FEASIB STUDYFinal

QUEZON CITY UNIVERSITY 1
Executive Summary
All Enterprise, before its establishment, have feasibility study that

serve as a guide for the development of the enterprise if it is feasible.
This chapter entitled Executive Summary of the Project contains the

Company Description of our Enterprise, Market analysis of possible
customer, Sales Strategy of how the product to be sell, Research and
development regarding the product, Staffing and Operations the Human
resource involved. Then, also Financial projections to support product and
enterprise and last the appendices contain of some important
information.
In the first Chapter of our feasibility study is the company

description, including the name of our enterprise by which people know
our business and the name we will use in advertising our products. The E
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Name of the business will reflect all the different aspects of our business. T
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The second chapter is the Market analysis of our customers, and the P
possible competitors. R
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Third chapter is the Sales Strategy, it tell us what tactics we can use E
to attract the consumer. U
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Fourth Chapter is the Research and development, We have to I
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undergo some government agencies and also how we to improve our
product and be good for five years. D
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Fifth Chapter is staffing and operations, a right person to put those A
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different position that could be helpful for our enterprise. T
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Sixth Chapter is the Financial projections, a value projected to be N
use in enterprise. T
Company Description:
PS Enterprise created a shampoo that is extra-ordinary compare
those existence shampoo's today. The company provides high-quality,
affordable and friendly-environment product. Shampoo paper is a
shampoo that made on thin paper, organic and compose different kind of
flavor or scent and colors.
Our business facility is located at District 5 Quezon City. We have an
employer that is very approachable for those customers that are
wondering about the product we have.
Promoters and stockholders
The PS Enterprise is composed by people or individual that is

dynamic; customer oriented and highly motivated young entrepreneurs
who will fund and promote the enterprise namely:
General Manager, De Lemos Kim Claire , who is responsible for allocating E

the budget of the company, formulate the rules, regulations and policies N
and monitoring the staff. T
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Financial Manager, Tolledo Dannica, who is responsible for producing P
financial reports, direct investment plan and especially responsible for the R
financial health of the company. E
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They will be help by: Maño, Jessah , Montiverde, Jessa and U
Lagunero,Maricar who is responsible for performing the duties and S
H
obligations for accounting various forms of revenue and expenses for a I
company. P
Production Manager, Bazar, Nancy, who is responsible for planning the D

E
production schedules,estimating the budget for the production and P
ensuring that the manufacturing or production are running reliably and A
efficiently. R
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They will be help by: Calingacion, Ma. Pauline, Lim,Alexander, Pascua,Aila E
Marie and Rioveros, Marinhel who is responsible for ensuring that the N
production process is running smoothly. T
Marketing Manager, Kristine Anne Donio, who is responsible for creating

marketing strategies that comply the objectives of the company and
managing the marketing of the organization within the marketing
department.
They will be help by: Carreon,Arvi Joy , Daloso,Princess , Dayag,Marvie and

Sarmiento,Kim Angel who is responsible for performing the duties and
obligations with proper care and diligence, listening to customer needs,
track trends and monitor competition and help improve sales processes
and customer and define strategic marketing plans for the improvement
of the customer relationship of the enterprise.
Advisors
• Department of Science and Technology Address : DOST-ASTI Bldg.,

UP Technology Park Complex, C.P. Garcia Avenue, Diliman, Quezon
City Philippines 1101 Contact Number : +63 2 8249 8500 Email: E
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info@asti.dost.gov.ph T
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 Food And Drug Administration Central Laboratory Contact No: 857- P
1900 Address:Civic Drive, Filinvest Corporate City, Alabang, R
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Muntinlupa City Email:mvpcalub@fda.gov.ph N
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• Philippine Institute of Pure and Applied Chemistry (PIPAC) Contact S
No:(049) 536-2884 Address:Ateneo de Manila Campus, Loyola Hgts., H
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Quezon City Email:pipac@admu.edu.ph P
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• SENTROTEK/Sentro sa Pagsusuri, Pagsasanay at Pangangasiwang E
Pang-Agham at Teknolohiya Corp. Contact No: 721-0739 Address: P
208 Pilar Street, Mandaluyong City 1550 Email: A
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laboratory@sentrotek.com T
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• SGS Philippines inc. - Multi-Laboratory Contact No:# (02) 784 9400 E
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Address: 2229 Chino Roces Avenue, Makati City Email: NA T
Meden.Peneyra@sgs.com/Jonalyn.Tolentino-Samonte
• Environmental Health Laboratory Service Cooperative Contact

No:931-0838 Address:#50 Holy Spirit Drive, Don Antonio Heights,
Quezon City 1101 Email:ehlsc1999@yahoo.com
• Standards and Testing Division – Microbiology Laboratory - Industrial

Technology Development Institute Contact No:837-0613
Address:DOST Compound, Gen. Santos Ave., Bicutan, Taguig City
Email:lindactores@yahoo.com PEOPLE ADVISORS
• FinancePH Contact Details : Call (Globe) 0905-FINANCE (3462623) or

Call (02) 750-4946 email : hrdepartment@financeph.com
• Financial Advisors Incorporated 15/F Citibank Tower, Paseo de

