E-Commerce

US$ 200bn
US$ 64bn
US$ 38.5bn
Size

2017 2020 2027

Trend point: The e-commerce market in India is expected to increase at a CAGR of

20.09 per cent from US$ 39 billion in the end of 2017 to US$ 200 billion by 2027.

3% 3% Electronics

8% Apparels
9% Home and Furnishing
2018 48% Sector
Baby, Beauty and Personal Care
Composition
29%
Books

Others

Currently, there are 1-1.2 million transactions per day in e-commerce retailing.

Online Retail vs Total Retail Internet Users In India (mn)

5.0% 829.00
604.21 700.00
445.96
2.9%
Key Trends
2017

2018

2020F

2021F

2018E 2020

Note: E - Estimated Note: F – Forecast, Q2 2018 – As of June 2018

Government
Digital India Start Up India Digital Udaan Initiatives