iCare

“Committed to people, Committed to the Future.”

Submitted By: GROUP 3

Angeles, Maria Rachelle Mae

Dela Flor, Katrina Alyana
Destacamento, Rey Martin
Sunga, Clarisse Francesca
Tabucol, Renei Katherine
Toledo, Kristine
Welba, Samuel Philip
 Table Of Contents

I. Technical Background and Description of the Product / Service

II. Rationale of the Product / Service
III. Proposed / Services Innovation
IV. Marketing Plan
Chapter 1
Technical Background and Description of the Product / Service
 Features
● iCare is a chip implant
● Features visual and hearing block
● Memories can be archived and restored
● Warns the user when he/she is experiencing extreme or unstable emotions
● Provides suggestions on how to properly his/her emotion.
● Has a security feature that can be activated by the user which notifies the
authorities about an individual that steps within range of the user
 Advantages & Disadvantages

Advantages:

● Reduces anxiety attacks and ensures security.

● Improves well-being.

Disadvantages:

● Information might be permanently deleted.

 Benefits
● development of research in mental health and wellness
● schizophrenia, substance abuse, post-traumatic stress disorder
(PTSD) and depression
● neurotransmission waves to modify the neurons molecular structure
● community security and environment
● personal security and environment
Chapter 2
Rationale of the Product / Service
 Target End-User Profile

- Identify & Analyze the target end-user profile

- Post Traumatic Stress Disorder and Alzheimer’s
 Demographics
Age: 21-50 years old
Location and time zone: Philippines UTC+8
Language: English / Filipino
Gender: Male, Female, Others
Income Level: Middle Class – High Class
Education Level: Basic Level Education
Marital or Family Status: Single / Married
Occupation: Student, Unemployed, Employed, Self-employed
Ethnic Background: NA
 Psychographics
Personality: People suffering Depression or Alzheimer’s.
Attitudes: NA
Values: NA
Interests/Hobbies: NA
Lifestyle: Constantly exhibiting Depression attacks and Alzheimer’s
attack
Behavior: Mood swings with behavioral changes
 Male Female Others

46% 41% 13%

Figure 1. Respondents’ Gender

The figure above illustrates that upon the one hundred fifty (150) respondents that took the survey, forty six percent (46 %) are male, forty one
percent (41%) are female and thirteen percent (13%) are identifies as others.

This data depicts that the potential target market of the product will be of the male and female identity and much lesser to the other identities.
 0.66%
1.33%

1.33%

Figure 2. Age Bracket of Respondents

The pie graph shows that fifty four point seven percent (54.7%) are aged twenty to twenty nine years old, forty two percent (42%) are below twenty
(20) years old, one point thirty three (1.33%) respectively are aged thirty to thirty-nine (30-39), forty to forty nine (40-49) and lastly fifty (50) and above.

The findings depict that the product market influences greater from users below the age of thirty (30).
 Figure 3. How knowledgeable students are
Figure 3 signifies that, students are being neutral when it comes to mental health related issues. It was still alarming that there are 13.3% who is
not knowledgeable and 6.7% not at all when it comes to their own mental health. However, since there are a lot of campaigns and advocacies with
regards to this matter, the percentage for Neutral and Knowledgeable is higher that being not knowledgeable at all.

The findings illustrates that most of the youth are neutral when it comes to their mental health issues. Because the generation today are sensitive
to current events based on what they see in social media which are world problems, other people’s problems, etc.
 Figure 4. Cures for Mental Health

The bar graph above manifest that seventy-one (71) of our respondents out of one-fifty (150) respondents thinks pills/medication can cure more than
the others like therapy/counselling which has twenty-two (22) respondents, self-treatment which has forty (40) and others which has seventeen (17).

The findings represents that pills/medication can cure more and faster than the others. Taking medicines may feel like a hassle sometimes. But
medicines are the most effective treatments available for many illnesses. If you ever have any questions about what a medicine does or how you should take
it, talk with your doctor or a pharmacist.
 Figure 5. Rates of Mental Health

The figure presents how the respondents rate their mental health. Over twelve (12.7%) percent and forty-five (45.3%) percent said they have poor
and average mental health, respectively. Additionally, twenty-two (22.7%) percent answered “good”, and nineteen (19.3%) percent answered “excellent.”

