Are these Factors Hampering Your SEO Rankings?

Unaware people call out for luck than working hard to achieve what they want. Ranking
on the first page of SERPs is not a matter of luck, it is a strategic approach where it is
important to consider certain factors significantly, which is why it is important for you to
know the key factors that have a substantial impact on your rankings.
If you are new to SEO, you should be well aware of the important SEO factors in order to
start drawing a significant plan for them. SEO services in Abu Dhabi focus more on the
major factors that help in increasing the search ranking of a website.
Keywords
When it comes to performing SEO marketing, the most important thing to line out is
keyword optimization. Without accurate search keywords, the value of your content does
not pop up, and still, on-page optimization is considered critical. You cannot design your
entire website without the keywords and hope for it to rank. You need keywords in the
meta titles, meta descriptions, headlines, web content, blogs, articles, and even for the
Google ads in order to make the content extremely pertinent whenever the user searches
for the particular keyword on the search bar. You can see various websites using same
variations of keywords for their content, meta tags, and even ads, well some digital
marketing agency in Abu Dhabi consider it as a significant strategy until the keyword
proximity and relativity are met, which means they should not appear spammy and
exaggerated.
Fresh Content
When your website posts fresh content on a regular basis, you can easily observe your
search engine ranking increasing. SERPs rewards the website that publishes regular
content, without this and frequent website optimization, your SEO rankings can suffer.
Just like we need regular nourishments to grow, in the same way to websites needs a
regular fresh content update to stay on the first page of search engines like Google, Bing,
and Yahoo.
Good User Experience
You create a website for your visitors, not for search engines, but what if your point of
consideration doesn’t have user experience in it, everything you do is just a waste. Just
like your customers are the breading agent for your business, likewise, they are a
significant factor for your search engine rankings. Digital marketing companies in Abu
Dhabi never fails to focus on making a website good for the users. Major search engines
have updated their algorithm in order to penalize the websites that lack good user
experience. If the bounce rate, dwell time, session time is not up to the mark or is high,
then this indicated bad user experience, which means it’s time for you to redesign your
website with better navigation, graphics, and content.
Page Authority
It states about the precedence of your web page ranking on the search engine result
pages. The page authority depends on a number of factors, which involve page rank,
unique clicks, link counts, total page clicks, and many more. Therefore, for increasing the
page authority, it is crucial to improve overall SEO, by creating quality content, revising
meta tags, and conducting link building from high authority websites.

Conclusion
If you fail to get the anticipated results like more website traffic, higher rankings, and better
traffic conversions, despite your “SEO techniques,” then it’s time for you to reanalyze your
SEO strategy. Some SEO company in Dubai have changed their ancient approach for
website ranking, and they have seen a significant increase in website rankings. With the
updated algorithms, it is important for you to regularly update your SEO strategies and
working on making the website better for users as well as search engines, this is the only
way you can stand on the top of SERP and gain traffic and conversions.