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What is multimedia?
links to the Internet; of, or relating to this combined use of media; of,
integrated package
MULTIMEDIA DEFINED
purposes, visionaries saw the possibilities for the sum of the parts as
MULTIMEDIA REDEFINED:
multimedia is a web page on Madonna that has text regarding her life and
achievements along with an audio file of some of her greatest hits and
multimedia can also stand for interactive types of media such as video
Other terms that are sometimes used for multimedia include hypermedia
entertaining us.
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Multimedia is usually delivered via CD, computers/online etc…
today.
Text, Processing and Software: Inventions and innovations that spawned the
Video & Animation: From manually manipulated negative film and hand
Uses of Multimedia
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disciplines, most notably foreign language and music. Some multimedia effects
during learning:
Multi-sensory
Individualized
Advertising: The advertising industry has latched onto this media form to deliver
their messages to the masses in an effective and even interactive manner.
media technologies being used to create the complete multimedia experience. For
instance, virtual reality integrates the sense of touch with video and audio media to
developed include the sense of smell that can be transmitted via the Internet from
one individual to another. Today's video games include bio feedback. In this
instance, a shock or vibration is given to the game player when he or she crashes or
gets killed in the game. In addition as computers increase their power new ways of
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integrating media will make the multimedia experience extremely intricate and
exciting.
Multimedia summarized
Text
Still images: A still image (or just image) is a 2D array of pixels, which
each has a color. The color is usually specified in RGB (red, green, blue)
possible colors. Two important image classes exist: 24 bit images: Images
which allow for any number of the 16.8 million (24 bit) colors to be present
image. These colors are drawn from the 24 bit palette, and the mapping
between the up to 256 numbers and the 24 bit colors constitutes a colormap.
Sound
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computer so each frame has data stored in every pixel. (formats: mpeg,
illusion of motion.
Special Effects
redundant.
narrative, the user chooses how to navigate through the elements of a story.
Not redundant means that rather than having a text version of a story
accompanied by a video clip that essentially tells the same story, different
parts of a story are told using different media. The key is using the media
form - video, audio, photos, text, animation - that will present a segment of a
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Multimedia stories
There are two basic types of multimedia stories: Reporter-driven vs. editor- or
producer-driven stories
Those in which a reporter is in charge of putting the story together. The story
goes into the field and uses his digital video camera as a multimedia
reporter's notebook. He gathers video clips, video from which to grab still
photos, audio, and information that will go into text and graphics. The story
is in his head, and he makes the basic decisions on how to assemble the
videographer to go into the field and film the destruction, another reporter to
illustrations. The stories in her head, and she makes the basic decisions on
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What is NOT a multimedia story
Sites such as CNN, the Washington Post, NPR and MSNBC.com are multimedia
sites. They have text. They have video clips. They have audio. They have still
photographs. They have interactive graphics. But the main stories on these sites are
often linear and produced in either text or video or audio to stand alone. The text is
video is usually the same version that appears on television. Rarely are video, text,
still photos, audio and graphics integrated into the same story. Usually, they are
stand-alone stories, each produced for a different media about the same subject,
Choosing a story
The best multimedia stories are multi-dimensional. They include action for
video, a process that can be illustrated with a graphic (e.g., "how tornadoes
form" or "how this new surgery works"). Most multimedia stories require
that the reporter go into the field to report the story face-to-face with
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Before you venture into the field to shoot a story, gather as much
story that lays out the multimedia possibilities. This means doing a
basic idea of what to expect in the field, and looking up anything the sources
visuals -- photos, videos, maps and graphics -- as you can from your sources
or from the Web to get an idea of what the story's components may be.
Track down any previous stories on the topic -- print, video, radio or Web.
Storyboarding
contents.
3. Figure out what medium to use for each part of the story
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How to Storyboard
The first thing to tackle is the part about the story being nonlinear.
1. Divide the story into its logical, nonlinear parts, such as:
important
part", think "this part", "that part", "another part", and "yet another
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central photograph, a slide show or a video), and links to the other
2. Divide the contents of the story among the media -- video, still photos,
central to the story, or to hear and see a person central to the story.
Still photos are the best medium for emphasizing a strong emotion,
Does the audio work best with video, or will it be combined with still
photos?
Good audio with video is critical. Bad audio makes video seem worse
than it is and detracts from the drama of still photos. Good audio
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makes still photos and video seem more intense and real. Avoid using
audio alone.
cameras can't go, into human cells or millions of miles into space.
