PAPER

MovieScope BIOSKOP IMUT

Compiled by :

Lisa Anah Trissanti 195030200111033

Shafira Evania Firsty Putri 195030200111036

Aliyya Selviannisa 195030200111042

Nadya Febrianti

BRAWIJAYA UNIVERSITY

FACULTY OF ADMINISTRATIVE SCIENCE

BUSINESS ADMINISTRATION DEPARTMENT

MALANG

2019
 1. General Information and History

MovieScope BIOSKOP IMUT is a cinema-like place but has a mini size and it’s located
in the UB area precisely Mayjend Panjaitan street, No. 143, Malang. MovieScope was established
on December 31, 2010. MovieScope stands out from the thought of 10 fellow friends, which
majority of them are still in college and have free time. Then the free time is used to hang out.
When hanging out, they choose an idea to establish a place of business to watch cinema films
based on the hobby of watching movies. In the beginning, MovieScope had a slogan, namely
“Discover Fun in Your Own Movie and Cinema” which only rents VCD tapes. More and more
business competition in VCD rental services in the city of Malang. So it was decided to make new
breakthrough innovations in business. Based on management evaluations consisting of Mukhlis,
Habib, Dika, Dayat, Manda, Sony, Rizal, and Way, it was decided to develop a business that had
originally been a rental VCD into a studio for watching movies or indoor bowels. This MovieScope
is the only one in Malang and has no branches anywhere.

Basically the purpose of establishing a business with MovieScope concept is as a forum

for film lovers, especially indie films, and a forum to exchange ideas and knowledge of filming.
As Malang City of Education, it is undeniable that there are many schools and universities,
especially multimedia majors where each end of their school exams is given the task of making
their own films. For this reason, MovieScope was established as a channel for the distribution of
their films.

In early 2012, MovieScope was having a hard time with the resignation of 8 founders of it
and leaving only 2 founders namely Way and Mukhlis. Then on April 3, 2012 MovieScope
changed its slogan, which was previously MovieScope “Discover Fun in Your Own Movie and
Cinema” to MovieScope “Bioskop Imut Gaul Beud”. But now, the remaining founder and still
continuing this business is Wahyu Satro Jati or can be called Way.

2. Product name and Description

MovieScope is a studio that provides mini cinema. MovieScope has 3 rooms with 2 types
of rooms. The type of room is the Imut Class and Romance Class. Inside the room is provided a
large TV and sofa. Besides using TV, this cinema also uses a projector. When you enter the
MovieScope studio, you will be presented with a unique view of the VCD cassette tapes arranged
into a unique and interesting art.

3. Marketing Strategy

MovieScope uses the "Marketing for Narketing" strategy for its marketing. "Marketing for
Narketing" here means MovieScope is collaborating with several business relations unlike them
in Malang and its marketing targets for the general public from various ages. MovieScope also
conducts promotions through events that held by schools, campuses, and activities organized by
Malang Government, as well as using social media as a medium in marketing. This marketing
strategy is considered successful in promoting Moviescope, because MovieScope has been known
by many people in Malang, as well as other cities such as Palembang, even moviescope is also
known by foreign students.

4. Reservation

Bookings are made using social media such as Instagram, Facebook and WhatsApp.
Reservations must be made several days in advance to avoid schedule conflicts with other visitors.
So, visitors can contact the employee in advance to ask about room availability and make a
reservation. Visitors can choose the time freely to watch movies on MovieScope with operational
hours 10:00 to 22:00. MovieScope has two types of rooms namely "IMUT Class" and
"ROMANCE Class". Imut class with a capacity of 10 people using the LCD projector, while a
romance class with a capacity of only 4 people and using a 42'inc TV. MovieScope price ranges
from 70-90 thousand depending on how long the film. If the film duration exceeds 3 hours, an
additional fee of 10 thousand per minute will be charged. Visitors can choose movies to watch on
their own, because moviescope doesn't have a movie schedule to show.

5. Outstanding Aspect of the Product

MovieScope is the only mini cinema in Malang and has no branches elsewhere. In addition,
MovieScope is also a place for indie filmmakers. MovieScope can also be used as aesthetic photo
place with a unique place design. MovieScope has 2 types of spacious and comfortable rooms to
be used as a place to watch films. Then, MovieScope can be a place to gather with friends.
MovieScope can also be ordered according to your time without having to rush to catch the time
of the screening of the film and visitors can freely choose the movies to watch.
 6. Turnover

MovieScope's Profit per Year

5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Profits

2010-2012 2013-2015 2016-2019

Since its establishment, MovieScope has experienced a significant increase and decrease
in profits. In 2010 until 2012 they get a profit to 15 million rupiah every month, and their profits
reach 180 million rupiah per year. Moviescope's profits increase so rapidly in 2013 to 2015 that
profits reached 30 million rupiah every month, so annual profits could reach 360 million rupiah.
However, there was a significant decrease in 2015 until now. The decrease reached 50 percent.
Therefore, now MovieScope has a profit of 15 million per month.

According to the statement of Way, the owner of MovieScope, this significant decrease
could be due to the large number of cinemas in Malang and the limitations of moviescope in
providing the latest film releases. In addition there are also applications that provide movies so
people only have to use their cellphones to watch movies without going to the movies.

7. Future Expectation