NAVIGATE MINDANAO GROWTH CONFERENCE AND LEARNING SESSION

Day 1 (Oct 10, Thursday)

9:00am - Prayer, National Anthem, Opening Host: RJ Ledesma
9:15am Performance Mercato Centrale
9:15am - Welcome Remarks from IPG Mediabrands Venus Navalta
9:30am CEO, IPG Mediabrands PH
9:30am – Welcome Remarks from the City Mayor Sara Duterte
9:45am Mayor, Davao City
9:45am - Message from the MinDA Chairman Secretary Emmanuel Pinol
10:15am Mindanao Development Authority
10:15am - Opening Keynote Tbc
10:45am Mindanao Beckons: Unleashing
Mindanao’s Potential to Benefit All Filipinos

Part 1: Culture & Consumer

10:45am - The Mindanaoan Identity. Beyond Germaine Reyes, CEO/President

11:30am stereotypes and myths: A true Synergy Market Research
understanding of their Values, Preferences, Tricia Camarillo-Quiambao
Habits and Lifestyles. Chief Growth Officer, IPG Mediabrands/
Managing Director, Initiative Phili[pines
11:30am- Life, Love, Mindanao. Appreciating the Gabby Malvar
1215NN wonderful patchwork of Mindanaoan Travel Writer, Director, The Extra Mile
culture and diversity and what it means to Productions
your business.
12:15nn -
1:45pm Lunch featuring Mindanao Food

Part 2: Content & Connections

Media and Mindanao. Media Portrait of Speakers & Panelists:

Mindanao and Stories from Mindanao

1:45pm –  Media: The Message in How Maita Consulta

2:30pm Mindanao Uses It Chief Strategy Officer, IPG Mediabrands PH
Reena Francisco
Managing Director, UM Philippines

2:30pm –  The National and Global Ging Reyes

3:15pm Perspective Head, Integrated News & Current Affairs and
Managing Director, ABS-CBN News Channel

3:15pm -  The Mindanao Perspective Carolyn Arguillas (tbc)

4:00pm Co-Founder & Editor-in-Chief, Minda News
4:00pm- 2. The Radio Mindanao Network Story: Eric Canoy
4:45pm Remaining relevant to Audiences and Chairman, Radio Mindanao Network
Communities

4:45pm- 3. Digital Democratization: Optimizing Raymond Dizon

5:30pm communication technologies for Mindanao Deputy Managing Director, Reprise
audiences

Panel discussion to follow Moderator: Emily Abrera

President, Foundation for Communication
Initiatives (FOCI)
5:30pm - Program Wrap-up Host: RJ Ledesma, Mercato Centrale
5:45pm

NAVIGATE MINDANAO GROWTH CONFERENCE AND LEARNING SESSION

Day 2 (Oct 11, Friday)

9:00am - Re-cap of Day 1 and intro to Day 2 Host: RJ Ledesma

9:05am Mercato Centrale
9:05am - Eat. Learn. Stay. A close-up look at why Undersecretary Art Boncato, Jr.
9:50am Mindanaoans are fundamentally the same Department of Tourism
yet so uniquely different from other
Filipinos

Part 3: Commerce & Community

9:50am - A selling story to learn from and love: A Lafayette Lim

10:30am Shoppers’ Experience from a Retailer’s CEO, NCCC Group of Companies
Perspective
10:30am - Opportunities in Agri-rich Mindanao: The Frank Molas
11:15am Del Monte Success Story Head of Del Monte Mindanao Operations

11:15am – Brand Stories from Mindanao to the Carlo Endaya (tbc)

12:00pm world. Marketing Director, Marine Division
Building business, building communities. Century Pacific Food, Inc.
12:00pm - Rich, Resilient and Halal: Assistant Secretary Romeo Montenegro
12:40pm Always Ready for the future. Mindanao’s Mindanao Development Authority
People and Resources for business growth
and development.
12:40pm - Wrap-up Host: RJ Ledesma, Mercato Centrale
12:45pm
12:45pm – Lunch
2:00pm

Part 4: Immersion

2:00pm - Business or Tourism Immersion Hosted by MinDA and DOT (details to follow)
5:00pm