Alina Nitu - Drive to aim Hight Mindset For Success

Andra Raluca Tautu - About being both an Architect and Entrepreneur

Andreea Details - What can we wear at the office?

Tora Miklossy - Kitchen Tailors - Drive to aim High Mindset for Success

Dr. Elena Ucenic - Set your Mindset for Success!

Ramona Patlagescu - About Evolution Nails Spa

Mihaela Stroe PhD. - Let Autenticity be your goal in 2020

Sabina Tanasa - VivaCoco coconut oil - a genie in a bottle?

Camelia Paduraru - Do’s and dont’s when giving feedback

Daniela Nicolaiciuc - About Trestiana Beauty Salon

Mihaela Stoica - The story of a serial entrepreneur

Burlacu Ioana - About Metamorph

Alice Iordache - We walk the talk

Georgiana Voinea - Why do you need the services of a waste management specialist

Med Tourst Advisors - No borders for life changing new smiles

Madalina Cotorogea - The safety work system

Bianca Grama - Drive to aim high: Mindset for success

Ella Gheorghioiu - Perseverance is the necessary ingredient for success

Elena Dionisie - Why choosing a HR Monthly subscription?

Aura Icodin - About A_BEST Business Lounge, Offices and conference rooms

Ioana Arsenie - A Guide for achieving your business budget

Dorina Dinu - About her 20 years of entrepreneurship

Mihaela Lemnaru - Top 5 Social Media trends for 2020

Dr. Iuliana Elena Lambru - Personal experience: a good example in business?

Bianca Tudor - What do Uber, Airbnb, eMag and Elite Business Women have in common?
About Bianca Tudor

She started her career from the first year of college, working in a multinational. Over time, she
gained experience, discovered her managerial skills, and at the age of 22 she becomes the Director
of Training and Personal Development for the Global Organization Junior Chamber International
Bucharest.

The managers quickly noticed the young woman, and after advancing her as a member of the
management board, in 2012 she joined a project of the European Commission - "Equality Pays Off"
- carried out both in Bucharest and Vienna. After this project was successfully completed, with
internationally notable results, Bianca Tudor realized that she can give confidence and courage to
other women who want to enter in the business world, thus Elite Business Women was born.

At 26, Bianca was the youngest Regional Director at The Alpha Group International.

Currently Bianca already has 6 years of experience in entrepreneurship, 7 years in multinationals

and she is part of the Advisory Board from Interreg Women In Business program, active in 9 coun-
tries from the Danube Region and CEO of the first investment program for women entrepreneurs
in Europe launched by an SME - Elite Business Women Investment Fund, EBWIF.

Specializations: Business Development, Business Strategy, Personal Branding, Company Brand,

Online Marketing.

"At EBW we want to create a globally generation of financially independent #Elite women who
choose to live healthy and make a difference in their community! When you are financially inde-
pendent you can invest in health, personal development, family, community, society. When women
thrive, the world thrives”, Bianca Tudor, founder of EBW & EBWIF

What is Elite Business Women?

Founded in 2015, Elite Business Women is an entrepreneurial education company for women; a
social change entrepreneurship project.

Through the events organized by ELITE Business Women, all the female entrepreneurs managed to
get to know each other, to create close links that transformed EBW into an international business
community, present in 5 cities in Romania, but also internationally in the United Kingdom, Portugal
and Italy.

OUR STORY

Elite Business Women initially started as a small group of women discussing in the online environ-
ment about the importance of female entrepreneurship in modern society, and in a few years this
idea became the largest female entrepreneurial education company in Romania, exceeding
11,000 entrepreneurs and borders of the country.
We believe that women have a pivotal role in transforming society by owning and managing their
own businesses.

OUR MISSION

The mission of Elite Business Women is to become a valuable tool in women's entrepreneurship in
Romania, but also globally, by encouraging and mediating partnerships with other countries.

Thus, by belonging to Elite Business Women, gender equality is strengthened, entrepreneurship is

promoted among women and you will facilitate the women’s access to decision-making positions.

In the Elite Business Women community, you have the opportunity to interact with women in all
fields of activity and showcase your business model.

We invite you to join us for a change in the women entrepreneurship environment!

OUR VISION

The vision of Elite Business Women is to build an elitist entrepreneurial education company for
women entrepreneurs in Romania, which will lay the foundations for an international entrepreneur-
ial culture!

Join EBW as a Women Entrepreneurship Ambassador in CONSTANȚA, LONDON or ROME

If you want to become a powerful voice of women's social and economic change, we invite you to
join us as Honorific Ambassador Elite Business Women!

This project involves business women, who want to take a step forward and leave a visible footprint
in the field in which they work.

What they do has a strong impact on the industry, which is why Elite Business Women comes to
further amplify this power of change.

Send your CV (resume) to contact@ebw.business

TRACK RECORD EBW

• The largest community of entrepreneurs in Romania, with over 11,000 followers;

• The most dynamic Business Club in Romania with international and national presence - Bucharest,
Constanța, Cluj-Napoca, Sibiu, Timisoara, London, Lisbon, Rome;
• Online platform for the promotion of women ENTREPRENEUR;
• Private Investment Fund for Women Entrepreneur based on a Business Program
Affiliate Marketing

• Part of WEGate - Commission platform for European women entrepreneurs;

• Part of the Advisory Board Women in Business, Danube Region, with 9 countries in Europe;
• Nominated for Best Social Impact at Central Eastern Europe Awards for Start-Ups;
• 102 EBC events and Masterminds in Romania

• 400 press releases per year;

• EBWIF - private investment fund for women entrepreneurs;
• Rebranding - www.ebw.business

A letter for all women entrepreneurs

Dear Elite Woman,

What are you missing from your daily business activity? What problems do you face and how do you
find solutions and the power to move on?
Whatever it is, well, find out you're not alone. Women entrepreneurs from all over Romania meet
offline or online and discuss business, issues, solutions and long-term partnerships.
Elite Business Club, Elite Mastermind Board, Media KIT for SMEs, Internationalization - all are part
of the EBW Membership and from also grants for women entrepreneurs!
Step #1 is to register as an ELITE AFFILIATE MEMBER in order to be part of the Elite Business Club,
but also to be part of the Investment Fund!

You as an EBW member have direct access to:

• Team up with 10,000+ entrepreneurs from Romania and Europe

• Participate in the Elite Business Club events but also the events of the EBW partners, Cham-
bers of Commerce, MBA and other prestigious organizations
• Attend Mastermind Board
• Promote your business on the EBW platform and EBW Magazine
• Conclude partnerships with EBW members
• You receive business recommendations
• You learn good business practices
• You met the best performers Mentors, Speakers, Entrepreneurs
• Become part of the Elite Business Women Investment Fund
• Apply for funding
• Participate in mentoring sessions and entrepreneurship courses as an affiliate member of the
Investment Fund
• You can receive 200 EUR BONUS whenever you recommend an entrepreneur who becomes an
EBW MEMBER (with Full Membership).

You’re convinced that this is the right choice? Join NOW and start recommending the Elite Business
Club membership to other entrepreneurs!

Access www.ebw.business right NOW!

Drive to Aim
High Mindset
for Succes
Why do you want to be successful? What is
success and what does a mindset for success
actually entail? I realized that success has no
scales, limits, charts, it is not measured in
money, acquisitions, positions or names. Suc-
cess is shaped by the mental clarity you have
when you decide to do something meaning-
ful.
Having clarity of what you want to do and
the path you want to follow is like a flashlight
that helps you find exactly what you want in a
warehouse full of many useful and useless
things.
If you want to be successful, put some order
in your mind, remove everything that you do
not use! A clear mind must be cleansed of
the "mental ballast" that continues to gather
over time, ballast that translates into the
fear of starting something new, the fear of
being judged, the fear of failure, the fear of
losing a certain stability and safety etc.
When I decided to pursue my own path in
entrepreneurship, I thought it was clear to
me what I wanted to do and which way I
should follow. But I realized that my vision
was somewhat blurred, because I could not
see clearly the next step and I felt trapped
within my own limits, anxieties and multiple
desires. I was the only obstacle in my path - I
had too many ideas, too many directions
and I didn't realize why I stumble so often.
This was the time when the universe gave me
the hard lesson I needed. What was I doing
wrong? First of all, I started many things at
the same time, I didn't give them a chance
to materialize and I wanted quick results.
And secondly, I had chosen the wrong part-
ners.
But when I sat down with myself, I wrote very
clearly what I wanted to do, I was enlight-
ened :) The universe understood my real and
clear desire, so it opened for me the way to
become what I am today - Customer Care
Trainer & Spa Business Advisor.
“The Mindest for Success is Clarity, empow-
ered by creativity, focus and practice!
Alina Nițu
Hello, I'm Andra Raluca Tautu, architect
and entrepreneur, founder member of
Arkia a branch of Ame Studio. At Ame
Studio our credo is that there is no wall
that we build that has no soul.
I entered the entrepreneurial life in 1999
right after graduation, and each project I
worked on shaped me - from overseeing
the construction of hospitals or individual
homes up to the detail work of interior
design for private and public spaces. Each
client made me learn something new; the
projects I picked are not mine or theirs but
ours. I like to make sure that my clients'
dreams and my expertise meet creatively
and efficiently. What's fascinating about
architecture is that it requires a combina-
tion of technique, art, and psychology.
Each building or finalized project is meant
to radiate harmony, to contribute to a
state of inner peace and spark inspiration.
I like that any detailed used, even consum-
Arh. Andra Raluca Tautu
er products will get personalized by the
0040 766 072 123
way we associate them in the whole of the
www.amestudio.ro
design that is unique and created with
Facebook
each specific client in mind. The idea of "to
Ame.Maison/Arh. Andra Raluca Tautu
be at home" is not a metaphor, it is a pal-
pable feeling that I like to make it really
combining my technical expertise and my
sensibility as an artist and woman. Ulti-
mately, I don't believe "feeling good" is an
esoteric concept, but a palpable, concrete
state that anyone can experience in the
spaces I built.
Our 20 twenty years of experience and
collaboration with high-end partners on
the international market are now chan-
neled into Arkia, a new branch of Ame
Studio. At Arkia we act as consultants for
high-end interior design projects, we can
suggest major verified dealers on the
market for furnishing, and we can also
work with you directly to make your dream
environment come true.
What can we wear at the office?
Generally, every office job requires a dress code every day.
Only on Friday in some companies, we can wear casual outfits.