The findings illustrates that most of our respondents rate their mental health average or normal. Sometimes people experience a significant
disturbance in this mental functioning. A mental disorder may be present when patterns or changes in thinking, feeling or behaving cause distress or
disrupt a person's ability to function.
 Figure 6. Encounter of Mental Health Discomfort

The figure indicates that only twelve (12) and nineteen (19) respondents answered with “once a day” and “others”. Twenty-five (25) people said
they encounter mental health discomfort at least once a week and forty-seven (47) people said they experience discomfort once a year.

The findings depict that most of the respondents, forty-eight (48) of them, encounter discomfort once a month. This means that the product could
be useful to most of them.
 Figure 7. Seek Professional Health

The graph shows that a few respondents seek help from professionals once every week, once every two weeks and once a month. A larger number of
respondents said they visit at least once a year while most of the respondents reported that they have never reached out to professionals.

The data appears that most the respondents never visited professional or they only seek once a year. Which means that most of the respondents does
not seek for help above their mental health or they can handle their mental health.
 Figure 8. Recommended Age for Usage

This figure projects that the ages 18-22 are the preferred age for using the device. As per our research, this is the age bracket wherein maturity
triggers our personality.

The data gathered on the graph means that most of the respondents preferred on the age 18-22 to use the device. It means that this age bracket is
the age where the mental health can be unstable.
 Figure 9. Helpfulness of this Product

This graph represents that twenty (20) people (13%) and thirty (30) people (20%) said they find our product not helpful and slightly helpful.
Fifty-five (55) people (37%) said the product is helpful while forty-five (45) people (30%) said the product is very helpful.

This graph’s data portrays that most of the people thinks that the product is helpful to their mental health. It shows that the product can be
beneficial to the user.
 Figure 10. Respondents’ Interest

Figure above indicates that seventy-five (75) respondents were somewhat interested, thirty (30) were neither interested nor uninterested,
twenty-five (25) were extremely interested and twenty (20) were not very interested. People read reviews and decide what to buy based on them. Most of
the people think that if you didn’t try or see yet the product, you will be doubtful buying them. Sometimes, if the product seems new to your ears and
you think that it was interesting and catchy in your eyes, people will truly buy that product.

The results of this graph appears that most of the people who surveyed are somewhat interested to the product. This means that people are willing
to use this device in for their mental health.
 Product / Service to be Introduced

● Visual and hearing blocking

● Chip alert
● Memory archive
● Warning for extreme or unstable emotions
● Mood enhancement
Discussion of the Technical Background
Hardware
- made of ultra-thin material (nanoscale carbon fibers) that changes
electrical resistance in response to different wavelengths of light,
enabling it to mimic the way neurons work to delete information in
the brain

Software
- built-in software that turns blocked persons into incomprehensible
pixelated blurs and hides the memories of them in the brain
Chapter 3
Proposed / Service Innovation
 Technical Improvements / Innovation
Fast Solution
-The product solves the problem fast.

Portable Solution
-The product can be use anywhere.

Permanent Solution
-The product solves the problem permanently.
 Technical Improvements / Innovation
Customizable
- The product can be tailored to the user’s preference.

Works for Everyone

- The product can function to the every person who uses it.

Minimal maintenance
- The product can work with less maintenance on it.
 Technical Improvements / Innovation

Less Process to Undergo

- The process of solving the problem lessen with the help of the
product.

Different Method of Solution

- The product uses technology to solve the problem.
 New Functions
● iCare allows the user to visually block a person that negatively affects his/her mental
state, as well as block a person audibly.

● iCare chip allows the user to archive memories that he/she finds too overwhelming in
order for his recovery to be as quick as possible.

● iCare can act as a restraining order from a person that negatively impacts the user.
What Makes the Product/Service Better?
● We make our product/service better by treating our customers like
royalty, even if they are not in the service industry. All customers
have an expectation of great service and will not put up with waiting
in long lines or receiving poor responses from representatives.