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event. Often, text is what's left over when you can't convey the
Interactivity means giving the reader both input and control in a story. By
because the user can choose which elements of a story to read or view and in
which order. By including online forums or chats, you give readers input
into a story. Some news sites have included interactive games so the reader
When you're done breaking a story down into its elements - both in terms of
its content and the different media you could use - you need to reassemble
On a sheet of paper, sketch out what the main story page will look like and
the elements it will include. What's the nut graph? What are the links to the
other sections of the story? What's the menu or navigation scheme for
Then do the same for the other "inside" pages that will be the other parts, or
subtopics, in your overall story. What is the main element on each page and
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what other information should be included there? What video, audio,
A rough storyboard doesn't have to be high art - it's just a sketch. And it isn't
written in stone - it's just a guide. You may very well change things after you
What storyboarding does is help point out the holes in your story. It helps
complete the story, or how you have to modify the story to adjust to your
story and sketch out a storyboard of all the elements in it, the multimedia
possibilities if it were more than a print story and how you might break it up
Editing
Now's the time to make decisions about exactly what information is going
into video, audio, still photos, graphics and text. For this you need to refine your
rough storyboards, figuring out what's changed from your original vision of the
story, and mapping out what you media have and what should appear on each
page. Here are some general guidelines about using the different media:
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Video: Keep videos short -- three or four minutes, tops, and preferably
around 1 or 2 minutes.
Audio: It's got to be high-quality. One can use subtitles with the audio if
necessary to get the point across and you have no other options. Subtitles
also can be used to reinforce an important point. Unless it's pertinent to the
together, text and photos should complement each other visually, as well as
in their content. Don't be afraid to use Photoshop to put text directly on your
photos, either. Photos can be used two ways -- individually, to set a mood or
"slide show".
Graphics: Make them interactive and/or animated (with Flash). Used with
GIS (geographic information systems), you can let readers personalize the
information related to it. You can use graphics as the centerpiece of a story
Text: For headlines, captions, with photos, for history, and for first-person
descriptions. If you've got a page that has a lot of text, ask a graphic designer
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or a photographer or a videographer for ideas for another approach. This is
not to say that some stories shouldn't be text -- many political stories,
analyses, and short updates work best in text. But this is for multimedia
stories; text is what's left when you've put as much information as possible
In print, you generally write the story and then find or assign photos to
In television, you pick out the best visuals, write a script, then begin
grab the pieces of the video for the stills, clips and audio you've
decided to include
edit the video, photos and audio and assemble the graphics for each
page
finish by writing and editing the text (captions, text blocks, headlines
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ASSEMBLING THE STORY
While a multimedia reporter will use storyboards to map out a story and then pull
together all the different elements to be used, the final design of the multimedia
outlined in the Editing section, it's important for you to decide the parts of a story,
the flow of a story, and what's most important in each section of your story. For
example, deciding what visuals need to be the centerpieces of the story and
Definitions:
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Types of Multimedia
into active agents (Savage & Vogel, 2009). The interactive multimedia,
advance screens, VCR-like controls, Clickable objects links and texts boxes for
developer provides a structure of related information and the means for a user to
intelligence.
which deals with advanced simulations and games that create their own virtual
reality. Virtual reality are not simply responsive to users, they are immersive. An
immersive multimedia draws its users into an alternate world engaging them
pilots in a world of virtual flight that they routinely serve as substitutes for
Development of Multimedia
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As technologies and industries are integrated, they generate a corresponding
video and animation and with devices that produce them. New possibilities
multimedia experience.
computing power.
Digital communication has dramatically increased both the speed and the
benefit from knowing more about what it is, where it came from,
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Applications
VIRTUAL REALITY
presented to the user in such a way that the user suspends belief and accepts it as a
real environment.
Is registered in 3D
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E-commerce
and services on the Internet, especially the World Wide Web. In practice,
business on e-line.
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Selling to consumers on pay-per view basis through website
E-learning
anytime.
When an electronic portfolio is posted on the web, it can allow viewing and
sharing in the works of other people (Livingstone, 2004). The internet is thus
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1) Is logically linked together by globally unique address space based
ons
Although internet and World Wide Web are often used interchangeably, the
World Wide Web or the web is a system of servers that contain specially
web browser.
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e- Learning refers to the delivery of a learning training or education
FUNDAMENTALS OF DESIGN
Definition of design
problem situations.
whole.
Elements such as line, color, shape, space and texture are used together with
the principles such as balance, rhythm, unity and harmony to bring out a
DEFINING DESIGN
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―Design is what links creativity and innovation. It shapes ideas to become practical
creativity deployed to a specific end.‖ Sir George Cox, former chairman of the
Design Council, UK
―Design is all around you, everything man-made has been designed, whether
“Design can help you improve your sustainability credentials, create products and
services that make people happy and it has positive benefits on business's bottom
Design attributes
There are several attributes of design according to Mat Hunter, the chief design
something concrete.
the needs of the end user of the product, service, building or experience are
engaging others.
The ICT sector has been identified as key in the realization of the 2030 Millennium
dependability on internet usage. This is evident from the rapid growth of the web
Advertising agencies like Scanad have already set up their own digital
newspapers and magazines will facilitate this transition. The Daily Nation, The
East African, Business Daily and Taifa Leo newspapers are now accessible online.
