Vijay Kumar Sip On Vivo PDF

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VIJAY KUMAR SIP ON VIVO

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VIJAY KUMAR SIP ON VIVO
1. 1. DISSERTATION ON DIRECT MARKETING OF Vivo SUBMITED BY: BIJAY KUMAR RACHAMALA ROLL NO: 1406258028 UNDER THE GUIDENSE OF:
INTERNAL GUIDE: EXTERNAL GUIDE: MR. VARUN AGARVAL MR. SATYAKAM PANDA (MARKETING) (EVENT MANAGER) SUBMITED TO: BIJU
PATNAIKINSTITUTE OF INFORMATION TECHNOLOGY AND MANAGEMENTSTUDYS UNDER BIJU PATNAIKUNIVERSITY (2014-2016)
2. 2. INTERNAL GUIDE CERTIFICATE
3. 3. COMPANY CERTIFICATE
4. 4. Declaration I hereby declare that this summer project report titled “Direct Marketing of vivo” satisfaction of vivo customer in “BHUBANESWAR.” is the result of my own
effort in the training which I did as a part of the curriculum, for the fulfillments of MASTER IN BUSINESS ADMINISTRATION (MBA). It has not been duplicated from any
other earlier works and all information provided in this report is genuine. This report is submitted for the partial fulfillments of MBA program. It has not been submitted to any
other university or for any other degree. Date: BIJAY KUMAR RACHAMALA MBA (MARKETING) BIITM BBSR
5. 5. ACKNOWLEDGMENT I have benefited a lot from project during the third term of our Course MBA. This project has been a rewarding knowledge. I have got into the
various aspects of vivo by analyzing various information sources on the work field and internet. I take this opportunity to acknowledge the invaluable assistance of those People
who helped me in successful completion of this project and also express my special thanks to Mr. Varun Agarwal (Marketing Faculty Guide) and Mr. Satyakam Panda (Event
Manager of vivo Bhubaneswar) who provided me an opportunity to do this project. Last but not least I express my thanks to all the person and friends who always encourage
me and provided me support at all times. And I am also grateful to my parents for providing me the continuous support which helped me to fight against all odds.
6. 6. Table of contents TITLE PAGE INTERNAL GUIDE CERTIFICATE COMPANY CERTIFICATE AKNOWLEDGEMENT DECLARATION
INTRODUCTION CHAPTER 1: INTRODUCTION….……….. OBJECTIVE OF THE STUDY SCOPE OF THE STUDY CHAPTER 2: PROFILES……………
vivo PROFILE HISTORY OF vivo HISTORY OF vivo IN INDIA VISION & MISSION OF vivo CHAPTER 3: 3C REPORT COMPANY
CUSTOMER COMPETITOR CHAPTER 4: DIRECT MARKETING: TYPES OF DIRECT MARKETING KIOSK MARKETING CATALOG
MARKETING TV MARKETING
7. 7. CHAPTER 5: METHODOLOGY………… RESEARCH METHODOLOGY DATA ANALYSIS CHAPTER 6: TARGET AND ACHIEVEMENT………….
CHAPTER 7: CONCLUSION……………… CONCLUSION FINDINGS SUGGESTION CHAPTER 8: BIBOLOGRAPHY………… BIBOLOGRAPHY
8. 8. INTRODUCTION: In this 21ST century smart phone became a very essential part of human life. All the age group and different sex uses smart phones in their daily life,
‘Mobile phones became’ an important part of human life. Today we can see a drastic change in mobile industry. Mobile phones started with many new features, and now it
reaches the era of Smartphone’s. Smartphone’s bring a new revolution in human life which makes life more efficient and effective. Smart phones gain huge popularity because
of its feature and facility provided to the people. Now through smart phone we can do our personal as well as professional task effortlessly and cost effectively. It provides
facilities like Internet, Video calling, Social networking, E-mail, Huge storage capacity ,HD camera facility, Easy asses to web pages, MS office packages, Ticket booking
facilities and many more which can make life more easy and interesting. Therefore now a day the Smartphone market is booming. There are many mobile Phone companies
establishing themselves globally as a result competition is more in market. Companies give more emphasis on High quality and technology with affordable price. There are
companies like Apple i phone, Blackberry, Samsung, Microsoft like company’s titan their roots in the smart phone industry. But new companies like HTC, Micromax, Intex,
Lenovo etc give healthy competition to the existing brands by new features and technologies in economical price. A new company enters in to the market and grabs the
attention of customers quickly through its unique features and new technology. The company is “vivo smart phone”. This multinational brand has everything that is needed for
success in the industry. The USPs of this company are healthy management, HiFi features ,distribution channel, interesting way of promotion, innovative thinking, quick after
sales service ,friendly environment ,Greeter working condition, quality product, Satisfactory managerial policy, appreciation of work, quick after sales service etc.