● Come up with something new. Continue to reinvent your company

by adopting emerging technologies and introducing new processes,
products and solutions. For example, make use of social media and
mobile apps as a growing number of buyers prefer to find and work
with you through their phones.
Chapter 4
Marketing Plan
Introducing the Product & Service to the Market
1. Company local launch
2. Team coaching
3. Selling shares
4. Market launch
5. Social Media Advertisement
6. TV Advertisement
 Marketing Promotion Strategies

• Target audience
• Budge
• Plan of action
 Marketing Promotion Strategies

Here are the other plans for our marketing promotional

strategic:
1. Social Media Promotion
2. Product Giveaways and Samples
3. Mail Order Marketing
4. Branded Promotional Gift
5. Using Traditional Advertising
Brochure
 Tagline / Jingle
Tagline: “Committed to People, Committed to the Verse 2:
Future.” No one else can make me feel
The pain that you bring
Jingle Come to us while we help you
Verse 1: And we will help you grow each day
iCare for you, that’s why we made this to Cause iCare will make your life so beautiful
help you iCare for you is all you needed to do And every day of our life is filled with calm
Lovin’ you is more than just a dream come true
And remembering you is all I want to do Chorus:
La la la la la (iCare)
Chorus: La la la la la (iCare)
La la la la la (iCare) La la la la la iCare for you…
La la la la la (iCare) Do do do do do
La lala la la iCare for you… Aaahhhhh…
 Other Promotional Pitch
Radio Advertisement

Do you want to reduce your anxiety attack but doesn’t have the time to take
therapies or to take some medicine?
Well the technology is here to remove that problems
With iCare, it can reduce your anxiety in an instant with state-of-the-art
technology, it can help your anxiety.
iCare can also provide visual and hearing blocking, memory archive, and
memory restoration
if you’re are interested on getting one, just call the following numbers or go
to our website
iCare, Committed to people, Committed to the future.
Thank you!
Introduction
What is iCare?
iCare
iCare has defined for itself the value proposition. “Committed to
people, Committed to the future”. This phrase finds its fullest
meaning when the patient is viewed not as a problem to be
solved or a charge to be cared of, but as a partner in his own
health.
Features
● Features visual and hearing block that enables the user to block
certain individuals that negatively impacts their mental
well-being.
● Memories can be archived and restored in order for the
recovery and healing process of the user to be as expeditiously
as possible.
Features
● Warns the user when he/she is experiencing extreme or
unstable emotions and provides suggestions on how to
properly his/her emotions.
 NABC
Needs Approach Benefits Competitiveness
Need
To help people with mental health disorders.

Approach
To build a device that will allow users to block the information
that causes negative reactions.
Benefits
Advantages:
● Reduces anxiety attacks and ensures security.
● Improves well-being

Disadvantages:
● Information might be permanently deleted.
Competitiveness
Quicker solution to mental health disorders compared to
medicines or natural approaches.
Statistics
Interpretation of Data
Male Female Others

46% 41% 13%

Figure 1. Respondents’ Gender

 0.66%
1.33%

1.33%

Figure 2. Age Bracket of Respondents

Figure 3. How knowledgeable students are
Figure 4. Cures for Mental Health
Figure 5. Rates of Mental Health
Figure 6. Encounter of Mental Health Discomfort
Figure 7. Seek Professional Health
Figure 8. Recommended Age for Usage
Figure 9. Helpfulness of this product
Figure 10. Interest in buying our product
Jingle
Verse 1: Verse 2:
iCare for you, that’s why we made this to No one else can make me feel
help you The pain that you bring
iCare for you is all you needed to do Come to us while we help you
Lovin you is more than just a dream come And we will help you grow each day
true Cause iCare will make your life so beautiful
And remembering you is all I want to do And everyday of our life is filled with calm.

Chorus: Chorus:
La la la la la (iCare) La la la la la (iCare) La la La la la la la (iCare) La la la la la (iCare) La la
la la la iCare for you.. Aaahhhh... la la la iCare for you..
Aaahhhhh…