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Kenya is also experiencing an explosion in Mobile advertising. This will in turn
The growth of the design industry would be hastened greatly with the
such guilds, recently established with the aim of brings together designers and
In photography
If you‘re shooting for color, make sure that the colors compliment each other.
PRINCIPLES OF PHOTOGRAPHY
Light
Light is the single most important aspect of photography. the essence of the
photographic art is the process of capturing light from the scene in order to create
Subject
the subject.
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A strong subject is more than a good looking model. The setting, clothing,
props, accessories, pose, and emotional expression all work together to tell a
story. It‘s up to the photographer to make sure it‘s a story worth telling.
Focus
Focus isn‘t just about what to focus on, it‘s also about how much depth of
With the right set of lenses, you can really have a lot of control over that
Background
One thing to watch out for when you‘re just starting out is mergers —
together in a photograph, so, for example, watch out that it doesn‘t look like
composition.
negative space, where to place the point of focus in the frame for maximum
Conclusion
When you can coordinate all of these things, and get them working in harmony,
that‘s when magic starts to happen. Like in music, visual arts rely on harmony
(shape, color, and exposure), rhythm (texture), and plot elements to tell a story
(setting, model).
Form.
Is the structure of the shapes that comprise the photo. It gives it a 3rd dimension to
the photo. Form is constructed by the use of light and shadow and makes a photo
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Texture
Photographs are two dimensional, which makes it challenging to get a good sense
of texture. The best way to play it up is to use strong shapes, composition, and light
Pattern
Line
Line is the way that a person looks at a photograph. It is how a persons eye looks at
Designing tips
Know Your Customer First.- will allow you to better understand what
needs to go into the packaging – from the amount and type of information to
seamless extension of your brand. If you haven‘t yet done the work to
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develop your brand, then complete this step first. It will make your design
package to educate your customer about the benefits of your product, but at
the same time keep it short and to the point. Too much information on a
Quality, Quality, Quality- Don‘t run for the cheapest packaging option.
Just keep in mind that low quality packaging can cheapen your product.
Stand Out from the Pack- Make sure your packaging is unique so that it
stands out on the shelf and will be noticed. In the end, it‘s all about sales and
good packaging can help support sales for even the most boring product
category.
Check out the Competition- Stop by your target retailer and look at the
shelf where you would ideally like your product placed. See what your
competitors are doing for their packaging design. Take note of fonts, colors
Have Fun with Your Packaging- It‘s important that you have fun when
designing your packaging. Let those creativity juices flow freely. Even your
wildest concepts should be considered during the first few rounds of your
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design process. At the very least, these concepts will help you become a
Packaging comes in all types of shapes, sizes, colors, and textures. When designing
great packaging, keep these tips in mind and most importantly, especially for those
with retail products, stick to a design that will stand out on the shelf.
Introduction
However, a skilled and experienced editor takes on far more responsibility than
simply ‗making marks on paper‘, with benefits to the organization as well as to the
individual:
The organization saves time and money, gains an improved product and greater
customer satisfaction, and maintains a professional image.
The editor gains greater job satisfaction and possibly better pay
What is editing?
1. organization
2. content
3. accuracy
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4. completeness
5. coherence
6. methods of presentation
8. consistency
9. retrievability
4. teaching classes
Editing Responsibilities
An editor:
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6. links writers and production staff (graphic artists, photographers, printers)
Editorial Authority
7. Even though the editorial activities may be similar, editors may be given
either high or low authority within their organizations.
4. The key to changing the culture lies in educating others about the editor‘s
role.
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5. Too often the editor‘s role is:
7. poorly defined
8. not always explained to the people the editor will be working with
4. catches misspellings
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8. edits fairly and without malice
9. shows patience
disclaimers)
organization
the goal of a readable, successful document, both the editor and the writer
this, the editor needs effective communication to deal with individuals and
COMMUNICATION IS KEY
Active listening
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This means concentrating on what the speaker means and checking
information through paraphrasing and asking probing questions, such as
‗What do you mean by…‘.
Confidence
Editors need to demonstrate that they are confident in their abilities without
becoming aggressive with writers.
Consideration
Editors may become so intent with changes that they forget the writer‘s
sense of professionalism is involved. Writers themselves may find it difficult
to separate criticisms about the writing from criticisms about the person.
Nonverbal strategies
Set rules on what‘s required and what‘s negotiable (i.e. set your editorial
policy).
Collaborate rather than confront
Listen actively.
Teach and assist authors and managers
Help new writers or people new to the company to minimize need for
corrections.
Demonstrate how editors can help and when they should be involved in a
project.
Help people from other disciplines who need to write technical or business
reports.
Conclusion
Putting marks on paper is the most basic task that an editor does. More complex is
the range of interpersonal and technical skills that an effective editor uses to help
writers and documentation teams manage a project and reach their goal. The
editor‘s ability to demonstrate these skills and have them valued by others
determines the editor‘s role and level of authority. In these ways, the editorial
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DESIGNING, WRITING AND EDITING
USING COMPUTER SOFTWARE
Illustrator
Adobe illustrator (Ai) features several tools that allow you to edit the shapes
you draw.