So, every one of you who has an office job, have to prepare the appropriate clothing every
morning.
Most of the time, the outfit is the element that gives you a feeling of satisfaction, so a nice
outfit can make your day at work perfect.
We talk frequently about jobs, but much less we talk about appropriate office style, so I
thought it was an important topic to debate...
Having a beautiful office outfit is important to take into account some details and to
understand how you can build creative outfits.
It is very important to look at the whole outfit and to understand if the final version is
stylistically correct.
So, we are debate together some outfits for the office:

1. The pleated skirt.

We wore all summer the pleated skirt and, in the autumn, we continued to wear it with a simple
white T-shirt or an office shirt.
2. The office suits. The beige color is the new black for the office outfit. I like the idea of
giving up black in favor of this beige color....so my recommendation for you is a beige office
suit. It looks very pretty on an office girl.
3. Office dress in a special color ... my choice is the serenity color.

I hope I convinced you to give up your daily office uniform….

See you soon!

Andreea Details - a style agency specialized to provide styling consultancy for professionals
and people from the company that sustain presentations/speeches.
If you want a piece of style advice, write me an email at andreeadetails@yahoo.com
Drive to Aim High.
Mindset for success
Kitchen Tailors
Kitchen Tailors was born out of a drive. An
inner drive to grow, to give, to live out of pas-
sion and personal beliefs every day.
Above the top quality product we sell, the
German Bauformat kitchens, what recom-
mends us is the highly personalized consul-
tation we give to our customers. That's why
we call ourselves the kitchen tailors because
we measure every aspect of how each family
lives and eats and sew them carefully into
their perfect kitchen.
Do they eat fresh food or frozen?
Do they eat all together or separately?
Do they cook unfolded or clean?
Do they prefer fast or slow food?
All these aspects are most important for the
kitchen to be built aligned with their needs.
There's also "the measure" of aesthetics and
of course, the budget. We take care of these
all!
They say "do what you love and love what
you do". I think this is the secret formula for a
healthy mindset for success. Being passion-
ate about your activity and being involved in
the projects just like it would be yours, this is
the main ingredient to reach success.
Find what defines you. Get it out of you and
then align your capabilities and your actions
to that!
Painfully, we live in this wrong society, where
we are being thought a lot of information that
would never help us grow and be what we
simply are. They don't teach you to look inside
yourself and then learn what you need to
know to beautifully unfold in the world but
never introspect and just robot around.
A powerful mindset for success in this chaotic
society is thinking outside the box. Question
what comes to you enough to take a mature
decision, know yourself and just walk your
road!
This way, you will never feel like you are work-
ing one day more, but you will be living
accordingly to who you are!
For two free consultations, a starting kitch-
en project and a good coffee, you can find us
in Sibiu, under the Liars Bridge,
on Ocnei 12!
Set Your Mindset for Success!
Have you ever stayed in front of a fire, being charmed by its power, by its energy, by its amaz-
ing dance, melting your body and soul? Feeling all the gratitude of ancestors to this savage
God? A glass of wine in your hand, sharing moments with your beloved one in front of a chim-
ney, the joy that brings you is unforgettable.

Have you ever felt blessed by the chance of mastering this form of energy?
Have you ever wondered what an amount of information are you carrying in your DNA from
immemorial times for taming this "Beast"?
What was the "primum movens"?
The first thing that is necessary to make a fire, is not the wood or a little spark but is the idea
of making a fire, the first supreme form of thought.

We all have that model in our minds because we are humans with a beautiful evolved mind,
but we often forget that we need to have a sparkle in everything we want to achieve.
Beyond everything we have or we can do, the most precious part of us remains the mind, that
can be a real "Perpetuum mobile", if we decide to let it be free, without limits, because we
already have the success in our genes, as survivors in this world.

Choosing to grow in a business surrounded by people who are willing to share their experience
and their sparkle, can be a real breakthrough because their light could be a guide and an
inspiration for us.
And sometimes, even a failure could turn out to be the necessary wind blow that increases our
fire.
So remember, beautiful people, that you have, for millions of years, a reliable tool, your mind!

But your Mindset is the Driver that leads the way to success!
Set your Mindset for Success, EBW!

Dr. Elena Ucenic

www.facebook.com/dr.ucenic.elena
1. What is your business about? (mission,
vision, market) What products or services do
you provide?
The beauty center EVOLUTION NAILS SPA is
my soul project. I have always wanted to
respond to customers’ demands with promp-
titude and professionalism.
My passion has always been the beauty and
care not only of the nails, but also of the
hands, which is why I began to offer the mani-
cure and pedicure SPA services more and
more to clients. That's when EVOLUTION
NAILS SPA was born, the center that encom-
passes all my passion and work for over 8
years.
Our mission is to change the “concept” and
“optics” about the hands and nails care and
health through new, innovative approaches
that have not been presented or offered to
customers. It is to offer healthy and beautiful
hands and nails, thus developing a culture in
the field of hand and nail care.
The services we offer are addressed both to
women and men and include: classic mani-
cure-pedicure, shellac, gel and dip powder,
which is a state-of-the-art product in the
area of manicure-pedicure, SPA mani-
cure-pedicure.
The SPA manicure represents health and
relaxation, and the beauty services in the SPA
manicure & pedicure specialty intend to
ensure an ideal care for each client.
We aspire to be a beauty and health promot-
er, offering healthy gorgeous nails and a
glowing skin.
2. What determined you to enter the
world of entrepreneurship?
The wish to develop everything that manicure
& pedicure encompasses to a higher stan-
dard, offering personalized services and the
desire for development and financial inde-
pendence.
3. What were your views on business in
the beginning and what are they now?
As I have mentioned, I have been working in
this field for over eight years, and the vision
for the business has almost been the same,
because I already knew the challenges, the
advantages and obstacles that could arise
along the way.
4. What advice / pieces of advice do you
have for young or undecided entrepreneurs?
Never give up on your dreams! Even if for the
moment it may seem impossible to achieve, if
you continue to dream and truly wish for
something, eventually the dream in which you
believe, will come true, even if it happens
through small steps.
exactly what I set out to do.
8. What did you learn or how did these
experiences change you?

5. What is unique about your business? I learned to become more responsible, to

The uniqueness of the business lies in the fact think like an entrepreneur and to take on all
that we provide customers with guidance by the challenges, risks and failures that may
first doing a nail diagnostics, and then we arise, while also learning to develop and pro-
guide them towards the appropriate service mote the business.
according to the nail type, of course taking
into account the clients' wishes. Besides mani-
cure and pedicure we offer various manicure
and pedicure SPA services, which are provid-
ed in a room specially designed for SPA. Just
like for the nails, we first give a diagnostics,
and then depending on the type of skin we
provide the necessary hydration services.
Here are some of the SPA manicure and pedi-
cure services: Express SPA manicure & pedi-
cure - for those who do not have much time
available, collagen and seaweed antiaging
manicure, gold foil and collagen hand mask,
nail treatments depending on the type of nail.

6. What is the main thing that any entre-

preneur should know?
Nobody guarantees your success even though
only successful businesses are promoted
everywhere. From my point of view, there are
two things to consider: the courage to begin
and the courage to start over at any given
time.

7. Please tell us a positive experience/sit-

uation and a negative one related to your
activity.
One of the positive experiences…. was a note I
received from a customer which said: “Dear
Ramo, thank you very much for each mani-
cure and pedicure done with dedication and
passion. I was impressed by your splendid
salon and I am very happy for you. I can
hardly wait to come to the SPA.” This assured Ramona Pătlăgescu
and encouraged me to go further, and at the
same time it confirmed that I am doing
Let Authenticity be your goal in 2020!
Authenticity means honesty towards others, especially honesty towards yourself. Authenticity
means to know yourself. Books and wise persons say that at the moment you will discover who
you are, the whole world will reveal to you and all its secrets will be shared.
Which are the advantages of an authentic leader in 2020? There are enormous. Because
there are not many authentic leaders. The ones that will keep their authenticity will have a lot
to win. People search for authentic leaders because only these can truly inspire them. Let me
share some:

· Self-fulfillment: When the real you in front of the people, feel that you fulfill your mission
which you assumed. With the condition, you know it

· Self-development: Knowing yourself is the key wisdom that deciphers all the world's secrets.

