Why Not?

Writing and Living Your Vision

The Manifesto of:

Kevin Jackson Lucas

Why Not? Page 1

Table of Contents
Introduction............................................................................................................................................................................................................3
Dedication..............................................................................................................................................................................................................7
Who am I?..............................................................................................................................................................................................................8
Stop complaining about what the government won't do......................................................................................................................................10
From Vision to Reality.........................................................................................................................................................................................12
The Power of Internet Marketing.........................................................................................................................................................................16
Conclusion...........................................................................................................................................................................................................20

Why Not? Page 2

 Introduction

This is my first time writing a about it: Friends, Family, Complete Domination: How to Live a
manifesto. For those that don't know, a Strangers and so on. The idea is to Remarkable Life in a Conventional
manifesto is a detailed reflection on inspire yourself as well as others to World and other important goals” just
one's life. There is not a proper way to follow their dreams which is where I click the link. I think it ultimately
write one but usually you will include got the title “Why Not?”. My own makes sense anyway for everyone to
some your goals, hopes, dreams and inspiration to write a manifesto came write a manifesto at least once in their
intentions no matter how big or small. from reading the manifesto of Chris lives. After all the Bible does say
The other stipulation to writing a Guillebeau. To read his manifesto
manifesto is to tell the whole world titled “A Brief Guide to World
"Write the vision, and make it plain upon tables, that he may run that readeth it. For the vision is yet for an appointed
time, but at the end it shall speak, and not lie: though it tarry, wait for it; because it will surely come, it will not tarry."
(Habakkuk 2:2 KJV).

You see the idea of the Law of them into religious doctrines and religiosity that they removed
Attraction is not a new one at all. It traditions for the sake of control. After themselves from religion altogether. I
has been used in religious teachings a while religion became so diluted that love the quote Chris Rock (playing the
all over the world for centuries. What most people lost sight of the true 13th apostle Rufus) has in the movie
happened was people began to take meaning behind scriptural teachings. “Dogma” about Christianity:
great ideas and teachings and turn Some got so fed up with the control of
“Rufus: He (Jesus) still digs humanity, but it bothers Him to see the shit that gets carried out in His name - wars, bigotry,
televangelism. But especially the factioning of all the religions. He said humanity took a good idea and, like always, built
a belief structure on it.
Bethany: Having beliefs isn't good?