9. 9. Objective of the study: My project entitled “Direct Marketing of vivo” aims at studying the scope of vivo smart phone in the Bhubaneswar Market. The objective of doing
this project is defined as under: Generating leads for the sales force or retail network. Improving the effectiveness of other forms of customer communication. Raising
awareness of a company, product, or service among clearly identified customers and prospects. Maintaining effective contact and building relationships with customers and
prospects. Relevance of the Study: The smart phone market in India is driven in all areas. Due to the increase in competition and trends towards creating stronger visibility,
Indian smart phone market is poised for further growth. India is an emerging economy with a huge population base. Rising income levels coupled with the Government’s
impetus on educating the masses will lead to the development of the smart phone market. Rising interest rate towards gadgets is a chief pointer towards growth in the smart
phone sector. Hence, it is essential to evaluate how “Direct Marketing” impacting the smart phone business of India.
10. 10. SCOPE OF THE STUDY: To achieve the above objective I have not restricted my study to just Direct Marketing of vivo smart phones. In order to study about the smart
phone business in India, and to understand the scope that Direct Marketing of vivo has in this business, I have extended my project to do a detailed study of Smart phone
market of the competitors of vivo. Through a comparative study between the competitors and vivo smart phone, I could arrive to a conclusion of the scope of Direct Marketing
of vivo. Limitations: To make mistake is human nature and I’m no exception. I have tried to make this project approachable and helpful for the company, but at the same time I
accept the occurrence of intermittent mistakes and do accept them sincerely.
11. 11. vivo PROFILE: The brand logo of vivo is in sky-blue. The mobile phone industry has entered the era of smart phones; consumers now have quite different views and
demands of mobile devices. In this context, BBK have started a new mobile phone brand “vivo” for smart phone era, which is their promotion focus over the years to come.
BBK is a corporate brand, which has carried years of reputation for reliable quality and strong manufacturing capability serving new brand vivo. vivo specializes in creating
smart user-friendly products with exceptional sound quality and a trendy appearance for young and fashionable generation. Creating new surprises and pursuing excellence are
hallmarks of vivo brand. It takes ages to gather dots to build up your reputation and establish a brand, which bears our corporate dedication to superior product performance,
fine service quality, and commitment to customer satisfaction. The vivo brand provides us with an opportunity to build a brand-new corporate image. To this extent, we shall do
what is right and do them well, and stay on track along the way.
12. 12. The word “vivo” comes from Ancient Latin and Italian. It was from 600 B.C to 600 A.D., when great heroes like Caesars and Octavian made great achievements; and to
express their respect to these heroes, many Roman citizens gathered in front of the Senate and hailed with flowers, when they could not help but making “[‘vi:vəu]” sounds,
express their respect to these heroes, many Roman citizens gathered in front of the Senate and hailed with flowers, when they could not help but making “[‘vi:vəu]” sounds,
which helped people then to establish the adjective—vivo. In modern times, with the Italian opera getting more and more popular, we feel it is quite hard to express our
amazement and compliment of masterpieces by music masters like Verdi and Puccini. Therefore, the word vivo has been employed, which adds implications like likeness and
vitality of outstanding arts to the word vivo. In short, vivo does not only convey “dynamics and vitality”, but also expresses our heart-felt respect to heroes, masterpieces and
the like. Its primitive but concise pronunciation is the very first response we have the minute we witness the birth of newborns or occurrence of great events.
