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I CAN TAKE CHARGE OF MY OWN BRAIN AND RUN IT WITH EFFICIENCY AND CHOICE
I CAN, AND WILL, DETECT THE FRAMES THAT I’VE BEEN LIVING BY AND TAKE COMPLETE CHARGE OF SETTING THE
FRAMES THAT I WANT TO SET – FRAMES THAT WILL ENHANCE MY LIFE AND SERVE MY VALUES
I CAN AND WILL LEARN THIS INFORMATION BY SIMPLY APPLYING MY TIME, ENERGY, AND MOTIVATION TO IT. AS I
DO, I WILL INCREASE MY INTELLIGENCE AND ENABLE ME TO PLAY INNER GAME OF LEARNING AND BECOMING A
FEROCIOUS LEARNER IN A WAY THAT WILL REVOLUTIONIZE MY LIFE
THE MERE ACTION OF UNCONSCIOSLY THINKING ABOUT THE PAST IMPLIES A META-FRAME OF “I don’t trust my gut
instinct and my decision making at any given moment is not good enough”
I WILL ALLOW NO PERSON’S OPINION, NO INFLUENCE TO ENTER MY MIND WHICH DOES NOT HARMONIZE WITH MY
PURPOSE
I, AND ONLY I, ULTIMATELY DETERMINE WHAT I THINK AND FEEL. NOBODY CAN MAKE ME THINK OR FEEL
ANYTHING. I ALWAYS PLAY A DETERMINATIVE ROLE ABOUT WHAT I LET INTO MY MIND AND WHAT I GIVE
ATTENTION TO
You actually live in frames within frames within frames (a matrix of frames). Control your frame and you realize that
your experience, reality, skills, emotions, and sense of self are in your hands to a much greater extent than
previously imagined
First you learn to construct meaning, THEN you embody that meaning in your posture, walk, muscles, face, and
eyes…and also your actions, behaviors, skills, competencies, emotions, and health
Inner game = mental frame (ideas, understanding, visions, values, plans, strategies, beliefs, rules, concepts,
premises, what you have learned, what you have invented, what defines for you the meaning of things)
Outer game = actions, skills, performances, interactions, what people see and respond to).
Both go on simultaneously, influencing each other.
All of our outer games of performance are determined by our inner game of our mental and emotional frames.
Additionally, our outer games also provide feedback to our inner game
Frames govern Games. i.e. to play any game, a frame of mind is required
Either you play the games mindfully, or the games will play you. These are your rogue inner games, or they are the
games that your culture, family set for you and that the others invite you to play all day long
Mindfully setting and playing the games you choose is a form of assertiveness
Games are played in the mind-body-emotion system
Every mood, attitude, skills, behavior, role, ritual, feelings etc. that we experience is a game (i.e. a set of patterned
responses)(a structured set of interactions that has rules and meanings)
Begin by assuming that each game you play makes sense, is meaningful, and is being played to achieve something.
Do this so you can understand how your game got set up and what value they provide to you. This allows us to
accept games for what they are – just behaviors without judging or condemning them. Then this gives us the space
to explore the positive intentions behind them. We can also then separate the player from the game.
o Games are neither good nor bad
o They are simply:
Un-useful
Useful
Powerfully useful
The frame is the problem. The person, event, circumstance, thought, emotion, behavior is never the problem
Ever ask yourself, why you feel depressed as soon as you wake up, when nothing has happened yet in the morning?
You boot up your mind computer, and immediately load up and access your default frame-of-reference. This default
frame-of-reference is the problem, not you, or your world, or your situation.
The experience of an event does not create our reality. Our framing of the experience does. By itself, experience
means nothing. Meaning is never in the event. It is in the mind of the meaning-maker.
While, we are always in some frame of mind, we have control over which frames we choose and play
The frames we set at the highest level in our matrix of meaning will have the most influential role as to what gets
replicated and reproduced in our feelings and behaviors.
o Higher level frames = increasingly abstract language
Low level frame = sensory-based language.