· To enrich your relations with others: You are searched, admired and followed because you
dare to be yourself and the others appreciate this aspect at yourself.

· Get away from stress and you are truly happy: When you play a social role just for the
advantages that the society offers to you, you are not feeling comfortable and while the stress
level is growing and you can seriously get sick.

I believe that when you are honest with yourself and you answered the question: Who am I? all
the other existential questions get answers and you experiment real happiness. May you, all
leaders, female and male, have an Authentic 2020!

Mihaela Stroe, PhD

Entrepreneur and Performance Coach
VivaCoco
Coconut Oil,
a Genie in a Bottle?!
Unlike many girls with dreams and aspirations
of becoming a Lawyer or a Doctor when they
grew up, Sabina Tănasă had always wanted to
become a Business Woman. Yes, a Business
Woman and although it may sound funny, her
dreamseventually came true. Little did she
know that she was channelling her inner
Entrepreneur even at a very tender age.
One of the products she is most proud of is
her VivaCoco Coconut Oil. This is not only due
to its purity and beneficial effects, which are
apparent in various ways, but due to its versa-
tility, too. It is true that this product comes in
one bottle, just like a genie, tending to your
needs and wishes,and italso has many differ-
ent personalities.
Whether you’re a busy, modern, business
woman rushing from one place to the next, a
mother-to-be facing all the madness and
magic of motherhood or a blogger with a
great social life, our VivaCoco Coconut Oil will
seduce you into only having eyes for this mul-
tidimensional, exquisite product.
Dare only imagine having to search for one
product instead of ten, having to pay for one
product instead of ten, having to carry only
one product instead of ten and now dare
imagine that this particular, one product not
only works for all your desires, but it is also
100% natural and extremely beneficial for
you and your loved ones! Coconut holds
great, powerful magic; it is a pure island trea-
sure. It works wonders for your skin, body, hair
and diet. It has been used throughout the
ages in many different practices. For centu-
ries, people have given their gratitude to the
earth for this amazing gift it produces.
In broad terms, coconut oil is super healthy
for you, but Sabina realized that everyone
was basically using the oil from the cooking
isle of the grocery store. She did this, too,
however, the quality wasjust not there. It felt
like she was slathering herself with Vaseline. It
was so thick, gritty and it would simply refuse
to be absorbed by her skin. She told herself,
there had to be something way better than
that. So after researching, sampling,testing,
she came across THIS coconut oil from India.
The PUREST quality, perfect for beauty-relat-
ed use. You may wonder what makes this
coconut oil clearly stand out from other simi-
lar products? It all starts from the purity and
thorough extraction process itself, the organic
farm where it is harvested from and also, of
course, the fact that it is manufactured from
highly superior, small batches of coconut.
Therefore, Sabina decided to market and to
raise awareness among her customers
regarding the various coconut oils and the
purity thereof and especially regarding the
reasons why hers would be best for any beau-
ty-related use.
Given the high-quality product it is and the
great results everyone who chooses it is get-
ting, our team takes pride in witnessing that
the VivaCoco Coconut Oil has received some
pretty awesome feedback and a whole lot of
rave reviews!
Viva Coco is best associated with the premi-
um quality of coconut products. The motto we
use at VivaCoco is: “nature at its best, in its
purest form, right into your household”.
 Do’s and Dont’s
when giving
feedback
Camelia Paduraru, Master Trainer
NLP, Performance Coach and
Founder CraftingMinds
The ability to provide good feedback is a mark
of a good leader, and the openness to receive
feedback is a mark of a growth oriented mind
set. Good feedback is vital in efficient learning
and professional growth. Acquiring new com-
petencies is massively accelerated when we
get good feedback and we incorporate it
quickly. Relationships breathe and evolve
when we speak our minds effectively. The
problem is that we don’t find easy to receive,
nor to give feedback.
When we receive feedback, we often tend to
become defensive, to explain ourselves, to
dissociate or force a smile while we grumble
an absent yeah, I see after we’ve long left the
experience. We do it to avoid discomfort and
pain, especially when the one giving us feed-
back doesn’t demonstrate the most exquisite
abilities. The problem, while we do this, is that
also we protect ourselves against learning
and the opportunity to better ourselves.
When it comes to giving feedback, we either
communicate it with negative emotions or in
a way that’s perceived offensive, we either
hold back because we’re afraid to hurt the
other person or cause conflict, thus hiding our
own fear of feeling hurt or rejected, and pre-
ferring to accumulate frustration and resent-
ment instead. In this case, we block our
authenticity, our leadership abilities, and the
opportunity to catalyse other people’s
growth.
Giving good feedback is an art worth mastering
not only in our professional endeavours, but in
every area of life. Everything we say, the way we
say it, our words, our tonality, our facial expres-
sions, our body language, and our intention
have an incredible power when giving feedback,
and in our communication in general. Let’s see
some do’s and dont’s to help us along the way.
1. Right time, right place. Practice the state
of presence so you are aware if the person is
open to receive feedback. While praise can be
well received and even desirable in public, areas
of improvement are best to be communicated
privately
.
2. Feedback needs to be asked for and
received, not imposed. Feedback works best
when required by the person receiving it. If there
is no habit of asking for feedback, then ask for
permission. (Eg: May I give you a suggestion? I
noticed a few things about the way you’re per-
forming, would you like me to share them with
you? Can I give you a piece of feedback?) Give
them the chance to say yes, and they’ll be a lot
more open to what you have to say.
3. Good feedback takes into account the
needs of both the person giving it and the one
receiving it. While feedback which is meant to
help us vent can be justified in certain situations,
it usually fails to be constructive or efficient.
Especially true if doesn’t take into account the
other person’s feelings and therefore it tends to 7. Tell them what to do, not what not to do.
be destructive, reduce communication, and Even if not immediately obvious, Please be here
provide nothing useful to the other person. on time produces very different results than
Stop being late. Tell them what to do. Example: I
4. Be sure to make the difference between suggest that you realistically evaluate your
feedback, criticism and value judgements. Good capabilities and only say yes to what you know
feedback does not label people based on their for sure you can accomplish instead of don’t
behaviours (Eg: you’re demotivated, you don’t take on responsibilities you’re not sure you can
care enough, you are chaotic), does not utilize complete.
universal quantifiers (Eg: you never…, you 8. Be specific, not general. Being told that
always…), and does not make value judgements you were engaged or detached, irrational or
(Eg: it is good/ not good to…). Good feedback cold, sensitive or insensitive in a certain context
focuses on what can be done to improve won’t be very helpful. These attributes are so
behaviours, performance, and results. It is general that while it’s so easy find truth in them,
expected that the person receiving it will do they don’t provide any practical application.
something about it.(Eg:It looks like your energy (Eg: instead of saying Our communication
levels are not at their highest lately, let’s see needs improvement, say what about it specifi-
what challenge would get you fired up again or cally. I need you to spend time giving me more
It looks like you have a lot going on lately, is there details when we’re starting a project, otherwise I
anything we could do to help you organize your won’t know how to proceed.)
tasks?)
9. Take responsibility for what you’re saying,
5. Use the feedback sandwich. Start with don’t transfer it to other instances like others,
what they did good, then provide one or more the procedures, the organizational culture.
areas of improvement, and end with an overall
positive statement about the person you’re 10. Communicate your feelings freely if
giving feedback to. Avoid the use of the word but appropriate, don’t mask them under layers of
and verbs in past tense. Use the word and and sarcasm, distortion or power games. (Eg: It frus-
verbs in present or future tense. (Eg: I appreci- trates me when I try to say something, and you
ate the fact that you’re very prompt in answer- finish my sentences instead of things like You’re
ing text messages, AND if I call you, it means trying to see how far you can go with this or You
that the issue needs to be addressed as quickly need to be even with the whole world.)
as possible. Please pick up the phone. Please
return the call as soon as you can. It would make 11. Be as neutral as possible from an emo-
an important difference in our communication.) tional standpoint.

6. Take into account the fact that any
behaviour can be useful in a certain context.
Provide them with the positive sides of the
behaviour they’re doing, then give suggestions
for improving it. (Eg: We appreciate your blunt
way of speaking your mind because we know
that with you, what we see is what we get. Just
pay attention to your voice tonality because
sometimes it can come across as rude, and we
know that’s not your intention.)
This last one is easier said than done, I know. The
good news is that now we have simple practical
tools aimed to teach us how to be in charge of
our emotions, our thinking, our words, our com-
munication, and therefore our results. Explore
#NLP!
Meanwhile, contemplate this: “A person's suc-
cess in life can usually be measured by the
number of uncomfortable conversations he or
she is willing to have.” – Tim Ferris
SALON TRESTIANA
How have we got from promotional materials and medical supplies to having a Beauty Salon
in Bucharest.