13. 13. HISTORY OF VIVO Vivo smart phone company is started by BBK which is a Music Phone company. Vivo is a China based smart phone company which founded in
2009 by Shen wei. The Headquarter is situated at Dongguan, Guangdong, China. The parent company of vivo is BBK electronics. Registered in 2009 and listed in 2011,
vivo's brand has been verified in more than 100 countries and regions around the world until 2015. The year of 2015 marks the full launch of international exploration. The first
group of overseas markets includes India, Thai, Malaysia and Indonesia. It is a 50-50 joint venture between Petugal telecom and Telephonica Mobiles. It is a premium brand in
China. It has 40% of market share in china.
14. 14. CORPORATE HISTORY OF VIVO: 1995~1996: In September, 1995, Guangdong BBK Electronics Industry Co., Ltd was founded. In October, 1996, the
Company obtained ISO9002 International Quality System Approval. In November, 1996, BBK Electronics had its commercial ads played during prime time on CCTV.
1997~1998: In November, 1997, BBK Electronics won the bid for commercial ads during prime time on CCTV as top bidder. In 1997, BBK cordless phones were
recommended “Consumer Trustworthy Products” by China Consumer Protection Foundation. In August, 1998, Beijing Sino Marketing Research Co., Ltd worked out a
ranking for retail sales of main brand phone sets and conducted a survey of their market share, indicating that BBK phone sets hold the largest domestic market share. In
October, 1998, BBK phones was on the exhibition for “Scientific and Technological Achievements over the Past 20 Yearsof ReformandOpeningupto the Outside World” as
the only modern phone brand, and collected by the Museum of the Chinese Revolution.
15. 15. 1999: In May 1999, BBK phone set plant successfully passed ISO9001 certification. In June 1999, Mr. Duan Yongping, GM of BBK Electronics was awarded as
one of 20 “Millennium Leaders” in the commercial and financial circle in Asia by Asian Weekly. In October 1999, the Company title-sponsored the BBK World Cup Men’s
Table Tennis Tournament‘99. 2007~2013: In July, 2007, we had the honor to invite Ms. Song Hye Kyo a Korean star to speak for BBK music phones. In April, 2010,
we exclusively title-sponsored “If You Are the One” reality dating show on Jiangsu TV in the name of BBK Music Phones. In July, 2010, BBK Music Phones established
strategic partnership with MTV for global music TV broadcasting. In May, 2011, we exclusively title-sponsored “Super Girls 2011” singing contest on Hunan TV in the
name of BBK Music Phones. In November, 2012, we held a press conference at the Water Cube in Beijing and witnessed the bird of vivo X1. In January, 2013, we
exclusively title-sponsored “Happy Camp” reality show on Hunan TV in the name of Vivo Phones.
16. 16. INDIAN HISTORY OF vivo: It enters into India in 2014 December 24 with the name of world slimmest phone X5 MAX. Its head office is in Delhi. Very soon vivo
will be manufactured in India as the construction is already started in Gurgaon Delhi. vivo launch its product in Bhubaneswar in 12th of March 2015.With in three months it
achieve 6% of the market share in Bhubaneswar and it is targeting acquire 6 to 7 % of Indian market with in the year of 2017 .
17. 17. MISSION: FOR CONSUMER:TO Provide quality product and services. FOR EMPLOYEE:Create a harmonious working atmosphere of mutual respect. FOR
BUSINESS PARTNER:Provide fair, reasonable and mutually beneficial Cooperation platform. FOR SHAREHOLDERS:Use their invested capital to have higher than
average Social return. CORPORATE VESION: To become a healthy world–class enterprise for long. CORE VALUE: Obligation, integrity, team spirit, superior quality,
sustained learning and customer orientation.