Using the selection tool (black arrow in the top left column of the tool box)
The bounding box outlines the slides of the shape and shows the points used
When dealing with an elliptical shape there will be four points, one at each
If for some reason you do not see the bounding box when using the selection
tool you can choose ‗view‘ from the menu bar at the top of the screen and
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Editing using Adobe InDesign
One of the best reasons for using paragraph styles, character styles, and
through the layout, styles applied to groups of items can be edited in the
style panels and will affect every instance of that style throughout a
document.
Before editing
Adobe Photoshop offers an impressive variety of ways for users to later their
Edits can range from removing red eye to making an entire composition
It means selecting certain portions of an event or events and putting them into a
meaningful sequence to tell a story with clarity and impact. And it occurs during
LINEAR EDITING
Selecting shots from one videotape and copying them in a specific order onto
another tape. Why linear? Simply because once the footage is recorded on tape,
inserting shots
Allowing random access to all source material, multiple editing versions, and any
facility for the source media, a high-speed computer with software for capture,
storage, and manipulation of audio and video clips, and video recorder for the
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Editing functions
COMBINE
This is the simplest kind of editing which consists on combining program portions.
Accordingly, the more aware you are of the desired sequence during the actual
shooting, the easier it will be to combine the various shots during editing phase.
CONDENSE
Often you edit to condense the material. Simply put, it happens to reduce the
editing requires recognition of the essence of an event and the selection of shots
CORRECT
This is the time to fixing production mistakes, and seemingly one of the most
difficult, time consuming and costly postproduction activities. Here the point is
that careful attention to preproduction and production details can obviate most
corrective editing.
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BUILD
This is the process of building for instance a show from a great many carefully
taped shots. It also refers to as the most difficult and also the most satisfying
editing assignments.
CONTINUITY EDITING
It means creating seamless transitions from one event detail to the next so that the
story seems to flow even though a great deal of information is purposely left out.
Here are the major points to consider: (1) story continuity, (2) subject continuity,
(3) vectors and mental map, (4) screen position continuity, (5) light and color
COMPLEXITY EDITING
help the viewer gain deeper insight into the event. Basically, there is no need to
follow the rules of continuity editing but instead opt to edit for heightened
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Definition of the key terms
NEWS
Relevant, (2) Usefulness, and (3) Interest for the perspective of its audience. In fact
those are the broad guidelines for judging the news values of any event, issue or
personality, but within those standards, journalists look for more specific elements
in each potential story. The most are impact, conflict, Novelty, prominence,
proximity, timeliness.
INTERVIEW
DOCUMENTARY
Anything that deals with nonfiction treatment of subject in a format that is not
highest form of the news and information art. Documentaries provide information
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DRAMA
fictional. This excludes, for example, sport, news, reality and game shows, stand-
up comedy and variety shows. Also, by convention, the term is not generally
NEWS
―Much of the TV editing is done in the control room while the Newscast is in
progress‖
The editing is done by selecting the most effective shots from the continuous video
feed of the cameras and the others video inputs, such as video-recorded inserts or
such process of selecting and sequencing of shots while the televised event is
underway.
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Here the complexity editing violates continuity principles, such as crossing the
vector line, and multi screens to intensify the screen event. Similarly, the jump cut,
wipe, dissolve, montage, animated transitions, and special complexity effects such
Switching process
Basically, the editor flows the material by means of the switcher. Those white
arrows suggest various decisions made by the editor during the overall news
Such editing decisions call for continuity editing in terms of subject continuity for
instance within news reports, and also the maintenance of screen position screen
during interviews and anchors conversation as well. The complex editing comes
into play, specifically for news features. It includes several transitions such as
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jump cut, wipe, dissolve, as well as montage, animated transitions and generated
called multi screens often to show related events that occur in different locations
simultaneously.
DOCUMENTARY
―Basically, the editing principles of fiction and documentary are the same, only the
The editing is done by selecting the most effective shots to tell the desired story or
point of view.
Here the point is that there is no need for the latest complex editing system if all
the editor need to do is just order his shots and join them mostly with cuts and a
few dissolve. But still the editing phase will simply and obviously make use of
graphic, index and vectors in order to establish and maintain continuity from shot
to shot.
The editing is done not by selecting the most effective shots but also by adding
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correction or saturation, whilst engage in elaborate audio mixing and audio/video
matching.
Let‘s keep in mind that here there is a need of high-end editing system that will
DRAMA
Story continuity and subject continuity guide the editing phase of a Drama. The
continuity editing occurs when the editor emphasis on the recognition of characters
from one shot to the next one; this is what Zettl (2009) refers to as subject
continuity.