It is difficult to see the picture when you are inside the frame
At the heart of framing is the process of “meta-stating”. It is by meta-stating that we frame and set frames. The
quality of your state “X” is the meta-state that governs the state ”X” . The properties and features of my state arises
from my meta-state
o (e.g. controlled anger)
Being in Control is my meta-state
Anger is my state
o (e.g. reading this book)
“I am unhappy now” is my meta-meta-meta-meta state
“I am constantly seeking happiness” is my meta-meta-meta state ^
“dealing with people better will make me happy” is my meta-meta state ^
“Learning skills will make me better at dealing with people” is my meta state ^
“I like to learn new skills through books” is my state ^
“Let’s learn so I can improve myself” is the game I’m currently playing
o (e.g. reading this book – with improved frames)
“I have been given the privilege of life and I am going to life my purpose fully” is my meta-meta-
meta-meta state
“The more aware I become of myself and the world, the more I’m living my purpose” is my meta-
meta-meta state ^
“The more I know myself, the more aware I become of myself and the world around me” is my
meta-meta state ^
“Learning and applying new skills is fun and it helps me know myself more” is my meta-state ^
“I am a ferocious learner” is my state ^
“Let’s learn so I can improve myself” is the game I’m currently playing
You can take charge of your mind and emotions. You can set that mind-elevating idea in your head as your frame of
reference. And when you do, something magical will happen
The game of life is not so much in holding a good hand, as in playing a poor hand well
The Key to excellence lies in knowing, practicing, and mastering the rules of the inner and outer games:
a. FRAMES GOVERN EVERYTHING: IT IS ALWAYS A MATTER OF FRAMES
This includes frames that we set, frames that are set for us, and frames that we buy into.
The more outside of our awareness the frame, the more it plays us
The more awareness we develop, the more control we have over the game
b. WHOEVER SETS THE FRAME – CONTROLS THE GAME
WHOEVER CHANGES A FRAME – ALTERS THE GAME
Someone always sets a frame
Awareness of frames empowers us for frame setting, changing, and rejecting
c. IT IS NEVER THE PERSON, IT IS ALWAYS THE FRAME THAT IS THE PROBLEM
FRAMES CREATE AND DIRECT FOCUS AND PERCEPTION
They control the shift and concentration of our focus
i.e. our focus results from, and is a function of, our frames
d. IT TAKES FRAME DETECTION SKILLS TO MASTER THE INNER AND OUTER GAMES
Awareness of the frame means shifting from content to structure
Content = thoughts within the frame
Structure = higher level thoughts that we are empowered to shape and control the inner and
outer games
Without frame detection skills we live blind to the governing frames that control our lives
e. THE NAME OF THE GAME IS TO NAME THE GAME
Naming the game exposes the frame
f. WHERE THERE IS A FRAME, THERE IS A GAME NEARBY –i.e. A MIND-BODY STATE
WHERE THERE IS A GAME – THERE’S A GOVERNING FRAME OVERHEAD
Frames create meaning, and induce the corresponding mental and emotional states that we feel
This state of mind-body-emotion is self-reinforcing – it interprets reality in a way that conforms
to the set frame
States have energies which we can learn to see, hear, and feel
g. OUR BRAIN FRAMES WITH THE “STUFF” OF THOUGHTS
The material out of which we construct our world of meaning, communication, significance, etc.
consists of the fluid and malleable “thoughts”.
It does so at multiple levels (meta-levels)
h. MAGIC HAPPENS WHEN WE DETECT AND TRANSFORM OUR MEANING FRAMES
The magic lies in the shifting of the framing and meta-framing, by using other communication
messages and putting one into a meta-relationship to another.
