There are lots of events going around us (e.g.

wedding, seminars, concerts, conferences,

various competitions, fair, parties). The people organize these events tries to capture their
memories, so our plan is to provide them with quality photographs by professional
photographers. People sometimes hire studio people to take photographs for their events
but the photos they get from the studio people are not good enough and the quality is
really bad. People hiring these studio persons are really dissatisfied with the photographs
they get. So, we will provide them fully trained professional photographers for the events,
assuring quality photographs for capturing their precious moments. We will also provide
photo and photographer assistance for “Fashion Photography”, “Magazine Photography”,
“Calendar Photography” etc. We will also organize different “Photo Exhibitions” and
eventually fulfill the entire requirement for photography assistance.

We are fully scalable, online event photography solution. Our revolutionary process will
enhance the experience, success, and personalization of any event. “Lights & Colours”
doesn't take the pictures, but we work with those who do. By providing a digital
infrastructure, “Lights & Colours” increases photography revenue while reducing costs
and eliminating time consuming, non-core business activities. “Lights & Colours”
enables the photographer to focus on the portion of the process where they add the most
value and derive the most benefit—taking pictures.

Additionally, “Lights & Colours” will leverage its unique position in the photograph
fulfillment process to engage in online and traditional marketing activities with the end
consumer.
The event photography market is large: In the participatory sports event segment
—”Lights & Colours’s targeted entry point—there are in excess for an estimated 100,000
events annually. Industry sources report that nearly 80 percent of these participants have
Internet access.

The ability to handle digital formats at the outset will leave “Lights & Colours” well
positioned in the market with key established relationships as the market migrates to
digital photography. Bangladeshi professional digital still photographic exposures are
growing every day and more and more photographers are getting interested in
professional photography.

Event photography is a profitable business: Based on proprietary market research,

“Lights & Colours” estimates gross margins can approach 50 percent in its target market
from photo purchasing alone. As the medium converts to digital technologies, costs
associated with development and processing will reduce significantly further enhancing
margins. Ancillary revenue opportunities from direct and e-mail marketing also greatly
enhance the revenue streams. It is estimated that over 40 percent of Dhaka households
have some sort of professional photograph taken each year. Consumers want to view and
order their photos online. A recent study research states that nearly 73 percent of
consumers would like to be able view and share their photos with others online and via e-
mail.

Backend technology and business infrastructure are outside of the photographer's core
competence: Photographers add value almost exclusively through the act of actually
taking pictures. The remainder of the development process—processing negatives and
printing photographs—is already outsourced to professional labs. The final pieces of the
puzzle—mailing proofs, fulfilling orders, and handling payments—are similarly viewed
as low value added by the photographer. The “Lights & Colours” solution reduces costs
and streamlines the process for professional photographers, allowing them to concentrate
exclusively on the business of taking pictures.
Establishing and maintaining an e-commerce presence is still prohibitively expensive for
small businesses. In addition, there are ongoing, nontrivial costs to maintain the site and
process orders. Not surprisingly, less than 5 percent of small businesses conduct sales
online. By using “Lights & Colours”'s online solution, event photographers will be able
to achieve greater returns without significant up-front costs.

Order processing and fulfillment creates other significant revenue opportunities: Through
the process of printing photographs, e-mailing users, driving traffic to websites where
proofs are posted, and mailing prints, “Lights & Colours” will capitalize off of its
relationship with the end consumer. “Lights & Colours” will leverage its knowledge of
the end user and this relationship to realize significant revenue through online and
traditional marketing activities.

“Lights & Colours” offers a suite of commerce-enabling services for event photography
including:

• Home delivery of photos taken in an event, both print and soft copy in a dvd.

• Providing special photographs for calendars, magazines and posters.

• Online hosting at “Lights & Colours”.com of photos in a digital format or remote

hosting of photos on partner's website.

• E-mail notification to customers providing a unique hyperlink to view and order

their prints online.

• E-commerce and traditional offline order processing (phone, mail, fax).

 • Providing an opportunity for the photographers to sell their photos online.

“Lights & Colours” will access, through outsource partnerships, such traditional services
as:

• Development, printing and digitizing of roll film.

• Photo printing and shipping to fulfill customer orders.

Benefits to the event coordinator

• Enabling participants to view, share, and order their personal event photos
enhances event experience and satisfaction and leads to increased participation in
future events.