Why Not? Page 3

Rufus: I think it's better to have ideas. You can change an idea. Changing a belief is trickier. Life should be malleable and
progressive; working from idea to idea permits that. Beliefs anchor you to certain points and limit growth; new ideas can't
generate. Life becomes stagnant.”
This quote is not only profound in just
a religious aspect, but in life as well. If
you think about it, your entire life has
been built around a belief system. You
are taught from early childhood to
believe that in order to be successful,
you have to go to school, graduate high
school, go to college, get a “real” job,
get married, have children, pay your
bills, grow old and die. You get that
line shoved down your throat until you
feel that is your only purpose in life by
the time you're a teenager. If that isn't
enough society brands in your mind
that there is a certain way you have to
look, act and talk. Your race, financial
background and social status
determine what type of music you can
listen to, what type of movies you can
watch, who you can and can't associate
with and so on. The worst part is that
most people in life are subconsciously
trained to accept their “place” in life
and that life is supposed to be harsh,
cold, and unfair (much like Feudalism
in the Dark Ages). You have ultimately
been programmed since the time you
could talk to live a miserable
existence.
Remember as a child when you
used to imagine whatever fit your
fancy. You used to run around the
house with a towel on your back
bringing imaginary criminals to
justice, or taking your teddy bear and
using your doctor toys for a “check
up”? Remember being maybe 5 or 6
and people would ask you what you
want to be when you grew up, and you
would reply without hesitation that
you wanted to be a doctor, a firefighter,
a police officer and an astronaut;
maybe if you have time you'll become a
singer or an actor or a basketball
player as well? Then one day “reality”
tells you that Superman isn't real,
your teddy bear isn't alive, and you
can only pick one career. Then you are
Why Not? Page 4
told that your dream to become an
actor or singer or artist is “not
realistic” because no matter how
talented you are, very few make it and
you'll risk becoming a “starving
artist”. So for fear of being broke you
begin to choose a “safer” version of life.
In the meantime Bill Gates and
Steve Jobs became billionaires by
dropping out of college and doing what
they loved to do: create! Biggie Smalls
went against his mother's version of a
safer life and the streets version of a
safer life to become a pioneer in the
music industry. Everyone expected
Jesus to be a carpenter like his daddy.
Instead, he decided he wanted to
change the world. Amelia Earhart
wanted to be a pilot, even though that
was not what a little girl should want
to be. How many people have left
conventional ordinary lifestyles to
become largely successful in their own
right? More importantly, how many
people initially, do you think called
them crazy for doing so. Eddie Griffith
in a stand-up routine said that, (and I
am paraphrasing) “Beethoven had to
be crazy to be deaf and want to make
music. Thomas Edison had to be
insane to want to create a machine
that allows you to talk to people that
aren't even in the building.”
Can you imagine how many
people thought Dr. Martin Luther
King Jr. was crazy for wanting to
change American society? I can hear
him now stating his dream to others “I
am going to end racial hatred in
America and I will do it without
violence”. He could've been like so
many other African Americans at the
time and just accepted that racism
was just a fact of life. But he didn't
and even though he knew, as well as
everyone else, that he was risking his
life for every word he spoke against
racial discrimination, he continued to
march all over the country. Because of
that I get to enjoy interacting with
wonderful people of all races nations
and creeds.
So as you read this manifesto, I
want to encourage you to be different.
Stop listening to everyone else and
listen to yourself. Stop limiting
yourself to a box and know that
anything is possible. Just look back
and think about how many things
have happened that, if you heard
about it 10 years ago, you would have
thought it “impossible”. Imagine if you
had a time machine to go back to 1980
and explain touchscreen phones, or
iPods or the internet. It used to be a
“belief” that running a 4 minute mile
was impossible for a human being.
Roger Bannister came along on May 6,
1954 and ran it in 3 minutes and 59.4
seconds. Now a 4 minute mile is the
standard in the Olympics; if you can't
do that, you might as well go home.
Nothing is impossible, we just haven't
figured out how to do it yet. We live in
a world that has more opportunity
than ever before. Unfortunately, the
inhabitants thereof have never been a
better example of wasted potential.
Even as I am challenging myself, I
challenge you, the reader, to look
beyond the box society has placed us
in. The people will always ultimately
hold the power. But power is useless if
you don't exercise it. Besides, if you
don't do it, someone eventually will,
and while they're living the life you
always wanted, you will still be in a
box.

Why Not? Page 5

“And the Lord said, If your faith was only as great as a grain of mustard seed, you might say to this tree, Be rooted up
and planted in the sea; and it would be done.”(Luke 17:6)
-Jesus Christ

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 Dedication
I dedicate this manifesto to my wife, my four children, my parents, my sister, my father in-law and mother in-law,
my brothers and sisters in-law. This is for my uncles and aunts cousins and grandparents (rest in peace). To anyone I have
considered my friend; past or present. To those I've met throughout my life whether it be from the block, at school, at
college, In the Air Force, at church, or at work. Most important, this is dedicated to the person reading this right now.
Thank you for feeling that my thoughts were important enough to take time to read. May you all be inspired to live out
your dreams.

