Improving promotion strategy in today’s digital era

Technology has profoundly affected almost all aspects of life and brought quite
radical changes to the way how people do things. Technology has brought comfort
in our life that’s why we should thank technology for all life amenities it has
brought. Promoting brand or a product in a digital era means talking about many
new promotional platforms that technology has provided us. These platforms are
different from conventional marketing strategies and the digital marketing offers
many features which grant comfort in our like and secure execution to their users.
There are several ways how to promote your brand or a product in today’s digital
era.
Social media
Websites
Advertisement
Sponsorship

Social media
Social media proves to be more effective platform in promoting a barnd or a
product there are several benefits. First it is easy to use all you need to is create a
good and eye-catching contents containing your product which helps you to bring
traffic on your content. Secondly it free of cost it allows to spend zero cash on
marketing while reducing profit this way you can create a good marketing concept
and production costs.

Websites
Instead of spending a lot of cash on maintaining a store where you sell your
product you just need to make a good website and apply your product on your
page. This digital way is not guarantee that your business will be good. You still
need to get more traffic on your page so your product can be seen all over the
globe.
Impact of digital media on brand loyalty and brand
positioning
The objective of this research was to find out the importance of digital media and
business to increase their revenues and market their product in a better way.
Another objective of this research is to differentiate between conventional and
new media and to view the level of awareness about their concept among people.
This research is exploratory and research design in qualitative in nature. The
findings of this research reveal that a wise marketing strategy can increase the
market share of different brands in Pakistan in comparison of conventional media.
It is concluded that the digital media has a key role in creating brand royalty since
advertising has changed from traditional to digital so there is much scope
available in this area consumer interest in increasing in this type of marketing
platform in Pakistan especially big companies like (Coca Cola, Unilever, Gucci) have
successfully created their brand image and brand association by engaging various
activities through digital media. In today’s world digital media is very important
because it cost effective and a lot of people are inspiring through it. Companies
are making good image and constantly improving their product through digital
media.

Digital marketing and social media challenges and

solutions
Many years have witnessed a very fast adoption of new digital channels that
allowed billions of people to connect, share and collaborate with each other like
never before. These new channels defined a new marketing environment full of
challenges and with great challenges come great opportunities. In this research I
outline main definitions and characteristics of digital media. Then identify
challenges that includes the importance of customer insights, impact of social
media on branding digital metrics and talent gap. Social media is product of web
2.0 hence it played a role a vital in transforming the internet from platform for
information to a platform for influence. And within each challenge I highlight
solutions and opportunities that lies within the shifting digital landscape.
Brands now direct their followers to social media
People are promoting their brands online have followed many simple ways first
to make account or a page or work on websites to promote their product. Now
companies increasingly are running outline ads that focus less on pitching their
products than promoting their Facebook pages or Twitter account. Although
internet users rarely click on an ad to be taken away from a page. According to
google they could engage with all those titbits in the Mrs. Meyers ad without
leaving the webpage they were visiting. Consumer on average spent 30 seconds
interacting with ad compared with an average of what according to google is just
11 seconds. Brand are building a great presence on social networks and are
looking at ways of making it more accessible. People are using media and
technology with their a lot interest so companies are moving their product to sell
online through social media and through many websites because it is less costly
and you get a good result and a good sale. Another media and technology
company Kontera is taking a similar approach with in-text advertising where
advertisers pay for keywords to be hyperlinked within an article or a blog post.
While clicking such words often takes users to an advertiser’s website, with
kontera, ads pop out in a window on the same page and many ads that kontera is
doing these days’ highlight advertisers social networks over their product.
Reference
 http://www.aladdinproject.org/improving-promotion-strategy-in-todays-digital-era/
 https://www.researchgate.net/publication/288183718_Impact_of_Digital_Media_on_Brand_Loy
alty_and_Brand_Positioning
 https://www.researchgate.net/publication/306394859_Digital_marketing_and_social_media_Ch
allenges_and_solutions
 https://www.nytimes.com/2011/08/04/business/media/promoting-products-using-social-
media-advertising.html