Table Of Content

S. NO Particulars Page No.

1. Chapter-1 (Introduction & Literature Review-) 2-9

 Introduction
 History
2. Chapter-2 (Research Objectives & Methodology) 10-14
 Research Objective of the study
 Research Methodology
 Research Design
Types of research design
 Data Collection
Sources of data collection(Primary & Secondary)
3. Chapter-3 ( Data Processing, Analysis & Interpretation) 15-27
 Data processing
 Analysis of the problem under study
 Interpretation of the result
4. Findings 28
5. Limitations 30
6. Suggestions & Recommendations 32
7. Conclusion 34
8. Bibliography 36
9. Annexure 37

1
CHAPTER-1: INTRODUCTION & LITERATURE
REVIEW

2
1.1 Introduction To The Baby Product Market
Baby care products industry comprises of segments which address various basic needs of a
baby in day to day life. Any product that promises to meet the demand for taking care of an
infant, generally between o-4 years of age, falls under this industry. Typical segments of
this industry are skin-care, hair care, baby food, toiletries [diapers and its accessories and
wipes], apparels & footwear, toys, baby convenience and safety products etc.

India, with 1.28 billion people, is the second most populous country in the world, just after
China. More than 127 million children under 4 years, along with its nearly 27 million annual
births and a fertility rate of 2.72 children per woman. The country has 20% of the 0-4 years'
child population of the world. The number of live births in the country is estimated to be 27
million, which again constitutes 20% of the total number of live births in the world. Thus,
making India an attractive market for the baby care products.

Market overview

The baby care products industry in India has experienced a tremendous growth in the recent
years making India a worthwhile market for such products amongst the other emerging
nations. Earlier, the baby care market was in nascent stage and was not given much

3
 attention.It was considered to be a niche industry from an Indian perspective but now is ready
for its greatest metamorphism into a high potential and growing industry.

a) According to a report by TechNavio, the baby care market in India is expected to grow at
an annual rate of over 17% in terms of revenues during the 2014-2019 period to reach
over $31 billion, from $14 billion.

b) In 2014, the baby apparel segment accounted for more than 90% of the market, followed
by toys at nearly 7%, the advisory company found. Segments such as baby cosmetics,
food, accessories and diapers together constituted over 2%.

c) Johnson&Johnson, Nestle, Procter & Gamble, Dabur, Wipro, Pampers, Huggies, Walt
Disney, Lilliput, Gini & Jony, Mom & Me and Archies are well-known brands in
the Indian market.

d) In India, baby and child care products are available on e-commerce platforms such as
Flipkart, Snapdeal and Amazon. Furthermore, some online retailers such
as FirstCry.com cater exclusively to this booming segment.

e) Increase in livebirths, increase in disposable income, growth in online buyers, rising

literacy, working mothers, growing awareness about buying quality products or increase
in brand awareness are among the factors driving the baby care market in India.

1.3 Top Market Opportunities

a) Increase in Live Births

In India Increase in live births and being a highly populous nation comprising of more
than 127 million children under 4 years is one of the greatest contribution towards the rise
in demand for baby care products.

Country-wise Population Table

Country 2000(millions) 2014(millions) 2025(millions)

China 1262.60 1364.30 1411.20
France 60.9 66.2 69.5
India 1042.30 1267.40 1418.70
Japan 126.8 127.1 123
Russian Federation 146.6 143.8 137.5
United States 282.8 318.9 345.1
So it is clear that India is highly populated and stands next to china, yet India has 29% of
Population between 0-14 which is more than that of China’s 18%. Also the live births

4
 rates too notably high in India. So this opens up a huge potential for baby care products
demand to acquire a rising trend in India. In India the growing trend of population in the
age group of 0-4 has been providing extra ordinary opportunities as compared to any
other baby product market worldwide.

b) Fewer child per household & increase in disposable income

Increase in disposable income has empowered Indianparents to spend more on baby care
products. Rapid economic growth leads to raise in income levels of people and in turn the
purchasing power too has increased remarkably. Earlier the number of Kids per family
were high in India, and the disposable income levels too were low. Also In olden days
Majority of the Indian families have never considered baby products as an essential item
and prefer using home-made food and adult personal care products for their babies. But
now every family has one or two kids, and with the increase in disposable income, people
are willing to spend more on their newborns/Kids.

c) Increase in online baby care products

According to an article “Online shopping to boost baby care segment”
in Business Standard, “The e-commerce marketin India has already attracted $106.66
million in foreign direct investment so far. The market grew at a staggering 88% in 2013
to $16 billion, riding on booming online retail trends and defying
slower economic growth, according to a survey by industry body Assocham.