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This figure presents a series of
Respectively, S 1 (sequence 1)
Drama.An evaluation of S 1
the shots are ordered to provide story continuity whereby the editor seemingly
medium shot from a different angle (see shot 1 and shot 2 of sequence 2). Thus, it
brought the viewer closer to the ongoing action whilst being able to recognize
subject on screen.
Further, we learn from that figure that the mental map comes into play as
well. The lady‘s screen-right gaze (See shot 2/sequence 2) suggests that something
must be located in the off-screen space to the right; apparently the editor is
automatically expected to reveal it into the next shot (see shot 3/sequence 2).
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In Drama, another major point considered is the screen position especially
editing in terms of intensification of the screen event, whereby the editing process
―goes beyond the seamless sequencing of shots‖ (Zettl, 2009, p. 459). From this
point, Zettl stressed that the selection and sequencing of shots is guided no longer
by the need to maintain visual and aural continuity but by ways of getting and
screen positions);
overlapping;
Motion graphics, specifically for titles and various indicators such as Cities
or locations name;
principle, often determined not so much by its content as by its length and rhythm,
is often used to look around the courtroom, using quick close up (CU shot) cuts of
Conclusion
Despite some major operational differences the basic editing principles and the
approach to the actual editing phase as described are basically common to all
programs. The editor is ultimately responsible to the viewers for any choice made
during the actual editing phase. Thus Zettl (2009) argues that the most important
principle for the editors, especially those who deal with nonfictional events (News
and Documentaries) rather than Drama, is to remain as true to the actual event as
AUDIO PRODUCTION
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Audio Defined
The audible part of transmitted signal. Sound within the acoustic range that is
available to humans. Audio means the range of frequencies within human hearing,
SOUND
Vibrations in air, water, etc. that stimulate the auditory nerves and produce
Examples of Sound
Music
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Words composed into a melodious sound, accompanied by musical
music.
Talk
―eavesdropping‖ role.
Sound Effects:
Used to paint an imagination to the mind of the listener about what is being
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Can be produced by rapping coconut shells produced horses' hoof beats;
Other methods included opening and closing doors, firing blank pistol
Audio Production for Radio is about broadcasting, i.e produced for mass
audience.
Before the age of television, there was a period spanning 50 years during
which radio was the primary popular medium for entertainment and an
RADIO HISTORY
1906 First Radio signal sent out by Lee DeForest in CA, USA.
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In 1916, a small vacuum tube transmitter was being used by Frank Conrad
records.
recording.
Sound quality was marginal. But Musicians were happy to appear for the
Signals were weak. Headphones had to be used to listen to the detected radio
signals
FIRST BROADCASTS
1909-1917 CHARLES HERROLD
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His programming included regularly scheduled talks and music for a small,
schedule for the entertainment of any with the equipment to receive them
Other early broadcasts include: ABC (1920), NBC 1926,CBS (1928), The
Armed Forces Radio Service was formed during WWII to provide news and
devices.
It had four germanium transistors, cost about $50, and had several times the
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The convenience and low price of the transistor-based radio greatly
Programmes
Music
Advertising/Announcements
MP3 FORMAT:
An Audio format
When creating an MP3 file, a bit rate is set that has a big effect on the
quality of the sound. Setting a bit rate that is too low can produce a poor
sound quality.
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The term MP3 has become synonymous with digital music files and is the
MP4
MP4 files are container formats that can hold a mix of multimedia objects
audio and video coding formats and related technology agreed upon by the
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RADIO STUDIO
2. Live transmissions
LIVE STUDIO
Some Radio stations are housed in their own buildings. Others, because of
INTERNET RADIO
hobbyist.
More involved Internet radio stations that operate for profit will obviously
RECEIVER
Many Radio stations do not have their actual transmitter and broadcast tower
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The signal is sent by microwave to a similar microwave receptor on the
You'll notice there are several microwave dishes on this tower. That's
SATELLITE DISH
Many Radio stations, especially those which air syndicated radio shows
The signal is fed into the Radio station's control room where it travels
CONSOLE
A device that is used to control the audio mix and output from either a live
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This is where all the sound sources are mixed before being sent to the
transmitter. Each slider/ ―pot‖ controls the volume of one sound source:
Each slider channel has an on/off switch at the bottom and various switches
A VU meter, such as the square box-like area toward the top of the console
with the two green horizontal lines (center top), shows the operator the level
of sound output. The top horizontal line is the left channel and the bottom
The audio console converts analog audio (voice via microphone) and phone
calls to a digital output. Also allows for the mixing of digital audio from
CDs, computers, and other digital sources with the analog audio.
Microphone
Some microphones are especially designed for voice and on-air work. Often,
these microphones will also have wind-screens over them to keep extraneous
noise to a minimum
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This microphone does not have an external windscreen. It is also on an
adjustable mike stand and in this case is usually used for studio guests.
FIVE TYPES:
Wireless microphone
cable.
Have a system of three components that work together to create and transmit
a. The actual microphone which is a tiny clip fixed around the ear
or in the lapel.
distance.
