CONSUMER QUESSTIONAIRE

Name:
Occupation_________________________

1. Your age?

A. 20-30
B. 31-40
C. 41-50
D. 51-60
E. Above 60

2. Your sexuality?

A. Male
B. Female

3. Have you ever purchased Fortune Brand Products?

A. Yes
B. No (Conclude the investigation)

4. Which brand of Fortune oil do you often purchase?

A. Sunflower Oil
B. Rice Bran Health Oil
C. Kachi Ghani Mustard Oil
D. Bullet Oil

5. Why do you use this brand of Fortune oil?

A. Price
B. Quality
C. Brand
D. material
E. others
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6. When you are purchasing Fortune oil, what factors do you pay
more attention to?

A. Brand awareness
B.Taste
C.The function
D. The package
E. Others

7. What kind of Fortune oil do you usually buy?

A. Blend oil
B. Peanut oil
C. Rapeseed oil
D. Salad oil
E. Florence oil
F. Sunflower oil
G. Soybean oil
H. Maize oil

8. How do you get to know the Fortune brand products?

A. Advertisements
B. Introduced by friends
C. The salesman recommended
D. Internet

9. Where do you usually buy the Fortune brand products?

A. Shopping mall
B. Supermarket
C. Store
D. Market
E. Others

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10. What is the capacity of Fortune oil do you usually purchase?

A. 1L
B. 5L
C. 15L
D. Others

11. The price of health Fortune oil is higher than the ordinary oil,
would you consider buying it?

A..Yes
B. No
C. Depends upon the price

12. Do promotional activities has any effects on your Fortune oil

purchasing? *

A..Yes
B. No
C. No effect

13. How often do you replace an Fortune oil brand?

A. Half a year
B. One year
C. Two-three years
D. Never

14. If you replace the Fortune oil brand, would you consider to
purchase Fortune brand other products?

A. Yes
B. No
C. I don’t know

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15. If the Fortune brand you use has quality problems, what would
you do?

A. No effects B. No longer use this brand

C .would not use this brand temporary

16. Which brand do you like best?

A. Saffola
B. Fortune
C. Sundrop
D. Dalda
E. others.

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BIBLIOGRAPHY

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BIBLIOGRAPHY

1. Kotler P (2003), Marketing Management, 11th edition, Prentice Hall of

India Pvt. Ltd., New Delhi.
2. Donald R. Cooper and Pamela S. Schindler (2009), Business Research
Methods, 9th edition, Tata McGraw Hill Education Pvt. Ltd., New Delhi.

WEBSITES

1) http://en.wikipedia.org/wiki/Cooking_oil
2) http://www.google.co.in/search?q=article+on+reserachpaper+on+buying
+behaviour+of+consumer+of+edible+oil
3) www.adanigroup.com
4) www.adaniwilmar.com
5) www.indiainfoline.com

Company’s literature for product profile.

Company’s Brochure.

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