The real magic lies in shifting (re-framing) the higher or meta frames
i. BRAIN FRAMES THRIVE ON SYMBOLS
The linguistic and non-linguistic symbols you feed a brain are what subconsciously set your
frame
Even the tiniest little word can sometimes fully establish and set powerful frames-of-mind that
control perception, memory, experience, behavior, emotion, and even skills
Because frames are made out of the stuff of “representations” and “thoughts”, raising
consciousness about symbols, symbolic systems, linguistics, etc. increases our ability to detect
frames
j. THE MAGIC OF OUR INNER AND OUTER GAMES INCREASES WITH THE INTENSITY OF VIVIDNESS AND
DRAMA THAT WE PUT INTO IT
If you want to get an idea into your mind-body system, into the fibers of your muscles, make the
idea dance and move, give it a rhythm, a compelling voice, and let it make a memorable
impression on you
k. THE MAGIC OF OUR INNER AND OUTER GAMES INCREASES WITH THE INTENSITY OF VIVIDNESS AND
DRAMA THAT WE PUT INTO IT
If you want to get an idea into your mind-body system, into the fibers of your muscles, make the
idea dance and move, give it a rhythm, a compelling voice, and let it make a memorable
impression on you
l. FRAME GAME MASTERS SET FRAMES BY USING REPETITION, QUESTIONS, AND MIND-TO-MUSCLE
PROCESSES
Repeat something often enough and it will settle in, creating a groove in your neurology
Ask lots of questions that presuppose it
Emotionalize your thoughts (fear, anger, aversion, attraction, joy, sadness, lust, revulsion, stress,
relaxation, etc.) to facilitate mind-muscle connection
m. WE FACILITATE THE MIND-MUSCLE CONNECTION BY EMOTINALIZING THOUGHTS
An emotion is the difference between our inner game and our outer game – i.e. our model of
the world and our experience of the world, and we register this difference in our body as an
emotion
Emotion = the difference between expectation and experience
If Inner game > Outer game – we feel great – we have received more from the world than we
expected
If inner game < Outer game – we feel bad. We expect, want, believe, and hope for a lot more
than we received.
Emotions have nothing to do with reality
Emotions have everything to do with our relationship between our mind and body
n. PLAY FLOWS WHERE THE GAME GOES. ENERGY FLOWS WHERE ATTENTION GOES – AS DETERMINED BY
INTENTION
The higher frame of intention and structure organizes and controls the flow of energy and
attention
It means using questions or statements that assume some frame. Then, any answer that is given
confirms and validates the frame
It’s not the experience, it’s the game you play with the experience (i.e. the frame you set) that determines our
beliefs, attitudes, skills, life.
Ask yourself:
o Which frames am I currently operating this task in?
o What frame games would I prefer to be playing?
o Does anything stop me from setting that frame in my mind?
Therapy:
1. What’s on your mind when you begin to X?
2. How do you represent this in your body?
3. Where is the tension?
4. If I could peak into the movie theater of your mind at that very moment, what would I see?
5. Do you see yourself at that moment? What about the person you’re speaking with and seeking to influence?
What state is that person in? (is he/she in the foreground or background?)
6. Now, just to explore, switch the concentration of your focus from you experiencing all of this, to the person
you’re speaking with to observe his/her state? Focus on every characteristic of that person – eyes, body
language, movement, voice – just observe very carefully. No judgment.
The inner game of our meaning frames is not one-dimensional, but multi-dimensional (frames-within-frames). Yet,
there is a single thread that weaves this dynamic complexity
o E.g.: “I am a responsible person”
Above that, life is all about living my purpose
Above that, living my life’s purpose is to live a joyful life ^
Above that, I feel joy when I do things that are valuable and important to me ^
Above that, It is valuable and important to be a responsible person ^
Above that, I am willing to discipline myself to continue exercising this responsibility ^
Finally, “I am a responsible person”
Next, I accept the consequences of what my responses elicit ^
Next, I take ownership of my thoughts, feelings, speech, and action ^
Next, I am willing to take ownership of my ability to respond ^
First, I am aware of my ability to respond ^
Learn to appreciate the frames - which will help your remain open, curious, and positive in your exploration of the
matrix. Because if you hate, resent, or fear frames (yours or another’s), you are misdirecting your focus and wasting
energy.