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These microphones are used in different kinds of shows like television
Dynamic Microphones
There is a magnet that induces current to flow in the wire. When the
diaphragm vibrates due to sound waves , the magnet gets moved and this
Are strong and resistant to moisture, mainly used in the stage performance
Condenser microphones
changes in the distance between the plates. These changes are amplified to
Are are capable of producing high quality sound, thus they are used in the
Ribbon microphones
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They run with the help of a metal ribbon that is suspended in a magnetic
This ribbon is moved by the sound waves that change the current flowing
The ribbon microphones are used mainly for the cymbals in drums.
Crystal microphones
A crystal is attached to the diaphragm that creates the signal when the
Uses the phenomenon of piezoelectricity., that is, there are some materials
Crystal microphones are used with vacuum tube equipments like the
They are even used as contact microphones to amplify sound from acoustic
musical instruments.
Carbon microphones
They basically use carbon dust that has a thin metal diaphragm on one side.
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When the sound waves hit the diaphragm they compress the carbon dust that
This changing resistance changes the amount of current that passes through.
MICROPHONES IN SUMMARY
All microphones work by sensing the pressure difference on either side of a thin
sheet known as a diaphragm. Ultimately, there are really only two fundamental
microphone principles:
Most radio stations have entered the digital age where, not only is all the music,
commercials, and other sound elements stored digitally on hard drives, but
sophisticated software is also used to either automatically run the station when a
station.
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Headphones
automatically mute.
This way, the sound from the monitors won't re-enter the microphone
possible.
Sound proofing takes the "hollow sound" out of a room. The sound waves
bounce off of smooth surfaces, like porcelain or tile (to avoid being heard,
like in bathrooms).
Cloth and other designs on the wall are usually employed to flatten out the
sound.
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Radio Station Software
COMPUTERS, CD PLAYERS
Some studios still use Carts (Primarily used before advent of digitial
technology, made of analog tape that loops back to the beginning after it
It's very unlikely any actually use turntables or vinyl records anymore,
except KBC which still has ―old school presenters e.g Leonard Mambo still
Radio Presenters/DJs
Provides live talk, chat, liners, etc. and then activates the computer system
When it is time for the DJ to talk again, he/she deactivates the automation
and goes live at the appropriate time, repeating as necessary during an air
shift.
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MARANTZ TAPE RECORDER
FUNCTIONALITY
Was not made for hand-held purposes, but most users tend to ignore the
strap and hold it, thus compromising the quality of sound collected due to
Has an inbuilt mic, but an external mic that is omni, improves on the sound
Very good for professional use, can go to rough terrains with the recorder
Easier to extract sound from the recorder, than most digital recording
systems
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Brief History of Radio
1887.
Later, Reginald Fessenden and Lee De Forest worked on ideas that would
His friend, De Forest invented a vacuum tube called the audition at fist,
It was not until 1915 when the true broadcasting went into effect.
This is the time speech was first transmitted across the North American
continent, from New York to San Francisco, and also across the Atlantic
ocean.
Radio was the first electronic mass medium and the first national broadcast
medium.
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News Radio-sources
Police station
Market place
Hospital
• Proximity
• Timeliness
• Conflict
• Human interest
• Audience
Writing for the ear is different from writing for the eye. For a broadcasting
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Use of proper format— scripts should be all in caps and double spaced;
Use of word economy— don‘t use ten words if five words can convey a
message.
Use present tense---in radio news the emphasis is what is happening now.
Material written for radio should reflect the same. The lead should serve as
Ensure clarity and flow— the flow has to be conversational ,and not like
Only mention what is necessary- lengthy stories are for news papers
Avoid repetition:- when writing sound cuts, read wrap, don‘t repeat
expect to hear
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Use of numbers— Estimate, for example don‘t say 195 students, but
mention nearly 200 students. In writing numbers, write out one to ten, and
Avoid clichés and groaners— they distract; they are void of meaning, they
Objectivity— report facts in a neutral way; keep away your own opinion,
feelings.
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Balance and fairness— tell all sides of an issue; story should not favor one
side.
Clarity— be concise, specific, use short words and short sentences; use
Completeness— a story must not leave out any element (5Ws and H); think
The beginning— it is everything; if this part fails, the listener will desert you; it
The moment of arrival— meaning how to drop your listeners into the story: don‘t
relax them; parachute the listeners into a top dramatic moment but not the climax;
know when too join the story; avoid being slow; kick listeners into high energy and
Structure— if the set up is more explosive than the resolution, reverse the order.
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The plot– it is a story with a lot of twists and turns; the more of them, the merrier;
Surprise— people are hungry with entertainment, don‘t bore them; make them
Character— the main character must have the sympathy of the audience; audience
has to identify with main character, if not you have created a failure.
moral, physical struggle so your listeners can laugh or cry. If listeners are not
The climax— good radio drama must be developed step by step-raising the
argue, amuse, outrage, through the ebb of and floe of dialogue; great radio plays
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Atmosphere/Ambience— determines spirit of play; determines whether listeners
believe the world you have created. Proper detail found in music, sound effect,
mainly to the main character. Emotional connection between the writing and the
Balance character and plot— both are a must; one may predominate over the
other.