It is said that "beauty comes from the heart"…

Sure, a beautiful soul will be reflected in the external beauty, but I and my team from Trestiana
beauty salon, we believe that the soul we put at the service of the beauty of our clients is an
equally important contribution…

From here our desire that "beauty from head to ... to the soul", be the words that accompany
you every time you cross our threshold.

And we must say that for us beauty is not "a concept" but a state.

If taking care of your body is important, we also believe that your soul and your psyche are
important, your overall well-being.

The working day often lasts 9 or 10 hours, the weekend is too short to get to enjoy a time just
for yourself ... life goes over us and often, looking behind us we wonder ... "what have we done
with the past ... years?"

We have chosen as partners in this business two number 1 brands – Guinot Frantaand Gerovi-
tal Romania for cosmetics and body, and for hair care Wella, Bevisible, and more recently Kevin
Murphy.

I place a special emphasis on the professional training of beauticians to become experts in skin
and body care, because I believe that personalized treatments make the difference, and the
diversity of the Guinot and Gerovital treatments depending on the beauty and skin type goals
lead to visible and lasting results.

Trestiana wants to restore the beauty of every woman through exclusive and innovative treat-
ments from Guinot and Gerovital.

Customer opinions are of crucial importance, they are the key to developing successful individ-
ualized programs and even the inspiration for new product or service offerings. In a way, these
opinions set the success criteria for the business.

In order to have access to such

deeper and richer opinions, it is
necessary to find a framework in
which clients can express the
criteria of value and efficiency
that they take into account
when evaluating services or
products.

The customer experience,

whichwe at Trestiana place
highprices on, is more compre-
hensive and relevant than the
quality of the products and / or
services.
That is why a holistic / integrat-
ed approach of all the elements
that compete with a good cus-
tomer experience is necessary -
environment, personal friendli-
ness, operability, space
arrangement, comfort.

Once you have passed in "Tresti-

ana" we hope you would stay
with us, to discover together
how each day can bring us
closer to our ideals, our dreams,
our achievements!
"I am inspired by my family, people
and successes"
Mihaela Stoica, Owner of Claris Chalet & Valber Furniture
Mihaela Stoica is a serial entrepreneur, run-
ning two successful businesses from an
extremely young age: Claris Cabin from Criv-
aia resort and Valber furniture factory.
Because she felt that maybe more than that,
Mihaela became the EBW Ambassador in
Cluj-Napoca and developed herself even
more personally and professionally, becoming
a certified and independent trainer John
Maxwell and a SELLification sales trainer. He
is also a psychotherapist at the ACCPI Inte-
grative Psychotherapy Association.
Mihaela answered some questions from the
world of entrepreneurship, here is the com-
plete interview:
EBW: What would you have wanted to know,
but no one told you when you entered the
world of entrepreneurship?
Mihaela Stoica: Entrepreneurs are said to be
their own masters and to be completely inde-
pendent.
Accompanied by such an image I entered the
world of entrepreneurship, but no one told me
that it is just a myth ... Now I know that I have
a responsibility in front of customers, suppli-
ers, payment terms, employees who put their
hopes in we, the family who also has its own
set of requirements outside the business, the
community.
Thus, you are no longer completely indepen-
dent, but you must have a very well-struc-
tured program and integrity that includes
respect for everything that is going on around
you.
EBW: How do you keep your mind clear in
this world that leaves the impression that
it's fast forward?
Mihaela Stoica: Through a good organization
and especially through my own time. I know
when it's time to say NO and when it's time for
a break, a vacation or just relaxing in nature
or at home, time spent with what brings me a
sense of well-being and relaxation.
EBW: What motivates you? What inspires
you?
Mihaela Stoica: Family! People! Success!
When you see that the family encourages you
and is with you, when the people you interact
with radiate the happiness you bring into their
life or are satisfied with the relationship you
have, they are reconciled and bring that
well-being, inspiration and motivation to
move on.
And when I do not give up and the successes
appear, it is certainly a validation that if you
do with passion what you do the results come
and the degree of motivation increases.
EBW: What books would you recommend to
a young entrepreneur?
Mihaela S.: It is very difficult for me to recom-
mend just a few books, because I am a "mas-
sive" reader and I have entire libraries of
books ... I would still recommend Zig Ziglar,
John Maxwell, Napoleon Hill, Brian Tracy.
EBW: Who was your first mentor and what
did you learn from it? But the latest?
Mihaela S .: In my early days as an entrepre-
neur, I was not the mentor, but when it devel-
oped, my first methods were those of the
John Maxwell Team International Chair, to
which we always called for guidance and from
which I really learned. what leadership means.
Then it was Călin Iepure and the team that
guided my steps towards a customer-centric
and efficient sale.
Ramona Tiepac, Bianca Tudor, Loredana
Vîșcu are three ladies who contributed to my
personal development. I have only listed some
of my mentors, but I have had the pleasure of
being surrounded by many people from whom
I can continuously learn, including my mother
and my husband, and thank them very much
for all they have given me. , for openness and
encouragement.
EBW: What are the top 3 things any entre-
preneur should know about sales?
Mihaela S .: The sale must be customer-cen-
tered, tailored to its needs and any objections
must be handled with care.
These would only be part of what is important
when a sale takes place, the rest is learned
and modeled throughout.
* About SELLification ...
The game that helps you get into the sales
dynamics, is a training program that I facili-
tate with great pleasure every time in compa-
nies and through which the excellence in sales
is obtained through interactive games, train-
ing and lots of interaction.
You have the opportunity to put yourself in
both positions: of the customer and the seller
and the observer in turn, so you have a broad
picture of a sale. I recommend this training to
all people, because we all sell in one form or
another.
Additional details:
www.facebook.com/mihaela.stoicabosioc
www.hotel-claris.ro/
www.valber.ro
METAMORPH
BURLACU IOANA
Currently I am in charge of developing a
beauty salon in Cluj Napoca. I have been
working in the beauty field for 5 years as a
make up artist and lash stylist and my inner
call for knowledge and beauty made me
choose the path of entrepreneurship alone. At
the base I am a graphic artist, I like to make
things with my hands, I like to always experi-
ment and inspire people. The first money I
earned was somewhere through adolescence
due to my first passion, drawing.

I have always had a fascination for human

features and especially for the eyes, maybe
for this reason it was very easy and extremely
pleasant for me to walk in the beauty field. I
gave up university studies with a specializa-
tion in graphic design to develop my passion
for makeup. The first years were free of trials,
travel and a lot of work. I do not regret that I
had the courage to choose a path of my own,
but still so insecure in a world dominated by
the aesthetic changes of the big fashion
houses.
This is how Metamorph was born, from the
desire to provide people with the highest
quality services and to offer a new vision. My
motto is based on the empathetic connection
between me and the costumer, so I can satis-
fy all their expectations or uncertainties. The
mission is a simple and firm one: to make as
many women as possible aware of their
beauty through my fingerprint, to feel
extraordinary in their skin, to see them strong
and happy.
The salon offers the following services: Hair-
dressing, Cosmetics, Make up, Eyelash exten-
sions
What caused me to enter the world of entre-
preneurship?
As a child I had a more introverted personali-
ty, which made me have a conservative spirit
but also an observant leader who has some-
thing to offer the world. The inclination
towards entrepreneurship was certainly
instilled by my mother for the first time. It is
the first landmark that we had as an unlimited
source of inspiration and love. From her rela-
tionships with people, professional approach
and other small passions, I learned two essen-
tial things: the satisfaction of creating the
product or service offered and the feedback
of people, both appreciative and material.
My desire to offer a complete and complex
service together with a pleasant auditory and
olfactory environment made me enter this
world.
My vision before it all started was a rather I think the main thing any entrepreneur
rigid and unrealistic one in the short term. So should know is that failure will always be
all I had to do was dissect that thread and another opportunity to grow his business. Any
start somewhere. I thought of this strategy as unexpected setback in the vision of an entre-
a life plan and chose to surround myself with preneur is a major stress and risk factor. It is
beautiful people just like my values. At present important to immediately identify and aware-
I wish to develop the business as much as pos- ness of the moment. All we are now is a repre-
sible, as many projects and collaborations, to sentation of our past, so be aware of the
make people happy and fulfilled and to present and build your attentive and tactical
become a trademark in the world of beauty. dream.
In the distant future I want to develop other
passions such as music, clothing design and Fortunately, I had only a few unpleasant
beauty aesthetics in various areas of enter- events that I could handle at the moment. In
tainement and personal development. addition to the small details and tweaks, the
tear can be in makeup the worst thing that
Tips for Young Undecided Entrepreneurs? can happen to you. The worst experiences are
those where the client arrives before me or
Always invest in yourself and in what will truly needs to wait. This makes me feel unprofes-
make you happy. Remember that time is irre- sional and creates a barrier between me and
versible, it can be the best ally or the worst the client from the beginning.
enemy. Work, filter and learn to become the
best version of yourself. Follow your dream In a world of beauty, one might say that there
and "sell yourself" real and clean to people. is no place for negative or unpleasant experi-
ences. But we are different, and the worship
What do I think is unique about my business? of beauty salons in the Balkan area will always
be growing and to the same extent viewed
First of all the idea that was the basis of the with mediocrity. Here are the faults including
concept formation. "Metanoia" is a Greek women who choose to leave the hand of a
word and it would translate as a process of non-professional or those who do everything
change where you are offered a new per- possible to fit perfectly into social examples.
spective on yourself and a form of spiritual Most of the time the public must be educated
journey where you are able to see beyond the to receive the service or the gift itself.
mind. "Morph" also represents change, fusion
and the ability to become something else. Among the smiles of gratitude, sincere hugs
or small gifts I think the most beautiful experi-
Each member of the Metamorph salon is ence for me remains the one in which a client
unique in its own creativity and style but we chooses to ask me, even after an absence of
share the same mission: to make as many years. These moments have only polished my
women as possible feel shiny in their own skin work, outlined my perseverance and ambi-
through the services offered. tion.
WE WALK THE TALK
At Almaj, Iordache law firm we walk the talk; we are experienced lawyers who follow a struc-
tured approach, designed to deliver results for business.