Eternally Grateful,
Kevin J. Lucas

Why Not? Page 7


Hello my name is Kevin. It's nice to
meet you. Some of you reading this
know me already. Some of you have
never heard of me. Either way, I am
going to let you know who I am, where
I came from, and where I am going. I
was born and raised in Chicago, IL. I
came from a middle class family and
attended some of the best schools in
the city. Ever since I could remember,
people always said I was a smart kid.
So smart, in fact, that I graduated
high school on my 17th birthday with a
full scholarship (room and board
included) to the Illinois Institute of
Technology.
Riddle me this: what happens
when you take a 17 year old kid, and
place him in a parent free
environment for a year with no
worries about food or shelter? The
Answer: an 18 year old that is back
home with mom and dad. Long story
short, I was smart enough for college,
Who am I?
but not disciplined enough. So I
immediately went to plan B. I enlisted
in the United States Air Force. The
military provided some of the best
experiences of my life and also
provided some of my closest friends. 40
months later I got Honorably
Discharged and headed off to Tulsa,
OK with my new wife and two boys.
Since then I have worked at
print shops, retail stores, call centers,
I even did a 3-4 week stint at
McDonald's. I also eventually found
my way back in school pursuing my
degree. Along the way I picked up
some extra skills and learned a lot
about how business operates. I also
learned that recessions suck,
especially when you have a family to
take care of. One thing unemployment
does is gives you plenty of time to
think about life. I began to question
why was I not doing better. Not that I
expected to be a multimillionaire by
Why Not? Page 8
now, but after a quarter century of
existence, I would have at least
thought I could have a $50,000 a year
job.
What made things even more
frustrating was that I am actually a
pretty versatile and talented guy. I
play sports, I play drums, I can write
about almost anything, I can sing, I
love martial arts, I am a computer wiz,
I can shoot and edit video, I can sell, I
know accounting, I can research, I can
clean, I can cook... Why can't I find a
better job than listening to people
complain all day about a product you
didn't sell them? Why is it so hard for
me to find a job anyway? So I got on
the computer and started researching.
Initially I started finding books
on becoming successful; Napoleon Hill,
Stephen Covey – type of books. I have
always loved reading personal
development literature and what
better time to read than when you
have nothing better to do. It was when
I read Russell Conwell's “Acres of
Diamonds”, that a light bulb went off.
For those who haven't read it, “Acres
of Diamonds” is a motivational lecture
written about 20 years after the Civil
War. The whole premise of the lecture
is that opportunity is all around you.
You just have to dig deep enough.
Reading that caused me to think,
“What if Russell Conwell were alive
today, with all of this technology and
information surrounding us, yet
everyone is struggling”?
I began to try and find the
opportunities around me. It turns out
Mr. Conwell was right, opportunity
was right in front of my nose. You see I
had a basic idea of money making
opportunities on the internet. At the
time my focus was too narrow. I
thought that writing articles or
blogging for pay was an over-saturated
market and that it would be
impossible to make more than gas
money. Like I said before, my sights
were too narrow, but further research
pointed me into the right direction. I'll
talk more on that later.
So here I am, Kevin Lucas, for
the first time going into business for
himself. I had always wanted to do so
before , but I could never figure out
what I wanted to do. Now I am finally
ready to take a risk and become an
entrepreneur. The next few sections
will cover:

1. Why it's not the Government's fault

2. Turning Vision into Reality
3. The Power of Internet Marketing

Why Not? Page 9

 Stop complaining about what the government won't do
I was like many of you. Upset
with the government for “allowing” the
recession to happen, for skyrocketing
unemployment rates and an
outrageous amount of national debt.
Then I thought about it a little longer
and had an epiphany. It's not the
government's fault. First of all, out of
216 million eligible voters, 85 million
did not vote in 2008 and that was one
of the largest voter turnouts ever. So if
only 60% voted, that means
somewhere between 31% and 35%
percent actually got who they wanted
in office for President and
Congressional seats. Furthermore only
6% of the voting population actually
determines the presidential
nominations. Seeing how those votes
are split about half democrats and half
republican and there are multiple
candidates for each party, it is safe to
assume that only 1.5% of eligible
voters got who they really wanted for
president and congress. In other
words, out of 216 million people our
entire government was ultimately
chosen by about 3 million. Yes,
Democracy is dead in America and we
killed it. If you didn't vote, you can't
complain about how screwed up the
White House is because you allowed
1.5% of the country to win majority
vote. My suggestion is that you shut
up and color.
My second point is this. The
estimated population of the United
States is 310 million people. Who
honestly expects one man to keep 310
million people happy? Even if you add
Congress, that makes 536 people. So
each member of Congress and the
President is individually responsible
for making roughly 600,000 complete
strangers happy. Most of us can't even
make our spouses happy. Which brings
me to this point, have you attempted
to write your Congressman with your
complaints? Believe it or not local
congressmen are pretty good about
responding to complaint letters. At
least your voice would be heard.
So its obvious that we can
complain about the system but no one
wants to actually participate and
make it better. It goes without saying
even less people vote for mayors and
governors My next point is that the
government is not responsible for your
happiness. Congress is responsible for
making laws that uphold the
Constitution and declaring war. The
President is ultimately responsible for
enforcing those laws by appointing
Supreme Court members and heads of
federal agencies. Now the Department
of Commerce is responsible for the
economy but they can't do much
because we are a Capitalist nation
(some would argue mixed economy). In
other words the economy sucks
because we depend too much on big
businesses who in turn have slowly
outsourced millions of jobs overseas to
retain greater profit. On top of that,
we still pour our money into these
businesses instead of demanding they
change. Once again it is our fault.