• The “Lights & Colours” solution makes event photography a profitable, more
efficient and viable option where it was previously cost prohibitive through
traditional methods.

• “Lights & Colours” increases the event coordinators subsequent and on-going
contact with participants.

Benefits to the photographer

By relying on “Lights & Colours” for all non-core business and fulfilment activities,
professional photographers experience numerous advantages:

• Reduces the hazard of finding jobs.

• Reduced proof and printing costs.

• Reduced time to consumer.

 • Allows photographer to focus on their core business—taking photos.

• Increased purchase and re-order transactions and revenue through viral marketing
of proofs—digital storage and circulation of photos allows a larger number of
interested parties to view proofs and order prints.

• Choice and flexibility in utilizing the “Lights & Colours” suite of services.

• Detailed account, revenue, and campaign information to help them better manage
their business through the “Lights & Colours” solution.

Benefits to the end consumer

• Faster turnaround time.

• Consumers enjoy a more convenient way to share proofs and order prints.
The “Lights & Colours” solution is completely hassle free, including
additional print ordering at any time in the future.

• Consumers can select any of their needed packages according to their

need.

• Easier to find a photographer required for the event.

• Consumers can focus on all the other things they have to manage on an
event and leave the headache of capturing the moments on us.

While “Lights & Colours”'s strategy benefits significantly from the widespread adoption
of digital photography as a standard, its entry strategy encompasses existing digital
photography technology. Through aggressive marketing and account acquisition, “Lights
& Colours” will be positioned as the dominant backend for the professional event
photography industry. Attractive markets for “Lights & Colours” include professional
photography in the following areas:

• Wedding
• Concerts
• Seminars & conferences.
• Parties
• Competitive events
• Sports events
• Corporate events
• Trade shows
• Graduation events
• Model Photography
• Band Portfolios
“Lights & Colours” has targeted wedding, concerts and parties, as a compelling entry
point due to the size and structure of this market. With over 100,000 participatory events
annually all around Dhaka, this segment offers the ability to gain market share rapidly
while proving the “Lights & Colours” business model.

Our Mission statement will be…

“Lights & Colours”- just hold onto your precious memories.

There are an increasing number of venture-backed players such as

 • Chobee.net (MojammelHaque)
• Komol Photography
• Drik
• Wedding photography by Shurid
• Prito Reza Photography
• Apurbo.com (Apurbo)
• Tri-dhara (Anisur Rahman)
• Chitrokolpo
• Arshee Images
• Wed Grapher
• Colour@dream
• Lightitude
• Bengal galleries
• Wedding photography by Zahid Ferdous
• Andrew Biraj photography
And many other freelance individual photographers, who are working as individual
photographers and different studios. These current models are similar in that they enable
individual consumers to host and share their amateur photos on their respective sites.
They are targeting the individual, nonprofessional consumer market. They are currently
hosting services for wedding photographers but have not capitalized on the potential
industry aggregation and customer acquisition power of the “Lights & Colours” model.

The business is going to run in a specific set of manners. We are going to follow some
specific set of rules.
 • Whenever an individual or a corporate customer needs a photographer for their
respective event or any other photography purposes they will contact “Lights &
Colours” for their photography support.
• Then the respective customer will select a specific package from the offered
“Lights & Colours” packages.
• According to the selected “Lights & Colours” package, “Lights & Colours” will
contact photographers for the job.
• Photographers will go to the respective venue of the respective events as a
representative of “Lights & Colours” and complete the job.
• Photographers will deliver the photos to “Lights & Colours” within a limited time
period.
• “Lights & Colours” will go through those photos and do the necessaries, such as
writing the photos in a DVD and sending photos for printing purposes etc.
• After the printing and DVD writing of the photos is done “Lights & Colours” will
deliver the photos to the respected customer.
• After the delivery is made a feedback from the customer will be collected by
which the photographers will be evaluated and will be selected for the next job.

Ask For Photographers

End Lights
Consumer Deliver Photos and DVD &
Colours
Collect Finished prints
Printing
Studio Pictures send for printing

Job
Complete
Contact
 Photographer

• To provide quality photos to our customers.

• To ensure the time laps between the program and the delivery is minimized.

