Ella Marie P.

Labor XII Tea Rose Main curriculum areas – Ontario; UNESCO • TEXT,
AUDIENCE, PRODUCTION
Media and Information Literacy
• “Text”: What is the story, message or information
Key Topics: being conveyed? How do we know this?
• What is media and information literacy? • “Audience”: Who is being targeted? How are they
• How is the field organized? responding and why?
• How is it taught? – Pedagogical Strategies • “Production”: How is the text made? What are the key
• Future directions technical ingredients that have gone into its
• Organizations and Resources production? What is the role or influence of regulation,
ownership, distribution?
Literacy is about more than reading or writing – it
is about how we communicate in society. It is Media and Information Literacy…
about social practices and relationships, about • Involves teaching THROUGH and ABOUT the media
knowledge, language and culture. • Recognizes the importance of TEXT and CONTEXT
Those who use literacy take it for granted – but • Includes programs that are THEMATIC, and/or
those who cannot use it are excluded from much GENREbased including such topics as:
communication in today’s world. Indeed, it is the -Selling Images and Values: Advertising
excluded who can best appreciate the notion of -Television and Film -Popular Music -New(er)
“literacy as freedom”. Technologies
-Media “Languages”
-Ideology and Representation –Audience
What is Media Literacy?
A repertoire of competencies that enable
Pedagogical Strategies
students to understand how the media operate, how
• Case Study
they construct meaning, how they can be used, and
• Textual Analysis
how to evaluate the information they present
• Translation
• Production
MIL adds:
• Simulation
•-the identification of an information need
•Inquiry-based learning
•-knowledge of where and how to access information
• Problem solving
•-knowledge of how to retrieve information, evaluate,
store and ethically use information
• Media and information literacy emphasizes an
expanded definition of literacy, one that includes print,
screen-based and electronic media
• Media and information texts include any produced
forms of communication, including: advertising,
websites, videogames, films, t-shirts and billboards.
• Media and Information Literacy includes analysis and
production

In Ontario…
• Media Literacy education is mandated in Ontario from
grade 1 to grade 12
• In secondary English literature courses, media literacy
constitutes 1/4 of every course
• Media literacy concepts are beginning to be
integrated across the curriculum
Media and Information Literacy (MIL) - 1.
Introduction to Media and Information
Literacy (Part 1) Communication,
Communication Models, Media Literacy,
Information Literacy, Technology (Digital)
Literacy, and MIL
WHAT IS COMMUNICATION?
 Communication the act or process of using
words, sounds, signs, or behaviors to express
or exchange information or to express your
ideas, thoughts, feelings, etc., to someone  Describes an act of communication by defining
else (http://www.merriam-webster.com) the who said it, what was said, in what channel it
exchange of information and the expression of was said, to whom it was said, and with what
feeling that can result in understanding WHAT effect it was said.

ARE THE TWO BASIC TYPES OF

COMMUNICATIONS?

 Argues that communication can be broken

down into 6 key concepts: sender, encoder,
channel, noise, decoder, and receiver. ... The
model is also known as 'information theory' or
the 'Shannon theory' because Shannon was the
main person who developed the theory.

 built on the theory that communication is a

two-way street, with a sender and a
receiver. Charles
Egerton Osgood popularized the notion
that communication was circular rather
 than linear, meaning that it required two
participants taking turns sending and
receiving a message.

 Media- the media makes communicating a lot

 Westley and MacLean's Model of
Communication was suggested by
Bruce Westley (1915-1990) and Malcolm S.
... Unlike Dance's Helical Model of
Communication, the model says
that communication does not begin when
one person starts speaking, but it does
when a person responds to something from
his/her surroundings.
more easier than before, there is internet
present today which enables chatting with
friends and families through phone screens. It
greatly affects the distribution of information, it
widens the range in just a short time. There is
also TV Networks, radios, that communicates
with a large amount of people.
 Information- it is the supply of communication,
it makes talking and sharing opinion with others
much more meaningful ans with sense.
Information is what we talk about, even the
mere thing that you inform your parents that
you are gonna come home late via phone call or
chat is giving out information.

 Berlo's SMCR Model of

Communication presents
the communication process in its simplest
form. The model consists of four
component that are each influenced by
different factors. To ensure the message is
conveyed as effectively as possible, the
sender and the receiver must share some
common ground.