Why Not? Page 10

 My final thought on this subject
is this, the government mirrors the
actions of it's people. The national debt
is currently at about $13.7 trillion.
Divided amongst every U.S. Citizen
that is about $44,000 per person. The
average household debt is about
50,000. Could it be that just maybe,
our inability to stop spending is why
our leaders see no problem with it
either. Stop blaming the Government
for all of your problems. Real change
comes from the action of the people,
not the action of the President. If you
aren't happy with your life, no one is
going to change it except for you.

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 From Vision to Reality
“Where there is no vision, the people perish” (Proverbs 29:18)

What is vision? Vision is given 6 4. A mental image produced by the Attraction is not a biblical concept, I
definitions in the dictionary. The two I imagination. Vision is the first step in can think of at least 3 verses off the
want to draw attention to are: 2. making the Law of Attraction (as it is top of my head in which I can prove it
Unusual competence in discernment now called) work for you. For those is.
or perception; intelligent foresight and that have suggested that the Law of
“Death and life are in the power of the tongue” (Proverbs 18:21)
“For as he thinks in his heart, so is he” (Proverbs 23:7)
“Now faith is the substance of things hoped for, the evidence of things not seen.” (Hebrews 11:1)

I digress; in order to attract
what you desire in your life you must
first be able to see it happening within
your mind. This is usually known of as
visualization. All of you sports fans
may hear of your favorite players
using this technique when they have
to catch a ball or make a basket. The
trick to visualization is, the more
detailed your vision is, the more likely
it is to happen. Think of your vision
often. The more you focus on anything,
the more you attract it towards you. It
may take patience and a little work,
but in the end it will happen for you.
Determining your own vision is
not an easy task for some. You have to
really soul search and think of what it
is you truly love to do. This goes
beyond the superficial things you like
to do. We would all love to have days
where we could sleep all day and play
video games and party, but when all of
that gets old, what do you love to do?
For a long time I felt like my vision
was to play drums all day, everyday,
for everyone. I began to realize that
my vision was deeper than that. There
is no doubt that I have a serious
passion to play the drums, but I had to
go deeper into why I love the drums.
For me, the drummer is the motivator
in the band, they set the emotion of
the song. If the drummer isn't in tune
with the emotions intended for a song
then the whole song is off. When I

