Best Cement
Brand in Bhilwara. Project includes whole study of cement market & questionnaire. By help of
this survey we know that which cement company best according to a various attributes of
cement which company provides best sales promotion strategy, which company media is more
effective in present market.

✔ Major Issue:-

The study basically draws attention towards the perception

attributes of the various dealer & customer and which factor influence to them. Major issue is
to knowing cement market where we stand & what the reason behind lacking is & trying to
come out with best result which helpful to company growth.

✔ About questionnaire: -

One questionnaire prepared for dealer & one for customer.

Both questionnaires consist of 10 questions. All these questions are related to know the
position of different brands prevailing in the market and dealers satisfaction level. This
questionnaire is also helpful in knowing the market potential of Bhilwara. It is also helpful in
knowing where our company stands in market

QUESTIONNER

Comparative Study of Various Cement Brand

By

Market Share & Promotional Scheme

Personal Detail:-

Name of the Firm....................................................................

Contact no. .....................................................................

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Address ......................................................................

1. How long you are in this cement business?

.........................................................................................

2. Which company’s cement you are selling?

..........................................................................................

3. How many sub dealers do you have?

..........................................................................................

4. According to you how much potential of average sale in a weak/month?

1. Birla Samrat [ ] 4.Shree Cement [ ] 5.Amuja [ ]

• 2. Ultratech [ ] 5. .Cemento [ ] 8. Bangur [ ]

3. J.K.cement [ ] 6. J.K. Laxmi [ ] 9. Binani [ ]

5. What are average sales of done by you?

………………………………………………

6. Ranked the following brand on the basis of sales.

1. Birla Samrat [ ] 4.Shree Cement [ ] 5.Amuja [ ]

2. Ultratech [ ] 5. .Cemento [ ] 8. Bangur [ ]

3. J.K.cement [ ] 6. J.K. Laxmi [ ] 9. Binani [ ]

7. Do you have any scheme/discount in seasoned time?

..........................................................................................

8. In which form do you wish to have target discount after achieved target?

(a) Cash (b) Gold (c) Gift (d) others

9. Personally which brand attracts you?

1. Birla Samrat [ ] 4.Shree Cement [ ] 5.Amuja [ ]

2. Ultratech [ ] 5. .Cemento [ ] 8. Bangur [ ]

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 3. J.K.cement [ ] 6. J.K. Laxmi [ ] 9. Binani [ ]

10. Ranked the following brands on basis of advertisement on T.V.?

1. Birla Samrat [ ] 4.Shree Cement [ ] 5.Amuja [ ]

2. Ultratech [ ] 5. .Cemento [ ] 8. Bangur [ ]

3. J.K.cement [ ] 6. J.K. Laxmi [ ] 9. Binani [ ]

11. Ranked the following brands on basis of wall painting?

1. Birla Samrat [ ] 4.Shree Cement [ ] 5.Amuja [ ]

2. Ultratech [ ] 5. .Cemento [ ] 8. Bangur [ ]

3. J.K.Cement [ ] 6. J.K. Laxmi [ ] 9. Binani [ ]

12. Ranked the following brands on advertisement on hording?

1. Birla Samrat [ ] 4.Shree Cement [ ] 5.Amuja [ ]

2. Ultratech [ ] 5. .Cemento [ ] 8. Bangur [ ]

3. J.K.cement [ ] 6. J.K. Laxmi [ ] 9. Binani [ ]

Date:

Signature

Question 4. Rank according to average sales

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 Brand Sales(T
n)

Analysis- as per the graph shows that on the behalf of average 7312.5
sales per month (in TN) Birla is leading brand among all brands. Bir
Ultratech 2560
la
J.K.Cement 1855
Shree 1577.5
cement
Cemento 795

J.K.Laxmi 693.75

Question 6. Ranked according sales volume in the market. Ambuja 1647.5

Bangur 1152.5

Binani 1552.5

Brand Marks

360
Birl
Ultratech 306
a
J.K.Cement 213

Analysis- according weight/sales Birla has given maximum marks. Shree 188
cement

Cemento 93

J.K.Laxmi 73

Ambuja 242
Question 9. Ranked according to attribute of cement.
Bangur 175

Binani 202

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 Brand Marks

340
Birl
Ultratech 287
Analysis- According to attribute of cement like quality, colour, a
J.K.Cement 230
fineness highest marks obtain by Birla cement.
Shree 172
cement

Cemento 55

J.K.Laxmi 71

Ambuja 247

Bangur 193

Binani 220

Question 10. Ranked according to advertisement on television.

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 Brand Marks

0
Birl
Ultratech 322
Analysis- according to advertisement on television Birla cement’s a
J.K.Cement 96
performance is negligible. So organisation should take appropriate
Shree 179
action because television is powerful tool for advertisement
cement

Cemento 181

J.K.Laxmi 41

Ambuja 329

Bangur 239

Binani 281

Question 11. Ranked according to advertisement by wall painting.

