Businesses and

digitalisation
European Commission actions
Andrei BUNIS – European Commission

DG GROW- Internal Market, Industry, Entrepreneurship and SMEs

 Digitalisation is ongoing

Global:
 Top 5 of businesses are digital (GAFA + Microsoft)

In Europe:
 Performant manufacturing and research sectors
 Low adoption of digital technologies (~20%)
 €90 billion investment gap in advanced manufacturing and notably
digital technologies
 Most popular*:
 Mobile services (25%)
 Cloud technology (23%)
 Social media (23%)
 Robotics (22%)
* Digital Transformation Monitor, 2017
 Challenges

Especially for SMEs:

 Market and information fragmentation
 New technologies constantly appearing (platforms, big data, Artificial
Intelligence - AI)
 Skills of staff AND management
 Access to finance
 Cybersecurity
 Business-to-business practices
 Regulatory requirements (GDPR, cross-border consumer obligations,
etc.)
 European Commission approach

Overall actions framework:

 Digital Single Market Strategy (DSM)
 Industrial policy
 SMEs

+ Political support: Tallinn Digital Summit – announced massive

investments to (re)gain top global position
 Actions (page 1…)

Ongoing actions:
 Investments- Horizon 2020, COSME, etc., + European Fund for
Strategic Investments (EFSI) - include digitalisation projects
 Local innovation and digital transformation ecosystems:
 Digital Innovation Hubs
 Digital Cities Challenge
 Guide on modernisation of local retail sector
 Skills – New skills strategy
 Awareness – Watify Campaign
 Monitoring - Digital Transformation Monitor, Digital Transformation
Scoreboard
Actions (page 2)

 Artificial Intelligence Communication

 Advanced Manufacturing Support Centre
 Platform-to-business relations
 NIS Directive (cybersecurity)
 GDPR
 New proposed Multiannual Financial Framework with large focus on
digitalisation
 Further reading and contact
 Digital transformation of industry and enterprises:
http://ec.europa.eu/growth/industry/digital-transformation_en
 Guide for the revitalisation of the local retail sector:
https://ec.europa.eu/docsroom/documents/28683
 The Digital Cities Challenge: http://www.digitallytransformyourregion.eu/
 Specialisation Platform for Industrial Modernisation: https://ec.europa.eu/digital-
single-market/en/digital-innovation-hubs,
http://s3platform.jrc.ec.europa.eu/home
 Digital Innovation Hubs: http://s3platform.jrc.ec.europa.eu/digital-innovation-
hubs-tool
 Advanced technologies: http://ec.europa.eu/growth/industry/key-enabling-
technologies/index_en.htm

Thank you ! Andrei.Bunis@ec.europa.eu