As the internet user base grows in India, the consumer comfort to shop online has shown
consistent increase with over 20 million internet users transacting online and over 60
million users going online to check for products.

The article also points out the “Apart from electronics and apparel, baby-care product
segment is really taking off online. The online baby-care market mainly consists of
segments such as baby food, skin care, toiletries/ diapers, toys, gears and baby nursery.

The market share for baby care products is $5 billion of which baby clothing constituents
65%, baby gear and outdoor is about 18% and baby FMCG is about 17%. It is good to
hear that the share for baby care products online is $100 million in 2014 and is expected
to grow to $ 500 million by 2017.” As per the players dominating this niche,
the market size for baby products in India is about Rs 15-25 billion, out of which, the

5
 estimated online market for baby product hovers around Rs 100-120 crore and experts
opine that it tends to double every 6 to 8 months.

It is a well-known fact the Indian market offers immense opportunities to the players in
this segment as India is home to around 50 million children in the age group of 0-2 years
and 304.8 million children in the age group of 0-12 years. Major E-retailers such
Amazon, Flipkart, Firstcry, Babyoye, Hopscotch.in, hoopos and Snapdeal have taken the
lead in babycare segment and are offering great deals.

d) Rising literacy, growing working mothers, brand consciousness

In India the literacy rate is growing and less than half of Indians in their twenties have
completed secondary education. In 2011, 77% of men and 55% of women were literate.
There is a variation between Literacy rates between urban and rural populations. In 2011,
80% of urban women were literate compared to 59% of rural women. Also the number of
working women is growing, in 2009-2010, women were 26.1% of all rural workers, and
13.8% of all urban workers. Women earn 62% of men’s salary for equal work. In the next
40 years, India is projected to add 424 million working-age adults. Taking all these
factors like literacy rate, higher number of working women, adds in more income levels
to the family. As the working mothers are spending more on baby care products there is a
steady rise in the baby care industry. People are educated now a days and they want to
give the best for their kids. They become more brand conscious and try to pick products
best in the industry.

Parents are very wise in picking products for their kids, It is amazing that Baby-care
product category is seeing phenomenal growth in search queries - queries originating
from desktops have grown 45% year on year while that from mobile phones have grown
at 93% year on year. This growth is a reflection of how parents are using the internet to
find information online before finalizing their purchase decisions.

According to an article “Online shopping to boost baby care segment”

in Business Standard, “We are also seeing growthin brands related search queries. The
most searched brands for baby clothing are Mothercare, Carter, Snuggles and Mom and
Me. Chicco, FisherPrice and MeeMee are the most searched brands for Baby Gear and
Strollers. Huggies, Mammy Poko Pants and Johnson & Johnson are the preferred choice
when it comes to diapers and pampers.

6
1.4 Market Drivers

According to a report by “researchmoz”, Baby care products market is comprised of baby

skin care products, baby hair care products, baby bath care products, baby diapers, baby
perfumes / fragrances, and baby convenience and safety products. These products are
broadly categorized under baby cosmetics and toiletries products and baby safety and
convenience products. The baby cosmetics and toiletries market was the
larger market segment with a revenue share of 92.2% in 2011. The segment will further
consolidate its position with 93.2% market share in 2017. The global baby care cosmetics
and toiletries market was worth USD 41.3 billion in 2011 and is expected to reach USD
62.3 billion in 2017 with a CAGR of 7.1% from 2011 to 2017.

As per the report conducted by RNCOS Indian baby care market is expected to grow
further into 2015. Driving factors include increasing spending power and increasing
awareness about baby health and nourishment. The reportwas presented at South Asia's
first Child, Baby and Maternity Expo (CBME), India 2013, an event organized by UBM
India. The report states that the Indian baby and child care market has substantially grown
during the past few years and caught the attention of many international players.
Estimated to be INR 647.6 billion (US $11.91 billion) in 2012, it is forecasted to register
a CAGR of around 17% from 2011-2015.

