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5. Norms are a fundamental concept in the social sciences. They are most commonly
defined as rules or expectations that are socially enforced. Norms may be prescriptive
(encouraging positive behavior; for example, “be honest”) or proscriptive (discouraging
negative behavior; for example, “do not cheat”).
10. Role Conflict happens when there are contradictions between different roles that a
person takes on or plays in their everyday life. In some cases, the conflict is a result of
opposing obligations which results in a conflict of interest, in others, when a person has
roles that have different statuses, and it also occurs when people disagree about what the
responsibilities for a particular role should be, whether in the personal or professional
realms.
11. Role Manipulation is a type of social influence that aims to change the behavior or
perception of others through indirect, deceptive, or underhanded tactics. By advancing the
interests of the manipulator, often at another's expense, such methods could be considered
exploitative and devious.
12. Impression management can be simply understood as the effort made to control and
influence other people's perceptions about a person, object and event. This is usually done
by controlling and regulating information in the social interaction.
13. Values are important and lasting beliefs or ideals shared by the members of a culture
about what is good or bad and desirable or undesirable. Values have major influence on a
person's behavior and attitude and serve as broad guidelines in all situations. Some
common business values are fairness, innovation and community involvement.
15. Social structure is the internal institutionalized relationships built up by persons living
within a group (such as a family or community) especially with regard to the hierarchical
organization of status and to the rules and principles regulating behavior
16. Subsistence strategy is the means by which a society satisfies its basic needs for
survival. This encompasses the attainment of nutrition, water, and shelter. The five broad
categories of subsistence patterns are foraging, horticulture, pastoralism, agriculture, and
industrial food production.
17. Anthropology is the science of human beings especially : the study of human beings
and their ancestors through time and space and in relation to physical character,
environmental and social relations, and culture
18. Society is a group of people formed as a separate organization and which has as a
stated purpose some charitable or benevolent purpose either in regards to the public at-
large or in regards to the common interests of the members, and which operates as nearly
as possible at cost.
19. Population is the entire pool from which a statistical sample is drawn. A population
may refer to an entire group of people, objects, events, hospital visits, or measurements. A
population can thus be said to be an aggregate observation of subjects grouped together by
a common feature.
20. Group is a number of people or things that are located close together or are considered
or classed together.