Roxas, Salcedo Village, Makati City Email : inquiries@fadvisors.com E
Contact Details : Tel. No. (632) 848-18-12 N
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• Jalandoni Financial Advisors Email: jalandonifinancials.com Contact P
Details : (02) 754 3909 Address : Salcedo Village, 6F Philam Life R
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Salcedo Bldg, 126 L.P. Leviste Street, Makati, 1227 Metro Manila N
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• Rampver Financials Address: Unit 6F, 6th Floor, PDCP Bank Center, S
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V.A. Rufino Street,, Salcedo Village, Makati Contact Details : (02) 812 I
1995 P
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• Sunlife Financial Address : 172 Salcedo, Legazpi Village, Makati, 1229 P
Kalakhang Maynila Contact Details : (02) 818 2400 A
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Product and service:
Thin paper shampoo is made of organic ingredients, a travel friendly

product compared to bottle or sachet type of shampoo since it spill proof.
 Background to its development - The paper shampoo is a

unique form of shampoo that can remove dirt and oil of the hair
and scalp which is 90% organic with different enchanting
fragrances. Unlike sachets or bottled container shampoo, it is
convenient, handy and good for "on the go" individual who
love to explore and travel, because they can bring it anytime,
anywhere. Out of the bottle idea, shampoo turns into paper thin
strips shampoo which is spill proof and simple to use.
 Benefits and Features - The paper shampoo is made up of E

castile liquid soap, sodium laureth sulfate, coconut milk, N
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essential oil, oils, aloe vera and enchanting fragrances, which R
raw materials are 90% organic that indicate of being less E
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chemical and less harmful to hair especially for those people R
who had a sensitive skin or flaky scalp such as frizzy hair, dry hair E
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etc. It has many beneficial properties including scalp relaxation, E
it helps to repair dead skin cells on scalps and it is good of U
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conditioning and smoothens hair. H
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 Unique selling points - PS Enterprise will use direct selling, online D

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selling, B2B (Business to Business), B2C (Business to Customer) as P
a channel distribution of selling shampoo paper. The scope and A
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delimitation of the channel distribution of PS Enterprise is around T
Quezon City, particularly in District 5. M
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 Advantages to customers:
- They are already popular in the market

- Low price
- Several flavor/scent
- Loyal customers
- Good image product.
- Innovative product.
- Special because of its own uniqueness.
- A high percentage of being organic.
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 Disadvantages or weak points

- The same texture
- Not familiar to market. E
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- Customers are provided better alternative by the T
opponents. R
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 Future developments E
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- Our own shampoo paper can be more affordable, E
satisfying and convenient through the process of being U
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productive and more innovative to it. As time goes by, H
we ensure of the future development of it by fulfilling I
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their expectations, providing their needs and also
achieving their wants in terms of our own shampoo D
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paper. P
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Long term aim of the business
PS Enterprise start up with the small business and aim to become the
best leading enterprise to a market by making our name popular on
producing a good quality product in a reasonable price.
Objective
To be recognized as one of the best consumer product that shared

confidence and self-satisfaction
SWOT Analysis
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Strength Weaknesses Opportunity Threats T
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 Organic  Loyalty to  Needs of  Strong N
existing in the new product competitors E
 Convenient market for innovator U
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segment of  Scarce main H
 Innovative  Ingredients market ingredients I
product are not yet  Needs for (Aloe Vera) P
proven and natural D
tested product that  Imitators E
is less harmful P
to skin A
 Millennials  Aggressive R
T
discovery
looking for M
by new E
alternative
entrepreneur N
business are T
retailer
Market Analysis
According to advance English dictionary (AED) market refers to the

"customers for a particular product or service”. Given this definition, we
can say the market plays a very important role in making a business grow
effectively. This study will include the population, demand and supply
analysis, and target market.
Target Market
The target market enterprise target market will be teens, young

entrepreneurs and adult ages 18 years old and above around district 5
Quezon City. Some establishments that would have the most possible
customers include college of Saint Catherine, STI College and etc. The
people are located nearby our business area and are inside their
E
establishments. They are most likely to buy affordable and organic product N
that make their hair beautiful. In addition, from these markets, we can gain T
more customer as they can possibly recommend it to their friends in others R
school and colleagues. E
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Target Market Valuation U
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- The community of customers or businesses that we are aiming to sell H
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our product or services. Dividing customer base on our target market P
with our chosen District here in Quezon city which is the District 5
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schools and businesses which include:
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 LOCATION A
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 Fairview M
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- North Fairview High School N
- AMA Computer College T
- STI College-Fairview
- ABE International Business College Fairview

- Sandrealee Salon Fairview
- Funtastic Works Events, Prints And Advertising
- Millenium Business Services Incorporated
 Sta. Lucia
- Sta.Lucia High school
- Brother Sun Sister Moon Academy
- Asialink
 San Bartolome
- San Bartolome High School
- Collegio De San Bartolome De Novaliches
- Quezon City University
- 11 Ftc Enterprise Incorporated
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- Charmefy Salon N
- Nova Square Mall T
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 Sta. Monica N
- Bestlink College of the Philippines E
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- Novaliches Construction Supply Incorporation
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- Personal Collection Direct Selling H
- Boardwalk Business Venture I
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 CUSTOMERS E
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 Teens R
- (High School-College) 15-22 years old T
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 Young Professional E
- 23-30 years old N
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 Adult
- 31 years old and above
Market Trends
According to Nielsen study, Filipino's are one of biggest

consumer of shampoo and other product such as diapers,
detergent etc. in South East Asia. In the recent study, shampoo
business here in the Philippines experience and give a good and
efficient growth for the retailing and beauty product industry.
Standard shampoos remains the dominant category in hair care the
consumers are feeling increasingly confident and assured on
investing in additional products in order to achieve the best results
for their hair.
In the study of Ken Research, it shows that in 2017, the per