The child and baby care market comprises baby cosmetics, food, diaper, baby and
children apparel, footwear, toys and accessories/merchandise market. The majority of
the market is children and baby apparel at INR 586.1 billion (US $10.78 billion);
however, the cosmetics market is valued at INR 7.9 billion for 2013 (US $140 million),
which is growing at a CAGR of 12%.

The baby food and diapers market are also expected to grow from 2011-2015, at 10%
during 18%, respectively. The toys and accessories markets are also forecasted to grow.

According to the recent study by research and consultancy firm RNCOS, the domestic
baby and children care products market which includes apparel, footwear, toys and baby
cosmetics is growing in sync with the retail industry growth, and is estimated to grow at a
CAGR of around 17 per cent during 2012-2017 to $ 26.2 billion from $ 11.8 billion in
2012. Despite worldwide economic crisis, the sales risen to $ 11.8 billion in 2012, owing

7
 to strong demand for baby and children apparel, footwear, toys and baby cosmetics,
RNCOS said in the report.

1.5 Market Outlook

India has a young workforce and population. In the next ten years, with both younger
people and women entering the workforce, India expects to add an additional 110 million
people to its labour force. Also the nation is experiencing three major
population trends which will have impact economic growth, they are 1) the population of
working age people is growing, 2)people are moving from rural areas to the cities, 3)
rising middle class is increasing overall wealth. These trends will bring in an
enormous growth in baby care industry. Also since Indian people are more educated,
more brand conscious, more variety as well as quality seekers, in the coming years,
innovation in products and marketing strategies will be the key focus areas for most of the
companies operating in the Indian baby care market. Also there is no doubt that the
penetration of baby care industry will get deepen in both rural and urban areas of the
nation. Unlike other categories, baby-care segment has seen higher number of repeat
purchases, with over 50% of shoppers being repeat buyers. Among which 60% are
women buyers. As per industry estimates, 15 baby care products sold online every minute
in India.

India continues to add over 5 million new mobile internet users every month, and there
are high conversion rate on mobile app than the websites. So if the e-commerce players
continue to keep their online store up to date in line with technology improvements, then
definitely they could capture lots of online buyers. Also innovation in products, marketing
offers, and wide range of products too can boost the customer’s usage and paves way to
drive more sales. So the market, hitherto considered as a niche segment in
the Indian perspective, got it’s time for the metamorphism into a highly potential & fully
fledged industry. India will also attract many leading international companies,
diversifying their product portfolios.

1.6 Key Market Players

The top companies in Baby care products market are, Johnson & Johnson, Kimberly
Clark, Procter & Gamble, Unilever. Other popular vendors are Aditya Birla Group, Amul,
Brevi, Chicco, Combi, Dabur, Dorel Industries, Emami, Fisher-Price, Hasbro, Himalaya
Drug Company, Infantino, Krauter Healthcare, Kiwi Baby, Lilliput, Mom and Me,

8
Marico, Mothercare, Nestle, Newell Rubbermaid, Peg Perego, Pristine Organics, Wipro,
Wockhardt etc.

Baby care market is dominated by Johnson & Johnson with about 80% of market share.
Kimberly Clark (Huggies) and P&G(Pampers) leads in toiletries and diapers segment
while Johnson & Johnson dominates the skin/hair care segment. Other major players in
this Baby skin care are Wipro, Dabur India, JL Morrison India, Himalaya etc. Baby
food market is dominated by Nestle’s Cerelac and Nestum followed by Workhardt’s
Farex.

9
CHAPTER-2: RESEARCH OBJECTIVE AND
METHODOLOGY

10
2.1 Research Objectives
a) Primary Objectives
i. To study the preferences of the consumers of the baby product market.
ii. To study the basic determinants of demand of baby products.
iii. To study the income and the part of expenditure spent on baby products by the
consumers.
b) SECONDARY OBJECTIVES
i. Analyze how theoretical concept taught and applied/not applied in real situations
ii. Enhance analytical application ability.
iii. Develop skills in technical reports, writing through data collection, data analysis, data
presentation and draw conclusions of the given topic.
2.2 Research Methodology

To achieve these objectives I focused on the consumer market, consumer preferences, etc.
Methodology is the systematic, theoretical analysis of the methods applied to a field of study.
It comprises the theoretical analysis of the body of methods and principles associated with a
branch of knowledge, typically, it encompasses concepts such as paradigm, theoretical
model, phases and quantitative and qualitative techniques.