18. 18. ADVANCED R&D SYSTEM: We have taken independent research and development, and technical innovation as key approaches to enhance our core corporate
competitiveness since establishment, with considerable investment in building up R&D centers to specialize in research and development of electronic information products. We
have established R&D centers in Meilin, Shenzhen and Changan, Dongguan, Guangdong, China, responsible for research and development of mobile phone products.
Currently, the R&D centers provide jobs to 800 R&D and designing personnel, and have become medium-scale full-time mobile communication R&D institutes.
19. 19. STRICT QUALITY CONTROL SYSTEM: We believe that the product quality is guaranteed by design instead of management. We manufacture and operate up to
international standards for quality assurance, and have passed the International Quality System Authentication of ISO9001. Our tens of inspection procedures add to the strict
quality assurance system and help vivo communications products to be known as superior-quality products. Modernized manufacturingsystem: We own computerized SMT
workshops and modernized assembly workshops, which consist of around 30 production lines,withmonthlyproductioncapacity of more than 1 million units. vivo manufacturing
also features a complete and advancedtestingandmanufacturingprocesscontrol,whichare operatedby a professional technological development and testing team.
20. 20. 3C Report (Company, Competitors & Customer) Company profile: Vivo is a China based Smartphone Company which is established in 2009.The headquarters is situated
at Dongguan, Gaungdong, China .It has 40% of market share in china. It has its business over many countries like Indonesia, Thailand, India, Malaysia, Myanmar and China. It
enters into India in 2014 and launches its product in Bhubaneswar in 12th of March 2015.With in three months it achieve 6% of the market share in Bhubaneswar. The
immediate operation team is promotion team and we have Mr. Satyakam Panda the Event manager of the company as our company guide. The departmental heads of vivo are
as follows CEO-Mr. Jacky Leo (India) GM-Mr. Tommy Lan DGM-Mr.Pradeep Pattnaik Marketing head-Mr. Aminoor Rahman HR head-Mrs. Upani Das
21. 21. CUSTOMER: PRODUCT:- Currently vivo provided two categories of product i.e. ‘x’ category and ‘y’ category. ’x’ category product names are x3s,xshot,X5Max Pro
and x5max.’y’ category product names are y11,y15,y22 and y28. Price chart ‘x’ series ‘y’ series NAME MRP MOP NAME MRP MOP X3S 15990 14990 Y11 6990
5990 XSHOT 20990 19990 Y15 8990 7990 X5MAX 30990 29990 Y22 9990 8990 X5MAX PRO 29980 28980 Y28 10990 9990 SEGMENTATION:-
DEMOGRAPHIC SEGMENTATION On the basis of age Andincome AGE OCCUPATION MODEL 18-30Yr Below10,000 Y11,Y15,Y22,Y28 22-30Yr 10k-20k
Y28,X3S 26-35 15k-25k X3S,XSHOT 30-40 25k-40k XSHOT,X5MAX,X5MAXPRO
22. 22. GEOGRAPHIC SAGEMENTATION:- Urban cities like Bhubaneswar,Cuttack, Puri, Rourkela and Berahampur etc. PSYCHOGRAPHIC SEGEMENTATION:-
Social class - Middle class, lower-middle, upper-middle, upper-class, lower-upper, Upper- Upper. Life style - Students, Corporate People, Office Persons etc. Personality -
Ambitious, Smart and Stylist people. BEHAVIORAL SEGEMENTATION: Loyalty status- o Split loyal-buy 2or 3 brands o Shifting loyal-shift one brand to another o
Switcher-no loyalty to any brand User status - Potential user, first time user, regular users. Usage rate - Medium, heavy product users. Benefit-Easy access and new features.
Attitude- Positive,Enthusiastic, Indifferent.