capita consumption of haircare was huge in the Philippines
compared to the regional level it says that in the period of 2017-
2022, in value terms, the shampoo category is anticipated to gain E
share for economic and market growth in the near future and in N
terms while for the users the women are the major consumer of the T
haircare products as compared to the men in the Philippines. R
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In fact, Nielsen's Global survey of consumer and spending in E
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year 2014, it shows that close to one third of Filipinos (30%) are
E
spending their spare cash on travel and vacations. In addition, U
According to the research conducted and released in year 2017 by S
the Philippine Statistics Authority and Department of Tourism, it shows H
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that the Millennials are mostly active travelers within the country, The P
15 to 24 year-old demographic traveled across the country the most,
followed by the 24 to 34 year-old group at 24%, the 35 to 44 group at D
19%, the 45 to 54 group at 14%, the 55 to 64 group at 9% and 65 and E
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over at 6%. Three out of five Filipinos over the age of 15 made two A
trips on average. R
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The business are planning to give a efficient, effective, and N
especially convenient product that suit the preference of the T
consumer. The business also planning to have a better production,
marketing, financial strategies that might help the organization to
have a good foundation for their business.
Profile of Competitors
COMPETITOR 1 COMPETITOR 2
•DOVE •PALMOLIVE
•7th floor bonifacio •22 upper McKinley road ,
stopover corporate center fort bonifacio , taguig city
, bonifacio global city ,
taguig city
 Both of them are in a good place exposure because taguig city is now a
city that is a first class highly urbanized city in metro.
 Both of them targeting young male, female, professionals, families with
teenage children.
 Both of them they advertise into television.
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What are the competing products or services? T
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There are many shampoo trends in the market there is brand x, P
brand y and brand z and those brands are famous in the market because R
they have a great strategy in promoting their product and they also have E
different shampoo varieties that will suit to the costumers needs such as N
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the anti- dandruff shampoo, oily hair shampoo, silky hair shampoo and U
etc. That consumer can enjoy more that our product since those brands S
are famous or known in the market. H
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Competitive Advantage
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 Unique features - The paper shampoo is a unique form of E
P
shampoo that also remove dirt and oil of the hair and scalp. It A
is made from thin paper strip with 3 different enchanting R
T
fragrance, unlike the usual liquid shampoo that placed into M
sachet or bottle. Instead of using bottle container or sachet of E
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shampoo that can somehow create a mess if it spill out, paper T
shampoo is a thin paper strip that can't easily spill out because
of its paper structure and can be disposed easily. Paper
shampoo is convenient, hygienic and travel friendly it is easy to
bring anytime. It is more convenient and minimal to consumer.
 Price - Paper shampoo is convenient in consumer, it is cost of

40 pesos with 15 pieces you can used depends on the length
of your hair. Unlike the sachet of shampoo that is expensive.
 New technologies or system - We used machine for cutting

paper shampoo to make easier to produce more paper
shampoo.
 Greater compatibility with existing systems – Shampoo paper is

very popular, and there's a lot of companies that has this kind
of product, but the form of shampoo paper is not yet known in
the market. It has a possibility that it will become trendy and
we foresee that it will have a high value on the market in the
future. E
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 Include any independent validation or case studies - As of E
now, we don't have any kind of Validation about our products P
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because we still developing on it. Indeed, we know before to E
produce it into market we need to do different types of test N
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about the product said. U
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Benefits to Clients
D
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 Increase efficiency: Increasing efficiency must stick with the P
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established process. Since our product is Paper Shampoo is the R
paper, since its paper the right process shouldn't be change. T
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So when our costumers wants our product to be their business E
also. The defect product will be less. We can also have good N
T
relation to them.
 Save money: To save money buy supplies in a bulk to have a

discount is possible. Because we don't know when the supplies
raise its price. Also must be track all the expenses so we can
monitor all the financial cost each time. When the costumer
wants to resell our product we can offer them a lower price if
possible so they can sell it with the right price because we
consider the customer's situation when they resell it.
 Save time: Saving time is like managing time as price. After we

made our product the costumer wouldn't be stress at all by
making their own. We saved their time because we make what
they needed to buy and sell.
E
Improve Customer Service, Reduce Churn, Increase Loyalty: N
T
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To improve customer service you need to understand E
customer needs because the more you know about their P
needs and expectations. We need to know the percentage R
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of using our product this may help us to observe the number N
of customer we lost in a period of time. Customer loyalty E
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simply important to a business because no customer means S
no business and the more loyalty to our product make us feel H
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recommended to others and it is increasing lifetime value. This P
will help you to find right ways to meet customers.
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Marketing/Sales Strategy
A start up or a company's strategy combines all of it's marketing

goals into one comprehensive plan. A good marketing strategy should be
drawn from market research and focus on the product mix in order to
achieve the maximum profit and sustain the enterprise. The marketing
strategy is the foundation of a marketing plan.
Marketing Strategy
Through manufacturing, a raw material becomes a finished good.

What comes next? it is ready for commercialization. However, it is not just
that we sell it to our customers; we need to consider some creative
approaches on how the product will be in it's effective patronization by
the people. In order to make our product more eminent, our mainstream
marketing approaches will be in forms of flyers and tarpaulins. We will also
introduce our product through social media sites. Product promotion can E
also be effective for many customers, for example we can offer twenty N
T
percent (20%) discount for every three-time purchase of our product. We R
can spread the image and good of this product worldwide with the help E
of our team and people who love use organic product and handy to P
bring. the marketing strategies enable the recognition and popularity of R
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our product , and the business as well. The effectivity of these help realize N
our enterprise goals in the future. E
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Costing
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Pricing S
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The projected pricing for the product of PS Enterprise is shown below:
P
Projected Profitability 26 sales volume/units x 40 pricing D

Total: 1200 sales revenue E
P
Less: 1030 expenses A
Total profit : 170 / a day R
: 170 / 26 units = 6.5 T
M
: 40 – 6.5 = 33.5 E
Cost Price : ₱ 34 N
Selling price : ₱ 40 T
Marketing and Communications Strategy
Advertising and promotion

- The enterprise will be promoting the product by using advertising we use
print media. The print media including the magazines, newspaper, and
brochures to give to our target customer. And we use direct selling and
internet marketing to increasing the sales of our product.
Promotion
- The enterprise will be using 2 ways to introduce the product, first will be
giving flyers/leaflets with picture to the possible customer. The second
was putting a banners or a tarpaulin in a place where people can easily
see or find it. - Flyers - Leaflets -Tarpaulins - Social media ads
E
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Sales Strategy
R
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The enterprise has a different Sales Strategy to promote the product P
to the consumer. These Strategies might help our customers to satisfy them R
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by our product, it will also help us to manifest our product to them, and N
we will gain profit, through using these strategies such as: E
U
 Websites and Online (Facebook, Instagram, etc.) S
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 Directly I
 Retail P
 Store
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Research and Development
Technology Roadmap
To be able to establish a well and develop business/enterprise.