We are creative problem-solvers, restless to find the finest sustainable solutions for our part-
ners, being dedicated to helping our clients to achieve their business goals and overcome legal
challenges.

Our professionals` goal is to be better every day – we believe in lifelong personal growth –
there`s always something new to discover or something that can be done better. Our clients`
portfolio keeps us tuned in with the latest market developments and ideas and help us to thor-
oughly comprehend each industry and its ways.

Almaj, Iordache offers a full range of legal services in industries like Power, Oil & Gas, IT, Tech-
nology & Fintech, Real Estate, Education, Healthcare & Leisure.

Our team is deeply familiar with the specific challenges clients face in the Romanian markets;
we have strong industries awareness. That`s why we can provide the full spectrum of legal
advice tailored to the specific level of each business, respectively:

(i) Business start and outline – full range of advice need for entering the Romanian mar-
kets, by outlining the main market rules and customs; acquiring the Romanian licenses/autho-
rizations/permits/certificates; providing support in managing the relationships with the regu-
lator; due to our multidisciplinary approach, we also provide assistance in solving challenges
referring to employment, complex litigations, corporate governance, financial agreements,
etc.;

(ii) Business Growth and Sustainment – from merges and acquisitions advice, providing the
legal base for developing new products, to the protection of intellectual property rights and
competition market rules;

(iii) Business Protection and Preserving – whether addressing tax measures or adverse reg-
ulatory changes & controls, our team works with clients to help them maintain market share,
preserve their patrimony, collect unpaid receivables and manage relationships with regulators
and other industry bodies. We also help our clients have their voice hear during public consul-
tations on specific project regulations which may affect their business; thus, we protect their
interest from the start, during incipient stages of possibly adverse regulations, while getting to
improve the regulatory environment.

You can find more details about us at www.almaj.eu.

Almaj, Iordache SCA
 WHY DO YOU
NEED THE
SERVICES OF A
SPECIALIST IN
WASTE
MANAGEMENT
We hear on and on about ” waste manage-
ment”, but I noticed that these notions some-
times need additional explanations. For this
reason, I believe that an article explaining the
legal duties, the complexity of activities
involved and the importance of a fair imple-
mentation to this end is necessary and very
useful.
Why the right management of waste is very
important?
The law in the area of waste management is
very complex and needs specific knowledge
and the fair waste management is very
important and helps with the protection of
environment, health and security of popula-
tion. In terms of your company, the benefits
are the following: the confirmation with the
law in force, avoiding the fines, decreasing the
expenses, increasing the company’s reputa-
tion by creating an image of a green compa-
ny and so on.
Waste management represents all the activi-
ties conducted, from generating/ producing
waste until their recycling or disposal, if appli-
cable. To put it in another way, it includes the
way in which your company collects, trans-
ports, processes, recycles and disposal waste.
The liability for the waste management
belongs to the waste producer or, if applica-
ble, to any waste holder.
Which are the activities involved in waste
management and why is it important to turn
to the services of an expert?
In my area of practice, one of the first steps in
the waste management activity is examining
the environmental permit held by the compa-
ny, because this regulation document indi-
cates the duties in this end. Hereafter, it is
necessary to conduct a waste audit, process
by which the sources of waste can be deter-
mined, the types and quantities of generated
waste and proper solutions can be identified.
The conduct of the waste audit is a duty of all
economic operators conducting a commer-
cial/ industrial activity (mentioned in Law
211/2011 on the waste regime) according to
which, it is put in place and implemented a
program to prevent and reduce the quantity
of generated waste from one’s activity or, if
applicable, from any manufactured product
(including measures which comply with a cer-
tain design of products and measures to
decrease the danger level of the waste).
In case of waste which can be dangerous
because of the origin or the composition, it is
mandatory to conduct certificates of analysis
and to mention their characteristics (the cer
tificates of analysis shall be sent, upon
request, to the authorities in charge of the
environment protection).
After completing these phases, the following
activities shall be conducted: codification of
each type of identified waste; establishing
and sizing the infrastructure for the selective
collection of waste; concluding collection con-
tracts; drafting transport documents for each
hand over of waste; drafting the monthly reg-
istry of the waste management; making the
monthly inventory of all dangerous substanc-
es/ issues and their packaging; identification
of duties towards the Environment Fund for
packaging/ oils/tires/ electrical and electronic
equipment/ batteries/ substances dangerous
for the environment places on the national
market and so on; monitoring the environ-
mental factors such as water, air, earth by
conducting measurements with monthly/bi-
annual/ annual frequency, if applicable; mon-
itoring the implementation of measures
established and the fulfilment of objectives
established in the Program of prevention and
cutting off the waste quantities; drafting the
annual inventory of solvents (for activities
where solvents are used), the Plan about the
prevention and fighting the accidental pol-
lution; drafting and transmitting quarter-
ly/biannual/ annual reports- if applicable.
As I said, the area of waste management
involves complex activities and special skills.
That is why, irrespective of the specificity of
the company and the size, it is indicated that
the waste management be done by an
expert, with the necessary experience and
expertise.
Georgiana Voinea
Phone number: 0745.195.744, E-mail: hel-
lo@georgianavoinea.ro
For 7 years I have been an Expert in Environ-
ment Services and Waste Management, with
over 250 happy clients, for which I had a suc-
cess rate of 100% in avoiding the fines and
obtaining the environment permits, licenses
and agreements, in a very short while.
I can help you also with the fulfillment of all
duties mentioned in the law: management of
dangerous/ non-dangerous waste, manage-
ment of wrapping on the national market,
management of dangerous substances,
monitoring the environment factors, bian-
nual and/ or annual reports, so I invite you to
see my full list of services on georgianav-
oinea.ro
 NO BORDERS FOR LIFE CHANGING
NEW SMILES!
DENTAL TOURISM IN ROMANIA, A SMART
CHOICE FOR PREMIUM DENTAL IMPLANTS
ABROAD AT AFFORDABLE COSTS
We do it when we are happy, when we meet
with our friends, when we see a comedy
movie, when we listen to great music, when
we hear a joke, when we are in love and when
we are babies as a form of non-verbal way to
communicate. A simple gesture that changes
so many things: the smile!
And we seem to care about it just when we
are about to lose it and when it starts to hurt!
Pain shouldn’t be the trigger for starting a
dental treatment, but it should be a clear
choice for a new beginning, a healthier mouth
and body, full functioning teeth and an
esthetic confident smile.
Lucky for us, the many years of studies and
clinical trials, the evolution of technology and
passionate professionals offer us, today, the
possibility to replace a missing natural tooth
with a dental implant that has the functional-
ity and the esthetics similar to the natural lost
tooth.
The worth of your health
For sure, when talking about dental treat-
ments like dental implants, Zirconia dental
crowns or veneers, we also bring into discus-
sion the price. One of the major benefits of
our times is the fact that we can travel by
plane from London to Bucharest or from
Geneva to Bucharest in approximately 3
hours. And by cutting off the limits of distance
and time, dental tourism opens real, afford-
able and safe treatments abroad for patients
all over the world.
More and more patients are starting to learn
the fact that travelling abroad for dental
implants might help them save over 40%
from the final cost of the treatment without
compromising quality and care. Because,
cheaper doesn’t mean low dental work.
So, before deciding to postpone your smile
make over:
• be open to options in your country or
abroad
• put into balance the investment in your
country versus Romania, for example
• make sure your choice is the right one
• choose a “journey” partner that can
offer you the comfort you will be well taken
care off
• be optimistic and transform your
dental experience into the opportunity to
spend a special holiday in Romania that will
surely put a healthy smile on your face
Medtourist Advisor – your safe partner
MedTourist Advisor is more than a dental and
medical tourism concierge from Romania. The
team has a large experience in collaborating
with foreign patients and premium leader
clinics in Romania. That is why, we have creat-
ed a unique patient Journey experience, in
which we will be your health journey partner
for 24 hours every day, from our first virtual
interaction to long after you have finished the
treatment. Our patients from the UK, Ireland,
Australia, Switzerland and other countries all
over the world are accessing MedTourist Advi-
sor’s services when they:
- want a professional to understand and
to assist them in all the stages of their treat-
ment
- want a REAL treatment plan with the
correct financial assessment, no hidden fees,
no extra costs
- want to be well taken care after they
return to their countries
- want to spend NO time at all on plan-
ning their medical trip
- want to have a personal assistant that
is 100% focused on their needs using their
staying in Romania
MedTourist Advisor is a professional integrat-
ed international ecosystem that can offer to
the patients premium dental treatments in
Romania and the initial consultation and
aftercare in the UK (London and Sheffield).
Also, our patients have access to an annual
maintenance smile plan in the UK.
Not sure yet about travelling abroad for your
new smile? Let’s get in touch:
andrei@medtouristadvisor.com
+40 724 356 733
www.medtouristadvisor.com
THE SAFETY WORK SYSTEM

