Cameron Redburn

JRNL 215

10/31/2019

In July, Instagram announced the like counting feature would be removed from their app in six

countries, leaving users divided on the issue. Representatives from the social media app said that

likes were removed to create a “less pressurized environment” for users.

Many users support the choice, saying that seeing how many likes other people get on their

photos can create a toxic environment for adolescents and adults. Because users will no longer be

able to see the amount of likes other photos are getting, they will be less insecure about the

amount of likes their own photos are getting.

Some users, however, are concerned that it may affect the way that they make money. Many

influencers generate revenue based on how many likes and comments a photo or video on

Instagram receives. They are worried that since the like counter will be removed, this may

impact their income.

Dr. Michael McVey of Eastern Michigan University thinks that Instagram removing the like

counter could be a great thing for the self-esteem and mental health of its users.

“My personal opinion about people seeking self-validation through social media platforms is it is

a dangerous thing that can quickly spiral out of control, especially among younger and more

vulnerable teens,” he said.

“When you base your self-esteem on the whims of others in a vast network you do not know you

can risk closing out healthy relationships with friends and family.” What he thinks might be even
better, though, is unplugging completely. “Recently I came across an article about the value of

taking an electronics break, having a stimulation-free period of time, a cleanse of sorts.

Apparently there is some science behind what might seem like a fad,” he said.

While these influencers may figure out a way to adapt to the likes on their posts affecting their

existing brand deals, many are concerned that getting signed by brands in the future may be

harder. Brand representatives look at the amount of traffic a person’s profile is getting when

looking for potential partners, and if they can’t see the amount of likes someone is getting, this

may affect how they choose clients.

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