The entrepreneurs are planning to enhance our product by developing:
Scent - Improving a new scent by which it can suit the different customer
preferences. Improvement of scent such as: mint, fruity scent and floral
scent
Packaging - Improving the packaging of our product might increase the

sales because it plays a huge factor and role for developing and
influencing how the customers view the product and the enterprise itself.
Customer Relationship - Producing and giving the needs of the consumer

and customer, through that it might lead and bring a better foundation
for the customer relationship of the enterprise. E
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Team/Department Structure R
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In current situation the entrepreneurs will be doing their R
responsibilities for the enhancement of the business/enterprise initially for E
the 5 years operation. However, the enterprise is always looking forward to N
have an added people for the organization. E
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Methodology I
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The methodology of this study is Quantitative Method, the D

entrepreneurs are planning to survey their target customers to really know E
what are the needs and their preferences. P
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Platforms T
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The enterprise will be using different social media platforms such as E
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facebook, instagram, twitter to showcase the product and understand T
and identify the needs of their target customer, through that they can
analyze and it helps them targeting the right person at the right time.
System Overview Diagram
Flow Chart of Work
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Flow Chart of During Service
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Flow Chart of After Service
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Research and Development
The enterprise is already conducting a research in order for the

development and enhancement of the product. As the result or return of
that the enterprise might produce a better and innovative product that
has a good quality that can meet the needs and preferences of the
customer.
Technical Partners
Building an enterprise or a business requires a huge amount of

money. In current situation the enterprise are not engaging to any
partnership activities because from now on the goal of the organization is
to develop and improve the product and create a good value on the
market. However, the enterprise is always hoping and looking forward for
an investment and partnership that can help them to achieve their goals
and build a good blocks whether financially or physically.
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IP, Patents, Copyrights, Brands T
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The enterprise are planning to avail a patent for the product in P
order to protect the own ideas, concept and rights of the people within R
the business or enterprise. E
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In the Philippine law; patentable inventions are products that is new U
and does not form from other invention, it involves inventive step and S
industrially applicable that can fully contribute in industry and H
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economy. Patent allow the enterprise to fully prevent any individual P
from making, using and selling the own product without the permission
of the owner. Republic Act no. 3120 and Consumer Act of the D
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Philippines, this act can be a key law to use by the enterprise to protect
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the cosmetic and skin product that they originally invented or produce. A
Furthermore, the Philippines also provides a different routes available in R
filing a patent application such as Patent Cooperation Treaty ( PCT) T
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and Paris Convention / Direct Route both of these routes provide E
different requirements need to submit and after the submission the N
patentee need to pay a specific amount either they are belong in a T
small or big enterprise.
Staffing and Operations
De Lemos, Kim Claire

General Manager
Donio,Kristine Ann Tolledo,Dannica Bazar, Nancy

Marketing Manager Financial Manager Production Manager
Carreon,Arvi Joy Lagunero,Maricar Calingacion,Ma.Pauline E

Marketing Staff Financial Staff Production Staff N
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Daloso, Princess Ann Mano, Jessah Lim,Alexander N
Marketing Staff Financial Staff Production Staff
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Dayag,Marvie Montiverde, Jessa Pascua,Aila Marie D

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Marketing Staff Financial Staff Production Staff P
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Sarmiento,Kim Angel Rioveros,Marinhel
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Marketing Staff Production Staff
Duties and
Name Position
Responsibilities
Take the overall

responsibility and
De Lemos, Kim Claire General Manager
duties of a business.
Monitor the financial
cash flow of the
Tolledo, Dannica Finance Head
organization.
Assessing all the
plans and operate
Bazar, Gabriela Nancy Production Head the production
processes.
Create and develop
a marketing strategy E
Doñio, Kristine Ann Marketing Head
for a business. N
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Responsible in E
Lagunero, Maricar P
collecting and
Maño, Jessa Finance Staff R
securing the money E
Monteverde, Jessah
of a company. N
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Calingacion, Ma. Pauline S
Responsible for H
Lim, Alexander
preparing products I
Pascua, Aila Marie Production Staff P
and ensuring all the
Rioveros, Marhinel Joy
process are good. D
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P
A
Carreon,Arvi Joy Responsible in selling R
Daloso, Princess Rose Anne products and T
Dayag, Marvie Marketing Staff maintaining the M
Sarmiento, Kim Angel. promotional E
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strategy. T
Staffing - A group of people who work for an organization or business.
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Training Plans
Employee training and development programs, when thoughtfully

implemented, are the cornerstone of a company’s success. Train more
employees at the same time by hosting an in-house seminar. Paying for
industry conferences allows you to offer custom learning opportunities to
your employees. For the Group training will go a long way for departments
that benefit from cross-team training, (e.g. communication skills training
may benefit both sales and marketing teams.) Build individualized learning
programs into your training plans to give employees more freedom to
shape their own learning. For the On-the-job training involves coaching
and works well for new hires. You could also consider giving your
employees access to educational resources (like physical or digital
libraries and e-learning tools) which are easy to use and cost-effective.
Other types of training that may apply to your organization include:

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Professional training, where employees are required to update their N
knowledge and/or get industry certifications. For example, accountants T
may obtain CPAs to advance their careers. R
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Safety training, which aims to protect employees from accidents. R
For example, first aid, fire drills and hazardous materials training. E
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Quality training, to certify workers conform to standards. For U
example, eliminating product flaws or complying with environmental laws. S
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Operations D
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The PS Enterprise is a manufacturing in which we purchased our raw A
materials from the supplier that are needed to create our paper R
shampoo. The Ps enterprise manufactured the product at Fairview, San T
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Bartolome , Sta Lucia and Sta. Monica Quezon city which is our target E
market. The production is being done four times a week and sixteen times N
a month. T
MATERIALS AND
STEPS DURATION
EQUIPMENT
Mixing tray, spatula, bowl,
Step1. Prepare al the materials 7 minutes brush, llanera, pail, measuring
cup/spoons and dropper
Step 2. Measure the castile
3 minutes measuring cup/spoons
liquid soap 100 ml in a bowl
Step 3. Put 50 ml oil
(coconut/olive/jojoba in a 1 minute measuring cup/spoons
same bowl.
Step 4. Put 10 spoon of Aloe
Vera gel in a same bowl.
Step 5. Put Sodium Laureth