A methodology does not set out to provide solutions- it is, therefore, not the same thing as a
method. Instead, it offers the theoretical underpinning for understanding which method, set of
methods or so called ’best practices’ can be vapplied to specific case, for example, to
calculate a specific result.

It has been defined also as follows:

a) Analysis of the principles of methods, rules and postulates employed by a discipline.

b) The systematic study of methods that are, can be, or have been applied within a
discipline.
c) The study or description of methods.
2.3 Research Design

The research design is purely and simply the framework of plan for a study that guides the
collection and analysis of data. Types of research design:

11
 a) Exploratory research- the main purpose of such studies is that of formulating a problem
for more precise investigation or of developing the working hypothesis from an
operational point of view
b) Descriptive research- those studies which are concerned with describing the
characteristics of a particular individual, or of a group.
c) Hypothesis testing research- they are those where the researchers tests the hypothesis of
casual relationship between the variables.

Descriptive research design was used for this research.

A research design is a systematic plan to study a scientific problem. The design of a study
defines the study type(descriptive, correlation, semi-experimental, experimental, review,
meta-analytical) and sub-type, research questions, hypothesis, independent and dependant
variables, experimental design, and, if applicable, data collection methods and a statistical
analysis plan.

2.4 Sources of Data Collection

a) Primary data collection sources:
It has been collected by forming a proper questionnaire. Questionnaire is a systematic and
structured manner of collecting data for conducting experiment. The nature of questionnaire
is very inductive and fundamental. It has been kept in proper framework to make it clear to
the retailers.
Primary data can be collected in five main ways:
i. Observation
ii. Focus groups
iii. Surveys
iv. Behavioral data
v. Experiments
Among these, survey method was selected to collect primary data. 50 users were picked
randomly and required data was collected for this report.
b) Secondary data collection sources
Information was collected from secondary sources such as customer servey, newspaper
advertisements, newsletters, etc.

12
 Besides these the use of internet was also made in collecting relevant information. The data
collected from the above mentioned sources had been adequately structured and used at
appropriate places in report. The information gathered included:
i. Their annual report.
ii. Pamphlets.
iii. Newsletters.
iv. Pictures.
v. Exchange schemes

The data which is collected for the project will be classified as secondary dats because it is
made through the information provided from secondary sources.

2.5 Universe/Population:

Universe analysis is the simplest form of quantitative analysis. The analysis is carried out
with the description of a single variable in in termes od applicable unit of analysis. For
example, if the variable age was the subject of the analysis, the researchers look at how many
fall into given attribute categories.

2.6 Sampling Unit

Sampling techniques can be can be broadly classified into two types:

a) Profitability sampling
b) Non profitability sampling

This project will be base on the non profitability, purposive, quota sampling. As in the given
project the sample will be considered specific to predetermined New Delhi.

Types of research

a) Descriptive and analytical.

b) Applied and fundamental.
c) Qualitative and qualitative.
d) Conceptual and empirical
e) Descriptive research.
2.7 Sample Size

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 Sample size determination is the act of choosing the number of observations or replicates to
include in a statistical sample. The sample size is an important feature of any empirical study
in which the goal is to make inferences about a population from a sample. Sample size of this
study is 50.

2.8 Sampling Techniques

There are two basic types of sampling techniques.

a) Probability sampling- It is a sampling technique wherein the samples are gathered in a

process that gives all the individuals in the population equal chances of being selected.
b) Non probability sampling- A core characteristic of non-probability sampling
techniques is that samples are selected based on the subjective judgment of the researcher,
rather than random selection (i.e., probabilistic methods), which is the cornerstone
of probability sampling techniques.

This project will be base on non-probability, purposive quota sampling

2.9 Tools Used For Data Analysis

a) A bar chart or bar graph is a chart or graph that presents categorical data with rectangular
bars with heights or lengths proportional to the values that they represent. The bars can be
plotted vertically or horizontally.
b) A pie chart is a circular statistical graphic which is divided into slices to illustrate
numerical proportion. In a pie chart, the arc length of each slice, is proportional to the
quantity it represents.