Often neglected or overlooked by companies, the health and safety activities come into notice
only when a control or, worse, an accident occurs. Unfortunately, the controls may have a neg-
ative impact, as financial penalties, if the safe system of work is not updated or complete, but
the accidents have much more serious consequences and may sometimes lead to hospitaliza-
tion or tragic fatalities. That is why I would like to present to you today what the safety system
of work entails.

The safety system of work is a set of procedures and measures that, by putting them into prac-
tice, creates a safe workplace for employees, contractors and third parties (visitors, authorities
or members of the public).

It consists of the following procedures, adapted according to the specific of the workplace. In
this case I have included those procedures for activities in productive or construction fields, not
just office:

1. Procedure for permit to work system.

2. Working procedures for simultaneous operations (SIMOPS).
3. Working at height procedures.
4. Procedures for lifting operations.
5. Procedures for using the personal protective equipment.
6. Procedures for traffic control on locations (pedestrian and car).
7. Access control procedures.
8. Procedure for controlling the contractor’s activities on locations.

Besides these procedures, others should be developed depending on the nature of the activi-
ties carried out within the business units.

Any company carrying on complex activities (production, construction, material processing,

etc.) has to implement this set of procedures according to the specific activities.

But for the proper implementation of these procedures, as in any area where we want perfor-
mance, training is needed. This can be achieved by involving the managers of the companies
and the work place managers in a training process for the implementation of the safe system
of work. Also the employees directly involved in the work activities will be engaged, being
helped to implement and improve the safe system of work.
All problems / misunderstandings / needs that arise during the implementation process will be
discussed and solved together with the management team and the employees' representa-
tives.

This system once implemented does not mean that it is frozen. As the staff is in a permanent
fluctuation or the activities change as the company develops, the system must be updated
periodically. This is done through regular audits, to be able to verify the way it is used and to
determine the existence of gaps between the provisions of the procedures and their imple-
mentation depending on the present situation.

The purpose of implementing this system is very important, as mentioned at the beginning. It
is not just a formality. It may seem so to many people, but the implications are major, even
vital: reducing the number of incidents / accidents and dangerous situations created in the
workplace by partially eliminating the risks existing at the workplace or implementing measures
to reduce the probability of their occurrence.

We save some more useful information for a future post.

Until then do not hesitate to call our specialists.

We wish you a Safe work place and without incident!

Madalina Cotorogea
Business developer
0721.634.785
www.safetyfirst.ro
www.facebook.com/safetyfirst.romania
DRIVE TO AIM HIGH
MINDSET FOR SUCCESS
Staying limited is comfortable. It does not set you up, it does not set you down. You do not fail
but also not raise. And for sure, someone like this will live long. But what is the purpose if in the
end, your life is empty?
As a piece of advice: react as if the world is yours, react as if none can defeat you. It doesn't
matter how high the price is, just follow your dreams. But do everything with a good heart. Do
never forget that you are unique. Only the original individuals will aim high, the followers will be
just an ordinary copy and they will be always a thousand steps back.

I know that my visions are apart, I am stubborn and loyal to me and my principles. I dream of
my visions and never go aside from my path. When I have a goal I know that nothing is impossi-
ble. Just as Winston Churchill, one of my favorite characters, once said: "If you're going through
hell, keep going…" And believe me, I know what hell means, I have been there and I smiled at the
devils.

I have been my teacher, learning from my own mistakes. Like a rebel, curious and nonconform-
ist child, full of atypical ideas, I failed may time, but these experiences empowered me to try
harder. I am in continuous competition, but in a competition with myself. Me the one in the
present, to be better in the future, than my version from the past.

I keep my eyes open and my mind clear and look at everything with ambition and kindness in
my soul. It is not the success that I am looking for, I am looking for the way that completes and
forms me as an invincible individual.

I never, never give up. Impossible is just impossible for me. I aim high. How high? So high until
looking back down to the stars, they seem like small glittering points.

Bianca Grama
Manager Anna BM
0744488365
office@annabm.ro
bianca.grama@annabm.ro
www.annaboutique.ro
www.annacharisma.com
Ella Gheorghioiu, owner of Sibiu Events
"PERSEVERANCE IS THE NECESSARY
INGREDIENT FOR SUCCESS"
Sibiu Events is a company that offers consultancy in organizing business events and personal
development, promoting events and coordinating events.

My passion is event planning - a passion that, over time, has turned into a business. Now I orga-
nize events on different niches that intrigue me, such as personal development, business, cor-
porate or even team-building events in Sibiu and circumstances.

My goal is to help people (participants) take steps towards their best alternative through these
events. In other words, I bring the know-how of specialists from various fields directly to the
interested public.

The path of entrepreneurship is like an emotional roller coaster, but also a physical one.

A tip for those at the beginning of the road would be: When those around you advise you to
give up, get up and try again!

I believe that perseverance is the necessary ingredient for success in entrepreneurship, along
with strategic partnerships that help you grow, develop and get to where you are.

How did I start my own business?

I had been flirting for a while with the idea of having my own business, but I never had the cour-
age to take the first step. As soon as I joined the ELITE Business Women community, things
changed and I took the first steps in entrepreneurship with Bianca Tudor, CEO & Founder EBW.

The Concept: I'm very close to my hometown, Sibiu. That is why I love to promote everything
about Sibiu events and to bring an extra in the field of event organization, especially in the
area of personal development.

My motivators: I work in a field that excites me and challenges me daily, because it is constantly
changing.

I believe that education is a necessity that must be maintained all the time and that is why I
follow with great interest everything that means courses or workshops in my field of activity -
from here comes my inspiration.

And last but not least, my daily motivation is given by the example of women entrepreneurs
who are with me in the ELITE Business Women community.

More details here: www.facebook.com/SibiuEvenimentePersonal Development

WHY CHOOSING A HR
MONTHLY SUBSCRIPTION?
You need employees for your team, but you can't find them because no one responds to your
job offers. Or you posted a job ad and dozens of candidates have already answered but you
don’t know how to select them, and moreover, you realize that very few meet your require-
ments. Or even you may have already found someone, but he or she resigns only a few months
after being hired.
Why are we talking about all these situations? Because you certainly faced them, especially if
you are an entrepreneur or have a small business in development. You dream big and work
even harder. But for achieving the success you wish for, you need to recruit the best employee
and learn how to integrate and encourage their productivity. This is why you need to have
human resources specialists helping you to effectively communicate and work with your em-
ployees.
What kind of HR services do you need?
In order to grow your business, you need specialists that help you find the best people for your
team and create the most efficient process to communicate, integrate and keep them happy.
But in the same time you need to optimize the costs you pay for all these services. This is why
for start-ups or growing companies it is recommended to work with an experienced HR firm
which can:
• support management teams on the evaluation process
• develop salary grids for each position correlated with the objective management system
• measure employees satisfaction
• assist in the recruitment process
• increase employee retention
• create induction procedures for new employees
• develop procedures and rules for internal communication
Why using a monthly subscription for your HR services?
When you are at the beginning of your journey all you have to focus on is developing your busi-
ness. And for that it is important to receive all the support you need. Therefore, our recommen-
dation is to collaborate with a human resources firm, using a monthly subscription to cover all
the services you need.
Why using this solution? Here are three reasons:
1. You need a human resources management system specially tailored to the needs of
your constantly developing company.
2. On the other hand, you need a low cost, while keeping the expertise of a team of consul-
tants with extensive individual experience in Human Resources Management.
3. And finally, you need to be sure that you work with a team who has experience in similar
processes to those you need for your company. You need people who can advise you thanks to
an experience gained in important organizations that have successfully overcome crisis man-
agement or conflict management.

Are you convinced we are the partner for your business with a reliable HR partner? Or do you
need more information? Please contact us @ we do HR. Let's build together!
A_BEST BUSINESS LOUNGE -
OFFICES AND CONFERENCE ROOMS:
BIG ADVANTAGES FOR SMALL BUSINESSES
Finding a tailor-made workspace is one of the main challenges that entrepreneurs and small
companies face. When finding and renting a permanent workspace require a lot of time and
high costs, booking an office based on subscription may prove to be an effective solution for
companies and business professionals (entrepreneurs, freelancers etc).