Sulfate and Sodium lauryl
sulfate in the same bowl.
(20 ml each chemical).
Step 6. Mix the ingredients until measuring cup/spoons and

2 minutes
it turns white and lather. bowl
Step 7. Separate the mixed E

ingredients until it all turns white 2 minutes bowl N
and lather. T
R
Step 8. Drop 20 desired
E
essential oil and fragrances 13 minutes Bowl and dropper P
each bowl. R
Step 9. Stir the 5 bowl of mixed E
ingredients until it all turns white 2 minutes measuring spoons N
and lather E
U
Step 10. Get the llanera and S
2 minutes Llanera and spatula H
spatula in the flatforms.
I
Step11.Put the water soluble Water soluble paper and P
1 minute
paper in the llanera llanera
D
E
Step 12. Spread the mixture in
P
one direction evenly in the brush, llanera and Water
5 minutes A
water soluble paper back to soluble paper R
back. T
Step 13. For drying method, M
place the shampoo paper in a E
3 hours Hanger or hylum blower N
hanger and use blower.
T
Step 14. Cut the paper

1 hour scissor
shampoo into a desire size
Step 15. Put the label into
packaging, place the 2 hours packaging
shampoo paper.
Premises
Blueprint
E
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N
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Financial Projections
Key Assumptions
The table below shows the projection of the enterprise if they are going
to give salaries for their staff or for the manpower.
E
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Projected Sales
Total Expenses = 30 911/ a month

= 773 units
Break even sales = 1030 / a day

= 26 units
Projected Sales= 1030 x 5 % mark-up

= 1081 – 27 units
A month = 1081 x 30 days

= 32 430
A year = 32 430 x 12 months

= 389 160
E
N
T
YEAR 2 YEAR 5 R
YEAR 1 YEAR 3 YEAR 4 E
( mark up 10 %) P
R
E
492 287 N
389 160 428 076 590 744 738 430 E
15% 20% 25% U
S
H
247 655 260 037 273 038 286 689 I
Less: 235 862 P
5% 5% 5% 5%
D
E
153 298 180 421 232 250 180 421 451 741 P
A
R
T
M
E
N
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Projected Fund
The total fund projection of the enterprise in 1 year term is ₱ 250 000
since every promoters are required to give their part worth of 16 666 each.
The break down of how these fund are to be spent shown below.
PROMOTERS FUND AMOUNT

Bazar,Gabriela Nancy ₱ 16 666
Calingacion,Ma.Pauline ₱ 16 666
Carreon,Arvi Joy ₱ 16 666
Daloso,Princess Ann ₱ 16 666
Dayag,Marvie ₱ 16 666 E
N
De Lemos, Kim Claire ₱ 16 666 T
R
Donio,Ann ₱ 16 666 E
P
Lagunero,Maricar ₱ 16 666 R
E
Lim, Alexander ₱ 16 666 N
E
Mano,Jessa ₱ 16 666 U
S
Montiverde,Jessa ₱ 16 666 H
I
Pascua,Aila ₱ 16 666 P
Rioveros,Marinhel ₱ 16 666 D
E
Sarmiento,Kim Angel ₱ 16 666 P
A
Tolledo,Dannica ₱ 16 666 R
T
Total Promoters fund = ₱ 250 000 M
E
N
T
Raw Materials Quantity Amount

Coconut Oil 8 Liter ₱ 2200
Olive Oil 8 Liter ₱ 2392
Castor Oil 8 Liter ₱ 2160
Castile Soap 12 Liter ₱ 9120
Sodium Laureth Sulfate 12 Liter ₱ 1560
Sodium Lauryl Sulfate 12 Kilo ₱ 1740
Aloe Vera 12 Liter ₱ 6000
Water Soluble Paper 144 pcs/ 12 packs ₱ 3200
Onion Skin Paper 2000 pieces ₱ 700
Fragrance Essential Oil
 Ylang- ylang
 Eucalyptus
9000 Ml ₱ 14 340
 Rosemary
 Tea Tree
 Cedar wood
Product packaging ₱ 8000
E
Total Raw materials = N
₱ 61 412 T
R
E
P
R
Marketing Quantity Amount E
N
Webpage 1 ₱ 40000 E
U
Flyers 1600 pcs ₱ 8000 S
Tarpaulin 30 pcs ₱ 9000 H
I
Price off 460 units ₱ 3680 P
Total Marketing = ₱ 60 680 D
E
P
A
Rentals Monthly Yearly R
T
Rentals/Store ₱ 1600 ₱ 12000 M
E
Water/Electricity ₱ 300 ₱ 3600 N
Total Rental = ₱ 15 600 T
Transportation Monthly Yearly

Transportation ₱ 500 ₱ 6000
Total Rental = ₱ 6000
Research and Development Amount

Rentals/Store ₱ 1600
Water/Electricity ₱ 300
Total R&D = 60 680
Permits Amount
Permits and Licenses ₱ 3000 E

N
Total Permits = ₱ 3000 T
R
E
P
R
Equipments Quantity Amount E
N
Tray 10 ₱ 500 E
Spatula 5 ₱ 100 U
S
Brush 5 ₱ 100 H
Llanera 10 ₱ 400 I
P
Bowl 2 ₱ 200
D
Pail 2 ₱ 120
E
Dropper 2 ₱ 50 P
A
Measuring cup and spoon 4 ₱200 R
T
Clip 300 ₱ 200 M
Scissors 3 ₱300 E
N
Blower 1 ₱ 500 T
Steamer 1 ₱ 500
Total Equipment =
₱ 3170
Staffing/Man Power
Monthly Yearly
Salaries
Bazar,Gabriela Nancy ₱ 444 ₱ 5333
Calingacion,Ma.Pauline ₱ 444 ₱ 5333
Carreon,Arvi Joy ₱ 444 ₱ 5333
Daloso,Princess Ann ₱ 444 ₱ 5333
Dayag,Marvie ₱ 444 ₱ 5333
De Lemos, Kim Claire ₱ 444 ₱ 5333
Donio,Ann ₱ 444 ₱ 5333
Lagunero,Maricar ₱ 444 ₱ 5333