23. 23. PRODUCT POSITIONING:- Vivocreates smartproductsthat have excellentappearance, professional acoustic fidelity, extreme video display, and joyful experience for
vigorous, young and fashionable urban main stream groups. vivo dare to pursue perfection and constantly create surprise. CurrentlyinBhubaneswarvivo dividethe total
marketinto5 zones. Zone-1:Bapuji Nagar Zone-2:SahidNagar Zone-3:CRP Zone-4:Damana Zone-5:Oldtown Everyzone have one promotionteamconsistof some promotional
executive andone TL(teamleader).Onthe otherhand everyzone have some outlets.Where vivopositionit’sproductwiththe helpof promotionteamandmany promotional
toolslikeArcgate, Movable mascot, FixedmascotandCanopyetc.As a whole vivoposition itsproductsin bigmallsand collegesof 5zones(CRP, SahidNagar, Bapuji Nagar,
Damana and Oldtown) inBhubaneswarandalsoother districtlike Puri, Cuttack, BarahampurandRourkela.
24. 24. DISTRIBUTION CHANNEL OF vivo Distribution:-Distribution is the process of moving a product from its manufacturing source to the customers with the help of
intermediaries. Distribution channel:-It is the set of interdependent organizations involved in the process of making a product or service available for use or consumption. It is
the way products and services get to the end-user, the customer. For every company distribution channel plays very important role. A stronger the distribution channel
increases the sales, attracting customer, increase company goodwill on the other hand avoid channel conflict. vivo has a very strong distribution channel. vivo uses a Three-
level channel that consists of Regional office, Distributer and Retailor. (Distribution processof vivo) After sale service(if required) Customer Retailor Distributer Regional
Office(Warehouse) Company Stock
25. 25. COMPETETIORS COMPETETIORS:The major competitors of vivo smart phones are Micromax, Samsung, Sony, HTC, LG etc. SWOT ANALYSIS- SWOT
ANALYSIS OF VIVO SMART PHONE STRENGTH WEAKNESS o Innovativefeatures o Limited productline o Fun touch operating system o Less credibility o Better
sale service o High rangeprice o Better promotion and sales team o New to the industry OPPORTUNITY THREATS o More no. of potential customer o Strong competition
o Huge market o Perception of the customer o Other smart phonecompanys
26. 26. DIRECT MARKETING Direct Marketing is the interactive use of advertising media, to stimulate and (immediate) behavior modification in such a way that this behavior
can be tracked, recorded, analyzed, and stored on a database for future retrieval and use.” Direct marketing is a sub-discipline and type of marketing. There are two main
definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening
media. The second characteristic is that it is focused on driving purchases that can be attributed to a specific "call-to-action." This aspect of direct marketing involves an
emphasis on tractable, measurable positive responses from consumers regardless of medium. Direct Marketing (DM) is an interactive system of marketing that: Uses one or
more advertising media to effect a measurable customer response Or transaction at any location And stores information about that event in a database. FORMS OF
DIRECT MARKETING DIRECT MAIL MARKETING KISOK MARKING TELEMARKINGTELEVISION CATALOG MARKETING
27. 27. vivo DIRECT MARKETING: vivo has various types of direct marketing. Which includes? Kiosk marketing Catalog marketing Television KIOSK MARKETING:
Kiosk-a small, temporary, stand-alone both used in high foot traffic areas for marketing purposes. A kioskwill usuallybe mannedbyone
ortwoindividualswhohelpattractattention tothe boothgetnewcustomers. The name describes new stands, refreshment stands, and freestanding cart whose vendors sell many
items.
28. 28. vivo is organizing kiosk marketing in front of different mobile outlets every day in different locations of Bhubaneswar. Attracted a lot of people who came in and
28. 28. vivo is organizing kiosk marketing in front of different mobile outlets every day in different locations of Bhubaneswar. Attracted a lot of people who came in and
stopped by the kiosk and got information about the vivo smart phone. vivo is also targeting the college youth as it organized a kiosk marketing in colleges. Organized
kiosk marketing campaign in BIITM which is one of the best MBA College in Bhubaneswar.
