VIVEK

Business Analyst

Nov-18-2010
Summary
• Total experience of 5 years 5 months | 4 years 8 months
of experience in business analyst role in financial (capital
market, financial planning) and web analytics domain
• Exposure to web based product development within
Waterfall and Agile framework
• Good understanding of SDLC, Programming languages &
Database concepts
• Experience of social media marketing, secondary market
research, online marketing, web analytics, presales
• Master in business administration (MBA) with
specialization in marketing and IT
• Bachelor in computer applications (BCA)
• Possess good communication and presentation skills
 Experience
Company: Impetus InfoTech (India) Pvt. Ltd.
Designation: Senior Analyst
Duration: March 13, 2006 to Present

1. Web portal for Investor Communication and Corporate Disclosures

It is a web based content management system aims to revolutionize the existing
investor communication channel, help investors to connect to stakeholders of the
financial services industry and address their financial data and information needs.

2. Web portal for financial planning and investment decision-making

A Financial planning portal being developed to suffice the need of ever growing
retail investor community. This product aims at helping individuals in planning
their investments, tax deductions, portfolio management, and budget planning.
 Key Responsibilities…
• Work closely with end users, internal stakeholders and DDT (Design,
Development and Testing) teams from the very initiation stage of the product
• Understand, identify and capture user requirements & prepare comprehensive
Product Backlog covering all requirements and stakeholders’ expectations
• Requirements gathering for new features, enhancements, client specific
feedback and supporting modules and create SRS or BRD
• Write user stories out of collected requirements for agile based development
& then write detailed FSD
• Developing PPT / XLS prototypes having webpage schema and navigational
flow
• Organize sprint meetings and knowledge sharing sessions with DDT teams
• Work with design & usability teams to prepare wireframes, mock-ups, working
prototypes for the proposed solution
 …Key Responsibilities
• Work with development team to deliver product features according to plan
and on schedule
• Functional testing for proper execution of designed features
• Coordinate with DDT teams and all stakeholders to update the changes and
get the sign offs on scoped requirements, wireframes, Mock-ups and freeze
the design
• Prepare and maintain an excel based traceability matrix in order to
continuously trace the development progress on the scoped requirements
 Additional Responsibilities
• Content management
• Content collation and development for website as well as marketing collaterals
• SEO, SEM, SMM (LinkedIn, Facebook, Twitter), Web analytics
• Customer Relationship, User feedback handling, User management
• Sales support, Email database management, Email campaign
• Secondary Market Research for products and their offerings in investment
planning and financial data & research providers domain for Indian market
• Competitors’ study, Market segment identification, SWOT analysis, Feasibility
study, Survey questionnaires preparation, Data collation & analysis
• Reports and presentations of findings & recommendations for management
 Client Project…
3. Web Analytics Report Automation
Client: A leading US company in internet information and web analytics domain

Client required a process that made client deliverables standardized, automated,

and reliable. They also wanted a tool that helps in generating reports just on a
click of a button. The Project involves automation of existing report generation
process and streamlining client deliveries.
 …Key Responsibilities
• Understanding and analyzing sample reports of the client
• Identifying data requirements and sources
• Tabulation of data using pivot tables
• Logic building for VBA macros, Design report template
• Documenting and interpreting business requirements for DEV team
• QA & functional testing
• Instruction manual, Macro logic document
 Also have exposure to
• Presales activities e.g. Lead list generation, Fact sheet of companies, Email
campaign
• Response to RFI & RFP, POC
• Secondary research for ‘Business Models & Business Strategy’ study of US
financial data and investment research companies, Competitor analysis of
Indian KPO companies etc.
• Reports and presentations for management
 Awards & Achievements
Awards
Outstanding Employee of the Year 2006-07

Achievements
• Social media initiation (Facebook, LinkedIn, Twitter)
• Social media integration
• Widgets development
• Content management system development
• Data profiling module development
 Previous Experience
Company: Nano Science and Technology Consortium (NSTC)
Designation: Executive | Duration: September 05, 2005 to March 11, 2006
Key Responsibilities
• Sales and administration of distance learning programs
• Concept marketing through online and print media i.e. Sending mailers, Newspaper
advertising (content & design inputs), Email campaign, SEO, SEM, SMM, Cross linking
• Idea generation and publishing related activities of newsletter and journal
• Secondary research for Companies and key persons working worldwide on nanotechnology
to join consortium and editorial board, Content collation

Company: Zenith Computers Ltd.

Designation: Business Executive | Duration: June 16, 2005 to September 03, 2005
Key Responsibilities
• Institutional Sales of desktops & laptops in educational institutes of Delhi, NCR
• Mapping of allocated accounts and Cold Calling to generate new accounts
• Create brand awareness through presentations, seminars etc.
• Response to RFI & RFP, Price negotiation, Order execution and related documentation
• After sales service coordination, Client relationship
Contact

+91-9873149365
vivekchauhan.mba@gmail.com
http://in.linkedin.com/in/analystvivek