E
Lim, Alexander ₱ 444 ₱ 5333 N
T
Mano,Jessa ₱ 444 ₱ 5333 R
E
Montiverde,Jessa ₱ 444 ₱ 5333 P
R
Pascua,Aila ₱ 444 ₱ 5333 E
N
Rioveros,Marinhel ₱ 444 ₱ 5333 E
U
S
Sarmiento,Kim Angel ₱ 444 ₱ 5333 H
I
Tolledo,Dannica ₱ 444 ₱ 5333 P
Total Staffing = ₱ 80 000 D

E
P
A
R
T
M
TOTAL EXPENSES : ₱ 230,462 E
N
T
Sales Pipeline
Name Of Date PO Probability % of

Size Of Deal
Customers Expected Getting Sale
San Bartolome 286 units 11 days 85%
Sta. Monica 130 units 5 days 40%

Sta. Lucia 208 units 8 days 75%
Fairview 156 units 6 days 45%
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Funding Requirements
The sources for the fund of the enterprise will be from the contribution
of each member or promoters of this enterprise.
The contributions will be worth of ₱ 250, 000 which is each member

contributed ₱ 16, 666 in a year.
E
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Appendices
Survey Form
Name: (OPTIONAL) ___________________ Age: _____
Instruction: Please put a check mark in the space provided.
1. Do you like shampoo?

__ Yes __ No
2. How many times are you using shampoo in a day

a. Once
b. Twice
c. Trice
3 Have you ever encounter a shampoo made in paper?

E
__ Yes __ No N
T
4. Will you buy a shampoo made in paper? R
__ Yes ___ No E
P
R
5. What price can you afford or prefer to buy? E
__ ₱ 30.00 N
E
__ ₱ 35.00 U
__ ₱ 40.00 S
__ ₱ 50.00 H
I
P
7. Does 50 pesos per 30 pieces of shampoo paper are affordable for you?
__ Yes __ No D
E
P
6. Do you use different kind of scent in shampoo? A
__ Yes __ No R
T
M
E
7. What scent/fragrance you prefer for the paper shampoo? N
__ mint T
__ floral scent
__ fruity scent
__ others please specify ___________________
GABRIELA NANCY ESPIRITU BAZAR

Address: #42 Don Julio Gregorio St. Sauyo Rd.
Novaliches Quezon City
Contact no: 09973843757
Email Address: gabrielanancybazar24@gmail.com
EDUCATIONAL ATTAINMENT
Tertiary: Bachelor of Science in Entrepreneurship

Quezon City University
2018 - Present
Senior High School: Accountancy, Business and Management
Sti College Novaliches
2016 - 2018 E
Junior High School: Tandang Sora National High School N
T
2012 - 2016 R
Primary: Placido Del Mundo Elementary School E
P
2006 - 2012 R
E
N
PERSONAL INFORMATION E
U
S
H
Nickname : Abby I
Age : 19 years old P
Birth date : April 03, 2000 D
Birth place : Quezon City E
Gender : Female P
Civil Status : Single A
R
Height : 4' 11 T
Weight : 43 kg M
Nationality : Filipino E
N
Religion : Roman Catholic T
Languages Spoken : Tagalog and English
Parent's Name : Lodivico A. Bazar
: Lilian E. Bazar
MA. PAULINE MORA CALINGACION

Address: #35 Jose Abad Santos St. Brgy Sta. Lucia
Contact no: 09301104261
Email Address: paulinecalingacion18@gmail.com

2018-Present
Senior High School: Cuisine Arts and Banquet Services

Quezon City Polytechnic University
2016-2018 E
N
T
Junior High School: Sta. Lucia High School R
2012-2016 E
P
Primary: San Gabriel Elementary School R
E
2006-2012 N
E
PERSONAL INFORMATION U
S
H
I
Nickname : Lin P
Age : 19 years old
D
Birth date : May 18, 2000 E
Birth place : Fabella Memorial Hospital (Manila) P
Gender : Female A
Civil Status : Single R
T
Height : 4 11” M
Weight : 35 E
Nationality : Filipino N
T
Religion : Roman Catholic
Languages Spoken : Filipino and English
Parent's Name : Leonora M. Calingacion
: Ernan A. Calingacion
ARVI JOY BALUBAL CARREON

Address: Blk 2 Lot 8 Golden Hoa Nitang Ave.
Brgy. Gulod Nova Q.C
Contact no: 09613054968
Email Address: aj.carreon62@yahoo.com

2018-present
Senior High School: Accountancy Business and Management

Metro Manila College
2016-2018
E
N
Junior High School: Sta. Lucia Highschool T
R
2012-2016 E
P
Primary: Rosa L. Susano Elementary School R
E
2006-2012 N
E
S
H
I
Nickname : Aj P
Age : 19 years old
D
Birth date : May 11,2000 E
Birth place : Quezon City P
Gender : Male A
T
Height : 5'8 1/2 M
Weight : 59 E
Religion : Catholic T
Languages Spoken : Tagalog
Parent's Name : Arnold Carreon
: Virgie Carreon
ROSE PRINCESS ANN DAYTO DALOSO

Address: 135 Sauyo Rd. Novaliches Quezon City
Contact no: 09330593986
Email Address:
Rose.princessanndaloso0226@yahoo.com
Tertiary : Bachelor of Science in Entrepreneurship

2018- Present
STI College Novaliches
2016-2018
Junior High School: Sauyo High School E
N
2012-2016 T
Primary: Sauyo Elementary School R
2006-2012 E
P
R
E
N
U
S
H
Nickname : Chuchay I
Birth date : June 29, 2000 D
Birth place : Manils E
Gender : Female P
A
Height : 5.0 T
Weight : 57 M
N
Religion : Born Again Christian T
Languages Spoken : English and Filipino
Parent's Name : Rommel S. Daloso
: Janeth Dayto
MARVIE MORFE DAYAG