Purpose— every word, every line. Every scene must serve a dramatic purpose;
1. A radio interviewer needs two basic skills: How to ask the right questions;
3. The two important parts to every good radio interview are: the person asking
questions and the person answering them; and the way the two parties
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4. The interaction is important for a number of reasons:
6. it tells the listener something they perhaps dint know about the interviewee;
Do the research: know and learn as much about the subject; look into the
but be prepared to react to answers; arrive early and allow time to set up for
remote interviews; for studio interviews test all required equipment before hand
react to the person interviewer. Consider the following: politeness; go through the
formal interview takes place, tell them recording is starting and ask the first
questions; ask open questions and avoid closed questions, avoid ohs, ahhs, uhus,
yes/see and laughter—eye contact, nods of agreement and smiles arre enough;
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when interviewing a crowd of people, concentrate on one or two and their
After the interview: show politeness again; thank the subject/subjects for their
time and interview; check points that may have come up during interview that need
confirming off mic; be sure the subject knows how to contact you and where the
interview is being used; incase of any follow up from the interviewee confirm
contact details; immediately after interview, the interviewer must make notes about
anything that might be useful during the editing process---good answers, the
surrounding, dress of the subject, where they came from and any other useful
background information.
interviews and the like. Its purpose is essentially to inform, to present a story or
situation with a total regard for honest, balanced reporting‘ (p 239). The subject
matter covered include: historical events, people of influence, and current issues.
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TYPES OF DOCUMENTARIES
to create interest.
relevant material. If there is mention of painting, some quotation from books are
necessary or talking to experts who know what it is all about. Such documentary
need more application of the mind and an elaborate post production. It requires a
very dedicated team to complete the task of making a documentary of such a type.
Close to places- producer is supposed to visit the place to get the real feel of the
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in the studio cant reach even the shade of a documentary which is made by actual
Outline project and define details- materials for recording; budget; team to
work with.
right match
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communicated clearly and effectively; written language to avoid stigma and
Record the show: It can take a whole in the studio to record a 30 minutes
radio program; patience is very vital; ask questions; station producer can
smoothly
Write for the individual listener; - visualize him or her as you write.
Speak out loud what you want to say, then write it down.
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Use ‗signposts‘ (an example is in finishing a point and join it to the next one
by saying, ‗Let‘s go on from there to see how this one works in practice.‘
This is an indication to your audience that you are turning from theory to its
Type the script, double spaced, wide margins with clear paragraphs.
impress.
broadcast. It is also taking raw elements, treat them and end up with an ―ear
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pleasing‖ product. It can be thought of as cutting and swing different pieces
of sound together.
Process: a). Taking raw elements, b). Preparing them, c). Writing down the
plan for the production in a orderly fashion, d). assembling the different
Editing must not be used to alter the sense of what has been said or to place
Editing methods:- Physical cutting, for reel to reel tape; dubbing, for audio
the old manual mode, now various software have been developed that are
used for editing. Some of these are the Adobe Sound Booth, Audacity, and
Sound Forge. With audio production software you can create, record, edit,
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remix, remaster and publish entire trucks and projects through your
computer.
Hosts: they are also called presenters. They are the ones to put the listeners
at ease with the show or the program being aired at a particular time of the
day.
Editors: they ensure that the end product of a program is to the expectations
Producers: they plan and develop live or taped production. They determine
stations.
Studio operators: these will include such as sound engineer, control room
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reliability of incoming and outgoing signals, adjust equipment as necessary
Conclusion
informing, educating and entertaining the masses. Over time, radio has still
power to reckon with in the electronic media. Mobile technology is equipped with
radio components, which is a great attraction to the youth. With this kind of
TYPOGRAPHY
Typography comes from the Greek words typos, which means ―mark, figure‖ and
Authors write the text, designers and typographers manage the typography,
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“Today we are inundated with such an immense flood of printed matter that the
simply cannot take everything that is printed today. It is the typographer’s task
to divide up and organize and interpret this mass of printed matter in such a
way that the reader will have a good chance of finding what is of interest to
Definitions
typefaces is whether there are tiny horizontal lines at the top and bottom of any
Font: This is a coherent style used in a set of type. This may include normal, italic,
Serif: These are tiny finishing strokes on the end of the letter. Typefaces are
Tahoma
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Anatomy of typography
X-height- The height of lower case letters disregarding the ascenders and
Mean line- a horizontal line drawn parallel to the base line at the x-height
Ascender- The part of a lower case character that extends above the x-
height
Cap height- The height of capital letters from the baseline to the top of
caps
Ascent- The distance from the baseline to the top of the highest ascender
Leading
(baselines)
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Leading is measured in points and includes the point size of the type face
The type on a page should attract the reader‘s attention and create a visual
In design, the blend of typeface, image, layout and color will create a
If leading is too loose, each text stands alone and this may reduce
comprehension.