29. 29. The objective of this is to create awareness of the product and to increase sales. And I was the part of this kiosk marketing and we succeed in it.
30. 30. Catalog marketing: In this type of marketing seller prepare catalogues of merchandise or products and sells directly to customers. Catalogues are generally in printed
form but can also be distributed in the form of CDs. To reduce printing and distribution cost catalogues are being increasingly made on line. Products of same company
which are different may be combined in one catalog to grab attention of all category customers. As in above catalogue of vivo we can see that it has information of different
phones of vivo. By the help of this it became easy to grab the all category people where they can find there smart phone and its details.
31. 31. DIRECT RESPONSE MARKETING OR TV MARKETING: Direct marketing via television has two basic forms: 1. Long form usually half hour or an hour that
explained the product in detailed and commonly non as infomercial. 2. Short form which refers to typical 30 to 60 seconds that asks viewer for immediate response Vivo is
having the short form which shows the advertisement of vivo x5 max
32. 32. RESEARCH METHODOLOGY Research Type My research is based on the primary data. Primary data has been used to understand the scope of smart phone business
in India and then to make suggestions useful for the company under study i.e. vivo. Data Type Primary data has been used for the purpose of study of ' Direct marketing of vivo
smart phone for penetrating vivo offers into Bhubaneswar smart phone market '. Sample Selection To collect primary data regarding the Direct Marketing of vivo, I worked for
vivo and visited smart phone outlets of Bhubaneswar over a period of two months. The list of the outlets was given by my mentor. I had worked in all different outlets. At the
same time, I also enquired about smart phone customers are currently using and if they were interested in taking vivo smart phones. With the help of my own on field
knowledge as i had done marketing activities for vivo I prepared the sample by myself. Data Collection Method In order to collect the primary data, I worked for vivo in the
field of Direct Marketing activities. Apart from an interaction with the customers and the shopkeepers at the Mobile l Stores gave an overview of the performance of the
company on the individual level.
33. 33. Tools Used for Data Analysis As no study could be successfully completed without proper tools and techniques, same was with my project. For the better presentation
and right explanation I used tools of statistics and computer very frequently. And I am very thankful to all those tools for helping me a lot. Basic tools which I used for project
from statistics are- Bar Charts Pie-Chart Tables Bar charts and Pie-Charts proved really useful tools to show the result in a well clear, ease and simple way. Because I
used bar charts in project for showing data in a systematic way, so it need not necessary for any observer to read all the theoretical detail, simple on seeing the charts anybody
could know that what is being said.
34. 34. ANALYSIS OF DATA DATA ARE COLLECTED FROM DIFFERENT LOCATION: 1: ZONE ONE -BAPUJI NAGAR 2: ZONE TWO–SAHEED NAGAR 3:
ZONE THREE- PATIA 4: ZONE FOUR- CRP 5: ZONE FIVE-OLD TOWN 1. Graphical presentation of the impact of Direct Marketing on sales In Bhubaneswar: (Five
monthSales record ofvivo in BBSR market) On the above figure the sales record of first five month (March-July) is shown graphically. We can see the trend of sales which is in
increasing rate. As the first month that is, March the sale was 623 Phones, in the month April it increase to 846, in the month May it increases to 1012, in the month ofJune And
July during our internship the sales jump to 1564, 1782 respectively. So we can say due to the Dedication and creativity in direct marketing activities the sales is growing
rapidly. 0 200 400 600 800 1000 1200 1400 1600 1800 2000 March April May June July Sales Sales
35. 35. SURVEY ANALYSIS THE SURVEY ANALYSIS WAS CODUCTED IN DIFFERENTLOCATIONS AND TOTAL SURVEYOF 120 OUTLETS WAS
CONDUCTED. OUTLET COMPOSITION Sr. No. Sales No. of Outlets in % 1 Only vivo outlet 0 2 Only other exclusive outlet 20% 3 Mixed 80% 17% 33% 50% Sr.