Address: Sitio Campo 1 Brgy. Talipapa
Novaliches Q.c
Contact no: 09060896665
Email Address: marviedayag024@gmail.com

2018-present

College of St. Catherine Quezon City
2016-2018
E
Junior High School: Ismael Mathay Sr. Highschool N
T
2012-2016 R
E
Primary: Placido Del Mundo Elementary School P
R
2005-2012 E
N
E
S
H
Nickname : Mavie I
Birth date : October 24 1999
D
Birth place : Alabat Quezon Province E
Gender : Female P
R
Height : 5'2 T
Weight : 55 M
Religion : Catholic N
T
Languages Spoken : Filipino/English
Parent's Name : Marivel M. Dayag
KRISTINE ANNE DONIO

Address: #228 Banlat Road Tandang Sora
Quezon City
Contact no: 09656783856
Email Address: kristinedonio@gmail.com

2018-Present
Senior High School: ICT-Programming

Gardner College
2016-2018 E
N
T
Junior High School: Sauyo High School R
2012-2016 E
P
R
Primary: Pelagio Jabel Memorial School E
2006-2012 N
E
U
PERSONAL INFORMATION
S
H
I
Nickname : Kristine P
Age : 21 years old D
Birth date : October 22,1998 E
Birth place : Pampanga City P
Gender : Female A
R
Civil Status : Single T
Height : 5'3 M
Weight : 45kg E
N
Nationality : Filipino
T
Religion : Catholic
Languages Spoken : Tagalog, English, Bisaya
Parent's Name : Marcelina Donio
KIM CLAIRE DE LEMOS

Address: Blk 172 Lt 8 St. Cecilla Deca Homes
Marilao Bulacan
Contact no: 09161375829
Email Address: Kimclaire0780@gmail.com

(2018- Present)
Senior High School: TVL- Technological Vocational and Livelihood
First Progressive academy
(2016-2018)
Junior High School: Sto. Niño Formation And science school E
N
(2013-2016) T
Primary: Maliig Elementary school R
E
(2006-2012) P
R
E
N
U
S
H
Nickname : Kim I
Birth date : Oct 13,1999 D
Gender : Female P
R
Height : 5'6 T
Weight : 50kgs M
N
Languages Spoken : English, Tagalog
Parent's Name : Myrna De Lemos
MARICAR CAPABLANCA LAGUNERO

Address: Blk 11 Lot 25 Malipaca Maligaya St. Q.C
Contact no: 09984507111
Email Address: maricarlagunero18@yahoo.com

(2018- Present)
Senior High School: Home Economics

Cielito Senior high school
(2016-2018) E
N
T
Junior High School: Cielito Zamora memorial high school R
(2013-2016) E
P
R
Primary: Cielito Zamora memorial elementary school E
N
(2006-2012) E
U
S
PERSONAL INFORMATION H
I
P
Nickname : kai-kai D
Age : 20 years old E
P
Birth date : November 13, 1999 A
Birth place : Quezon city R
Gender : Female T
Civil Status : Single M
E
Height : 5’5 N
Weight : 54kgs T
Nationality : Filipino
Languages Spoken : Tagalog, English
Parent's Name : Marivic Lagunero
ALEXANDER ARTITA LIM

Address: #17 Sampaguita St. Dantes 1 Subd.
Contact No. : 09285725501
Email Address : Alexander.limzero1@gmail.com
Tertiary : Bachelor of Science in Entrepreneurship

(2018-Present)
Senior High School : Cuisine Arts and Banquet Services

(2016-2018) E
N
Junior High School : Novaliches High School T
R
(2012-2016) E
P
Primary : Damong Maliit Elementary School R
(2006-2012) E
N
E
U
PERSONAL INFORMATION S
H
I
Nickname : Alex P
Age : 20 years old
Birth date : March 1, 1999 D
E
Gender : Male A
T
Height : 5'3 M
Weight : 41 E
Languages Spoken : Filipino
Parent's Name : Alma A. Lim
: Edward A. Lim
JESSA BAYOGA MAÑO

Address: 30 Libra St. T.S Cruzville Subdivision
Zabarte Road Novaliches Q.C
Contact no: 09367248856
Email Address: manojessa71@gmail.com

(2018-Present)
Senior High School: Food and Beverages Services

Masaguisi National High School
(2016-2018)
E
Junior High School: Masaguisi National High School N
T
(2012-2016) R
E
Primary: Fidel Reyes Memorial Elementary School P
(2006-2012) R
E
N
U
S
H
Nickname :Jhes I
Birth Date : July 01, 2000
D
Birth Place : Bongabong,Oriental Mindoro E
Gender : Female P
Height : 4'11 R
T
Weight : 47 M
Religion : Roman Catholic N
T
Languages Spoken : Filipino And English
Parent's Name : Danilo Maño
: Marry Maño
JESSAH FUROG MONTEVERDE

Address: 6th Alley Kalayaan B. Batasan Hills Q.C
Contact no: 09366635738
Email Address: jessahmonteverde@gmail.com

(2018-Present)

(2016-2018)
E
Junior High School: Batasan Hills National High School N
(2012-2016) T
R
E
Primary: Commonwealth Elementary School P
(2006-2012) R
E
N
E
S
H
Nickname : Jess/Esang I
Birth date : Jan.11,1999
Birth place : Q.C D
E
Gender : Female P
Height : 5'3 R
Weight : 48 kg T
M
Religion : Catholic N
Languages Spoken : Tagalog T
Parent's Name : Hermelina Monteverde
AILA MARIE CAFE PASCUA

Address: #78 Maligaya St Brgy Bagbag QC.
Contact no: 09153360649
Email Address: ailapascua6@gmail.com

(2018- Present)

STI College Novaliches
(2016-2018)
E
Junior High School: Tandang Sora National High School N
T
(2012-2016) R
E
Primary: San Andres Elementary School P
R
(2006-2012) E
N
E
S
H
Nickname : Ayla I
Birth date : December 13 1999 D