14
 CHAPTER 3: DATA PROCESSING,
ANALYSIS & INTERPRETATION OF DATA

15
1. Do you have a baby in your family or around you?
a) Yes
b) No
Options Choice of the respondents Percentage(%)
Yes 46 92
No 4 8
Total 50 100

Table 3.1

8%

Yes
no

92%

INTERPRETATION:
The above analysis shows that Out of 50 res, 92% of respondents had a child in their families
or around them while 8% didn’t…….

2. How old is the baby?

a) 0 to 6 months
b) 7 months to 1.5 years old
c) 1.5 years old to 2years old
d) 2 years old to 3 years old
e) 3 years old or above
Options Choice of the respondents Percentage(%)
0-6 months 8 16
7 months -1.5 years 6 12
1.5 years – 2 years 13 26
2- 3 years old 11 22
3 years or above 12 24
Total 50 100

16
 Table 3.2

16%
24%
0- 6months
6months- 1.5 years
12%
1.5-2 years
2-3 years
3 years and above
22%
26%

INTERPRITATION:
26% of respondents were acquainted to children between the ages of 1.5 years to 2 years.
16% respondents were around children aged around 0-6 months, 12% around children under
6months to 1.5 years and 22% around children aged from 3years and above.
3. How are you related to the baby?
a) The mother
b) The father
c) Relative
d) Other
Options Choice of the respondent Percentage(%)
The mother 14 28
The father 7 14
Relative 29 58
Other 10 20
Total 50 100

17
 Table 3.3

20%
28%
The mother
The father
Relative
Other
14%
38%

INTERPRITATION
28% of the respondents were mothers of the babies, 14% were father, 38% were relatives of
the baby and the remaining 10% are acquainted to the babies in other ways.
4. Which of the below option do you keep in consideration while buying products for your
baby?
a) Doctor’s advice
b) Recommendations via friends and family
c) Recommendations via internet learning, TV, etc
Options Choice of the respondents Percentage(%)
Doctor’s advice 20 40
Recommendations via friends 14 28
and family
Recommendations via internet 16 32
learning, TV, etc
total 50 100

18
 Table 3.4

32% Doctors's advice

40%
Recommendation via friends
and family
Recommendation via internet
learning, tv, etc

28%

INTERPRITATION:
40% of the respondents considered doctor’s advice, 28% kept recommendation via friends
and families and the rest 32% relied on the recommendation via internet TV, etc.
5. Where do you buy baby products from?
a) Supermarket
b) Baby specialist stores (eg. Mom and me)
c) Medical stores
d) Online
e) Retail stores
Options Choice of the respondent Percentage(%)
Supermarket 14 28
Baby specialist stores 5 10
Medical stores 14 28
Online 7 14
Retail stores 10 20
Total 50 100

19
 Table 3.5

20%
28%
Supermarket
Baby specialist stores
Medical stores
14%
Online
10% Retail stores

28%

INTERPRITATION:
28% of the respondents buy baby products from supermarket, 10% baby specialist stores,
28% from medical stores, 14% online and 20% from retail stores.
6. What are your preferences while buying baby care product shop?
a) Wide range of products
b) High accessibility
c) Reasonable price
d) Comfortable shopping experience
Options Choice of the respondent
Wide range of products 14
High accessibility 12
Reasonable price 9
Comfortable shopping 15
experience

Options Choice of the respondent Percentage(%)

Wide range of products 14 28
High accessibility 12 24
Reasonable price 9 18
Comfortable shopping 15 30
experience
Total 50 100

20
 Table 3.6

Wide range of products

30% 28%

Higher accesibility

Resonable price

Comfortable shopping
18% experience
24%

INTERPRETATION:
28% of the respondents were attracted towards wide range of products, 24% towards
higher accessibility, 18% towards reasonable price and the remaining 30% towards a
comfortable shopping experience.
7. What do you value most in baby products
a) Price
b) Quality
c) Brand
d) Design
e) Ease of use
f) Technicalities of the product
Options Choice of the respondents Percentage(%)
Price 8 16
Quality 12 24
Brand 6 12
Design 9 18
Ease of use 3 9
Technicalities of the product 2 4
Total 50 100

21
 Table 3.1

14% 16%
Price
Quality
Brand
23%
Design
Ease of Use
37% technicalities of the product
4%
6%

