CHAPTER I

INTRODUCTION

1.1 Background and Reason of Choosing the Title

Letter writing is an essential part of communication, an intimate part of

experience. Each letter writer has a characteristic way of writing, his style of

writing, his way of expressing thoughts, facts etc. but it must be emphasized

that the routine in writing of official business letters requires certain accepted

idioms, set phrases, fixed patterns, grammar and even a certain arrangement of

their parts on a sheet of paper. Therefore certain skills must be acquired by

practice and details of writing must be carefully and thoroughly learnt. A

cheque, a contract, a pure list or any other business paper sent by mail should

always be accompanied by a letter. The letter says what is being sent so that

the recipient should know exactly what you intended to send. It is a typical

business letter.

Business English is quite simply the name given to the English used for

dealing with business communication in English. Defining English itself is

more complicated, however, as there are many varieties. Businesses often

underestimate the importance of written communication skills as an integral

part of their total communication package. For some reason, writing can be

viewed as too much of a ‘soft skill’ to justify on-the-job training. There are

many reasons why we write in business, so it makes sense to identify and

prioritize these. The preoccupation with writing as a tool simply to record

information tells us a lot about the lack of awareness of how powerful writing

English for business can be. Why are we in business? Surely it is to make a

livelihood by providing information or products or services to people who want

 or need them. The written word is uncompromising: we have to get it right.

Without the clues that body language give, without the give and take we allow

the spoken word (we can question if we are not sure – and the spoken word

does not have to be grammatically perfect), we judge written words for what

they are. Whatever you write in your business English is frozen in time, so to

speak. It represents you and your organization for what it is.

This course of lectures considers the most essential questions

concerning official business letters such as obligatory and optional elements of

business letters and their arrangement on a sheet of paper, arrangement and

writing of addresses, classification of business legal letters according to their

pragmatic purpose and detailed analysis of all these types, linguistic

formalization of official letters in accordance with their communicative

intention and pragmatic function and some changes of demands made on

official correspondence at present, presence of certain emotional means of

expression in letters of influence, lexical composition and syntactical structure

of letters, standard expressions, clichés, set phrases and fixed patterns used in

business letters and some others.

1.2 Statement of the Problem

Based on background and reason of choosing the problem above, the writer

would like to formulate the problem as follows:

1. Develop ability and professionalism.

2. Expanding insight and knowledge
3. Improving the student’s ability in their fields
As one of the fulfilment of Bachelor’s Degree of English Literature,
Faculty of Komunikasi and Bahasa at Universitas Bina Sarana Informatika
1.3 Scope of the Problem

The scope of this research will be described as follows:

1 As a means to add, develop and hone the ability and skills to work in
the field.
2 Improve work experience for students
3 Able to apply and improve the knowledge gained in the college

1.4 Method and Procedure of the Analysis

The writer use descriptive qualitative methode. The methode starting

from reading books, search on the internet and transcripts and also based on

what the writer do in the office. This research choose the library research,

library research is take the data. This research generally includes the primary

source and related material. After that data will be analysed based on the

problem that related with the title of this research.

 CHAPTER II

GENERAL REVIEW

2.1 Company Profile

PT. Cipta Artha Nadya

Head Office : Jl. Pahlawan Seribu, Ruko Tol Boulevard Blok C 29 - 30

Bumi Serpong Damai,
Tangerang Selatan

Phone : +6221-55695830 - 082311966605

Email : Bambang@newconnected

Indian@connected.co.id

1. We Have 15 Branch Office

2. We Have Innovation of Job Vacancy and the only one Outsourcing

that has System of Lokerkill / C-MRT (Connected Mobile

Recruitment Team)

