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ANALYSIS
This chapter presents the data collected from the interview. The case study was done for a
particular branch of a merchandising company named Ministop which has recently set up their
plant new location at Daet, Camarines Norte to expand their business. Different factors affecting
the plant location were identified and analyzed through the use of direct interview method. The
results of the interview were analyzed to categorize and select the final factors which could be
use for the further process. After determining the factors and its impact, SWOT and PESTLE
analysis technique was implement to understand how the factors influenced the location of the
business.
The information are analyzed according to the objective of the study and arranged in a
matrix type.
1. Who are the people behind the business? Ministop was owned by Robinsons Retail
Fe.
2. When and where was the business Ministop (Daet Branch) opened last May 24.
3. How did the business started? Lucky 9 was previously located here in our
here in Daet.
4. Did the business receive any award? We don’t have any certificates or awards yet
categories.
From the statements of the branch manager, the researchers have acquired knowledge
about the company’s background and history. Knowing the business’ history is an important
prerequisite when it’s a subject for a case study. History builds a capacity to assess any context.
The people behind, the time it has existed and its achievements are examples of concerns that
1. What is the nature or type of business? Ministop is a 24/7 convenience store with an
additional offerings of ready-to-eat products
area.
2. What are the business’ vision, mission, Mission: To give convenience to the
structure?
4. Who is your target market? Our target market is the students because based
5. Who are your suppliers? Most of our supplies, even the equipment were
day).
6. What time did you open and close the Ministop opens 24/7.
Another important concern when a business is a subject for a case study is the nature or
its purpose. It refers to the type or category of the business. It has already been known that
Ministop is convenient store that offers different products especially the ready-to-eat ones. The
mission and vision of the particular Ministop branch, its target market and its suppliers are also
Manila.
College.
Finance and Research Facilities They also believe that this is a perfect location
every municipality.
Civic Amenities for Workers hour break. And actually, there is large room
Bicol Region.
The researchers have identified that factors that significantly influenced the location of
the branch of the business. From selection of the region, selection of the community and section
of exact site, all the factors under the steps of choosing a plant location were considered. From
the statements of the branch manager, the factors and its corresponding effect on the
Matrix 4. Effectiveness
1. How did plant location affect your business? Because of our location, we are achieving the
management.
2. How was the first two months of the During the first two months, it was a struggle.
business? How about these days? It was our adjustment period in relation to the
management, etc.
Branch.
After identifying the factors that affects the location of the business, it can be inferred
that a good plant location will make a difference in the performance of a business. From the
manager’s statement, the chosen location of the branch can be considered a success. So far, the
business has been performing well although naturally at the first period, struggles are inevitable.
1. What are the problems you’ve encountered The problems we’ve encountered are the:
amount of money.
Lastly, the researchers also have discovered the problems encountered by the business in
connection with the location. Since the branch has just started, the business will encounter
different kinds of problems. From the manager’s statement, it has identified that only a few has
Synthesis
Since the Ministop F. Pimentel Ave., Daet branch has only been operating for half a year,
it is a good subject for study about how location affects the performance of a business. Based
from studies, location is absolutely vital to a business’ success so it’s important to make a
utmost importance especially to businesses that sell goods or services directly to customers same
as the type of business Ministop offers. In studying the location of a business, history and its
nature should also be considered in order to understand more effectively the criteria or factors
the business considered in choosing the location of plant as well as the intensity of its impact on
the performance of the business. Also, before you decide in choosing a location for a business,
you must consider first the objectives that your business have. If you do not answer these basic
questions, it will be hard to find the perfect location for generating the maximum amount of
From the results of the interview, the factors that influenced how the Ministop made a
decision to establish a branch in Daet were identified. Availability of raw materials which is one
of the first thing to consider has not influenced them greatly since most of their supplies came
from Manila and it’s rare for them to experience problems regarding availability. Next is the
availability of labor which deals with the number of workers. Such kind of stores attracts people
especially those who are not employed yet since the work requires only hard work and practical
skills. In short, the establishment of the branch provides opportunities on employment. Another
factor is the nearness to the market, since Daet is the place where business and people are
concentrated; the location is the right place for a business to be established. In addition, it is
surrounded by different schools and universities. Transport facility was considered before they
made a decision. Since in Daet, there is a road widening that is currently happening and to avoid
traffic jams, it must be taken into consideration. When talking about the local government,
policies, taxes and restrictions, the branch has no problem so far since they are obligated to pay
taxes annually. They have BIR Accredited receipt and Mayor’s business permit as well. Also,
when talking about the competition, it cannot be denied that the kind of business Ministop offers
has many possible competitors. Since Daet is the center of Camarines Norte, it is surrounded by
many businesses especially the buy-and-sell ones. Another factor they considered is the finance
and research facilities. Ministop has made a good research because without proper research there
is a great possibility of losses. About topography, mostly, it can be observed that branches of
Ministop is located in the central part of every municipality and in relation with that is another
factor called demographics which deals with the population and the purchasing power of the
market. In lign with demographics is the accessibility which is also a factor since many patronize
24/7 stores for it’s convenient and it’s also a suitable for people who want to take breaks and
refreshments from exhaustion. Then, civic amenities for workers is a great factor too, the
business comply with the standard 8 hours duty along with that is their everyday 1 hour break.
And according to the interviewee, there is also a space provided for them as their resting area.
Lastly, building infrastructure influenced their decision. In fact, the branch is the largest in Bicol
region. In the study of Turhan et.al.(2013) entitled "Literature Review on Selection Criteria of
Store Location Based on Performance Measures", the wide range of factors that aid in making
decision about the location were identified such as performance, population structure,
economic factors, competition, saturation level, store characteristics and magnet. The results of
the interview and the factors that the study presented shared common results.
Topping it all, the selection of a plant location has many factors to consider. Decisions
about the selection must be strategic for great losses are highly possible without careful planning
in the beginning. As stated in the research conducted by Minai and Lucky(2011), in any kind of
business operation an entrepreneur enters plant location must be decided wisely and
strategically as it a long term investment and can only be decided once. With that, failure to