No. 1 2 3 4
36. 36. SALES EFFECTING DIRECT MARKETING DIRECT MARKETING SALES % TELEVISION 65% KIOSK 10% CATALOG 15% TELIMARKETING 10%
ONLINE MAIL MARKETING 5% GRAPHICAL REPRESENTATION 0% 10% 20% 30% 40% 50% 60% 70% TELEVISION KIOSK CATALOG
TELIMARKETING ONLINE MAIL MARKETING SALES % SALES %
37. 37. CUSTOMER ATTRACTED: IN PERCENTAGE ACTIVITIES SALES IN% DIRECTMARKETING 30 ATL 10 BTL 20 SELLS PROMOTION 25 BRANDING
ACTIVITIES 15 30 10 20 25 15 SALES IN % DIRECT MARKETING ATL BTL SELLS PROMOTION BRANDING ACTIVITIES
38. 38. MARKET SHARE : Product % Share vivo 4% Lenovo 6.50% Micromax 4% Samsung 24.40% xiaomi 4.50% Apple 17.90% Huawei 5.10% LG 4.50% Others
29.10% 4% 6.50% 4% 24.40% 4.50% 17.90% 5.10% 4.50% 29.10% % Share vivo Lenovo Micromax Samsung xiaomi Apple Huawei LG Others
39. 39. TARGET& ACHIEVEMENTS TARGET As vivo is a new company in Odisha its aim is to create brand awareness and its product knowledge in Customers mind. As
vivo is china base company the most important thing is to achieve the credibility of the Customer and deliver quality product. The ultimate target is to grab more and more
customers and more market share By sell more products. It is important for vivo to get competitive advantage to survive in Bhubaneswar market. I have done my internship in
vivo and the task allocated to me is Direct Marketing and my target is to do the brand promotional events. ACHIEVEMENT As I am in Direct Marketing I have promote
the brand in throughout the 45 days of period and Interacting with number of customers. I have learnt Kiosk marketing, Catalog marketing, in-shop branding, on-road
branding, selling tricks, customer interaction, face quires, employee relation etc. We have done many events in place like SUM hospital, Bigbazar, Market building ,BIITM
college, Kiit campus, Palhights, Khandagiri etc with our promotional tool like Arc gate, Mascot, Standee, Canopy, Dummy and live phones, Pamphlets and attracting people
towards vivo. Due to my good performance and product knowledge within seven days of working they promoted me as TL(Team Leader) of zone-3 Patia. We was in
launch of vivo at Cuttack, Puri and Barhampur. We launch a new product y11.During this period we have achieve a sales of 1564,1782 phones respectively in the month of
June and July. Now customers are aware about vivo and vivo is growing its customer base.
40. 40. CONCLUSION: Vivo is a Chinese brand which came to India in the year 2014 December 25th . In Bhubaneswar it launched its product in 12th March 2015. Itis
new to the Indian market and has tuff competition with other competitors. So in this type of competition no company can rely on single direct marketing form. So
companies are using all types of direct marketing at so vivo need to do remaining direct marketing forms. REMARKS AND FINDINGS: Stockis not available in all zones.
Promotion and sales are two different things but they are mixing it . All variant types of mobiles are not provided by vivo such as Tablets, CDMA. Promotional
activities are very well managed. Outlets are selling the vivo mobile below the DP rates. SUGGESTION: Need to launch more mobile phones in between 10000 to
25000. Need to do good T.V advertisement to attract more customers.
41. 41. Its time target online market which can generate more customers. Maintain DP price so that price should be shame in all out lets.
42. 42. BIBLIOGRAPHY: Marketing Management , second revised edition; Philip Kotler http://www.vivoglobal.com www.google.com www.wikipedia.com SPSS
tutorials Microsoft office word 2007 Microsoft Office XL 2007.
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VIJAY KUMAR SIP ON VIVO

Published on Jul 28, 2015

MBA sip report on direct marketing of vivo

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Waqas Ahmed Chishti , Sale Permoter

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