Why Not? Page 12

 hear an amazing rhythmic pattern or
a tight drum solo, I feel inspired, I get
goosebumps. I feel happy. When I play,
I want to recreate that same feeling I
get when I listen to music, for someone
else.
This was just one of the things I
considered when developing my vision.
I literally began an inventory of my
skills, hobbies, interests, likes, jobs,
volunteer jobs, what I valued in
friends, what friends value in me,
what I want my children to learn from
my life, etc. I began to look at the
times when I felt like I was on top of
the world. While I may have not been
the cool kid in school, I was fortunate
enough to know what it was like to be
looked up to and depended upon
during my training in the military. I
always considered that time period
one of the strongest points in my life.
Goals
I know what you are thinking;
aren't goals and vision the same thing.
Not exactly, even though they do work
together. If you look at a war, there is
the war as a whole and there is a
Not because I had a position of power,
but because of how I used that power.
While others used such a position to
boss people around and elevate
themselves, I used the position I was
given to motivate and build up others.
It was only in reflection and soul
searching I learned my true passion,
was in helping and inspiring others.
My vision is a large one. In a
nut shell my vision is to create a
company that helps others to develop
and achieve their life's goals. I want to
create a company that inspires and
teaches others how they can lead the
lives they want to lead. Ultimately, I
want to also teach people how to
become independent from the
corporate and welfare systems which
are both grossly overcrowded. My
vision includes writing books, my own
website, educational software and
battle within that war. Goals are your
stepping stones to achieving your
vision. Your vision may be to become
the next Michael Jordan. Your goals
would then include, getting in shape,
Why Not? Page 13
DVDs, consultations, workshops,
motivational speaking, possibly even a
school for adults and children. I think
if you educate people, they will begin
to figure things out for themselves. It
is said that Napoleon Hill had a
similar concept when he developed the
courses for the Laws of Success.
The key in turning your vision
into a reality is G.P.A. Don't worry,
this is not a school ranking system.
G.P.A. is what separates a dream or a
wish, from a vision. You see the Law of
Attraction was never meant to just be
a genie in the bottle or a wish upon a
star, you have to work at it in order to
be successful with it. The Law of
Attraction just makes things easier
from there. G.P.A. stands for Goals,
Plans, and Action. Let's examine each
in a little bit of detail.
learning everything about basketball,
playing on the high school varsity
team, going to the University of North
Carolina, making the first round draft
in the NBA, scoring 70 points a game,
winning 6 championships, and so on.
Goals also have to be S.M.A.R.T.
Specific, Measurable, Attainable,
Realistic, and Time-based. Your vision
may be to become a world class doctor,
but if you try to graduate medical
school before graduating high-school,
it is most likely not going to happen.
Here is an interesting revelation
Plans
Just as accomplishing goals lead
to the attainment of your vision, plans
are your blueprint for achieving your
goals. Using the war analogy again,
every general goes into battle with a
battle-plan Even if it is obvious your
army outnumbers theirs, it is very
wise to have a battle-plan or else you
may lose more than you bargained for.
Remember the movie “300”? Plans are
your specifics, your details. So if your
Action
All the most brilliant goals
plans and ideas in the world are
on goals that I want to share with you:
Not achieving a goal doesn't mean
you've failed in achieving your vision;
just like losing a battle doesn't mean
you automatically lost the war. You
may just have to re-evaluate the path
to your vision. You may even have to
change aspects of the vision, or the
entire vision. Remember the vision is
vision is to become a championship
boxer, one of your goals may be to
study the habits, workouts and styles
of every WBC world champion and
incorporate the best moves and
workouts into your own style and
regiment within 6 months. Your plan
in achieving this specific goal may
include watching old fights and
documentaries, interviewing some of
the former champions, finding a
useless, unless you act on them. What
if in 1776 the Declaration of
Why Not? Page 14
just an idea, a big idea, but still an
idea. Remember Rufus in the
introduction? Ideas are always better
because they can be changed. They can
evolve, and ultimately they will be
better for you in the long run. No one
becomes better by being static, but by
being dynamic, by adapting to new
situations, by evolving.
trainer that has extensive knowledge
of the subject. Just like goals can
change, plans can change too. I don't
repeat this to frustrate anyone, but it
is important to understand things may
go entirely different from how they
played out in your head and that's not
always a bad thing. If you aren't dead,
there is still hope. Keep it moving and
it'll work itself out.
Independence was signed and then
everyone just went home? What if
George Washington decided that
things were too cold in Valley Forge
and moved to Florida? My point is that
you can live the life of your dreams,
but you have to work to get it. You
may remember learning about
potential and kinetic energy back in
high school physics class. Potential
energy is energy that is stored due to
the position of an object. The problem
with potential energy, is that no
matter how great it is, it never moves,
and by never moving, it never causes
change. That has been my life for a
long time, I always felt that I could do
great things but I was not doing
anything great. Kinetic energy, is
energy put into motion. It is the
motion of the energy that causes
change; in other words, action causes
change. Though kinetic energy causes
change, it is useless without potential
energy because you can only have as
much kinetic energy as you originally
had potential energy. Your potential
energy is your vision, your goals, your
plans, your skills and talents, your
education, your strengths, your
resources, and your friends. Your