• In the first year we plan to get the business up and running, we would have to
strengthen our customer’s pool and try and retain them.

• We also plan to expand our business in every corner of Dhaka city, with in the
first year.

• In the 2nd and 3rd year the business would be expanded outside Dhaka,
especially in Chittagong.

• We would like to come into a legal agreement with the corporations

The chosen form of ownership for the business is Partnership with six members, each
with equal contribution to capital. In Bangladesh, Partnership form of business is most
lucrative and easy to establish due to minimal governmental regulations, flexibility in
terms and conditions and exemption from corporate taxation.

Procedure for Partnership Business set-up in the country is as follows:

• Registration of Partnership on Stamp Paper.

• Requirement of Trade License from City Corporation based on location of
business.

CEO

Finance manager Marketing manager

 Head of operations

HRM manager Security Manager

Our business is “Event Photography”. There are lots of events going around us (e.g.
wedding, seminars, concerts, conferences, various competitions, fair, parties). The people
organize these events tries to capture their memories, so our plan is to provide them with
quality photographs by professional photographers. People sometimes hire studio people
to take photographs for their events but the photos they get from the studio people are not
good enough and the quality is really bad. People hiring these studio persons are really
dissatisfied with the photographs they get. So, we will provide them fully trained
professional photographers for the events, assuring quality photographs for capturing
their precious moments. We will also provide photo and photographer assistance for
“Fashion Photography”, “Magazine Photography”, “Calendar Photography” etc. We will
also organize different “Photo Exhibitions” and eventually fulfill the entire requirement
for photography assistance.
We want to create a need for quality photographs for people organizing different events.
Many people in our country look for good photographers during their wedding or any
other important events; we will provide them the photography assistants they require. So,
people will get photographs with better qualities and according to their need.

We will also organize different photography exhibitions, so different photographers will

come to participate in the exhibitions and compare their photos form other photographers
eventually it will encourage the need of taking good photographs and improve the quality
of photography among the photographers. This will also encourage photography among
the young generations of our country. The exposure from these exhibitions will enforce
the need of professional photographers among the people and encourage professional
photography.

Photography in Bangladesh is getting more and more popular now a days. Many young
people are taking lessons on photography and eventually some are also doing their
bachelor’s in photography, so people are getting into this and the need of good
photographs has already been created, all we have to is to promote our brand for
photography assistance.

The target market has been divided into two major sections:

 Demographic: Upper Class and Upper Middle Class.

○ The upper class segment especially is ready to pay a little higher price for
superior quality services.
 ○ The upper middle class are more conscious about the leisure facilities.
Their preferences are more improved and they are more aware of the
standard of quality of such services in the market. Therefore they too will
be willing to sacrifice a little for superior quality.

 Geographic: Dhaka and Chittagong

○ Here what our basic concern will be is to provide the citizens of Dhaka
and Chittagong with better quality photograph. We want be apprehensive
with the other cities as the market present there is very diminutive.

 Psychographic: People who are interested in art.

○ One main target here will be finding and provide our service to those
people who are actually interested in the fine art. We as a company would
be of no value to those who does not appreciate the beauty of superior art

We provide good quality photography to cover every type of events like Wedding
ceremony, company AGM, Product photography, advertising photography , different
kinds of parties. We all so organize photography competition and exhibition. Thus we
will encourage young generation in professional photography. The exposure from these
exhibitions will enforce the need of professional photographers among the people and
encourage professional photography.

Professional photographers
All of our photographers are highly trained and they are very good at taking pictures at
any type of events. We make sure our photographers are highly committed to their work
and will provide our customers with quality photos that they will cherish forever.

Creative ideas
We also give good ideas for creating photo albums so that our customers can store and
show their photos in more presentable and memorable way.

Printing options
We have contacts with almost every good printing shops and this will help us to provide
our customers with very good quality and long lasting printing services. Even if they
want they can print their photographs in oil printing or even more exclusive printing.

Quality pictures
We will provide soft copies of the pictures taken in a DVD or CD for the customer’s
further use.

Online service
We will provide our customers with a unique id and password on our website to upload
their photos for sharing online if they want.