INTERPRETATION:
16% of the respondents kept price of the product in mind while purchasing baby products,
37% kept quality, 6% brand, 4% design of the product, 23% ease of use and 14% kept the
technicalities of the product in mind.
8. Which of the below brands do you prefer using?
a) Johnson & Johnson
b) Himalayas herbal baby care
c) Philips
d) Kimberly clark
e) Pitanjali
Options Choice of the respondent Percentage(%)
Johnsons & Johnsons 25 50
Himalayas herbal baby care 10 20
Philips 3 6
Kimberly clark 0 0
Pitanjali 12 24
Total 50 100

22
 Table 3.8

Johnsons & johnsons

24%
Himalya herbal baby care
products
0% Philips
50%
6%
Kimberly clark

20% Pitanjali

INTERPRITATION:
It was notices that 50% of the respondents preferred Johnsons & Johnsons, 20% Himalya
herbal baby care products, 6% preferred Philips, 0% Kimberly Clark and the remaining 24%
preferred Pitanjali.
9. How would you rate the products(from 1-5)
a) 1
b) 2
c) 3
d) 4
e) 5
Options Choice of the respondent Percentage()%)
1 2 4
2 8 16
3 12 24
4 24 48
5 4 8
Total 50 100

23
 Table 3.9

8% 4%
1- highly dissatisfying)
16%
2- dissatisfying with a scope of
change
3- average

4- good
48% 24%

5- excelent

INTERPRITATION:
4% respondents rated the products used by them 1, i.e. highly dissatisfying, 16% rated the
products they use 2, i.e. dissatisfying, 24% rated their preferred brand average, 48% rated
their preference 4, i.e. good and the remaining 8% thinks their products are excellent.

10. What is the factor you find most dissatisfying in the products bought by you?
a) Price
b) Quality
c) Technicalities of the product
d) Availability
Option Choice of respondents Percentage(%)
Price 15 30
Quality 10 20
Technicalities of the product 13 26
Availability 12 24
Total 50 100

24
 Table 3.10

24%
30%
Price
Quality
Technicalities of the product
Availability

26%
20%

INTERPRITATION:
30% of the respondents were dissatisfied by the price of the product they prefer, 20% with
the quality, 26% with the technicalities of the product, 24% with the availabilities of the
products they prefer
11. What is your family’s monthly disposable income?
a) Below 10000
b) 10000-20000
c) 20000-40000
d) 40000-60000
e) 60000 and above
Options(Rs) Choice of the respondent Percentage(%)
Below 10000 1 2
10000-20000 2 4
20000-40000 14 28
40000-60000 17 34
60000 and above 16 32
Total 50 100

25
 Table 3-11
2%

4%

32% Below 10000

28% 10000-20000
20000-40000
40000-60000
60000 and above

34%

INTERPRITATION:
4% of the respondents’ disposable income was below 10000, 28% ranged from 10000-20000,
34% from 20000-40000 and the remaining 32% had the disposable income of 60000 and
above.

12. How much do you spend on your baby per month?

a) Below 1000
b) 1000-5000
c) 5000-10000
d) 10000 and above
Options Choice of the respondent Percentage(%)
Below 1000 4 8
1000-5000 12 24
5000-10000 24 48
1000 and above 10 20
Total 50 100

26
 Table 3.12

8%
20%

below 1000
24%
1000-5000
5000-10000
10000 and above

48%

INTERPRITATION:
8% of the respondents spend below 1000 on baby products, 24% spend 1000-5000, 48%
spend from 5000-10000 and 20% spend 10000 and above.

27
FINDINGS

28
a) Majority of respondents had a baby in their home or where acquainted with one, namely,
92%.
b) Most of the respondents were acquainted with children around 1.5-2years at 26% closely
followed by children aged 3 years and above at 24%.
c) Most of the respondents were relatives of the babies at 38% followed by mothers at 28%,
least being fathers at 14%.
d) Most of the respondents rely on doctor’s advice before buying baby products closely
followed by the recommendations from internet, TV, etc.
e) Majority of respondents’ preferred buying baby care products from supermarket and
medical stores.
f) Comfortable shopping experience was seen to be the priority of the respondents.
g) The quality of products was seen to be valued most by the buyers of such products.
h) Most of the households prefer Johnsons and Johnsons for baby care products.
i) 48% of the respondents rated the baby products they prefer 2, which means they think the
product of the brand they use ore very satisfactory.
j) Price of the baby products was seen to be the most dissatisfactory factor to the
respondents.
k) Most of the households that the respondents belonged to had the disposable income of
40000-60000 at 34% closely followed by the group of people who had a disposable
income of 20000-40000 at 32%
l) Most of the households preferred paying 5000-10000 on baby care products.

