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The Truth about Drug Companies: How They Deceive Us and What to Do about It

Article  in  Journal of the National Medical Association · May 2006


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BOOK REVIEWS

Embodying Inequality: The Truth about Drug


Epidemiological Companies: How They
Perspectives A A i
Deceive Us and What to
Edited by Nancy Krieger; Do about It
Amityville, NY: Baywood Marcia Angell, MD; Random
Publishing Co. Inc., 2005 House, 2004
Embodying Inequality: Epi- Drug companies are an integral
demiological Perspectives has as part of medicine. We deal with their
its focus social inequalities in marketing, they try to set our priori-
health. This is an edited book with ties, and oftentimes our success or
a collection of chapters of social failure is based on the quality of the
epidemiology theory and studies. products they provide to us. The
Social epidemiology is distin- Although the historical section closeness of the medical and phar-
guished by its insistence on explic- of the book was informative and maceutical industry makes the issues
itly investigating social determi- useful in terms of presenting "clas- covered in this book familiar but not
nants ofpopulation distributions of sic" articles, the fact that the chap- part of our world in medicine.
health, disease and well-being, ters in the book have not been Marcia Angell, an editor at the
rather than treating such determi- updated really puts the reader at a New England Journal of Medi-
nants as mere background to bio- loss wondering what new informa- cine for over 20 years and a for-
medical phenomena. The book is tion might have appeared in the lit- mer editor-in-chief of that publi-
structured into two primary sec- erature since the article was pub- cation, has been exposed to and
tions, with the first group of chap- lished. Most were published in the interacted with the pharmaceuti-
ters focusing on history, theory and mid-1990s but some are as old as cal companies on many levels,
methods, and the second section the early 1 980s. Additionally, by and has some great stories to tell
being a selection of empirical stud- selecting from only one journal, with a fair amount of information
ies on social epidemiology. The the book has a theme but may be that comes from being where the
studies concern a variety of issues, too limiting in its choice of studies decisions are being made.
including racial disparities in to include This question of being Unfortunately, her political phi-
health, homelessness and health, up to date is particularly salient losophy pervades much of the
gender and health, employment when reading the empirical exam- book and taints some of her criti-
and sexual orientation. Further, the ples. For example, in the chapter cism of how things are done. It is
studies investigate these issues in a entitled, 'Integrating Nonemploy- also curious that as a former editor
variety of countries, including the ment into Research on Health she chose not to look at the one
United States, Mexico, France, Inequalities which was originally area of pharmaceutical advertising
Great Britain and Finland. published in 1996 uses data from she would be most familiar with-
Nancy Krieger, the editor of 1991 and 1992l Are there studies the ads that appear in journals.
Embodying Inequality: Epidemi- that modify the previously report- Angell dismisses that activity as
ological Perspectives, is an expert ed findings when we consider this being inconsequential since it is so
in social epidemiology and has issue in 2005p small a percentage of how these
written concise and informative In summary this book is useful companies spend money.
introductions to subsections of for individuals who want to learn It is fun to read, and exposes
the book as a way to bring an more about some of the theoretical many ofthe marketing techniques
understanding of the linking of underpinnings of social epidemi- used by the drug companies. It
the collected chapters. It is impor- ology but may be unsatisfying for also gets you angry-and gives an
tant to note that the chapters in the individuals who want a contempo- insider perspective on many ofthe
book were not written for this rary review ofthe literature. techniques used to market medi-
book but are reprinted articles cine today.
previously published in the Inter- Reviewed by Angell asserts throughout the
national Journal of Health Ser- Arch G. Mainous III, PhD book that the rampant success of
vices. This strategy of selecting Medical University of the drug companies is not because
previous articles from only one South Carolina of better product but of more
journal is one that may be ulti- mainouag@musc.edu advantageous laws. There has also
mately unsatisfying for the reader. been a paradigm shift. "Once upon
It was for me. a time, drug companies promoted

820 JOURNAL OF THE NATIONAL MEDICAL ASSOCIATION VOL. 98, NO. 5, MAY 2006
BOOK REVIEWS

drugs to treat diseases, Now it is


often the opposite. They promote
diseases to fit their drugs."
The other point Angell makes
over and over again is that the
drug companies care more about
profit and business than patients.
Her clear opinion is that these
companies should serve the pub-
lic good and not stockholders.
And that the public is being taken
advantage of by funding research
that can then be used and devel-
oped by others for a profit.
She ends the book with clear
proposals to fix the system that
she feels is so badly broken. Limit
the number of medicines that can
be made in the same class of drug,
prohibit the drug companies from
being involved in medical educa-
tion and have the government reg-
ulate the prices of drugs.
Physicians should read this
book to gain an appreciation of the
size and power ofthe pharmaceuti-
cal industry. We first need to One of these
understand the problem before we
can decide how we want to fix it. doctors is not
Reviewed by
Tyler Cymet, DO
like the others.
Assistant Professor of
Internal Medicine
Johns Hopkins School ofMedicine African-American physicians
Tcymet@lifebridgehealth. org are as skilled as their white
counterparts, yet they are
reviewed more often,
attacked more often and
We Welcome Your disciplined more often.
comments
The Journal of the Notional
Medical Association
NMA's Council on
welcomes your Letters to the Clinical Practice
Editor about articles that
appear in the JNMA or issues
can help.
relevant to minorty If you are under professional attack,
healthcare. Address contact James S. Tate Jr., MD, chair
corespondence to of NMA's Council on Clinical Practice,
ktaylor@nmanet.org.
at (702) 3884292.

JOURNAL OF THE NATIONAL MEDICAL ASSOCIATION VOL. 98, NO. 5, MAY 2006 821

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