Home delivery
We will deliver photos at the door steps of our customers.
After sales service:
We will keep a record of our customer base and will save all the ordered pictures in our
database. If any customer loses any of their photos they can contact us within three years
to get their pictures back

we are having different type of pricing as per customer choice and requirement, here are
some pricing idea stated below,

Platinum
22,000 BDT per day ( 4 hours )
-Unlimited Photographs
-All photographs will be given in a DVD
-100 copies 5L ( 5" X 7.5" ) print
-1 copy 12L ( 12" X 18" ) print
-1 copy 12L ( 12" X 18" ) print
-1 copy 8L ( 8” X 12” ) print
-2 copy 8L ( 8” X 12” ) print
Program Coverage: Highly professional and trained photographer

Gold
18,000 BDT per day ( 4 hours )
-Unlimited Photographs
-All photographs will be given in a DVD
-100 copies 5L ( 5" X 7.5" ) print
-1 copy 12L ( 12" X 18" ) print
-1 copy 8L ( 8” X 12” ) print
Program Coverage: Highly professional and trained photographer

Wedding Package-Regular

12,000 BDT per day ( 4 hours )

-Unlimited Photographs
-All photographs will be given in a DVD
-100 copies 4r ( 3.5" X 5" ) print
Program Coverage: Highly professional and trained photographer

At the very beginning though we do not have enough resources to provide services all
over Bangladesh so we are only covering Dhaka city area. We have intentions to cover all
over Bangladesh in future. Our customers will get preference service in certain areas like
Gulshan, Dhanmondi, Bashundhora, Uttara, Mohammadpur, Easkaton, Motijhil .For
special consideration we will also cover besides Dhaka city corporation area. That time
we will take extra charge.

We are doing visual, print and audio advertising about our services so our customers can
get to know about our services and they can respond according to their need. Our
advertising media and strategy are given below

Cable TV ad:
We will show our advertise on major local cable TV channels every day twice and there
will be some discount offers also showing for our customers. Through our local TV ads
our costs will be less.

Newspapers & magazines

We will provide newspaper ads and magazine ads on the inner pages so our cost will be
low and that will give us good exposure.

Promotions in Facebook
We will maintain a good network on facebook to spread awareness among people.
Besides we will put up our own fan page or a group where we can share our pictures and
get feedback from people.

Website
We will have our own secured server and website so our customers can get every details
about us and make contacts with us to get our service. Everyone will have their dedicated
account on our website so they can surf our website more secured way.

In order to understand the market of event photography an extensive market research was
carried out. The segmentation of the target, market size, growth rate and profitability
were then analyzed accordingly.

METHODOLOGY:

It is vital to remember that a thorough market, industry and competitor research requires
a combination of both primary and secondary data. The data collection methodology is
discussed below.

Primary Data
 Sample Questionnaire

In order to identify some key factors about the consumer behavior and market direction,
sample questionnaires of (both objective and subjective) were used.
 Sample size and selection process

30-35 respondents were randomly selected to fill up the questionnaire. 20 professional

photographers and 10 corporate houses were also selected to fill out the questionnaires.

 Questionnaire structure:

The questionnaire for individuals included 7 questions, professional photographers had 6

questions and corporate houses were asked 9 questions.

 Interview:

Personal interview was taken of M Shamsul Haque komol who is a professional

photographer and the owner of “Komol Photography” which is a wedding photography
company.

Secondary Data:
These included extensive research on:

➢ Websites

➢ Magazines

➢ Newspapers.

➢ Online journals and articles

All these collection of data were compiled together to analyze the event photography
market of Bangladesh and see how lucrative it is for start up business in this sector.

Keys to success
The keys to success are simply designing and providing services that meet market
demand. Additionally, “Lights and colours” must ensure total customer satisfaction. If
these keys to success are achieved, “Lights and colours” will become a profitable,
sustainable company.

Critical issues

“Lights and colours” is still in the speculative stages as a start-up business. The critical
issues are:

• Establish ourselves as a premium event photography company.

• Pursue controlled growth that dictates that payroll expenses will never exceed the
revenue base. This will help protect against recessions
• Constantly monitor customer satisfaction, ensuring that the growth strategy will
never compromise service and satisfaction levels
 Strengths
• New positioning
As we are new in the market we will be able to capture a new image in the minds of
our desired customers with our offered services. We are hoping that our services will
not only leave our customers satisfied but also very delighted.

• Skilled personnel
Our main strength is our line of skilled photographers. They are very well trained and
has the capabilities to match the needs and wants of the customers.

