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Purposive Communication Reviewer

PSYCHOANALYSIS THEORY
(SIGMUND FREUD)

ID
(PROBLEM)

EGO SUPEREGO
(CAUSE) (EFFECT)

PERSONALITY WHEEL TRAITS THEORY


(HIPPOCRATES)

UNSTABLE

MELANCHOLIC CHOLERIC

HIGH
SAD EMOTION
INTROVERTED EXTROVERTED
CONFIDENT
SERIOUS

PHLEGMATIC SANGUINE

STABLE
Purposive Communication Reviewer

UNDERCOVER THEORY
(JOHN BEVERE)

AUTHORITY

PROTECTION FREEDOM

NEEDY

+ -

SELF REALIZED TRUTH TRAGIC

RECOVERY HORIZON THEORY


(PAUL KIVEL)

AWARENESS THINKING
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WHOLENESS FEELING
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DISCOVERY SENSING
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TRANSFORMATION DOING
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SEMANTICS OF COMMUNICATION

1. LINEAR PERSPECTIVE – Communication is the process or act of transmitting a message from a sender to receiver through a
channel and with the interference of noise.
2. INTERACTIVE PERSPECTIVE – Communication is the activity of conveying information through the exchange of thoughts,
messages, or information, as by speech, visuals, signals, writing or behavior.
3. ETYMOLOGICAL PERSPECTIVE – The word communication is derived from the Latin word, communis, which means common.
The definition underscores the fact that unless a common understanding results from the exchange of information, there is
no communication.
4. SYMBOLIC PERSPECTIVE – Communication uses symbols to represent things, processes, ideas or events. These symbols are
arbitrary constructions that represent a communicator’s thought.
5. PRAGMATIC PERSPECTIVE – Pragmatics defines communication as any sign-mediated interaction that follows combinatorial,
context-specific and content-coherent rules.