On your macs.

the roses student creativity awards 2011

 The Roses Student Creativity Awards
These awards are a practical way to support the training and
development of the next generation of creative professionals,
by encouraging the best and the brightest to test their skills
on a national stage. And then through the placement scheme
students can win a glimpse into the inner workings of the
creative industries and be inspired to pursue their goal of a
career in creativity.

Sharing those ideas.

The Roses Advertising and Design Awards, The Drum, Like A
River Brand Agency and The University Of Salford are helping
to bring further education and the very best creative agencies
together through this competition.

And it’s always good to meet up and talk.

It’s your chance to mix and mingle with the agencies. As part of
the overall competition, there’s an exhibition evening where the
shortlisted work is displayed. You get to see what you’ll be up
against in the real world and also edge yourself closer to a job
by suckin’ up to the agency creatives!

You can also hook up on facebook.

Roses Student Creativity awards.

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 the roses student creativity awards 2011

Get set.
Each one of our agencies has set a creative brief - you’re
under starter’s orders. Students, get set and choose one
brief only. Just one placement (for an individual or team) is
available at each agency setting a brief. So find your best
idea and run with it. This is one race you have to win!

The judges will see which ideas go the distance, which stay
in lane and which veer off track. They’ll put your design
skills through their paces - through the heats, quarter
finals and semi finals until only the best entries remain.
These students will cross the line first to claim their prize
– a coveted placement.

Then for the Grand Final. These finalists will line up

to compete for gold, silver and bronze at the Roses
Advertising Awards gala dinner in May 2011. All the other
entries worthy of note, who achieve a personal best, will
be published in The Drum and the Roses Advertising
Awards winners’ annual.

Go!
Brief 1. Dignitas:
Dignitas, the Swiss euthanasia clinic, has decided to open a Manchester
branch. Create the launch campaign.

Brief 2. Homelink:
Homelink is an alternative to paying for holiday accommodation. You
can literally swap homes with almost anyone around the world. Given
the financial climate this could be the future for holidaying on a budget.
Raise awareness of the Homelink concept by devising a UK campaign
that works across traditional media (e.g. press), online advertising,
social media (Twitter, Facebook etc.), any other nontraditional ideas.
Bear in mind the budget is tight. Ensure the Homelink logo and web
address appear.

Brief 3. “Unbelievable Jeff!”

Money has completely changed football to an unrecognisable level.
The game, the clubs, the players have all been distorted and removed
from the fans and the communities in which they’re based. Your
challenge—using any appropriate media—is to bridge the gap between
a football club and its fans in an engaging, rewarding, and inspirational
way that makes them proud to be a supporter.

Brief 4. Supermarket Sweep:

Walk into any major supermarket. Choose a brand you don’t like. Then
3 rebrand, redesign and repackage it. No limits – anything goes.
 the roses student creativity awards 2011

Brief 5. Tattoo:
‘We are the music makers, and we are the dreamers of dreams.’ -
a line from Arthur O’Shaughnessy’s poem ‘Ode’ (and also used in
the original Charlie & the Chocolate Factory film). The agency who
submitted this brief believes all designers should be able to recite this
poem. Instead, design a typographic tattoo of the quote. If it‘s really
good, their Creative Director may even have the tattoo done! It can
go anywhere on the body, (however, the more discreet it is, the more
likely he is to have it done!).

Brief 6. It’s all too much:

Hundreds of TV channels, too many Facebook ‘friends’, thousands of
apps, search engines that can give 534,119 answers to a question in
0.29sec... aagh! Life is too complicated. Invent a concept (a product,
a social movement, etc.) that sells/campaigns for simplicity - for
example, a restaurant that only offers one meal option per day based
on the best local market produce that morning, or a mobile that just
phones people! Then, name it, brand it and communicate it using any
media you wish. Look at the project from a decision-making point of
view, not an ecological one.

Brief 7. Breaking the ice:

Sell ice to an Eskimo. You choose the media.

Brief 8. Younique:
Great advertising & design connects with its audience.
In six steps connect yourself with a hero. Present as a book and show
us how unique you are.

Brief 9. Water:
Water has just been discovered/invented. Package and advertise it as
if it’s a completely new product never before seen by the consumer.

Brief 10. Knife:

Knife Crime is on the increase and Scotland is already the murder
capital of Europe. Present a film concept (or a storyboard ) that
will make teenage boys think twice about picking up a knife before
they go out. It should speak to 11-17 year old boys from poor
backgrounds who go to schools where there are gangs of youths
who are already carrying knives. They know the boys who carry, but
so far they have never carried one themselves. Consider that this is
a low budget 15k project.

Brief 11. Coalition:

Create and promote an unlikely coalition - after all opposites attract!

Brief 12. Design:

Design design - create a campaign that sells the importance of design.

4 Briefs available on-line @ www.thedrum.co.uk/events

 Entry Requirements
Anyone enrolled on a full-time advertising, graphic design or digital
course in England (outside London’s M25), Ireland, Scotland or Wales
may enter. You can enter alone or in teams of a MAXIMUM of 2, in
which case prizes will be shared. Entrants MUST choose one brief
only. Work must be prepared to presentation standard and mounted on
boards no bigger than A2 or typed script. An ABSOLUTE MAXIMUM
of 3 boards per entry. Then you can (optional) submit a rationale to a
maximum of 300 words (to be fixed securely to the back of your first
board). Any additional images of your entry may also be submitted ON
DISC as high resolution jpgs. Entry forms must be LOOSELY attached
to the back of each board – DO NOT GLUE. Students should make
copies of their entries as work CANNOT be returned. The judges will
consider the entrants’ interpretations of the brief, creativity, design, art
direction, copy, typography and the standard of presentation. They will
be looking for originality. The winners of each brief will be awarded a
2-4 week work placement at the agency that set the brief. Payment
is at the discretion of each agency and is for the individual student to
negotiate with the company. Client companies and agencies should not
be contacted directly. Additional information such as logos should be
sourced by the student as part of their research.

Deadline - 5pm, Friday 25th Feb 2011

Send your entries to: The Roses Student Creativity Awards 2011,
Carnyx Group, 4th Floor, Mercat Building, 26 Gallowgate G1 5AB.
Judging will take place in March. The results will be announced at the
exhibition held on the evening of the judging. Entrants are encouraged
to attend the exhibition WHERE they can meet the judges and many
other creative professionals. If you have any queries please contact
Lisa Fraser on 0141 559 6064, or by email: lisa.fraser@carnyx.com

Entry Form: Photocopy this form. Complete and LOOSELY

attach to ALL presentation boards. Please use CAPITALS.

Entrant Name(s):

Entrant Email:

Tutor Name: Tutor Email:

Home address:

Tel No:

College/Uni address:

Tel No:
College/Uni email:

No. of boards (eg. 2 of 3): Brief number:

Signature of entrant(s):

Signature of tutor:

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 12 agencies, 12 briefs, 12 placements.
We’re all proud to put our name behind the aims of the Roses
Student Creativity Awards 2011. Good luck with your entry and
we’re looking forward to judging the entries.

Special thanks to: Andy Wild, Photographer.