Gender : Female P
A
Height : 5'3 T
Weight : 64 M
N
Religion : Catholic T
Parent's Name : Aileen C. Pascua
: Oscar M. literate
MARINHEL JOY FORTES RIOVEROS

Address: Aratilis St. Green Acres Subdivision SB QC
Contact no: 09554687559
Email Address: marinhel_rioveros@yahoo.com

(2018- Present)

Our Lady of Fatima University
(2016-2018) E
N
T
Junior High School: Bignay National High School R
(2012-2016) E
P
R
Primary: Odelco Elem. School E
N
(2006-2012) E
U
H
I
P
Nickname : Manel
Birth date : Feb 1, 2000 E
P
Birth place : Bernardino Hospital SB QC A
Gender : Female R
Height : 5'4 M
E
Weight : 46 N
Nationality : Filipino T
Religion : Catholic
Languages Spoken : Tagalog
Parent's Name : Marites Fortes Rioveros
: Nelson Zulueta Rioveros
KIM ANGEL VILLANUEVA SARMIENTO

Address: C-11 Wings Compound Bag-Bag
Contact no: 09303813506
Email Address: kimangel.sarmiento@yahoo.com.ph

(2018-Present)

Bestlink College of The Philippines
(2016-2018) E
N
T
Junior High School: Ismael Mathay Senior High School R
(2012-2016) E
P
R
Primary: Placido Del Mundo Elementary School E
(2006-2012) N
E
U
H
I
Nickname : Kimeng P
Birth date : September 18, 1998 E
Gender : Female A
R
Height : 145 cm M
Weight : 38 E
N
Nationality : Citizenship
T
Religion : Catholic
Parent's Name : Rowena Sarmiento
DANNICA TANEO TOLLEDO

Address: 24 F Carlos St.Baesa Quezon City
Contact no: 09976405581
Email Address: danicatoledo416@gmail.com

(2018 – Present)

(2016 – 2018)
Junior High School: Judge Juan Luna High School E

(2012 – 2016) N
T
R
E
Primary: San Antonio Elementary School P
R
(2006 – 2012) E
N
E
S
H
Nickname : Dan I
Birth date : August 25,1999 D
Gender : Female P
R
Height : 4'11 T
Weight : 41 M
N
T
Languages Spoken : English, Filipino
Parent's Name : Delfin Taneo
: Hilda Taneo
References
From Internet:
https://news.abs-cbn.com/business/07/18/17/filipinos-are-biggest-buyers-
of-diapers-shampoo-in-asia-study
https://www.marketresearch.com/Euromonitor-International-v746/Hair-
Care-Philippines-12511107
https://www.kenresearch.com/blog/2018/11/changing-dynamics-of-the-
haircare-in-the-philippines-market-outlook-ken-research/
http://www.pabaccreditation.dti.gov.ph/public/public_test.php?page=1
9&criteria=
E
N
T
R
E
P
R
E
N
E
U
S
H
I
P
D
E
P
A
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T
M
E
N
T

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QUEZON CITY UNIVERSITY 1

All Enterprise, before its establishment, have feasibility study that

This chapter entitled Executive Summary of the Project contains the

In the first Chapter of our feasibility study is the company

Promoters and stockholders

The PS Enterprise is composed by people or individual that is

General Manager, De Lemos Kim Claire , who is responsible for allocating E

Production Manager, Bazar, Nancy, who is responsible for planning the D

Marketing Manager, Kristine Anne Donio, who is responsible for creating

They will be help by: Carreon,Arvi Joy , Daloso,Princess , Dayag,Marvie and

• Department of Science and Technology Address : DOST-ASTI Bldg.,

• Environmental Health Laboratory Service Cooperative Contact

• Standards and Testing Division – Microbiology Laboratory - Industrial

• FinancePH Contact Details : Call (Globe) 0905-FINANCE (3462623) or

• Financial Advisors Incorporated 15/F Citibank Tower, Paseo de

Product and service:

Thin paper shampoo is made of organic ingredients, a travel friendly

 Background to its development - The paper shampoo is a

 Benefits and Features - The paper shampoo is made up of E

 Unique selling points - PS Enterprise will use direct selling, online D

- They are already popular in the market

 Disadvantages or weak points

Long term aim of the business

To be recognized as one of the best consumer product that shared

According to advance English dictionary (AED) market refers to the

The target market enterprise target market will be teens, young

- ABE International Business College Fairview

According to Nielsen study, Filipino's are one of biggest

In the study of Ken Research, it shows that in 2017, the per

 Price - Paper shampoo is convenient in consumer, it is cost of

 New technologies or system - We used machine for cutting

 Greater compatibility with existing systems – Shampoo paper is

 Save money: To save money buy supplies in a bulk to have a

 Save time: Saving time is like managing time as price. After we

A start up or a company's strategy combines all of it's marketing

Through manufacturing, a raw material becomes a finished good.

Projected Profitability 26 sales volume/units x 40 pricing D

Marketing and Communications Strategy

Advertising and promotion

Research and Development

To be able to establish a well and develop business/enterprise.

Packaging - Improving the packaging of our product might increase the

Customer Relationship - Producing and giving the needs of the consumer

The methodology of this study is Quantitative Method, the D

System Overview Diagram

Flow Chart of Work

Flow Chart of During Service

Flow Chart of After Service

Research and Development

The enterprise is already conducting a research in order for the

Building an enterprise or a business requires a huge amount of

Staffing and Operations

De Lemos, Kim Claire

Donio,Kristine Ann Tolledo,Dannica Bazar, Nancy

Carreon,Arvi Joy Lagunero,Maricar Calingacion,Ma.Pauline E

Dayag,Marvie Montiverde, Jessa Pascua,Aila Marie D

Take the overall

Staffing - A group of people who work for an organization or business.

Employee training and development programs, when thoughtfully

Other types of training that may apply to your organization include:

Step 5. Put Sodium Laureth

Step 6. Mix the ingredients until measuring cup/spoons and

Step 7. Separate the mixed E

Name: (OPTIONAL) _______________ Age: _