kinetic energy is when you put all
these things into motion and watch
the change that happens.
I once read a quote (I can't
Why Not? Page 15
remember who said it) that goes “the
mediocre plan followed through to the
letter is always better than the perfect
plan that is not followed through at
all”. Visions, goals, and plans don't
have to be perfect, they just have to
be. 2 Corinthians 5:7 states “For we
walk by faith, not by sight”.
Regardless of your religious
affiliations or beliefs, everyone would
do better to live by these words. The
key words are “WALK BY FAITH”, not
sit by faith, wish by faith, talk by
faith, but walk by faith. In other words
you have to believe, you have to plan,
and you also have to walk.
 The Power of Internet Marketing
You are interesting. There is
something you know more about, than
all of your friends, family, and
associates combined. There is
something you do better than anyone
else you know. If there was a PhD. on
the study of this thing, you would have
it. There is something in the world you
can talk or write about all day,
everyday, to anybody. There is
something you can teach to others. No
matter what that thing is, there are at
least a thousand people somewhere in
this world that would love to hear your
version of it's story. Please keep that
in mind as you read this section.
All business is driven by one
thing, marketing. Your basic business
model is as follows: people have a
need, someone develops a product in
response to that need, said someone
then proceeds to find a way to tell the
whole world about said product, people
interested in said product buy it from
said someone. Since the invention of
the wheel, it has been this way, that is,
until radio arrived. Radio and later
television stations were faced with a
dilemma. They had a product:
entertaining programming. They had
a way to tell the world through
everyone's home TV's and radio's. But,
how do you make money, without
charging the viewers (cable/satellite
companies of course provided an
answer of “charge them anyways”)?
Somewhere along the lines, the
brilliant idea came about to add the
following the standard business model:
TV show is created, other peoples
products are advertised on the show,
the product makers pay for the
programming by paying to advertise
on the show, the more people that
watch the show, the more we charge
the advertising company, people go to
buy the product, the television station
gets its money for airing the show, the
program creators get their money for
Why Not? Page 16
their creative works, the advertising
company gets more customers (and
more money), And 100-150 million
people get to enjoy the Superbowl
every year for free. What does this
have to do with the Internet? Read
On... and keep that first paragraph in
your brain.
Did you know that a penny
doubled every day for 30 days (to
clarify if I had .01 on day one and
counted to day 31) would give you
$10,737,418.24? What is even more
interesting is that close to 97% of that
money was actually made in the last
five days. If you were to stop at Day
17, for instance, you would only have
$655.36. Not bad considering you
started with a penny, but nowhere
near 10.7 million. Did you ever stop to
think that if you could somehow get a
penny from every man, woman and
child in the country, you would have
3.1 million dollars. Did you know that
the GDP (the estimated total value of
all goods and services produced in a
country a.k.a. Potential money for US
citizens) in the U.S. is 14.3 trillion
dollars. That is the most in the world.
2nd Place is Japan at 5 trillion. No
wonder we are considered one of the
richest countries on earth. But if you
divide that 14 trillion amongst the
population (GDP per capita) you get
$46,000 (put another way a family of
four should get $184,000 a year if
everything were divided evenly. I don't
know about you but I don't make
anywhere near that much and I have a
family of six). That's still not bad, but
its number six in the world with
Luxembourg at number one with
$105,000. Hopefully that got some
wheels turning in your head along the
lines of “where's my cut of all this?” I
know that's what I thought.
What does all this have to do
with internet marketing again? To
understand how money is made on the
internet, you have to understand that
you are still running a business, and
you have to understand how the
business world thinks. A business
minded person understands that while
it is very difficult to obtain a single
penny from 310 million people
obtaining 10.00 from 310,000 people is
just as profitable and more realistic. A
business minded person also
understands the concept of doubling a
penny by using a similar practice of
doubling customers. It's called the
referral system of marketing and it is
also the most basic and still most
effective form of marketing.
Okay now onto why the internet
is the key to independence from
Corporate America. The first reason is
risk. If there was ever a cheaper way
to start a legitimate business... 10.00 a
year to have your own dot-com (free to
use someone else's), free hosting from
different places, free software to help
you design your website, a free paypal
account to collect electronic funds and
thanks to current copyright laws,
anything you place on a website that is
your original work is automatically
protected by copyright. Of course,
there is the needed purchase of your
Why Not? Page 17
own computer and an internet
connection, but I am sure you can find
another use for them if this whole
business plan doesn't work out. My
point is it is cheaper to do these things
than to open a physical store.
Next, is size and growth. There
are currently approximately 2 billion
people on the planet with an internet
connection on this planet. That is over
4 times the amount estimated 10 years
ago and there are still a lot of people
left to go. What does the entire world
being connected on the internet mean
to a business man. It means access to
58 trillion dollars of the world's
physical wealth by anyone smart and
brave enough to conquest it. It means
a potential 6.8 billion people who know
who you are and what you do. It is
literally the chance to take over the
world in your own way without having
to step foot outside your home.
So how does all this work?
While there are many ways to make
money on the internet, the most