29
LIMITATIONS

30
Every attempt will be taken to obtain the error free and meaningful result but as nothing
in this world is 100% perfect I believe that there will still the chance for error on account
of following limitations-
a) Conflicting data may exist.
b) Time pressure and fatigue on the part of respondents and interviewer.
c) Courtesy bias.

31
SUGGESTIONS & RECOMMENDATIONS

32
a) Pricing of the products seemed to be the most dissatisfactory factor, hence, producers
should look into the matter and make them more affordable.
b) The buyers are also attracted towards a comfortable shopping experience when it comes
to these products. The way in which the sale is done should ensure optimum comfort for
the consumers
c) Online sale of these products should be encouraged since even though it is a popular
method of sale, it’s still of the least preferred way of purchase by the consumers of such
products.

33
34
CONCLUSION

35
It was seen the today, majority of people has children in their homes, making baby care
product market a big, profitable and continuously growing market making it important for the
market to improve with time as well.

Consumer seemed to value comfortable shopping experience essential for them, yet they still
prefer buying products from supermarkets and medical stores themselves and buying
products keeping doctor’s advice in mind.

In the age of digitalization, still minimal amount of people preferred online shopping as an
option for buying baby care products.

It was noticed that Johnsons & Johnsons was the preferred brand for most of the consumers.

Quality of the product was valued most by the consumers and price seemed to be the most
dissatisfactory thing about the products which majority of respondents seemed to like
otherwise.

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 BIBBLOGRAPHY
a) https://www.grandviewresearch.com/industry-analysis/baby-products-
market
b) https://wikibizpedia.com/Baby_Care_Industry_In_India
c) http://www.rncos.com/Market-Analysis-Reports/Indian-Baby-Care-
Market-Analysis-IM251.htm
d) https://en.wikipedia.org/wiki/Sampling_(statistics)
e) https://en.wikipedia.org/wiki/Sample_size_determination
f) http://www.momjunction.com/articles/best-baby-product-
brands_00342711/#gref
g) https://sciencing.com/meaning-sample-size-5988804.html

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 ANNEXURE
QUESTIONNAIRE
CONSUMER PREFERENCES FOR BABY PRODUCTS
Please choose and tick the appropriate option.
Name-
13. Do you have a baby in your family or around you?
a) Yes
b) No
14. How old is the baby?
a) 0 to 6 months
b) 7 months to 1.5 years old
c) 1.6 years old to 2years old
d) 2 years old to 3 years old
e) 3 years old or above
15. How are you related to the baby?
a) The mother
b) The father
c) Relative
d) Other
16. Which of the below option do you keep in consideration while buying products for your
baby?
a) Doctor’s advice
b) Recommendations via friends and family
c) Recommendations via internet learning, TV, etc
17. Where do you buy baby products from?
a) Supermarket
b) Baby specialist stores(eg. Mom and me)
c) Medical stores
d) Online
e) Retail stores
18. What are your preferences while buying baby care product shop?
a) Wide range of products
b) High accessibility
c) Reasonable price
d) Comfortable shopping experience
19. What do you value most in baby products
a) Price
b) Quality
c) Brand
d) Design
e) Ease of use
f) Technicalities of the product
20. Which of the below brands do you prefer using?
a) Johnson & Johnson

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 b) Himalayas herbal baby care
c) Philips
d) Kimberly clark
e) Pitanjali
21. How would you rate the products(from 1-5)
a) 1
b) 2
c) 3
d) 4
e) 5
22. What are the factor you find most dissatisfying in the products bought by you?
a) Price
b) Quality
c) Technicalities of use
d) Availability
23. What is your family’s monthly disposable income?
a) Below 10000
b) 10000-20000
c) 20000-40000
d) 40000-60000
e) 60000 and above
24. How much do you spend on your baby per month?
a) Below 1000
b) 1000-5000
c) 5000-10000
d) 10000 and above

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