“Thinking” is nothing but framing and only occurs inside of frames. Then what is the use of thinking? I think from my
persona’s frame of reference.
o Sequence of events:
(event) Any event that occurs has no meaning in itself. Event occurs “out there” in the real world
I see, hear, smell, taste, feel it I make meaning out of it by linking it with my other past-made
meanings from my mind (e.g. Pavlov’s dog and bell ringing = salivating) = anchoring
Then, I record it as a movie or snapshot in my mind, so I can play it later in the theater of my mind
(referent event, OR referencing an event)
Later, when I think again about that event, or about a similar event, I refer back to that snapshot by
using sights, sounds, smells, taste, sensations, words, symbols, metaphors, sentences, stories, to
make sense of my thoughts and experiences. (re-presentation of reference)
I replay and edit that snapshot again and again in my head, giving it more and more meaning and
significance, until I make judgment decisions (define and label) about that event. (edited reference)
add sights, volume, pitch, accent, sounds, tone, size
make judgment decisions about (define and label) the event
add emotion
add intention (of the other, of yourself)
evaluate everything (useful/good/bad/valuable/worthless/right/wrong, etc.)
Eventually, that movie and memory becomes my frame of reference for that event in the future. It
may become the filter through which I see all similar events in the future
Using the same frame of reference repeatedly over and over again, I then set it as my frame of mind.
It becomes the way I see things, my perspective, and my belief system about all similar events. It
becomes the “meaning” I create. ( my meaning frame)
After even more habituation, and repetition, this frame of mind becomes my frame of personality
This frame of personality then attracts other experiences, events, situations, and people that are in
harmony with it – and pursues its own survival. A “self-fulfilling prophecy” and the Matrix world I
live in
Humans, unlike animals, have the power to use symbols. Animals just use overt signals.
Signals: growl = danger, beat the chest = alpha, walk chest open = alpha
Symbols: Symbolic Name: yellow squishy item = banana, Symbolic Category: food, Symbolic
Concept: edible
My version of “The Real world out there” is a self-made illusion of symbols anyways (based on my limited biological
tools). For example, I cannot see infra-red, UV, gravity energies etc. None of it is real anyways. It is all constructed.
So why not frame my experience of the “real” world in a way that is empowering to me
The quality of my life and experiences lies in the quality of my framing: As long as I reference the event correctly, and
I re-present the reference correctly, and I edit the reference correctly, I will be able to set the correct frame to view
life’s experience in a way that empowers me.
How do I magically modify (re-frame) one communication message or representation? Simple, use other
communication messages and put one into a meta-relationship to another. One message then relates to another
as it’s frame
o E.g.: “You are lazy and slow”
Re-frame: “that’s not laziness. That’s the exquisite ability to relax under the most harrowing of pressures
o E.g.: “You are insulting me”
Reframe: “That’s not insult at all. That’s being ruthlessly honest
o E.g.: “You betrayed me”
Reframe: “That’s not betrayal. That’s the wisdom of recognizing a higher priority in the midst of a crisis”
The Magic of Frames = “Ideas may influence events!” (not directly, but through thoughts, meaning, communication,
and action)
FRAME DETECTION
Awareness of the patterns makes us aware of the frames. The challenge in detecting frames is to learn to think in
meta-level patterns
o Use your self-reflecting consciousness to reflect on your frames and those of others
o Also, step back in your mind (reflect on your thoughts, feelings, states, etc.) to consider what frames are
being implied. e.g.: I’m looking at myself in the mirror repeatedly. implied frame: I don’t think I’m good
enough for the world just as I am
o Step aside from the juicy content of the details and the story, and view things in terms of structure,
patterns, shape, and form
o This essentially is a form of “thinking about your thinking”
Example: I am afraid
o What are you afraid about? I am afraid about Z coming in my dream and intimidating me
o What do you feel about being X? I feel unable to protect myself and I feel helpless
o And what do you think or feel about that? I think that I am less of a man
o Okay, when you think or feel that, what do you believe about that? I believe all men should be unafraid and
able to protect themselves
o Hmm, and what do you value about that? I value the courage to face other alpha men with fearlessness
o If I were to then reframe, the highest level (I value the courage to face other alpha men with fearlessness) ,
saying that “courage does not mean being fearless. courage implies the ability to face challenges and be
assertive in front of alpha men while feeling fear”, this changes my whole frame! I am now more accepting
of the feeling of fear, and can build on my assertiveness and self-defense and strength skills while feeling the
fear and accepting it.