When the leading value is greater than the point size of type, it is positive
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When the leading value is less than the point size of the type, it is negative
When the leading value and the type point size are the same, it is set solid
Magazines
A magazine like Newsweek is meant to be read and as such its type is plain,
Salon magazine is for browsing and is filled with colorful shots of hairstyles
and make-up. It is often difficult to tell the difference between the editorial
True love is an example of a hybrid that features both visuals and real
articles.
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DIY
Fontlab and other applications allow designers to create functional fonts that
Photoshop.
The first step in designing a typeface is to define a basic concept i.e. Serif/
The next step is to create drawings. Some designers start with pencil before
working digitally, while others build their letterforms directly with font
design software.
Fonts may be inbuilt or part of design softwares. Some common fonts like
To increase your font vocabulary you could buy fonts from digital foundries
like Adobe or Font shop or create your own. You could also find some
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Framing
Framing is the process of creating composition. A frame is the basic unit of visual
material from which films and videos are constructed. A continuous series of
A series of shots on the same subject that are edited together to tell a story
shots, close ups and other types of shots to come up with a dynamic composition
Composition
written storytelling.
Composition. Shots are all about composition. Rather than pointing the camera at
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ASPECT RATIO
Aspect ratio is the relationship of the width of the screen to its height.
Standard AR for video is 4*3 i.e. 4 units wide and 3 units high.
HDTV is 16*9
Bigger AR allows you to frame wider vistas without too much event impact
VECTORS
The screen has forces and the concept of vectors will help you control these
forces
Graphic vectors:
general direction
Motion vectors
COMPOSITION
remember that the video screen edges tend to act like magnets and attract
the head room neutralizes the pull of the upper screen edge while the
lead/nose room neutralizes the the index or motion vector force and the pull
of the frame.
PSYCHOLOGICAL CLOSURE
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how to make viewers perceive a complete object when only a parts of it are
the subject is shown is to provide sufficient visual clues that enable the
FIELD OF VIEW
Refers to how close an object appears to the viewer or how much of the
Close up (CU)
What happens if you point the camera to the sky? What you perceive is a long z-
axis that does not show in depth. The z-axis is the imaginary line that stretches
from the camera lens to the horizon regardless of where the camera is pointing. To
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show screen depth you need to define the z-axis. You define the z-axis by placing
objects or people along it. The illusion of depth is achieved by placing objects such
that you have the foreground, the middle ground and the background.
GRAPHICS
Video consist of lens generated and computer generated images (Zettl 2002).
PRINCIPLES OF GRAPHICS
The elements of graphics are pretty much the same as the elements of
framing of lens generated video and they include: aspect ratio, essential area,
Aspect ratio describes the basic shape of the screen in terms of the
relationship between the with and the height. STV AR is 4x3. HDTV has an
AR of 16x9.
Zettl (2004) observes that the advantage of HDTV AR lies in the fact that
you can include horizontally stretched scenes and titles that you would have
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ESSENTIAL AREA READABILITY AND COLOR
The essential area also known as the safe title area is the centered area
within the television screen. as a designer you need to keep all the necessary
Readability entails choosing lettering that can be read. In graphics the titles
dance and move so much and it is important to choose fonts and font
In graphic and scenic displays color is very important. Use high energy or
bright colors for foreground and low energy or dark colors for the
background.
ANIMATED GRAPHICS
fashion.
STYLE
visual elements that are appropriate for the message. Style used should be
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Standard electronic video effects
effects generator.
Most of these special effects have become so mundane that they are no
longer special.
Three most commonly used special effects are: the superimposition or super,
SUPERIMPOSITION
THE KEY
The Key – the key also combines two video images electronically but unlike
a super where the base picture is seen through the superimposed image, the
keyed image, normally text images, blocks out potions of the base picture
and appears to be layered on top of it. Some keys are transparent though.
WIPE
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wipe and a diamond wipe and all these special effects are only effective if
variety of possibilities.
From an analog camera you will need to convert the analog video signals to
digital and of course from a digital camera you will need a firewire port and
cable to capture.
SYNTHETIC ENVIRONMENT
The computer generated graphics offer other alternatives for adapting new
in three ways:
Computer generated settings: indoor sets or parts of an indoor set can easily
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screen techniques similar to chroma-key process. A computer generated
office will have real office settings and all the interior decors of an office.
Virtual reality – these are computer generated environments and events that
entertaining match you can turn it into a frightening event by replacing the
crowd watching the game from peaceful spectators to rowdy, unruly and
abusive spectators.
In virtual reality you can also generate objects, animals and even people and
have them move about. A good example is in video games like the play
programs that produce from a floor plan actual scenic environment. Using
these programs you can set up a virtual scene and manipulate it as and when
With these programs you simply select items by the mouse and drag them
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