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 Book Detail & Description
Author : Dave Chaffey Pages : 728 pages Publisher : Prentice Hall 2015-11-26 Language :
Englisch ISBN-10 : 1292077611 ISBN-13 : 9781292077611
Strategy, Implementation and PracticeBroschiertes Buch I have used this book in all its editions
since first publication with my undergraduate and postgraduate students. It is a core text for all the
students, because it provides the detail they require at an academic level. Importantly it is a book
for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes -
where we actually buy the book for the students as we believe it is that important. No other text
comes close and literally thousands of our graduates have benefitted from it in their subsequent
careers: written by the specialist for the specialist. David Edmundson-Bird Principal Lecturer in
Digital Marketing Manchester Metropolitan University Now in its sixth edition, Digital Marketing:
Strategy, Implementation and Practice provides comprehensive, practical guidance on how
companies can get the most out of digital media and technology to meet their marketing goals.
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