• Attractive pricing
We offer a price which matches the customer’s expectations and is a major driving
force when it comes to facing competition.

• Online services
As the number of internet users growing day by day in our country , “lights and
colours” offers online services to its customer base to make transactions more
convenient for the net users.
• Delivery systems
We make sure that the photos of our customers ordered are delivered at their
doorsteps. This will not only save time for our customers but it will even help us to
build a strong relationship with them.

Weaknesses

• New in market
Since we are very new in the market it will be very difficult for us to build awareness
among people in the beginning of our operations.

Opportunities
• Promotion
The company has planned to carry out a massive promotional campaign in the
launching years as well as the subsequent years for establishing the brand image as
premium quality service at a competitive price. The objective will be build the
awareness and loyalty as well as establish the brand image as ‘Peoples Brand’

• Growing trend
Over the last couple of years event photography has come in to the scene offering
wide variety of photographers and their services. The customer base has become very
conscious about who they hire to capture the greatest moments of their lives. So we
are taking advantage of such opportunity and hoping to grow as new opportunities
will come in our way.

• New technology:
There are wide variety of gadgets and software available for taking good pictures and
putting effects to make them in to pieces of art. We are willing to update our services
everyday with the help of the new technological advancements.

Threats
• Introductory failure image
Since we are new in the market it will be difficult for us to attract our desired
customer base.

• Strong competition

Over the couple of years a number of big players have already entered the market and
grabbed a huge chunk. These players are also trying to grab the market and building
their reputations gradually. Moreover, more new entrants, specially those with strong
financial muscle might enter into this sector or massive expansion by existing
companies may trigger price war and a very competition in grabbing the market, the
profitability of the company which may impair.

• Trade license
To legalize our business we will first pursue the local government to examine the
span of our business and we will seek for approval from the central government. Then
if the requisition to establish our business is approved then central government will
 send the legalised trade license and the respective documents to the local government
and then the local government will provide us with a trade license with which we will
start our operations legally.

• Contracts with photographers

We will hire photographers on part time basis and they will be given salary based on
their work but not on a monthly basis. The photographers who will work for us will
not be allowed to work under any other banners but if they want to pursue a career of
their own they are allowed to do so.

• Contracts with different companies

If any event management firm or any other companies are in a contract
with us then they are not allowed to go in a contract with any other even
photography companies. If they violate any terms of our contract then
legal actions will be taken against them.

Recruitment and Selection

The basic idea behind hiring personals would be on part time basis. It would be done on
contact basis, a single person would be an assignment and if the job is done properly only
than he/she would be hired the next time.
In the recruitment phase various advertisements would be used. The basic media would
be internet, posters, banners and personal contacts. We plan to get as much as applicants
possible. With high number of applicants we would
certainly get many talented and experienced
photographers. The recruiting advertisement would
describe the required tasks in the job. “Lights & Colours”
would want its partners (employee) to be good with people
and willing to travel any time of the day or night.

The selection on the personnel’s would be done using the

following criteria:

One thing that would be pivotal in the selection process

would be that the person should own a camera. Semi
professional camera (DSR) or any camera with the same
function as Nikkon D90 or Cannon 50 D would be
preferred.

• Professionalism - To understand ones professionalism an interview is must.

• Dedication- To be successful in the field of photography one must have passion.
• Experience- An experience of at least two years in necessary, one working with
newspapers or magazine would be preferred.
• Photographer’s Portfolio- It contains all the best photos of the person concerned.
This would us provides a basic understanding of the capability of the
photographer.
• Communication skill
All this skill will be rated form 1-5, with 5 being the best and 1 being the least. This way
we would be able to find the best person.

Manpower Plan
This aspect of the plan deals with the amount of persons required to run the business
soundly. It should neither be too much or too little. If too many people are hired than
required, the company would lose out on valuable resources, in the form of salaries. On
the other hand if too less persons are hired the company would be struggling to provide
service to its customers. So an optimal manpower plan is required in order for the
business to be successful.

As we are uncertain about the amount of

the jobs we would be getting, a perfect
solution can be found by hiring “part
timers”. We also have an advantage as we
don’t have any plan of setting up office in
the preliminary stage. So no administrative
personals would be required. The basic
requirement for various personal is very
low. Moreover the owners of the business
can chip in with their expertise in the
major fields like- marketing, financing,
management, accounting and e.t.c.