A_BEST Business Lounge (Romană - Dorobanți Area) is a perfect mix between home comfort
and coziness and a classic office space. It is ideal for flexible companies that operate especially
in industries such as consulting, recruitment, training, IT, PR etc.

Please find below some of the advantages offered by renting an office on a subscription basis
for entrepreneurs and small teams

1. Affordable subscriptions and free utilities

Unlike rent payment for a permanent office space, booking a meeting room or an office at
A_BEST Business Lounge is possible for an affordable subscription, which is, at the same time,
flexible in terms of the period of time covered. Compared to the payment of a rent, buying a
subscription at A_BEST Business Lounge is advantageous because it includes access to the
meeting rooms and kitchen. Moreover, the utilities, the Internet, the cleaning services and the
guard and protection services are free of charge. The subscriptions are affordable, starting
from 50 RON + VAT, for one hour / one day / a certain number of days per month / monthly.

2. Free access to the conference rooms

At A_BEST Business Lounge both companies and business professionals may book one or sev-
eral offices in line with their specific activity, enjoying flexibility as concerns the duration for
which access to that space is ensured. By purchasing a subscription for office rental, free
access to the conference room may be provided, for a period that depends on the type of sub-
scription. Alternatively, conference rooms may be booked individually, at prices that vary
between 150 and 250 RON, depending on the event duration.

3. Private workspace

A_BEST Business Lounge offices are ideal for professionals who need a private, quiet space, to
do their work optimally. Therefore, the offices are suitable in particular to the entrepreneurs,
freelancers or companies that operate especially in industries such as consulting, recruitment,
training, IT, PR, and that need a space suitable for confidential discussions. In addition, the
A_BEST Business Lounge offices meet the needs of business professionals that have a few em-
ployees and need a minimum area to store their work equipment.

4. Modern workspaces with natural light

A_BEST Business Lounge workspaces have a minimalist design and they are located in a
modern building, all of them enjoying natural light.
The rooms have modern equipment and they are designed as private offices for companies
and business professionals, or they may be used for business meetings (meetings, interviews
etc).

5. Ultra-central location ( Romană Square – Dorobanți)

A_BEST Business Lounge is located in an ultra-central area of Bucharest, at 15 A General

Ernest Broșteanu Street (Romană Square – Dorobanți), which can be easily reached by public
transport means (subway, buses etc). The position of workspaces in an accessible area is an
advantage for both company’s employees and company’s customers or partners, since they
can easily reach the head office, from any area of the city.

Contact: 0762 274 914/ office@abest-lounge.com

Website: www.abest-lounge.com
GUIDE FOR ACHIEVING YOUR BUSINESS BUDGET
As an entrepreneur, your focus relies on growing your business. Clarifying the vision and devel-
oping it into a coherent strategy, which is applicable and actually is applied by the team,
requires a permanent effort.

On the other hand, it is necessary to ensure that the business develops in security conditions,
namely you have to take into account risks, to take care of the portfolio of clients, of the rela-
tionship with your partners, to follow the macro-level trends in the economy and the industry
in which you operate or from the industries you are related to (e.g.: FMCG and transport).
Last but not least, you watch out for money: namely, to have sufficient working capital when
the estimated increases are not becoming a reality or when the estimates are exceeded.
In this context, we propose to identify together the manner in which the implementation and
monitoring of the budget can help you. The budget has two components: P&L (Revenue and
Expenditure) and Cash Flow, which must be built in parallel, in a correlated manner.
The budget is a sacred aspect for any manager
By implementing budgets at department level you will reap benefits such as:
the management thus assumes the budget and their accountability is established
you will be able to correlate budgets with the expected results, by defining and monitor-
ing performance indicators (KPIs) at department level
you will have a control tool that allows you, as an entrepreneur or CEO, to delegate more
and focus on the strategic ara.

How do we build the budget

1. What is the best approach: an authoritarian or democratic one? Namely top-down or bot-
tom-up?
Often you, as an entrepreneur or CEO, set the target for the following year and then you com-
municate it to the management team. In parallel, you can perform an exercise with your sales
teams, which will generate confidence and involvement, namely to challenge them to draw up
the sales target, detailed per product categories, industries, regions, existing/new customers.
By consolidating the figures, you will see that there are differences in terms of approach (opti-
mism or pessimism, from case to case) and you will have to standardize the working hypothe-
ses and assume a common goal within the team. Moreover, important steps are already being
taken to define the operational action plan, which gives the team confidence.
For cohesion purposes, it is good for the overall performance of the company or of the team
to have a weighting in the evaluation of the performance at individual level and finally in the
bonus granting scheme for your employees.

2. Departmental budgets
Starting from the common target, the department managers start the budget construction by
answering these questions:
- What is the contribution of my department to the global objective? How do I measure, what
are the relevant indicators? What are the secondary performance indicators of the depart-
ment?
- What are the resources needed to reach our goals?
Thus, a department manager appears before and supports within the Board or in front of the
entrepreneur these 2 components: performance indicators and the budget of expenses and
investments.

3. The consolidated budget (Master Budget)

The Financial Director sets the assumptions together and validates them with the CEO / entre-
preneur, who is presented with the consolidated budget of revenue and expenditures, as well
as the global performance indicators. Adjustments are made, so that the budget reflects the
desired level of profitability.
At this stage, the managers are asked to work in synergy, to define common projects, for exam-
ple: sales-marketing, HR-sales, sales-logistics.
Dynamic Budget or Business Simulator
There is an increase in frequency of debates related to whether working on a budget limits you
in taking advantage of opportunities and making decisions that differ from the paradigm in
which the budget was built.
That is why we propose to understand and implement the Business Simulator in the routine of
financial management and reporting. The business simulator is a dynamic budget, by means
of which you adjust and recalibrate hypotheses on a regular basis, depending on the new busi-
ness decisions, the results already obtained and the macroeconomic conditions / forecasts
from the industry / market.

What do we offer as an external consultant?

• We have experience in working with various organizations and in various structures and
sectors of activity.
• We bring in to the mix expertise in project management: the correct implementation of
the project and the transfer of knowledge to the internal team, the observance of the agreed
terms, the creation of working procedures and the co-interest of the internal team in terms of
achieving the project.
• We ensure maximum transparency in the relationship with the management.
• We are independent.
• Professionalism - with experience and expertise, we can integrate the results of this
project by means of recommendations for the company's strategy, as well as in the operational
side, in term of your company's budget monitoring.

About: Ioana Arsenie - Trusted Advisor Strategy & Finance - is an expert in business strategies
with expertise in financial, tax and management consulting who provides by means of her
company integrated services of financial strategy and accounting for Romanian entrepre-
neurs. Since 2000, Ioana has experience in strategic and financial management and has
occupied in a top agribusiness company positions from CFO to Financial Business Partner at
national and group level in countries such as Turkey, Greece, Ukraine, the Republic Moldova to
implement and update financial processes, as part of the strategic directions. Ioana is also
Elite Business Women Ambassador and Founder of the EduPerformance Star Association.

• Website: www.ioanaarsenie.ro
• Phone: 0727 765 520
I am Dorina Dinu and the important words that
follow me and accompany me and manifest
themselves in my life are LOVE, CONTRIBU-
TION, KNOWLEDGE, EMPATHY, HARMONY, and
BALANCE.
I have been an entrepreneur for 20 years, a
mother and wife for 16 years, a coach, an NLP
practitioner and trainer for 3 years, founder of
the "Împreună Pentru Educare și Vindecare"(
Together for Education and Healing) Associa-
tion.
My story changed radically after an accident
in 1998. Encouraged by my boss, I started on
the road of entrepreneurship at just 20 years
old, starting up a business for distribution of
medical consumables
Without having much information, without
relying on a family tradition, having only the
support and trust of the people around me, I
manager to build a solid business that proved
its durability in time. My intention, from the
beginning and to date, was to bring value
through my work in the medical system and in
the lives of the people that I collaborated with.
From the role of entrepreneur, I understood
the importance of educating performance
through giving, harmony, dedication, passion.
This lesson came in time, after a few years in
which I was confronted with the challenge of
building a team. I became aware that to open
myself up towards others, I needed to invest in
myself and as such, I started down the path of
self-knowledge and personal development.
For me, contributing and giving are two of the
ten values that I live my life by.
These values guided me in my business and
have determined me to set up the "Împreună
Pentru Educare și Vindecare" Association,
which has as main purpose the education and
information of people, for a balanced life, from
a holistic perspective and integrating this per-
spective in healing.
The holistic perspective represents an increas-
ingly necessary point of interest in the business
world, in the context in which the entrepreneur
of today, perhaps now more than ever, lives at
an extremely intense pace. Focused on finan-
cial and time resources, the entrepreneur
becomes more and more a manager, forget-
ting about himself, THE PERSON. However, no
business can develop healthily and durably if
the person that is at its helm does not live in
harmony.
Integration of the holistic perspective creates
awareness of the four aspects of life, mental,
emotional, physical and spiritual, and bringing
them to a state of balance and congruence. It
is important to live our lives by taking into
account these four aspects because an imbal-
ance in either of them creates an imbalance in
the others.
Dorina Dinu
Trainer, Coach & NLP Practitioner
Telephone: 0732 552 552
E-mail: office@patos-medical.ro
office@vitastatera.ro
office@holisticong.ro
www.patos-medical.ro
www.holisticong.ro
www.facebook.com/Vita-Stat-
era-1871357536463323
www.facebook.com/Patos-Medi-
cal-1069810489821776
Facebook: Asociatia Impreuna pentru Educare
si Vindecare
TOP 5 SOCIAL
MEDIA TRENDS
FOR 2020
What is the recipe for reaching clients through Social Media in 2020?
Be visible, consistent and transparent! We know, it takes time and effort, but it will be worth it! :)

My name is Mihaela Lemnaru and I am EBW Social Media Manager for 2 years and counting.