3. Company Legality in Compliance with Government Regulation

4. Has Professional Employees with Than 5 Years Experiences

5. Willing to be Audited

6. Has an Established System and Schedule Training, Development

 7. Reporting Online System (Onsee)

8. Bank data & Payroll System (Popay)

2.2 Structure of Organization

PT. CIPTA ARTA NADYA

NEW CONNECTED

DEDDY SUDARUANTO
KOMISARIS

FENDY NAGASAPUTRA
DIREKTUR GEOPANI PERSONAL AST

BAMBANG SUTIKNO
GENERAL MANAGER

RITKI RIDWAN YULIAWATI SUKIPTO H TIAZNITA THENDY ISNI SUMARNI MURNIATI HENI
HRD TRAINER ADM MNGR GA MANAGER FINANCEMANAGER BM BM BM BM ACCOUNT
ER T

HRD
ANDI HRD
RERE HRD HRD HRD HRD HRD HRD
HR REC HR REC HRD HRD

HRD HRD

PIC
BADRA ANANG
SILVIA HERU
HABIL PIC
CASHIER/AP GENERALAP/AR
KUSNA
HRD N
ULFAH DEWI HRD
HRD
AR

ADMIN MONICA
ABIE ADMIN HRD
VERA TUNIK
ADIT PIC
ALZULKA IIS
WENI IT ADMFINANCE
LARAS

IBNU AULIA
HR/ADM BRANCH
OFFICER
2.3 Theoretical Review

2.3.1 Basic Writing

To write clearly it is essential to understand the basic system of a

language. A writer may write for personal enjoyment or use, or for an

audience of one person or more. The audience may be known (targeted) or

unknown. Taking notes for study purposes is an example of writing for one's

self. Blogging publicly is an example of writing for an unknown audience.

A letter to a friend is an example of writing for a targeted audience. As with

speaking, it is important to consider your audience when writing. There are

many different styles of writing, from informal to formal

This basic writing technique applies to all types of writing, whether

writing for news, articles, or scientific papers. Writing is a process of

producing writing, because writing has certain stages.

In general, the writing process consists of three stages, that are:

1. Planning : is the earliest stage that determines further writing

a. Formulate the purpose or purpose of writing

There are three general objectives of the writer, namely the

author intends to provide information, to persuade or establish

cooperation with the public.

b. Writing for the eyes or for the ears

Public Relations must determine the writing to be heard or

read, because the writing technique is different. Post to read

(newsletters, bulletins, or wall magazines) the public can see

clearly what he reads, and can also repeat it, while writing to
 be heard (speeches or presentations) the public can only hear

it once.

c. The writing must be based on the main thoughts

For writings to attract the attention of the audience, the subject

matter of writing must contain something that attracts people's

attention. In the world of journalism it is known by the term

"news-value"

d. Analyzing the target audience or people

By knowing the targets, will help the writer determine the type

of word or language chosen, message structure or presentation

patterns

e. Define the media

Many criteria are used in choosing media, this must be

considered the speed, cost, nature of the audience and the

nature of the media.

2. Organization and composing: is the implementation of things that

are determined at the planning stage and the determination of the

writing style (narration, description, exposition, and

argumentation)

a. Make a draft
As a draft writing. This is to maintain that the writing does not
seem careless. The draft can assist in the organization and
development of ideas so that writing is more directed, clear,
structured, and easy to digest
 b. Simple, clear, and leads
The simpler the writing the better. Simple here means sparing
words and not using words that are complicated to digest.
Avoid difficult words, because the more people who
understand our intentions, the greater the chance to stimulate
feedback.
c. Manage the form and technique of presenting messages
There are two factors that must be considered, namely the
message structure (message sidness and order of presentation)
and the message appelas. Message sidness is a one-sided
arrangement that emphasizes only the position of interests of
the sender of the message. Whereas in the arrangement of the
two sides, besides the positive aspects, things that are a
deficiency or negative aspects are also delivered.
There are two types of order of presentation; "Climax vs anti-
climax" and "primary vs recency". Message appeals in an
article must be clear, whether it provides a threat, emotional
appeal, logical rationale, or humor.
3. Evaluation: is the stage of checking the results of the writing

2.3.2 L

2.3.3 L’

2.4