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 Brand Marks

252
Birl
Ultratech 238
Analysis- As above graph shows that Birla Group investment in a
J.K.Cement 114
advertisement via wall painting is good.
Shree 150
cement

Cemento 163

J.K.Laxmi 40

Ambuja 323

Bangur 241

Binani 298

Question 12. Ranked according to advertisement on Hording? Brand Marks

106

Ultratech 257
Birl
J.K.Cement 142
a
Shree 135
cement

Cemento 125

J.K.Laxmi 67

Ambuja 307

Bangur 282

Binani 304

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Analysis- as graph show Birla performance on advertisement by hording is very poor compare
to other brands.

CONCLUSION:-

• The most of the market of district Bhilwara is covered by Birla Cement, Ultratech and
Ambuja.

• For increasing company good will and esteem many of the retailers suggests to Low
price and Availability of time.

• Contractors and Masson are the most influencing factors during purchasing of cement.

• The Wall painting and little bit hoarding is the effective media foe advertisement.

• Most of the consumers are well known about Birla Cement Samrat and Chetak.

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 • Customers are well satisfied by quality and services provided by T.C.S.

SUGGESTIONS:-

• During this report on” Birla Cement Samrat”. I have studied the various aspects of
management its function and importance and was a totally new experience for me I am
grateful to everybody in” Birla Cement works”. Before concluding my report I would like
to make sure recommendations.

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• Most of the customers have the view “Birla Chetak & Birla Cement Samrat” is good
quality cement. It can capture more market if price is reduced to competitor’s price.

• Retailers are facing the problem of changing price; they are not getting information
about the current price at the right time. If company has good information network then
it can solve this problem of the retailers.

• Company should provide training to retailers to give them some basic knowledge about
Birla Cement & Samrat and technique of marketing, how they can satisfy their
customers.

• Company can directly deal with retailers, if they have an office at every city a team of
marketing experts.

• If possible, company should review and enhance their distribution network.

• Company’s sales offices should meet retailers from time to time.

• Company should provide some gifts, special discounts, appraisal certificates & award
for the retailers & dealers, who give maximum sales so as to continuously motivate
them to promote company’s brand.

• Company should organize seminars; conferences & Masson meeting & dealers meet to
promote sales quarterly.

• Company’s representatives or dealers should regularly meet contractors; builders so as

to give them complete knowledge & unique features about their brand.

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• Company should try to control its production cost. As it might face the problems of tough
competition.

• Company should improve their dispatching policy. Because many dealers\retailers are
facing the problem of late supply.

• Company requires additional investment on promotional strategy to promote sales of

Birla Chetak & Samrat.

• Company requires more advertisement through most the effective media.

• At the end, I would humbly suggest the company that if company has good quality, low
price, good research team, more advertisement, regular contacts, marketing experts
dealing with retailers in all rural and urban areas.

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REFERENCES CITED

References

Kotler, Philip “Marketing Management” published by Vikas publishing house Pvt. ltd. New
Delhi.

Kothari, C. R. “Research Methodology” (third edition 2007) published by new age international
(P) ltd.

“CMA Magazine (Cement Manufacturers Association)”.

Aaker, D.A. and Shansby, J. (1982) “Positioning your Product,” Business Horizons, 25,
(May/June), 56-62.

Alden, D. L., Steenkamp, J. B. E. M. and Batra, R. (1999) “Brand Positioning through

Advertising in Asia, North America, and Europe: The Role of Global Consumer
Culture,” Journal of Marketing, 63 (January), 75-87.

Best, R.J. (2004) Market-Based Management: Strategies for Growing Customer Value and
Profitability, 3rd Edition, Upper Saddle River, NJ, Prentice-Hall, 246-267.

Bhat, S. and Reddy, S. K. (1998) “Symbolic and Functional Positioning of Brands,” Journal of
Consumer Marketing 15, (1), 32-43.

Blankson, C. and Kalafatis, S. P. (2001) “The Development of a Consumer/Customer-Derived

Generic Typology of Positioning Strategies,” Journal of Marketing Theory and
Practice, 9 (2), (Spring), 35-53.

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Crawford, C. M. (1985) “A New Positioning Typology,” Journal of Product Innovation
Management, 4 243-253.

News Papers

• Times of India

• Hindustan Times

• Economic Times

Web Based References

• http://www.birlacorporation.comhttp://www.bcw.com

• http://www.birlacementworks.com

• http://www.cma.com

• ” “Comparative Study of Various Cement brands by Market share and

promotional Schemes” under the guidance of Mr. Mukesh Dad submitted in
partially fulfillment of the requirement for the award of degree of Master of
Business Administration to Rajasthan Technical University, Kota is my
•

• original work - research study - carried out during 17th June, 20010 to 02th
August, 2009 and not submitted for the award of any degree, diploma, fellowship
or other similar titles or prizes to any other institution/organization or university by
any other person.

Date : / / 10 SIGNATURE
Place: Chittorgarh
•

•
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