profitable way is a combination of the
two business models I mentioned
earlier. The first step is based on the
Media model. You develop a blog. That
blog becomes popular, you advertise
other people's products on your blog (it
helps to advertise a product relevant
to your blog's topic) and you get paid a
percentage (usually 30-50%) of what
ever your reader bought. Two things I
want to mention briefly here is: first,
this is different than those pay per
click banner ads where you get like 2
cents per click, that works too but only
if you generate at least 100,000 hits
per day. This method is actually
calculated per sale and people make
anywhere from 10.00 to 150.00 per
sale, sometimes with residuals. So if
you sell a product that gets you a
30.00 commission, then you will
ultimately need to make 5 sales a day
to bring in about $55,000. Second this
is not a get rich quick scheme. You will
not be able to work 10 hours a week on
this and expect to make even enough
to quit your day job. Just like a real
business you will need to work hard to
develop content on your website, then
work even harder to let the world
know you exist, and then work even
harder to get regular viewers on your
website. This will be your second job if
you have one already, and you may not
see a single dime for up to six months
(that's if you do everything right). I
want to motivate whoever is doing this
to give it a try but at the same time I
don't want to fill your head with pipe
dreams. The good news is once you get
to the point where the first step brings
in that 5 or 6 times a day, then you are
ready for the second step.
Step two is where you create a
product yourself and sell it on your
site. Yes it is the original business
model. But what do you sell?
Whatever you want that relates to
your blog. Music, art, an e-book of
poems or short stories, an
instructional e-book written by you
that game you've spent 5 years
straight programming an developing.
See this is the fun part because if step
one is bringing you 5 or 6 sales a day
then you have just set up the
foundation to make a full time income
off of 10 hours a week. It is the whole
“suffer now and enjoy the benefits
Why Not? Page 18
later concept”. Plus you'll be making
100% off of whatever you sell that’s
yours plus the commissions you're still
getting on selling other people's
products. Still not convinced? Go to
any major website that you think is
“free” and see for yourself how many
advertisements are on there.
So where do you fit into this
wonderful business plan? How can you
turn what you love into a business
opportunity? Did you keep the first
paragraph in this section in the back
of your mind? Good. Whatever that
thing is that you have a passion for is
going to make you money. Remember
the part about at least 1000 people
would like to hear what you have to
say? It's true. If you like collecting
porcelain kittens, there are at least
1000 people somewhere in the world
that would love to read your thoughts
on porcelain kittens. You love comics,
you might be able to find 10,000
people. Want to become a model? The
internet has been a starting point for a
lot of others. In fact a certain person
best known to the world as Tila
Tequila started her entire career
(modeling, TV shows, and
endorsements) off of a MySpace page. I
wonder how many people thought she
was stupid for trying something so
weird. How many more people look
stupid to find out her plan worked?
Like to sit around and talk to
friends all day? Start a talk show and
podcast and webcast it. Studies are
showing that more and more blogs are
using audio and video to enhance their
blog and its bringing in more traffic.
Have a band? Write a blog on the
challenges of forming a band and put
videos of practice sessions and
concerts on your site. Add some free
mp3 downloads of your music. Love
videogames? So do millions of other
people, start a blog with tips and
reviews and happy hunting (p.s. Send
Why Not? Page 19
me a link). A friend of my wife's once
wanted to know how to get her poems
published. I wish at the time I knew
then what I knew now. If you haven't
realized it by now, your job when you
start out doing this, is to find your
1,000 followers. These followers are
those people that not only read your
blog every time you post, but tell at
least 10 of their friends each about
your blog and how great it is.
 Conclusion
So we've finally reached the end of my manifesto. I have to admit I am drained. I didn't think I had it in me to write
over 6,500 words, but I did Once again, it is my sincerest wish that everyone who read's this is inspired. I hope you
enjoyed reading as much as I enjoyed writing. Please tell me what you think of my ideas and my writing. I could use as
much helpful feedback as possible. You can find me on facebook, just type in The Self Evolution Blog. You can also follow
me on twitter @selfevolblog. I almost forgot, please check out my blog The Self Evolution Blog and let me know your
thoughts and ideas on the subject of personal growth and development. If you have any questions on how to start your
own blog let me know. I don't know everything but I can at least point you in the right direction. Finally, please, please,
please pass this on to everyone anyway you can. I own all the legal copyrights on it but you can feel free to quote it or
distribute it (for free), don't just try to steal it and make it yours. If you come up with a manifesto of your own, by all
means send a copy of it to me either by facebook or twitter or send me a link in my blog comments.
Life is hard. To be successful in life is hard work. But it does not have to be hard all of your life. If you work hard at
the right things and take the time to lay a strong foundation for your work then you will be able to rest and enjoy life on
your terms. I talked a lot about marketing on the internet because I feel that is one of the best ways to get started. I don't
feel that it is the end all be all of your growth in the business world. The internet is simply a vehicle to let the world know
that you exist, and that you have the ability to contribute something to its betterment. Once you have gained that stage,
in which others have acknowledged you, I encourage you to take things to the next level whatever that may be for you.
Good Luck and God Bless.

Kevin J. Lucas

Why Not? Page 20