Advertisement is an

Investment, Not Expenditure

Well, it’s a million dollar question particularly for those conservative-cum-old fashion business owners
or managers. Often, advertisement is considered as expenditure. Some broiling questions like “How
much we need to spend”, “Can we spend less than 3% based on total projected sales?” and other
concerning matters that have put them in advertising dilemma.

Digital Marketing
Website Marketing

In many ways, your company’s website is the cornerstone of your digital marketing strategy. This is
where many of your target customers first get an impression of your brand, and more often than not,
this is where your leads will eventually convert into paying customers.

The goal of digital marketing is to attract, engage, and convert your leads. Many of the tactics that you
will use to do this will ultimately lead your target customers back to your website to get more
information or make a purchase.
Search Engine Optimization

Search engine optimization also plays a big role in how digital marketing works. If you want to reach and
convert consumers in the digital age, you’ll need to start with the search engines. A recent research
study by Forrester found that 71% of consumers start their buyer’s journey on search engines like
Google. If you are not taking the right steps to improve your site’s SEO then you may be missing out on a
powerful opportunity to reach a significant amount of leads.

Marketing Material
Brochures / Catalog

In a technology-driven world, more companies are using brochures. Why? Brochures send the subtle
message that your business is professional, reliable, and committed to quality. If you’re considering
using brochures in your marketing plan, take notice of the following benefits as well.

- Brochures Are Easy to Distribute

- Brochures Are Cost Effective
 - Brochures Build Trust
- Brochures Hold Lots of Information
- Brochures Personalize Your Business
- Brochures Establish Your Business’s Authority

Internal Branding

Internal Branding is a corporate strategy measure to enable and motivate employees to not only keep
the brand promise but to "live" it. To do this, companies involve employees in the process of brand
development, inform them about the brand, and inspire them to feel enthusiastic about the brand in
order to ultimately influence their behavior to support the brand. Internal branding is particularly
important because brands grow from the inside out and in fact contribute to increased sales. The
"internal brand" and the "external brand" must relate to one another.

Corporate video & presentation

You know the drill. After multiple email exchanges and calls with a prospect, you’ve perfected your sales
pitch. You’ve even created a sales deck that’s chock-full of helpful details about your product and
pricing. You schedule the call, take a deep breath, and cross your fingers that the deal will go through
thanks to your efforts.

The sales world has long been reliant on slides and documents to win over new business. But there’s a
better way to close the deal during the decision stage: presentation videos.

Sure, text-based assets can be highly beneficial to your sales process when you’re trying to tell (and sell)
your story. But think about it: When your best foot forward at the most important stage of the sales
process — converting prospects and leads into customers — is a (usually) long-winded PDF, PowerPoint,
or white paper that they rarely have time to digest fully, you’re already batting below average.

Your prospects are hungry for material, either to satiate their own curiosity or to help convince their
bosses that your product is worth the investment. And the material you send them is going to help seal
the deal — or send them looking to whatever alternative your competitor has to offer.

So why would you send them a PowerPoint, PDF, or sales deck when a simple presentation video could
do the trick far better? By making presentation videos, you’re helping to create a more compelling,
human, and engaging sales process