At “Light and Colour” we plan to have about 3-5 photographer at the beginning stage of
business. All of them would be part timers. As there is no need of administrative office
we would contact them over the phone. An initial meeting would be held, briefing the
photographer about the current assignment. The cost advantage of this system is
immense.

As discussed in the five year business plan, we would be going into legal agreement with
various corporations. This will help the company “Light and Colour” expand its business
and thus it will require more and more photographers. If the company is successful we
would hire and need additional five employees. At the later stages of the company there
would also raise a necessity to hire full timers in the company. This would only be
required if the company attains all of its goal and objectives.
Compensation & Benefit

As all of our partners (employees) are part timers there will no base payment for them. It
will be totally contact base. Each and every person will paid 60% of the actual payment
made to us. Our work will
mainly be of third party
agent. We would be
bringing the buyer and
seller together. This way
we would be able to
provide service to our
customers. On the other
hand we don’t need to give
other benefits in form of bonuses, raise in pay and etc. This way we can cut down our
cost significantly. One of the drawbacks in the system is that there is not room for
improvement and the chance for promotion is almost nil. So lack of motivation will be a
major stumbling block in the business. Moreover the payment will be only than after the
job is done. The maintenance of the system is also significantly easy as a simple ledger
books could be kept.

Training and Development

The key word in the training and development program is on the job training.
Photography is an art and this can only be perfected through practice. More a person is
consigned to a job the better he/she get. As one of the founding members of the company
is a professional photographer the process of training becomes quite effortless. The
experience of Ruhan will be critical for the development of many underperforming young
professionals. At first one who is hired would be sent as an assistant to Ruhan. Only after
an approval from him, he/she can be send as a led photographer in any given assignment.
These processes of development will ensure that a perfect quality is maintained.

Capital 1000000 Tk.

Fixed costs:
Advertisement: 700,000
• Newspaper advertisement 500,000
• Brochure 200,000
Computer 50000
Printer 10000
Website building 50000
Total Fixed Cost 810,000 Tk.

Variable costs:
Payments to photographer (150*12000*.06) 1080000
 Printing cost (150*2000) 300000
Utility costs:
• Telephone Bill (per month 2000*12) 24000

Total Variable Cost 1404000 Tk.

Total Costs (Fixed costs+ Variable cost) 2214000 Tk.

• Profit & loss statement

Revenue 1800,000

Cost of Sales 1110,000

Gross Profit 690,000

Operating Expenses :

Sales and Marketing 810,000

General and Administrative
24,000
(834,000)

Net Operating Income (Loss) (144,000) BDT

Estimated Profit and loss for 2nd and following year

Revenue (in a 1.7% growth 3060,000

rate)

Cost of Sales 1887,000

Gross Profit 1173000

Operating Expenses :

Sales and Marketing 700000

General and Administrative
48,000
(748000)

Net Operating Income (Loss) 425000 BDT

Previous year loss (144000)

Net profit after 2nd year 281000 BDT

“Lights & Colours” will revolutionize the market for professional photography. More and
more people will be interested to take photography as their full time profession. It will
also change the people’s point-of-view about the photographers in Bangladesh. People
will start to hire professional photographers to capture their precious moments by which
they will be able to hold onto their precious memories. This will encourage the existing
armature and studio photographers to actually learn and get trained on photography and
then come back to the market to compete. This will not only enlarge the market of
professional photography but it will also increase the quality of the photography in a very
great deal. Through the help of “Lights & Colours” the ongoing trend of professional
photography will see new light and a new era of a new business will rise with great
success.
• www.komolphotography.com

• http://www.brightroom.com/

• http://www.sepsociety.com/i4a/pages/index.cfm?pageid=1

• http://www.theeventphotographer.co.uk/

• Ice Today magazine

• Colour@dreams.com.tk

• http://myeventphoto.co.uk/

• http://www.purepix.co.uk/

• http://www.northlight-images.co.uk/corporate_events.html

• http://aeventphotography.com/web/

• http://www.eveevent.com/
APPENDIX
 • For individual customers:

1. Are you acknowledge with the fact that photographer are hired
for event photography now a days?

From survey: a. yes- 6

b. No- 1

c. not sure- 1

As we can see from the chart that here more people are aware of the
fact that now a day photographers are hired for different events.