I joined the online marketing work that Bianca Tudor started and, with the help of our team and
members, we created an online community of over
11 000 entrepreneurs in 4 years!

What was essential in our journey? Creating a brand, a story, but especially to communicate these
two through Online, Offline and Press.

Online brand communication helps you create an impact, places you in the top of your field of
activity, differentiates you from the competition and keeps your customers loyal - if done correctly,
of course.

Long story short: if you don’t communicate, you don’t exist! And speaking about online marketing,
here are 5 main Social Media Trends for 2020:

1.Make it VISUAL! The video will become the primary type of content

Video has become a major trend and type of content people prefer to consume.
A study by Cisco stated that by 2020, 75% of the mobile traffic will be video. Why? Because Videos
are versatile and engaging, entertaining and easy to digest.

2. ”Leave a comment below!” Engagement will become more important

Engagement is the metric that really shows if people are interested in your content.
The post which gets lots of comments, replies or live video feed gets ranked and reach better than
simple text, images or even the one with lots of likes but no comments.
So, ask for your followers’ opinion in every matter that you publish about!

3. Hello, World! Automation and chatbots will become more advanced

This feature will definitely
benefit you if you have an
online business, where
responses and replies to
customers are essentials.
The market of chatbots
and automation has been
a great trend over the
past few years, and in the
Romanian market stronger
since 2019.
In the near future, maybe
it could be possible that
the bots can make a per-
fect pitch and close the
deal or sell the products
while you are asleep. That
will be cool, no?

4. GO LIVE! Because live

content will dominate
Facebook live, Instagram
lives, YouTube lives, all the
live videos everywhere!
It’s engaging, personal,
fun, and what’s important
is that you get a chance to
communicate directly with
your followers.

5. TikTok - the rise of

new social media plat-
form

In 2019, TikTok has over 500 million active users worldwide, and the number is increasing.
Within just 2 years, the platform has become such a great hit among teens.
Obviously, this social media platform is based only on engaging and funny videos.

At ELITE Business Women, we developed the Media KIT program for SMEs, which offers entre-
preneurs coverage in Social Media and the press + constant networking events organized by
ELITE Business Club.
We have promoted dozens of brands, starting from their story, brand communication, educat-
ing the market, add value to the activity field and conversion into business.
Interested to create an echo for your brand in Social Media? Give us a sign at mihaela.lem-
naru@ebw.business
To our brand success!
PERSONAL
EXPERIENCE
-
A GOOD
EXAMPLE IN
BUSINESS?
Interview with Dr. Iuliana
Elena Lambru, Metabolic
Balance Counselor

Her name is Iuliana Lambru and she is a general practitioner doctor. She works at the Carpe
Diem Sibiu Medical Clinic and, while looking for weight loss solutions for her, she got to know the
Metabolic Balance program.

This is how a beautiful business story began, through testing and, of course, storytelling :)
After trying the program and realised that it was giving her the desired results, Dr. Iuliana
Lambru decided to also help other people struggling with weight problems to regain their physi-
cal health and self-confidence. Let’s discover the empowering story from her!
In the last 15 years I have played with the idea of entrepreneurship from the desire for indepen-
dence: working without a boss, financial independence, the freedom to organize your work pro-
gram, holidays.

When you are looking for a solution for you, you will surely find what you are looking for. I met
Metabolic Balance looking for a solution to solve my weight problem.
At the workshop I attended and realized that this is the path I must follow, I learned that I can
become a counselor and thus help other patients who have problems with weight and, implicitly,
health problems.

From here everything was very easy. My immediate results were the engine of my advisor activi-
ty.
”I am absolutely convinced that personal example is very important, and many times I think of
myself as an example to motivate a person to change their lifestyle.”
I noticed that since I am advising patients, more and more people are motivated or make the
decision to make a change after reading my story.
I posted my result in Social Media - that's how patients started coming to me. First my friends
were curious about how I have lost weight and then the recommendations followed.

Eating advice for women who have a busy schedule

Unfortunately, the pace of life today is very alert and sometimes our daily activities rob us and
we no longer have time to think about the really important things, how we should nourish our-
selves to be fit and fit. keep us or improve our health.
First, we should consider avoiding fast foods, a balanced meal should contain protein (animal
or vegetable) and good carbohydrates (ie vegetables and fruits, less potatoes and no flour at
all).

We should still be hydrated enough, because hydration is of particular importance. And when
it comes to sweets, we should avoid them, eating only at occasions, sweets of very good quality
(not all cakes at the corner of the street) and as rarely as possible.
If we learn a few basic things, it is very easy to eat healthy, and if we do not have the possibility
of such a meal at work, the homemade lunch box is the best choice.
I was always motivated and inspired by my counselor, who from the beginning was a role model
for me, but every success of my patients who reach desired results inspires me .
I am constantly motivated by my well being and the fact that I play sports that I could not do
in the last years when I was obese.

About Metabolic Balance

Metabolic Balance® is a program for regulating metabolism that helps lose weight, made by
physicians and nutrition scientists. With the help of the program you will adapt your diet so far
to a healthy nutrition profile, totally balanced and made especially for you.
The basis is your personal nutrition plan, based on current laboratory data and personal health
information.

Details at www.supletesisanatate.ro
WHAT DO UBER, AIRBNB,
EMAG AND ELITE
BUSINESS WOMEN HAVE IN
COMMON?

The last weeks have brought me very close to the Romanian entrepreneurs in 1to1 meetings,
presenting a brand new project by EBW - a collaborative economy project.
What do Uber, Airbnb, Emag and Elite Business Women have in common? Here is an article
on collaborative economics, but first let's see - what do the Romanian entrepreneurs say?

• It's hard to be an entrepreneur

• We have no entrepreneurial education, people want quality but always look for cheap and
promotions
• There is no solidarity and you must always pay attention to who is copying you
• There is no government involvement to help us
• We spend too much time working and we cannot balance personal life and professional life

Is that so? You already know that I've been encouraging entrepreneurship for a long time. You
know that I started from ZERO, with the last salary from a multinational social business, Elite
Business Women, which is now in 5 cities in Romania and 4 countries in Europe.
So I think YES, we can be successful in entrepreneurship and the key to success lies in the
concept of a collaborative economy that emphasizes teamwork, community spirit and
involvement.

How would the Romanian society change if we integrated this concept more, not only in
entrepreneurship? It will still be elections and dissatisfied people, with political class issues?

I come up with a simple civic example. Before voting I was out running: on the alley an empty
trash bin that had McDonald's bags thrown on the floor. I leaned over and gathered the
garbage. Not for the applause I made this gesture, but because it is not just about them but
also about NOT being in the "let it not be my job" mentality. It's my job because I know I am
Romanian.

I choose to be an observer, then it contributes to everything that can be done. Share, express
yourself constructively or take care of politics that represent us, a society with a healthy
caring mindset does some things for our common good, not just for self good.

Collaborative economy. What can be conceived of as a collaborative economy?

Today, when we talk about a sharing economy, we are thinking especially of Uber, Airbnb, Bla
Bla Car, or even marketplaces like eBay, or the Romanian brand eMAG.
These are online platforms where people can make money by sharing, lending or selling
goods and services. In other words, business that helps you do business.
Sharing economy is one of the fastest growing business trends in history, with investors plac-
ing more than $ 23 billion in venture capital financing for startups operating with a business
model based on a collaborative economy.

To understand the size of these businesses and the business potential of a sharing economy
business model, Airbnb ($ 31,000,000) and Uber ($ 72,000,000,000) have a combined
market capital of $ 103,000,000,000, which would rank them in 38th place in the top of the
richest countries in the world.

4 Benefits of the collaborative economy:

1. Increasing accessibility to self-employment opportunities

2. Promotes the concept of #community and teamwork
3. More business opportunities
4. Easier access to financing

With a collaborative economy model, the Elite Business Women Investment Fund Association
reinvests 40% of the membership fee to provide funding grants for start-ups founded by
women.
Discover more details about the entire project and registrate HERE - www.ebw.business/in-
vestment-fund/

I invite you to implement this fantastic opportunity to create a collaborative economy in

Romania, together!

Bianca Tudor, today a militant entrepreneur for a collaborative economy