Awareness of the frames ensures that the game is not playing us, and that we are designing and playing the games
we want to play
Most of us are too engrossed in the content to observe and recognize the pattern
Sample patterns:
o Positive Reinforcement = encouraging a desirable behavior
o Negative Reinforcement = discouraging an undesirable behavior
FRAME ANALYSIS
How and what we reference as we frame, drives our emotional states and defines our state of mind. Frames induce
states
Meta-states (higher frames, feelings about feelings, thoughts about thoughts, mind attending to mind) induce
destiny. Meta states = “beliefs”, “values”, “understandings”, “concepts”, “decisions”, “self-definitions”
Frame analysis is the ability to diagnose an old Frame, and design a new Frame – You put on your game eyes and
look at any aspect of life as if it were a game. It helps you summarize “frame identification” and “frame detection”,
as well as apply “game transformation” by giving you a structure for how to think about life and relationships in
terms of inner and outer games that we play
The one mechanism that most essentially enables us to do frame analysis is meta awareness (i.e. thinking about our
thinking-and-emoting)
Frame analysis is in itself a META GAME. Awareness of Frame Games allows us to play something brand new and
entirely different – Frame Game Analysis
An important aspect of frame analysis is bringing our meaning frame to conscious awareness
Every thought or meaning lies within a frame, and, at the same time, helps sets a frame
Quality Control
Do you like the game?
Does it serve you well? Does it serve others well?
Does the frame of mind describe the game that you really
want to play?
Does it enhance your life or empower you personally?
Does it lead to any consequence that you don’t like or
want?
Description
What frames best describe the new game?
Process
How can I set up these frames?
How can I implement my persuasion process?
Evolution
How will you test and refine the new game to make it
increasingly more robust?
E.g.: hating hatred I absolutely and stubbornly refuse to tolerate this another
E.g.: getting depressed about depression instance!
E.g.: becoming stubborn about my right to reject
depression
Responsible = response-able = ability to respond at your Thinking : I, AND ONLY I, ULTIMATELY DETERMINE WHAT I
will and choice THINK. NOBODY CAN MAKE ME THINK ANYTHING. I
ALWAYS PLAY A DETERMINATIVE ROLE ABOUT WHAT I LET
Say No with power, strength, firmness, and definitiveness, INTO MY MIND AND WHAT I GIVE ATTENTION TO
until every cell in your body shouts Hell No! to that frame
Feeling: I, AND ONLY I, ULTIMATELY DETERMINE WHAT I
FEEL. NOBODY CAN MAKE ME FEEL ANYTHING. I ALWAYS
PLAY A DETERMINATIVE ROLE ABOUT WHAT I LET INTO MY
MIND AND WHAT I GIVE ATTENTION TO
Speaking
Behaving
Sometimes we can transform an inner game through simple detection or analysis of a frame game
Practice is KEY. Simply having the knowledge is pointless!! Keep practicing re-framing daily! Do the outer game to
solidify the inner game!
Now step out, and stand back. Just witness the “you” who When I hold both of these descriptions simultaneously, it
has stepped into it, and from this broader perspective, enriches my understanding so that…
allow your awareness to expand about it
After about 5 -7 levels of meta frames, we begin to loop So how does the frame matrix look like?
around: moving up and then down and then up. This
means that we are at the edge of the matrix. Time to stop. Level 5:
Look for words like: Level 4:
“ that’s just the way it is” Level 3:
“there’s nothing more” Level 2:
“It’s just…” Level 1:
“I don’t know”
If you gave this frame a name, what would you call it?