2. Would you like to hire a photographer for any of your home

event?

From survey: a. yes- 5

b. no- 3
 Now a days most of the people are interested to hire a
photographer for any event of our home.

3. Have you hired a photographer ever?

From survey: a. yes- 5

b. No- 3

Most of the people are already aware of this issue and they hired
photographers before.
 4. Would you prefer a professional photographer over an
amateur photographer?

From survey: a. yes-6

b. no- 2

Majority of the people would like to have professionals rather

than amateur photographer.

5. How important is the quality of photographers provided to you?

From survey: a. very important- 5

b. ok- 2

c. not sure-1
 For majority of the people quality of the photographer is very
important.

6. Are you willing to pay a high for quality photos taken by

professional photographer?

From survey: a. yes- 6

b. no- 1

c. not important- 1

Most of the people are ready to pay a good amount for quality
photos.
7. When do u want photos to deliver?

From survey: a. 2-3 days-4

b. less than a week-2

c. 1-2 week- 1

Greater percentage of people are interested in quick service of

their pictures.

• For corporate and event

management firms:
1. Have you hired event photography firms before to handle
your photography purpose?

From survey: a. yes- 12

b. no- 8

In corporate world hirimg photographers for different evnts are

alredy very popular.

2. Are you willing to let an event protography firm to handel your

photography purpose?

From survey: a. yes-2

b. no-3

c. if their quality is good enough-15

If the quality of the picture is good most of the corporate people
are willing to give it away to the event photography firm to
handle it.

3. Are you willing to make a legal agreement with an event

photography firm to handle it?

From survey: a. yes- 10

b. no-10

Here we can see a 50- 50 chance of going for a legal

agreement with the event photographers.
 • For photographers who will work
with us:

1 Question : How often you prefer to get photography jobs as a part time
professional photographer?

Description:

Here we have seen that 46% say that they frequently prefer to get jobs as a
part time professional photographer , 33% say that they very often prefer to
get jobs as a part time professional photographer,20% say that they prefer
to get jobs as a part time professional photographer in 2-4 months

Analysis:

Photographer prefer to get photography jobs as a part time professional

photographer for that reason its really possible to hire photographer.

2 Question : How important is the money paid to you for your job?

Description:

From the pie chart we have seen that 46% say that they prefer to get the job
for money, 33% say that their preference is not much for money and lastly
20% say that they prefer money according to the job .

Analysis: From the above pie chart we can understand that most of the
employees like to work for money as in they have more enthusiasm towards
money rather than work but on the other hand 33% of the people love their
work so put work first and the rest like what is only fair .
3. Question: Are you willing to do a job with less money if the customer is not
willing to pay high?

Description:

40% say they want to do the job though the customer is not willing to pay
high.26% say they do not want to do the job though the customer is not
willing to pay high.33% say it will depends on workloads.

Analysis: From the pie chart above it can be understood that majority of the
employees are passionate enough to work so it does not matter how much
they are paid. 33% of the employees want to be paid according to the work
pressure they take and the rest will not compromise their work with
customer’s expected price

4. Question : Are you willing to go on for a legal agreement with the Event
photography firm?
Description:

26% say that want to do the legal agreement with the Event photography
firm,33% say it will depend on payment, 20% say that do not want to do
the legal agreement with the Event photography firm.

Analysis: From the pie chart above it can be seen that majority of the
employees is willing to get in to a contract if the payment is good enough ,
20% want to be independent photographers and the rest have no problem
working under acontract.

5 Question: Are you willing to work as a full time employee for an Event
photography firm

Description:

66% want to take the job as a full time employee for an Event photography
firm.26% do not want to take the job as a full time employee for an Event
photography firm ,6% say another reasons.

Analysis:

From the pie chart above it is easily understood that it is possible to hire
full time employees for an Event photography firm.
6 Question: Are you willing to work late if it’s a late night job.

Description:

60% photographers say they are willing to work late if it’s a late night job.
26% say they are not willing to work late if it’s a late night job. 13% say
they have special condition.

Analysis:

From the pie chart above it is understood that majority of the workers have
no problem working late night , 13% will work on special assignments and
the rest will not work after hours.