FRAME SETTING
Whenever you discover a great frame, never leave the scene of that discovery without making a decision to set it as
your frame and never leave without taking some action to shape and reinforce it!
Why do you want this? What is your big enough “WHY” for E.g.: There is always a solution if I stay open and curious
doing this?
E.g.: I become more effective through being mindfully
Keep asking why? Until you get to your core goal purposeful and through enjoying the process
Add emotion and Use vividness so you can feel them and make them rich
Make the representation compelling, dramatic, E.g.: I see a shark big burly in the depths of a never ending
memorable, important, significant, and believable – ocean, fully enjoying the swim…and I am that shark as I
experience intense emotions along with the idea glide across the ocean with full relaxation and alertness at
the same time. Every time I receive an off course message,
Look at the intended frame with eyes of I reorient my glide direction, and smile from ear to ear and
appreciation…enjoying the process of wondering just how say great! with a tonality of tony the tiger full of
powerful and transformative these ideas will be once you appreciation and excitement. “Thanks for the feedback” I
install them as your higher-frames-of-reference. Imagine needed that. Then I smile about my smiling in a calm and
making them your meta-states appreciative way, appreciating the beauty of life and feel
more energy burst within
Now breathe life into them…
Use the raw materials: draw a vivid and dramatic mental
word picture in extreme detail.
Then step into the movie, and feel it and live a day in it
Figure out the biggest and most ferocious YES! And ask
yourself:
Arguing against someone else’s frame gives it at least some validation, and is not recommended
Adding adjective descriptions to a frame solidifies a frame, because it implies that one needs to go beyond the
surface to see that my frame is actually true
When transforming someone else’s frame, NEVER directly attack their frame
o Instead of them examining your frame with a clear minded objectivity, they get defensive about their frame
and counter attack
Arguing and being defensive about someone else’s frame simply solidifies their frame
FRAME SOLIDIFYING
FRAME SOLIDIFICATION
Outframe with confirmation upon confirmation
Repeatedly bring a “YES!” to it, so that you meta-YES the
frame and do so repeatedly “up the levels”
Identify with it
I am…and shall define myself as a solution focused person
who plays the “there’ always a solution” game
Using meta-stating
Add reaffirming layer upon layer or thoughts-about-
thoughts onto the primary state
WINNNG A GAME
GAME RULES
X = a state, experience, emotion, quality that you desire
(happy, confident, healthy, free, safe, in control, creative,
radiant, charming, successful, in love, respectful, etc.)
How do you know when you are X? I know when I am X when… (use sentence completion (6-10
sentences instantly))
If you were really X, then you would be doing what?
If you X, you will..
I have to Y (set of behaviors, actions, conditions) in order
to X
I can’t feel X unless…
I will experience X when…
What will it take for you to know that X is happening?
To experience X, I should…
To experience X, I must…
Any time that I Y (Action, experience, situation), I know
that I am X-ing
It just doesn’t feel or seem that I am really X
Quality Control
How well does it serve to have these rules?
Are these rules the kind of rules that allow me to win
frequently, or do they stack the game against me?
New Rules
What are my new “must” rules of the game?
9. The As If game
When I don’t know how to solve a problem, I feel and imagine my way to the solution by pretending to
know the solution and allow my unconscious mind to fill in the details about how that would look,
sound, and feel
I don’t have to explain everything in order to begin to take effective action in my life – I can simply find
one thing that works, and begin to go with it, developing it, and letting it expand.
I ask the questions:
i. If I did know the answer, what do I think it would be?
ii. If a miracle happened tonight, how would I know that it has occurred?
iii. If I was cheerful and pleasant in doing this, what would that be like?